Microsoft going all out courting iOS and Android developers for Windows 10

Because it doesn't just stretch to Android, either. Microsoft is courting iOS app developers, too, in fact, it already has done. Windows 10 isn't the first platform to go looking at another platforms apps. But it does look at least right now, as if it's being handled a little differently.

BlackBerry 10 is one of the more high-profile platforms to integrate an Android app solution. It allows regular Android apps to run on BlackBerry devices, installed as an APK and run using an Android runtime to push them through and make it all work. BlackBerry even went as far as to enter into a deal to have the Amazon Appstore running officially on its devices.

I dabbled with this in its early days and the experience was mixed. On the one hand, it allowed apps that just weren't available in BlackBerry World to be installed and run on BB10 devices. But in the early days it relied upon an old version of Android built in, and the user experience was pretty jarring. BlackBerry native apps behaved one way, Android apps another. The experience has improved vastly over time, but it's still Android apps running in an Android runtime inside of BlackBerry 10.

Android apps on Windows 10 won't be handled in such a way. Microsoft is making it so that Android developers can reuse their existing Java and C++ code to create a Windows 10 Universal App. The result will be a Windows app that behaves like a Windows app. It can use live tiles, Cortana and Xbox Live, for example. It'll require a little work on developers part, Google services will be substituted for Microsoft services, and all apps will integrate with the standard Windows navigation.

So, underneath, it'll be an Android app. Except it won't really be an Android app when you download it on Windows 10. The code is the same, but the end result is more tailored to the Windows 10 experience. Microsoft is giving those developers a straight forward channel to get their apps on Windows 10, with added Microsoft goodness.

And it's a similar story with Objective C, better known as iOS applications. In fact, we learned during the same presentation that this has already begun with the smash hit Candy Crush Saga. Released completely secretively as a recompiled version of the iPhone release, Candy Crush has received high ratings in the Windows Phone Store indicating that the experience is certainly pretty good.

Games are naturally a little different to apps. User interface isn't so much an issue for one. But, as demonstrated by Microsoft, this isn't just good for phones. An iOS game (presumably from the iPad) was shown being played in a window on the Windows 10 desktop. The beauty of the new universal platform at work.

So, what this isn't is just some lazy virtual work Microsoft has done to get these apps running in any old way on Windows 10. User experience remains a key priority, as illustrated by developers having full access to Microsoft APIs. The big play is that it's going to be such an efficient process that it would be enticing to developers to open up additional revenue and userbase using what they've already spent time and money developing.

Whether it works or not actually getting the apps over, that's a different issue. Snapchat is a prime case here. Microsoft is making it so easy to bring either its Android or iOS app to Windows 10 that you'd think they'd finally relent and do it. Right? That's still the elephant in the room. Some developers may just be happy to ignore Windows for whatever their own reasons. But, Windows 10 is an exciting proposition, and we can but hope.

So, this isn't the freak out many of us thought it could be when the rumors first surfaced. Microsoft is clearly doing everything it can to get those developers onto Windows, but not at the expense of its user experience. Now, we have to play the waiting game. How this all turns out could well play a huge part in the future of Windows 10.

Richard Devine
Managing Editor - Tech, Reviews

Richard Devine is a Managing Editor at Windows Central with over a decade of experience. A former Project Manager and long-term tech addict, he joined Mobile Nations in 2011 and has been found on Android Central and iMore as well as Windows Central. Currently, you'll find him steering the site's coverage of all manner of PC hardware and reviews. Find him on Mastodon at mstdn.social/@richdevine

316 Comments
  • They have no other choice. All or nothing. Go Microsoft!
  • Let's do this!
  • @zach I'm a windows exclusive native app dev, and I still get 1k+ downloads per week, a metric that is INCREASING. This has nothing to do with and won't affect revenue, nor will it put you out of business. My app is Atmosphere/AeroRadar.
  • Hey Kevin - thank you for giving me some reassurance my friend, its appreciated.
  • Here's an idea: what if you can port YOUR app to android? Maybe the developers will be more intrested to do an app for win phone/pc/xbox and then port it to android? They are anyway working on pc when creating the app. Sorry for bad english( not my native language)
  • @johnutzjohnutz given that Android is the bigger platform it really gives little value for MS to code for wp apps to be ported to android, let alone that is more of a change that Google has to do. or to put it from dev's perspective, if the point of me writing wp app is to port to android, i might as well write android app directly. I think MS made the right move this time, I just hope companies like snapchat would stop delibrately handicapping wp
  • It wouldn't surprise me if Google and Apple aren't giving "incentive kickbacks" to some developers to intentially NOT code for Windows Phone.  Of course this is only speculation.  However, if Windows 10 really takes off (as I suspect it will) the market share for Windows 10 should far exceed that of Windows 7, 8 or Windows Phone, providing a HUGE market for developer's apps.  If they still refuse to develop for that kind of market share, then someone really should investigate why?  Perhaps "incentive kickbacks" to developers from Apple and Google could be more real than speculation.
  • That would be textbook anti-competitive behavior. I don't think they can do that at such a large scale....too many app developers to bribe.
  • Not saying ALL developers are possibly getting kick backs. Just the big apps like Snap Chat, banking apps, games, etc. We will have to see what happens with Windows 10, but if they still don't produce apps for such a large market, something is definitely askew.
  • Google is on a mission to take down MS.  I wouldn't put anything past them.  It's funny, they had that "do no evil" business philosophy, and they built themselves as being a sort of anti-Microsoft type company...and now they are more of a malicious empire than any tech company. Apple, on the other hand, hates Google more than anything, so I doubt they would discourage MS edging into Android phone sales.  I see more folks switching from Android to Windows Phone than from iPhone.  
  • I just want decent facebook Apps for the love of god!!!!!!!!!!
  • Assuming all the iOS, Android, web apps and the Win32 apps get ported over to Universal apps, the app gap issue would still be there.  Only this time, the table is turned.  :-)
  • LOL nice
  • Cry me a River Kevin. This new strategy is quite amazing and will help for sure. Great devices are needed though.
  • Cause you don't see...they are getting one app for wp, PC's, hololens, Xbox one,Surface hub, and may be band,TVs, in future..
    This was not the case 5 years ago..
  • More than 50 million isn't no users...
  • @Kevin you make a lot of valid points. People don't seem to understand that time is money. It costs a lot of time to port to W or WP and continue to support it afterwards. It's difficult to justify spending all that time and money when 1) demand is low; 2) projected income is low OR it will be a free app with no income; 3) they encounter some of the self-entitled bitches who think all apps should be free. It's a great step by MS to make that process easier, and hence cheaper... hopefully at some point it becomes so streamlined that any company would be crazy not to do it.
  • What I understand is, that the support can be no support at all. Because when you write for Windows and your app is done. You don,t have too think about Windows updates and Upgrades because your app will keep on working. You can always tweek though
  • "Support" can mean a lot of things - you need to help users with issues, fix bugs, roll out updates etc. Only a very simple app would be exempt from that. I've seen cases where an app has been working for a long time but then a new device is released causing everything to stop working. So the developer has to work out what is particular to that device and fix it. Or in the case of Windows Phone, MS will release a new API, or an entirely new platform, forcing developers to go back and rebuild all their apps (WP7 --> WP8). For the latter, a lot of that happened automatically, but it did cause some things to break. Anyway, the point is that it's not just one guys job for 1 week and then he never touches it again. If they want to keep their customers happy they need to continue working with it, which takes time and money away from other projects...
  • What you and wpkeven seem to be forgetting is that it's about "numbers" and "dollars".  Windows 10 is NOT Windows Phone 8.1 or Windows 8.1.  It is a one OS works on ALL devices.  That means "numbers."  The reason developers code for iOS and Android is "numbers."  They know there is a huge market for their app so they code for it.  Now Windows 10 will not only work on their 3% market share of Windows Phones and 17% market share of tablets, but 100% share of ALL Windows 10 devices.  Even if only 50% of all Windows devices upgrade to Windows 10, that will still equate to over 10 BILLION devices worldwide.  iOS and Android combined only equate to about 7 BILLION.  So with a NEW market share (people don't already have the iOS and Android app on Windows devices) of 7 BILLION users AND an additional 3 BILLION users on top of that, what makes you even think developers wouldn't want to code for that kind of market share?  That would be an EXTREMELY STUPID move on any developers part not to want to tap into that kind of market.  Sales would skyrocket on your app.  Think about it, in the iOS and Android market, most of the apps have already sold to most of the users.  Not too many more sales will happen for these already created apps in those markets, because people already bought them.  Whose left to purchase those apps?  Now, add the possibility of another 10 BILLIONS devices worldwide to sell you app to?  Do you really think developers would say "no, I don't like WP so I won't make that money?"  Really!?  Get real man!  They WILL develop for that kind of market no matter what.
  • And there are only 7,000,000,000(billion) people in the world.
  • And do you honestly think each person only has one device? Duh! I have 5 Windows devices myself.
  • For those with a less global perspective, the term "billion" is not universal. It has a different meaning in different countries. Much like a US "Gallon" is only 4/5ths of a "Gallon" in the rest of the World.
  • Apparently Billion is now universally recognised as 10^9, even in the UK. The "rest of the world" don't use Gallons, because we use Litres!
  • wow if every developer could see you post.... Big thumbs up for your thinking
  • I've been tweeting, facebooking and emailing tons of developers about this, but for whatever reason, they don't seem to grasp the concept of adding BILLIONS of customers to their list for potential sales.  Hopefully, a new slogan like "Microsoft is the new Apple" might get their attention.  lol
  • You really can't throw those numbers around as they're not based in reality. It's possible there are that many Windows devices in total, but not that many will run W10 and even less will actually have access to the Store to buy apps from. i.e. the corporate world will just disable the Store completely. Then there's the conventional desktop software, which means people still won't bother with the Store. On my Surface Pro 3 I haven't bought ANY apps yet, because I use it for my own work and browsing the internet - I don't need to fill it with junk, and any tools I need are already available elsewhere for free (legally). I'm not saying it's not going to be an exciting time, but I don't think it's going to be quite as explosive as you think. Windows 10 will be interesting, that's for certain. It will be good to see some real numbers when it starts rolling out to the real world.
  • The same can be said for iOS and Android.  They arent used for business and yet look at their app sales.  In time when people see what they can do on their PC, they will want to carry those tasks to their phones and tablets.  That is where the app sales will skyrocket as apps are easier to use on mobile devices as they don't require a mouse or keyboard.  However, with Windows 10 and Continum, their phones can actually operate as a pc just by plugging it to a docking station. 
  • If you want to quote more accurate figures you should be quoting the figure Microsoft themselves are giving - 1 Billion Windows 10 devices within 2-3 years. So to say "billionS" or "7 billion" or "10 billion" isn't correct.  Source: If you want to quote more accurate figures you should be quoting the figure Microsoft themselves are giving - "ONE Billion Windows 10 devices within 2-3 years". So to say "billionS" or "7 billion" or "10 billion" isn't correct.  Source: http://blogs.windows.com/bloggingwindows/2015/04/29/welcoming-developers-to-windows-10/
  • Hey, "no users"?  Please do not mislead readers. BMW shares about 3% of market share in the world.  So you would say "no people" drive BMWs? And Prada, just 2.1% of market share.  If Prada's mindset is like yours, they have already closed their business. Smartphone and tablets is a VERY HUGE market.  2-3% is still a big user base. Wake up.
  • Wrong analogy, BMW and PRADA and making a lot of cash on each of their products, we are losing 12 cents per product!
     
  • That's ​ why BMW has Volkswagen and Skoda?... ​
  • Actually Audi Volkswagen Skoda (VAG) BMW is a separate company
  • Mmmm maybe to get more money. To monetize an app to potencially millions of people.
  • Maybe if they did make apps for the "no users" OS that maybe it would help it grow to "more users" ?
  • It's a very relevant point, and one I agree with you on. As you say, the process has never been difficult, and we already have universal apps in Windows 8.1/Windows Phone 8.1, so it's not like this is suddenly a new thing.  And, I absolutely agree that the average developer sees that a Windows device can run the browser version, so why bother, until there's some evidence that the mobile side of the userbase erupts.  As to how you make that aspect erupt...well, I'd say the evidence is pretty strong that making it "easy" to port/create apps isn't what does it. Android didn't achieve market saturation by making it easy to port apps. Blackberry certainly didn't reverse their fortunes by allowing Android apps to run on their devices. Don't get me wrong. I'm certainly happy to see their work on iOS/Android porting. I'm simply saying it's not even remotely as important as what actually is the driving force to competing in the market with native apps.  I certainly don't expect to see rational thought in the comments of a blog, but I'm a little concerned that MS' focus appears to be on a strategy that hasn't worked yet, while trying to act like it's a new one. Meanwhile, showing very little sign of actually pushing the mobile aspect of Windows (via phones, phones, phones, and AAA software experiences from their own apps, which are currently better on Android and iOS). 
  • Because, disregard the percentage, they're still millions of people use it. Guess that's still matter
  • He makes complete sense. Market share justification is a crutch for the "half empty" crowd.  The bottom like is that with minimal effort they can increase their potential user-base by millions.  It becomes an excellent cost/benefit ratio. 
  • Speaking of ignorant. He said "disregard the percentage" because 50 million users is still huge. Yes, not as big as android, but there is money to be made. Tsang Fai hit the nail on the head, BMW has low market share for their cars, yet they still matter.
  • @wpkevin... Clodders is right except that he put it in a wrong way. Lets say Android is in billion devices and with a market share of 95% and Windows Phone has only 2%(just an analogy). In that case also, there will be 2.2 million windows phone users. I am sure a good app can cover the cost and make profit with Windows phone platform. Now add the mixture of all windows devices for the app to be available with less work required, you can see that it is fruitful
  • Why are you here Kevin if you're not a supporter? You've given up or weren't a window phone user to begin with. No disrespect, but if you don't believe in the strategy, please make s suggestion
  • Well, you're kinda wrong. There is another way and I'm pretty confident it will work. 
  • But Kevin this means apps over numerous different mediums. So if you meant to make a app for Xbox because it has high market then you end up making a windows phone too. Developers have to be happy if their app can be in android, IOS and simultaneously have it on PC,tablet,Xbox,and windows phone. That sounds like $$$ to me.
  • whether you are supporter or not, you should not say "no users".  These wordings are misleading.  According to your logic, every company should close their business if the market share is <5% in 5 years.  I don't agree to this, at least for Msft, they have the resources and patience not to give up so early.  Apple also had very low market share for their Macs for over one decade.  If Apple gave up so early, their would be no iPhone & iPad today. The difference between you and Msft is, long term vision.  Period.
  • They still have low share with macs but macs matter to consumer
    And hope wp will matter in near future
  • I disagree, I have everything Windows.. Just saying.
  • That will be suicidal
  • Then do you have a better idea than what MS showed on builds today.
    Don't you think if ios/android apps porting don't work, they can make win32 apps work in wp. Dude MS us a software company and the sleeping giant woke up they will find a way..
  • Why don't you stop being negative and spreading fud if you really care that much about wp? You're comments are not constructive at all, just comes across as bitchy and destructive.
  • @wpkevin so you want emulated android apps.... That is working out for blackberry very well right? Also to run anything intensive emulated you would need alot of resources so that immediately rules out the low end, mid range when it comes to playing games with passable performance. Plus you need a separate store, which doesn't fit in with the whole universal app ethos.
  • Why would they care about iOS or Android? Because they make x amount per user. The reason any developer with half, no make that 1/10th of a brain ignores WP is because you will have fewer customers for the amount of work you do to make an app. So it wouldn't even matter if this is an old strategy, all that matters is how easy is it to convert an Android or iOS app to a Windows app, If there are 30 times more Android or iOS customers for your app than there are WP customers, you would be throwing money away if it only took 3% more effort to generate the WP version and you failed to do so. Success or failure won't be determined by if its a new or old strategy but how much effort is involved with these changes. But it does appear that it will need to be almost trivial to convert for this to work since there are so few Windows Phone users.
  • devs will care more about the desktop, not wp. desktop community are great in numbers, but they have to buy a samsung or so tablet or gadget to get android apps. android emulators run like snail in desktops and it is hard to tweak them to run better. and many desktop users, including i, are struggling to get their android apps to the desktop. if devs ported their android apps to desktop, it will be universal and mobile users will indirectly benefit.
  • You gotta think Kevin..... This isn't just WP anymore... With win10 it's universal meaning all of the above (Xbox, desktop, tablet, and phone). This means a much bigger appeal to devs since it means they not only get their apps on one device but 3-4 in a single persons life and up to 5-10 devices depending on the size of a family. More devices mean more outreach and being seen better on win10. This path is more appealing and could be better revenue, especially for paid apps/ pay to play games. Also who can forget the advertising!!??
  • Developers won't have to care about WP.  What I saw was that it will all be Windows10, one app can run on everything, pc's, tablets, and phones, no need to tweak or create seperate apps for each device. Think what you want about the phones but forget about WP current mere 3% market share, the overall OS is much much greater than that, developers would be fools to ignore the combined Windows market running on nearly 1 Billion devices. ..nail? -what coffin?
  • Snap chat proved how significant we are, they were so quick to complain to Rudy about the dollars they weren't getting from his app. Market share is an excuse for companies that dislike MS. Because W10 will have the marketshare covered then what will be the excuse? Posted via the Windows Central App for Android
  • @Ear4Muzik, well put.
  • companies already have access to all of those potential customers you're talking about, because those companies already have websites for dekstop and tablets,
    @wpkevin: You act as if the only apps developers create are for accessing the web. That's simply not true. No, there isn't a website to match every app. What about apps that help you locate your car? What about media players? What about productivity apps? Games?   iPhones also had access to websites when the first web app was created. Why do web apps exist? Because it makes it easier for a companies customers to be loyal. When there are a billion Windows 10 devices being used, then any Android developer that refuses to make an app for Windows 10 would be downright foolish, seeing as how Android is only half that many devices. Keep posting like this, wpkeven. You're only showing how short-sighted you are.
  • I used to hear the same arguements about Adobe PhotoShop and other graphic design software.  It is on Macintosh, they will never bring it over to Windows, The numbers are just not there and no one in that field would ever use it.  BLAH BLAH BLAH... That arguement did not hold up and neither did all the others, neither will yours.  IF this were just Windows phones I would say maybe the numbers are not there but this is not Android or IOS devs creating windows phone apps.  This is Android or IOS creating Universal apps.  As other people have said this will be for PCs, Notebooks, Surfaces (and other tablets), phones, Xbox ones, ETC ETC ETC. There are fortune 500 companies that are across the board dropping Apple iPADs to switch to Surface tablets (specially with the new versions coming out) since they interact with the network infrastructures better at a cheaper upfront and long term cost.  So if companies have networks, PCs and tablets that are based around the Microsoft infrastructure, it is not a stretch to see them looking at windows phones as well as they become more integrated into the envrionment.  So there are your numbers.
  • To increase ROI you either increase R or decrease I. This is doing the latter.
  • Yup.
  • I'm not sure that there's an alternative strategy that would successfully preserve the platform. I've been really down on the W10 changes until gaining a measure of perspective via build, and now I think that this is a strong move. The only move, really. Impossible to judge any shift in the needle when we're only a few hours removed from the keynote.
  • You are really ignorant. Doesnt exists WP. It's only W10. Dear dumb.
  • I'll agree with you on the WP thing.  I'll probably type that forever.  I just disagree with you about this strategy.  I think it's a sound one.
  • It's important to make people like you (wpkeviin) realize that you are infact an ignorant idiot with no idea what he's talking about, you don't sound as smart, as you think, infact, you sound quite the opposite.
  • Playing semantic games with names isn't an argument. Make your point without insults and game playing. You know EXACTLY what he's talking about when he say WP.  I, for one, am not going to type Windows 10 for mobile devices, everytime I talk about this specific category of hardware.  I'll still type WP...you can think of it as Windows on Phones if you need to play word games.
  • No, it has NOT always been easy to port an app.  Objective C and Java do not easily port.  APIs are different. Code is different.  Its a painful process.  You are not a developer if you say it was easy. This is revolutionary.  It will massively lower the cost for existing Android and iOS developers to release a Windows Phone version of an app.  Massively.  And that should help motivate some of them to release the app for the platform.  No longer is a large investment.  And the promise of 1 billion potential new customers is a big carrot. I would be very suprised if a lot of apps do not quickly appear after Windows 10 has been released.
  • How could it be a short term tactics, you really amaze me. This definitely a tactics that can still relevant even if the situation is change.
  • I think you have to have a bit more optimism, in regards to this new strategy from MS. For me, more apps (even if I haven't had any apps I'm missing since being on WP) is a win, whichever way it comes. Because the more people who may like certain hardware from MS can actually have the apps that they use, is all that matters. Now being able to cross between those apps being on anything from your cell phone to your TV, is the bigger picture. That's all up to developers and whether they actually embrace this new method of implementing their apps into Win10. However, what else would MS do? You ask why anyone should care to bring their app to Win10 and the real answer is, they do not have to care. They could very well careless. There doesn't need to be some written down justification on why any developer would want to port their app. In the end its their prerogative. Same holds true for those who do not like this strategy and scream, "Why would anyone buy a Windows phone then!?!?" Because we can. Because its your choice and your money. Why would anyone buy a car over a certain amount of money, if all your doing is going from Point A to Point B? Just get the cheapest option and be happy. But, that's not the world we live in. Everyone has their preference and even if Windows phone were flooded with Android apps, I still wouldn't pick an Android phone over an offering from Microsoft. And my answered can continually be answered with a, "But why?" comment each and every time.   There is no blueprint for which way MS should go to close this app gap. None. They tried paying developers, creating the app themselves and literally handing it to the developers. Sending teams in to work on the app with said developer, using their money, pushing a marketing campaign and more. Still what happened? We caught a few apps, some high profile ones, received ZERO updates (to some) and the rest literally got pulled out of the store. So, aside from dumping more millions of dollars at developers, what should the next strategy be? You can't keep doing the same thing, expect a new outcome and not look insane. However, this might work and then it might not work, but not trying would be their biggest failure.
  • excuse me, you are already talking to an interested developer. stop telling they are not interested. you are just the pessimistic in the group. you think these people commenting here are just noobs and ordinary users, don't you? i myself am a part of a developer team and i am now sending these articles to my teammates who working on an android and ios app. i am the windows advocate in my team and they will be happy to address my porting concerns soon. btw, from all devs i talked to, when i ask them why they don't create wp apps, they never responded "WE ARE NOT INTERESTED" they all answered "IT'S DIFFICULT TO PORT. NEEDS TO START FROM GROUND UP. EASY TO PORT TO iOS THAT'S WHY WE DO ONLY iOS APPS" their main problem is porting, not interest. who's not interested, then? it's the BUSINESSMEN. they think about profit. so they look at numbers. market. percentage. demographics. wp market is a dead giveaway, businessmen won't even glance a second time at its numbers.
  • @Christian - exactly right! I can see this as MS chiselling away the reasons against porting the apps. If the cost to do it is far below the project revenue (even if that revenue is expected to be low) then it almost becomes too good to refuse. If it takes a dev 1 week to port an app over and it can make $10,000 then he's paid for his salary for that week 4-6 times over. Of course there's ongoing support to worry about... But there's also the one-man-band developers - they don't think like businessmen at all... they are happy to spend all their time and energy building an app and throw it in a bloated market pile. If porting is simple, then they can have their app in an almost-virgin market where they could potentially make some real money.
  • Yes! Thank you!
  • I understand the difference and I see this as a long term strategy.  You are aware that those involve short-term tactics, right. First off, you're stuck int he "Market Share" way of thinking which is only useful when comparing one OS to another.  What a developer should be concerned about is 50-70 million mobile users and up to a billion total users.  I think those are the numbers that you're calling "no users".   I am certain that you're wrong.  I have engaged developers who don't have Windows Phone apps and they usually talk about budget and how they'd like to, but it doesn't make cost/benefit sense to them.  This solves that.  Microsoft has simultaneously reduced the cost and increased the benefit all putting native code on our devices so we WON'T have a crappy Bluestacks experience.  This is actually BRILLIANT and I'm confident that this move alone will attract some apps.  It won't bring Google or SnapChat or the Apple Pay Banks because they have other agendas, but some apps that my friends complain about should fall into place. I can see that you are determined to not even consider the possibilities, so I won't engage with you any further.  
  • The Apple Pay stuff is solves with Microsoft's system if they make it easy to adopt (they will).  They can create secure ways of paying in Windows through NFC but also securely from desktops, laptops, tablets, and phones.  I think that will work. We'll see about SnapChat long term. As for many of those banks, you may be surprised.  I've heard apps were pulled in expectation of putting more secure universal apps up later that could work in the Desktop.  Google apps will not come unless Google has no other choice.  A billion users may provide them with no other choice.  HoloLens may be an X factor here as well.  If that device comes in at a good pricepoint and becomes a huge hit in a new frontier, it becomes Microsoft's very own iPhone.  But those HoloLens apps are Universal. I was just thinking about this.  What if HoloLens becomes a tech sensation that dwarfs Apple's watch?  What if Xbox Music, Spotify, Pandora, etc are all on HoloLens and let people listen to music while they enjoy their holograms?  I guess iTunes on iOS is in Objective C, is it not?  Seriously, what if Microsoft has the next big thing in tech with HoloLens?  I actually can see that happening.  Could that even push Apple to cave and put iTunes out as a Universal app?  I doubt it, but a runaway success that could be the future of computing may be the one thing that does it.  
  • I think the current leadership at Google would LOSE money before putting their wares on Windows Phone! ha ha I hadn't heard that about the banks. My suspicions were raised when they pulled them within days of each other.  Even if developing for Win10, there was no current reason to pull them. There was no big security update on the other platforms.  I'm convinced that there were/are other agendas working. 
  • It's not about WP, it's about Windows overall.  It's about Xbox, phone, laptops, tablets, HoloLens, and embedded.  \   If MS reaches that Billion user goal, they create the largest digital storefront on the planet.  By making this adaptable platform, they create something unique and by allowing a fairly pain free movement of iOS and Android apps to Windows Universal, they remove financial disincentives.    Move you app over and you only participate in the upside.  There isn't a downside for you at this point.  THAT is what Microsoft just told developers.  They have pretty much eliminated the cost to bring apps to Windows.  They have pretty much eliminated the cost to go to Xbox.  They are allowing Xbox Live achievements to come to all apps - so you can get achievements for a spreadsheet if the developer likes.    This was HUGE news.  I am not a developer, but I know them.  Cleaning up Objective C is a nightmare.  Most iOS developers and Java developers from Android have to start from scratch - not anymore.  Microsoft made it so they can take an existing iOS app, add features to it for Windows, and have it done in less than a week.  Ports usually take much longer.    Microsoft did what they have been great at doing in the past.  This is their bread and butter.  They have the best software engineers on the planet and the best development tools.  They are also giving everyone reasons to develop everything for all platforms in Visual Studio.     
  • They would care because they can make money. There are paid apps with several thousand reviews. Also, more people downloaded it than the amount that reviewed it. It's simple, they would develop an app to make money. It might not be as much as they could make on ios, but money is money. With such an easy and low cost way to port it over it will be easier to overcome their investment in their app.
  • Sorry Kevin, I think you miss the point by a mile.  Windows 10 IS NOT ONLY about Windows Phone.  It is about WINDOWS.  If Microsoft is only 60% successful with their "1 billion devices(pcs, tablets, phones)" in 3 years you are talking about opening up an app to 600 million more opportunities.  Now just for the sake of this discussion how much is 3 percent of 600 million, if an app sold for 99 cents?
  • The desktop does matter.  You don't run excel or word in a browser.  Windows IS STILL the most widely used computing platform by far.  If I can write 1 app that runs on everything, it makes more sense than maintaining that same app across multiple devices.
  • And that is where you are wrong. Currently, a bank would have to issue an update for iphone, (ipad if applicable), android phone (and android tablet if applicable). With all of this they reach 500 million users. With a windows universal app, they are able to reach double that number and quick time to market by updating a single app. Granted, not all 1 billion windows devices are portable devices, but not every app is mobile oriented either.
  • So you speak for all developers huh? Why should developers care about WP? This is about Windows 10 universal apps so this is not just about WP its about Windows devices last I checked PC's, laptops, 2in1's, tablets, Xbox One are not phones
  • I guess you just can't see the whole picture.
  • Definitely not. You're deluded, man. Move on.
  • He's made up his mind and will just spin and twist any information (real or imagined) to fit his script. 
  • I am beginning to see that.
  • Kevin, are you on pills or something? I couldnt help myself but engage. First, your point with even if is one click proccess, developers wont do? Serious? For "one click" you will ignore milions of user and some potential additional revenue? Wow....you must be the Snapchat guy, so..... Second, do you really know what long and short means? YOUR suggestion, to do things like blackberry, is the short term strategy. This is the long term. Not the otherway arround. This expands our store, windows ecosystem, etc. Blackberry strategy only kills the store and ecosystem, and finally the os itself,in the long run. God....you talk only nonsese....
  • do you even try using websites for apps? or you just have the fastest internet speed in the world? it's very slow to load websites than apps. i've read that your stand is to emulate android to desktop like bluestacks. yes. fine. totally a good game. but for wp? totally a disaster. even on this site you can already pinpoint users switching to android once wp allows emulation to phones. microsoft also needs to leverage their phone business. that is why they created a single os and store for windows. devs will be more interested to port apps to desktops, and since the app is universal, phones will indirectly benefit from it.
  • Windows apps aren't exactly taking the world by storm. Even if there were good ones, I believe most people use standard programs when using their desktop. One time I played Asphalt 8 on my Windows 8 machine. One. Time.
  • They changed it with Windows 10. Apps don't have to be full screen anymore. Apps can be resize like regular programs. They brought back the familiar Start screen in Windows 10. Not many PC users use the Windows 8 home screen.
  • He has a negative agenda. I'd just ignore him. 
  • simple. because it's not just wp. it's wp, desktops, laptops, windows tablets, xbox, and hololens. those things combined make creating apps attractive.
  • Just wait and see Kevin. You can still say "I told you" later if your prediction became reality. Although the definition of "dead" will be a matter of debate.
  • Agree with you Kevin. It's not a matter of can't or can't. It's always been easy to code for WP. It's more a matter of why? For me, why? was because not many others were doing it. But not many others would say the same.
  • I can answer this easily. It's called Win 10. True, I can see why they wouldn't care about Windows Phone in the past. But Win 10 will change all that. Especially if it's successful, which should happen. People will be using it, and if it goes right, a lot of people will be using it and several may ditch their iphones and androids for it. As far as never figuring it out, that's the old MS. They've figured out the universal app platform, which is not only figuring it out, but figuring out some of the future as well.
  • I guess developers can try...
  • This might put Google in an awkward position. Now, wp is not a threat but with all the OEMs willing to build the hardware and it appears to be some decent hardware forthcoming in the third and fourth quarters  or later and now this, it's getting more and more intesting to see how Google responds.  But in all truthfulness, Microsoft do not have to pursuit Google or Apple but continue innovating bringing products to market like hololens. The Developers will fill in the app gap and Microsft don;t need a million of them to have a successful program. we do want decent hardware especially paying monthly bills that last up to 2 years on a contract.
  • Go get them all! So all those who abandoned ship can find their way back.
  • Just like boat 6 returned...
  • You might not seen the benefits this will bring to big companies like Facebook, Snapchat, Mozilla and many game Studios which have invested a lot of money on building great apps and games for Android/iOS and didn't had the resources to hire developers to port the app to Windows Phone. Let's face the facts please?, there are about 45 java developers, about 45 Objective C/C++ developers and just about 5 Windows Phone developers this means all these big companies can protect their investments done on these apps using MS tools to bring their software to Windows Phone/Windows 10.
  • You miss the point here: companies need to WANT to bring their apps to WP. If they don't want to bother with WP, WP10 won't change that, no matter how easy Microsoft makes it for them.
  • The only company I think doesn't want to bring their apps to this platform is Google, for obvious reasons, but OEMs will now start selling phones installed with Windows instead of Android. Imagine if Microsoft signs a deal with Sony, LG, Samsung, Xiaomi,etc to build flagship devices with Windows OS instead of Android. The benefits are that now the app ecosystem will be very similar. In a few years, Google won't have another choice than to start porting their apps to Windows since marketshare of Windows will now start to grow exponentially.
  • Google won't bring anything, that's for sure. Their non-mobile offers work on the extremely popular Chrome browser on Windows. So they're covered. Others may not be interested because they provide mobile-apps only. Apps designed only for mobile phones like SnapChat for example. And the ecosystem will still not be very similar. You first need developers to actually accept to recompile their Android/iOS apps. Many may not be bothered as they're mobile-only and Windows Phone will not see any jump in its decreasing marketshare.   We can imagine a lot of things, but none of those companies would sign such deals. Because for all Microsoft can do, their mobile platform (Windows Phone 10, Windows 10 for phones, call it what you will) will never be able to dethrone Google's Android. It simply won't happen. Just like ChromeOS will never dethrone Windows on PCs and laptops. So, again, Google will hardly feel compeled to do it. And OEMs will not be forfeiting their profits on Android to build phones with WP instead of Android. They saw what that did to Nokia, there's no way they'll make the same mistake. They can put out some WP devices, yes. But they won't be shifting their priorities from Android to WP. Don't count on that.
  • Theres a lot of No's and None's in your comment lol you sound so sure? I agree that windows on phones will never reach android but they dont need to. Just like Chrome isn't near IE and its still a favorite among browsers.
  • Actually it's worth pointing out that, while IE holds the worldwide marketshare, Chrome is the majoritary browser in some markets like Europe (hence the constant scrutiny the European comission puts Google under)   As for my no's and none's...yes, I'm pretty sure. Of course, I'm a Roman Catholic, I believe in miracles. So one can happen. I just find it extemely unlikely.
  • You sound like a fool...microsoft seems to be taking al the rite steps on this one. But holy cow you sound sure they wont see success...wanna put a little money on it?
  • Why aren't you in the sailfish site somewhere? Why are you even reading about items you don't support? Must not have anything better to do. You guys are so negative all the time, never a positive comment about anything but Nokia huh
  • OMG55, seriously, get off.
    You can't take criticism, deal with it. If you have counter-arguments, please, by all means, present them. Otherwise, shut up. This isn't The Church Of Saint Windows Phone. We don't have to come here to sing the praises of everything that happens. If that's what you want, maybe you should open your own website with the altar and all the things expected of places of worship. This isn't such a place. You don't get to decide where people are. I'm here and I will be here as long as I use Microsoft products on almost everything. Deal with it. I'm really sick of having to repeat myself to you.
  • So you came here to troll. Got it!
  • You miss the point, as usual, because you craft "facts" to fit your script. You don't KNOW why companies haven't developed.  From the ones that I've spoken to it's usually a cost benefit.  They don't have the resources to start from scratch on a 3rd platform.  This erases that hurdle.  If you can't see that then you just don't WANT to see that.
  • I understand Your point. What do you suggest that MS should do?  The thing is you have given up on WP. For you WP is dying or dead already. You have given up all hope with regards to this platform. Your rant and argument seems to point that we should  accept that reality too.You want people here to abandon their hope by constantly being a pessimist on variety of WP issues.  This kind of news is a positive thing and brings hope to the community in my humble opinion. Why dash the remaining hope by constantly being negative. If this platform will die then let our hopes die  with it too. Thats how we love this platform! I myself will not abandon it until  its last breath. Peace bro!
  • Why won't they 'want'? Who doesn't like more money?? Maybe a few guys with beef for MS, but the average developer wants as much as he can make for his intellectual investment!
  • This is a game changer!
  • Did you see that the Microsoft employee got 50G on xbox live for doing 9-9?
  • Foreshadowing? Dun dun dun!!
  • LOL @XBL achievements... When's the last time we saw any of that? Probably won't in the future either, takes extra work. It was really more a footnote to the demonstration, if Microsoft was serious about resurrecting it they would have thrown some extra $ at King to work it into candy crush.
  • Tiny Troopers, GameLoft, Microsoft Studios ...lots of times to be honest. But they do need to make it easier,
  • I don't mean to be super down on it as a concept, it's just not their focus- nor should it be, at this point. The porting is the imPORTant part, and they'd rather flash it as a feature than make devs feel like they're obligated to undertake any additional effort whatsoever.
    Also, gameloft can die in a fire.
  • Agreed
  • This sounds like a pretty good thing. I hope developers take advantage of this.
  • I hope so too... Unfortunately there are developers who still carry a grudge from the demise of Windows Mobile 6, and not being able to carry their software over to WP7... Could this be the catalyst to finally get them on board? I'm looking at you Pleco....
  • You'll be surprised how many young kids develop apps that hardly knew the winmo days. Those of us with memories of even windows 95/98/2000 are suddenly the old timers! It's a fast paced world!
  • Its a great stepby great organization
  • I wonder if Apple will push a back against this by offering to pay developers of top apps for exclusivity. 
  • That would never work. Almost all apps are also available on Android already
  • developers made their money with ios/android, now they have an opportunityt to make more as many windows users will i thin be willing pay to purchase an app that would run on the whole MS ecosystem.  We'll see of course, it is here for the developers, but still, up to them if they want to do it.  We know google not donig anything to help MS. 
  • great article. its exactly what i wanted to say :)
  • Going to upgrade my 520 in the summer, was leaning iPhone but this swung the balance right back in Microsoft's favour!!
  • High end phones with Continuum sound very neat.  Clearly some great phones in the pipeline.
  • That's good to hear..can't wait until this actually happens
  • I still don't really understand. It can't run as well as an app written for windows can it?
  • Yes, it can.  This isn't iOS or Android apps running on top of some kind of vritual machine or emulation layer.  This is a set of development tools that translates code syntax and API calls into the native Windows runtime equivalents and then compiles a native universal app.
  • Actually for android it does run inside a container. That's because of security probably though
  • its a security container, not a emulation. Completely different and the container has almost no affect on runtime CPU or memory usage.
  • All Windows 10 apps (and Windows 8/8.1 apps for that matter) run in a container for security. Win32 doesn't, but all apps that are Metro/RT apps run inside a container. This is the same container that will be used for Android apps that have been re-compiled to native Windows 10. It's not, "We have Windows Apps, and then we have Android running in a container." All apps run in that container. That's why Windows Phone doesn't have virus/malware issues. It's why Windows 10 will be the safest OS yet.
  • In that process would there probably be bugs created?
  • 100% sure there will be bugs lol but that's the point, you can translate your code and then do native debugging right there on Visual Studio to compile the app to AppX
  • WinRT already lets you write an app in C#, C++ or Java.  It then gets compiled into an app.   This just a different compiler that uses Objective C.  Ultimately they're doing the same thing as Apple: taking a higher level language and compiling it down to machine code. The machine code in this instance is just a little different from Apple's.  It could theoretically run faster if they somehow managed to have a better compiler (unlikely). 
  • This^^
  • I'm interested to see how this plays out. I hope we (WP community) still keep our uniqueness.
  • I think on the surface, the tiles and menus, yes we will. The apps, probably not. It'll be up to the developer. Either way I dont care. As long as the apps work well, I'm good.
  • Inside the apps, sloppy developers don't care about user interface guideline, be it on Windows, iPhone or Android. They just want to make as much apps as possible, slap as much ads as possible and trick you to do the IAP.
    Before making more crappy apps that's only slight variation of the previous.
  • As long as by uniqueness you aren't referring to the folks who are always complaining of lack of apps...
  • Nice nice nice !! Love this idea
    Hope it works!
  • "it will require a little work on the developers part". Stop right there.... That's the problem. They either don't want to waste their time on the Windows platform OR they just hate Microsoft and won't do the extra work anyway. The issue will still remain.
  • If someone hates Microsoft then we can't change that. They're also as petty as people who hate Google or Apple. Developers do what they do to hopefully succeed and make money, yes? Take Xbox for example. Why wouldn't developers be excited at the thought of bringing their game with relative ease to Xbox. And as a by-product Windows 10 desktop, tablets and PC. It's all ifs and buts right now. But Microsoft has at least come out swinging.
  • Do you think this will matter to banks and big corporations such as Walmart or Target? Posted via the Windows Central App for Android
  • Laura waiting on that email reply, thanks. :)
  • I think the big banks that pulled out at the same time they showed up on Apple Pay website, have other agendas. They already had mature, secure apps and they pulled them.  I think retailers will give a good hard look at this.  It's minimal effort to fully cater to more of their customer base.
  • The pitch is Windows has 1 billion devices.  Your app can suddenly reach that many potential customers. This is not about Windows phone, this is about Windows.
  • Except Uber is already on WP, so I'm not sure what your point is.  It does illustrate that you are in no position to speak for "developers" as a mass group.
  • No Windows 10 doesn't have 1 billion devices. That's MS goal to reach in about two to three years. There are currently one billion Android and iOS smartphones being sold every 9 months. With tablets and Macs it's even higher. Right now there are probably already 1.5 billion Android and iOS devices. When MS reaches the one billion mark in three years, iOS and Android will probably have five billion or more.
  • Microsoft make it sounds like you can target all these different devices without code changes, but it is not that simple. As a dev, it is still some effort to target different devices/screens/resolutions/UIs/APIs. Having different image resolutions alone is a pain, and you will defintely need that + ability to handle orientation, different page navigation and ultimately the fact that you WANT different layouts for different devices. I am going through some of this pain now with a Universal app for WP and W. Yes, some things might be made easier but devs will have to make different experiences for these different devices and that just requires effort - it is also somewhat the most tedious part of creating an app. So this idea: it is not (just) WP but Windows 10 - is not so straightforward, at least from a dev perspective.
  • Duh! What were you expecting? An emulation? Of course tweaks have to be made, just like for android and iOS apps. But compare editing your existing resume to update a few stuff like change of address, new job versus writing from scratch!
  • Duh!? So I assume you have no experience of this, as similarly, you have no experience in replying to comments respectfuly.
  • Where is that part other than in your imagination?? Which developer have YOU spoken to, read about or even heard rumor that said that they wouldn't want to expand their potential customer base for minimal effort??  
  • Kevin, I can sort of see your point, but you're looking at it too black and white. Every developer and every company that publishes apps will perform a cost-benefit analysis before embarking on developing for any platform. All Microsoft has to do is make it cost less, in total, to develop and support an app than they can expect to generate in revenue for it.  So evey little thing that can be done to reduce that cost will push *some* devs from the no camp to the yes camp. An individual dev on iPhone may make the vast majority of their cash from iPhone.  But if they can add another few thousand dollars to their pockets with a minor amount of work to get it onto WP, why wouldn't they? Your view seems to be that that their iPhone work generates more cash than their WP work, so they should spend all their time working on iPhone.  But what if they don't have another app on the go?  What if their app was 3 months of dev time on the iphone, and they can then increase their revenues by a few percent with an extra 5 days work? And as far as companies go, Directors have a legal obligation to maximise returns to their sharehlders.  Again, if they can increase revenue by 2% and only increase costs by 0.5%, they would be mad not to. It's not about the absolute value of the gain, it's about the size of the gain vs the cost incurred in achieving it.
  • Well then it's their loss, missing out on up to a billion extra users revenue.
  • People should really stop with the Billion thing. There are NOT a billion W10 devices, and even less WP10 devices. 1 billion is Microsoft's goal for Windows 10. They want to try to have 1 billion people on Windows 10. But for that they'll first have to convince all the Windows users to update from Windows XP, Vista, 7 and 8 to Windows 10. That's their goal. To convince people to jump aboard Windows 10 in the next 3 years.
  • That's why I said up to a billion users. If Windows 10 really takes off a year from now and people like what they see (marketing MS!), then all desktop users using old OS versions will finally upgrade. The future is mobile and universal apps. There's a big opportunity for the taking. We'll see how it looks in 3 years. Hope to have a waterproof HoloLens watch by then! :)
  • People should stop saying "the billion thing" when people stop saying the "market share" thing.  The ACTUAL pitch here is that it removes both parts of a common hurdle: cost and benefit.  
  • Dude, it's not easy making an app. Now, let's assume you spent 100 hours making an app for iOS, and another 100 for android. That's 97% of smartphones right there. But would you rather spend another 100 hour for windows phone or a few hours using the options Microsoft just announced? Think of this from the devs perspective.
  • I am afraid you have got it wrong mate. Yes, they would have spent 100 hours each on iOS and android - but what the article states that in a fraction of that time they can make any of those two versions run natively on all devices running windows (not just phones!)
  • Exactly, we are not talking about just WP, we are talking about all Windows Devices (PC's, Laptops, Tablets, and yes Phones).  If you had a good app for iOS or Android and you could only spend a few hours to reach all of those people, you would, as you correctly noted, have to be crazy or hate MS with a passion.    
  • Lets assume that there will be no new bug from this conversion process that are exclusive to Windows.
    Lets assume Microsoft will take all the blame and bad rep if Windows version of the apps have trouble.
    Lets assume Microsoft will do all the extra technical support for Windows version of the apps. What about platform dependent updates, the all too familiar "bug fix and performance improvement" kind ? Will they be made for Windows or the devs won't bother because in their mind they only need to push a button and leave it like that.
  • The reason devs aren't jumping on WP now! If it takes effort to build an app , devs will only build where the money is. No matter how " easy" you make it to them to build
  • utter BS.  if a dev can port an app to WP for minimal effort they'd either have to be mad or massively anti-MS not to.  And let's not act like WP has zero users; they can still make money from it.  Herp derp let's NOT spend a handful of hours porting to WP even though we could easily profit on our development expense?  Smart.
  • You are partly right but the devs are actually irrelevant entirely. If the company can see the total cost of ownership breaks even or makes a profit even if small by extending to include a wp app then they will do it simply because that's a very easy and cost effective mechanism for increasing market share which is on the balance of probabilities more likely to grow than shrink. There is your answer Kevin the troll, back to guarding your ios/android bridge now
  • You're looking at it the wrong way. By your non-calculations, NO apps should exist on Windows Phone.  It shouldn't be "worth it" for Uber or USAA or Twitter or...  I'm just not sure why you think you know so much about "all developers" want.  
  • can't do much about those that hate on MS and not developing, thats what they chose.    For those that dont want to invest in resources (hours of time and $$$) for a 2nd or even 3rd platform, can at least consider universal apps because it wouldn't be developing from screatch for a new platform.  Being able to bring over existing code would reduce the resources vs. creating a native app, the ROI would be much more significant. 
  • You've hit the nail on the head. I'm sure the Meerkat devs can look at this and say, "that's cool" and continue to work on improving their iOS. That's where the users are and stopping work on the app to port the code, however little resistance there is, over to VS is time wasted.
  • yeah but WP isn't a graveyard.  It does still 100ks of users and if a developer can open their app to that with minor effort involved, 99% of the time is going to be profitable.
  • I think the key is users. If Microsoft can get 1 billion of them on W10, it seems like that would be a market hard to ignore, even with ignorant developers. No doubt some will stick to their preconceived bias, but you will start to see more and more dip their toes in if it's easy and there are a lot of users.
  • Developers at my company will ignore Windows Phone just because it isn't Apple.  We produce a WP app only because Microsoft was incentivizing us to do so.. Our execs (all former Oracle folk) said "okay, I guess", Devs were like "meh, fine."  Right now, iOS porting aside, I hope they see the positive return in a Universal App built from the ground up.  We can build a mobile app, but also offer a bigger experience on tablets and PCs rather than have a version for iPhone, for iPad, and for Web.
  • This is awesome!!! After this news, I wonder what the next big name app to come to WP will be? Any takers?
  • Not SnapChat
  • LOL
  • Good fuck snapchat!!!
  • Nope they won't come and that arrogance could cost them.  I'm rooting for Cyber Dust and  have begun the switch in my circle.
  • Yeah, when you tell your friends to switch, tell them it is because Cyber Dust is proven more secure and SnapChat has had known security issues and you don't trust SnapChat. You won't even have to tell them you can't get it on your phone, they'll think you did something smart, which, you did. ;) Security is something that will matter more to some of the girls than the boys, though. Those girls don't want their pics to end up on the internet, even though they do anyway through screenshots. Like I always say, if you don't want the world to see it, don't take a picture of it.
  • I'm hopin' Rocket Bunnies!!!!
  • Maybe boom beach?
  • Once they get everyone developing, then they can start changing the design language to something better :) but in the meantime I'd rather be running ported apps on a more stable OS :)
  • This
  • Cant wait to see instagram, vine, Spotify, and hopefully snapchat fully adopt windows and make them as feature rich as their IOS and android counterparts.
  • Vine and Spotify get updates. Instagram and Snapchat need to though
  • Vine and Spotify are way behind. And when the developers port their IOS apps over they will be universal
  • Even when instagram gets updated I'm still sticking with 6tag and Rudy.
  • Awesome. Maybe we can get the chase bank app back, and acquire NHL Gamecenter
  • This is all very good. I'm waiting for how all this plays out and raises Windows Phones market share. to more than a meagre 3%.
  • The world's bigger than the United States, you know.  In my country share is closer to 10%.  USA And its 3% share is less than 5% of global population.
  • Market share is an overused crutch, but I don't understand what you're saying.  The US still has the most WP users of any country on Earth.  I don't know what country you live in, but your 10% is less users than the 3% of the US. People really need to stop quoting market share, in general.  It's a fools tool in the wrong hands.
  • But press mostly cover USA, and they govern mindshare. Besides, how many Microsoft features are available globally instead of USA only ? And how often we see English language tech sites punish company in long serial articles for making their service USA only ? In a way that can hurt their stock price.
  • I asked some android developers (friends of mine), they told me that they still don't have interest... 
  • And you don't think that might change if Microsoft truly can get Windows 10 on a billion devices in three years? That's a lot of people to ignore.
  • Let god hear your words :)
  • It'll depend on which devices those are. Some apps are simply meant for mobile phones (snapchat, instagram, etc). Those make no sense anywhere else and therefore developers will still not be interested because they target their apps to mobile phones, not PCs or tablets or consoles. Developers of mobile-only apps will never be losing anything because Windows Phone will never become relevant enough for them. Game developers on the other hand may see more benefits in this as their apps don't need to be confined to mobile phones.
  • They will be, once they realize the size of the market they get to tap into. Its going to take some time for people to realize that this porting will make their apps works on every windows device, not just the phones.
  • Of course not, they are nerdy Android developers, they aren't going to be interesting.
  • I think the bigger picture is Hololens. If it takes off I think it can, it is a huge market devs can jump into. Image people watching Netflix on one wall while the are playing Clash of the Clans on their coffee table.
  • Did your "friends" actually understand what the process will be and how minimal the effort will be?  I'm guessing that the knee-jerk reaction will be "no" from people who aren't currently interested in Windows and don't really know what's happening.  The news will start spreading and people will give it another look.
  • thing is, your friends might be just small developers, thats why they only develop for android. medium sized or at least any serious developer always put their apps in both iOS and android platform. The only ones who develop for android but don't develop for iOS is usually the ones with very limited budget (cant buy macbook, dont want to pay the yearly hundred dollars fee, etc.). Now that being said, you can't generalize what app developers want based on your android developer friends because your android developer friends are probably just bunch of small app developers whom primary job is something else. most medium sized app developers always want to be recognized in as many platform as possible. it's just that they dont develop for Windows platform simply because it takes too much resource and time to port it to Windows. remember, real app developers have full time employees and thats why they dont port to WP or Windows 8, because they dont want to waste their money paying their employees building their app from the scratch again for unpopular platform. now with this news for Windows 10, that might fix the issue because they know they only need to rework on several things before they can release it on Windows 10. They might get interested. Of course this is just based on my assumption and assumptions can be wrong too. There are obviously app developers out there that wont bother to release to Windows 10 apps even though MS makes it easy for them. but im sure this is still a good news and even if MS can get 25% of iOS/android app developers to port to Windows 10, that's still a good thing imo. i used to be skeptical about windows 10 universal app myself but now with this huge announcement i feel like a bit optimistic again about Windows 10.
  • This^
    All we need to start is say 15-20% of iOS developers. Word of mouth is extremely influential!
  • I feel like it's only going halfway. Sure, you can move your code over to VS from Eclipse or JetBrains, but the fact of the matter is, Chase Bank, out any other major that's pulled their app will still have to assign a dev to the conversion project. Yes, MS has made it easier, but companies still will have to devote more time and money than they would have if MS had just allowed an APK to be uploaded. It is a good start, but I'm extremely skeptical that this will make the impact that it should.
  • Just uploading an APK is a terrible idea. Because then you have a potentially horrible experience. It didn't work for BlackBerry without a lot of fine tuning. And it's still not that awesome years later.
  • Agree with Richard. If all the apps are just literal Android apps, there is no reason to run Windows Phone. This is much better... let the devs leverage their code easily, but create an experience that is more native looking to the user.
  • There's plenty reason to run WP if you are a fan of the OS. My point is devs aren't going to do the work. I can guarantee you they view this announcement as "cool" then continued their Android development in Eclipse. If something like chase bank comes back or instagram updates because of an announcement like this, I'll eat crow.
  • Your guarantee is based on what? I would bet that a decrease in cost and an increase in benefit will make developers take a serious look.  That's the play here.  
  • Exactly.  Cannon seems to be speakig in terms of "all or nothing".  Life works in degrees.  If Microsoft increases the number of devices running the platform while simultaneously lowering the amount of effort required to run on the platform, more developers will in theory port their code to the platform.  This has the potential to create positive momentum as more apps are availbale, which in turn would get more developers to port. It's certainly not guaranteed to work, but I do believe it's a much improved chance as opposed to doing nothing to help decrease the devs effort or simply running Android apps which makes for a schizophrenic experience on the part of the user.
  • Well said. It's how you start an oscillator! Not all at once, but in degrees with positive feedback!
  • sure there is.  better battery life, stability, live tiles.  even though direct ports would make zero use of live tiles, to say that there'd be no reason to stick around to WP if they ported android apps over is just a stupid thing to say. If that were the case and the only reason people stayed on WP were for the apps, they would have left already, considering it has the least apps!
  • Running direct Android apps inside of an emulator is likely to tax battery life, decrease stability and not work with live tiles.
  • The WP official tumblr app taxes battery life and data, isn't very stable and doesn't do live tiles (like many current apps). I'd rather have a slightly more reliable android app than a horrendous native app.
  • I'm not sure why you think the Android running in an emulator would be more reliable. 
  • The apps I've used in emulators (bluestacks, android x86, VS emulator) have all performed pretty good. A sandboxes instance of an emulator to run an app can't use that many resources.
  • So you've used them on high ram, powerful CPU desktop/laptops, I'm assuming.  The phone would be a different thing altogether.  Even on  my laptop, Bluestacks was very slow and crash prone.   Regardless, if Windows Phone just because a direct port Android app launcher, then Windows Phone users might be better off just caving and going to Android to run those apps natively.  I just don't see it working and BB has been a recent example of a company that bet on that strategy and lost. I'm going to give Microsoft a chance at THIS strategy. 
  • I've used them (android x86, vs emu) with settings that mimic high-end phones (for testing purposes), performance was still pretty good. Bluestacks has gone way down in quality but if you can fight through it, it's still ok. As stated before, BB had its own problems (namely less market & mind share than WP), the least of which was android apps. Allowing Android APKs doesn't force WP fans to a Nexus, it allows us to have the best of both worlds. Top performance & security but access to thousands of official apps we will NEVER get, even with this new strategy.
  • My experience and your experience are different and neither is universal truth.  We're going to have to disagree, but I DO think that this approach can be a winner. Now they just have to get on the phones and knocking on doors and providing assistance to show how easy this can be done.  I don't think it does much good to say "They aren't doing like I'd do it, so they  are doomed".   Although, I understand.  Had they gone the emulator route, I'd likely be complaining and waiting for the Note 5! ha ha
  • They've already built an android emulator into VS2015. I have full confidence that that work can be pushed into Win10 Mobile. They have the tuning in place and now that they're supporting more functionality in VS 2015, they're ahead of where BB was when BBX was coming out...plus BBX was kind of it's own special train-wreck.
  • If it's really zero effort. Yeah, upload the APK and let the store convert it to native codes server side. Zero effort, right ?
     
  • Finally Clash of Clans for WP!
  • I don't think apps alone gonna cut it. Wishful thinking by MS and fans.
  • Um they didn't just announce apps support today. They announced a ton of new features that Android/iOS don't have.
  • They announced temple run and instagram a year ago. That didn't help WP take off.
  • What else is there? An elegant OS that is intuitive, light on resources, and without lag? We have that. Wait- how about the ability to use the same app on phone, PC, and game console? It's coming. I give up. What else is needed, besides some publicity and a fancy phone or 2?
  • You tell that to MS for their lack of marketing or shitty ones that is.
  • The OS isn't intuitive to everyone, some people find it confusing. And your "without lag" mention, the only place I ever see any lag complaints is here on this site. What about the constant "resuming" I see on the screen of my 925 whenever I use it? People here are too quick to point out the faults of other platforms, everyone makes such a big deal out of stuff, its nuts. 
  • So, you'd have them do nothing? I never understand comments like this. 
  • This is exactly what we thought tho and it's smart.
  • I tought its a brilliant idea!
  • The fact that the apps will be Universal Apps is the key. This is important because Windows 10 will be a free upgrade for one year for all phones, PCs, and tablets.  The PCs may not be a huge deal because many people don't use apps on PC, but they do on their tablets. Making it easy to convert your app for Windows is a good start, but devs won't move over in large numbers until it's worth their time to keep maintaining the app for Windows.
  • I really feel this is truly the best case scenario for what they could have done. I am impressed, and MUCH more optimistic than I have been the past year or so. Well done Microsoft!
  • Likewise. I really didn't see a way MS could ever catch up. This is the most excited I've been about Windows in years. Admittedly a lot of that excitement comes from the holographic demos as I'm not so bothered by apps personally, but I know for the platform to grow it needs them.
  • Wow! This is great news! Right when my hopes were slipping just a lil MS plays the Ace. Can't wait! Posted via Windows Phone Central App
  • Im really impressed windows 10 is going to be a hit on mobiles and pc. They are really playing all the right cards at the right time. I cant wait. Goodbye "app gap"
  • Extremely excited by today's announcements. I've never been mind-blown so much in a single day. Wow.
  • So Tom Warren was correct, Daniel.
  • So excited I actually booted up my Surface 2 for the first time in over a month. Lol.
  • All the whiners just need to shut up
  • They didn't have any other choice, but I feel if the bigger developers like snap chat or google, meerkat etc don't come to windows 10 then Microsoft will struggle. I would love this website to reach out to android or ios developers to get their thoughts on this
  • DEVELOPERS DEVELOPERS DEVELOPERS! DEVELOPERS DEVELOPERS DEVELOPERS! DEVELOPERS DEVELOPERS DEVELOPERS! DEVELOPERS DEVELOPERS DEVELOPERS! DEVELOPERS DEVELOPERS DEVELOPERS! DEVELOPERS DEVELOPERS DEVELOPERS! DEVELOPERS DEVELOPERS DEVELOPERS! DEVELOPERS DEVELOPERS DEVELOPERS!
  • Exactly. Ballmer was a genius afterall! Lol.
  • Wow....this is amazing news for WP users....
  • If I were a dev, I'd immediately port all my apps to Windows if it were easy.. Not sure what on those devs head tho, maybe it still too much work for them due to market share, and will not port to Windows until it literally one-click process and maintenance free *cough*Snapchat*cough*Google*
  • With all immense respect I have for Paul Thurrott, I'm inclined to be positive about this. For one, it gives developers a free hand and provides us with access to more applications. 4-5 years ago, the last reason I made the switch from Android to WP7 had nothing to do with being lured in by all the wonderful apps on Windows Phone - I left behind $200-400 Android applications because I fell in love with the WP simplicity, hub based OS, User Interface and the smooth performance without having to root or side install custom ROMs just to get the phone into decent working order. Believe me, the apps on WP had nothing to do with it. Nor will having access to Android apps in any way lure me back to Android or iPhone. Again, if that mattered, I'd already be gone. Even with the changes in OS8.1 and now 10 - there is still enough in the OS and performance that I enjoy. Unless something drastic happens, I won't be leaving Windows or Windows anytime soon. If they did pull the proverbial plug, I'd probably ebay a Jolla Sailfish when my phone started to die..
  • I really like how Microsoft is going about things. Now I can sit back and wait for a flagship to land on T-Mobile's shelves and I'm all set. Posted via the Windows Phone Central App for Android
  • I'm proud of them for taking this route. Still wish developers would just up and create apps for Windows, but this is the best possible way Windows could have gone about this.
  • I was afraid they were going to take a similar route to blackberry. But this route is brilliant as the user is none the wiser and the developer can use their android code with a little tweaks to gain access to a bigger audience. Win-Win imo.
  • Will google make an app for windows 10?
  • I'm doubting that. That would be the biggest surprise of them all.
  • Not until Windows 10 gets those billion users. Even then they'll probably give us a basic half assed Youtube client vs some of the well designed feature rich clients we already have. I'm not even holding my breath for them to give us back Softcard which Windows 10 won't need. Google hangouts I'm not expecting to ever be ported. The sad part is as a low income person currently I'd actually make use of this a lot vs paying for a Skype Number.that software's janky pre Windows 10 state.
  • Thank the heavens! Now the trolling shall commence! Any dev willfully ignoring the user base now is just ignorant and hardheaded. The hardest part now is maintenance and upkeep with the users.
  • Wel.. I thought I was the first toll agains android apps on windows.... but this is just perfect!! Go Microsoft!
  • Glad to see this.  Of course, I hope that the high quality developers who have supported WP will continue to do so in the future.  I know that some of them are concerned, and I suppose I can understand that.  However, I think if they continue to produce good stuff, their apps will continue to get purchased.  I honestly believe that the WP OS experience is better than iOS and probably Android as well.  I certianly like it better than both, and I have had phones for both in the past.  I came to WP and stayed because, despite apps I wish I could have, WP's experience is better.  Hopefully this will continue to help.      
  • this is very good, i really hope it helps! Go Windows!
  • From there they can fine tune the app after they port the app duh cause reprogramming useless unless your building from the ground up!
  • Bring on the XFinity TV Go and XFinity TV apps please. And maybe a few others but I use these two apps the most on Android. I'm excited.
  • As a current Xfinity user I want these as well. It would be nice if DirectTV, U-verse, & Tivo all made DVR streaming Universal Apps.
  • 100% agree. All I need is a flagship for T-Mobile and I'm set. The potential...
  • The inclusion of Objective C, just tipped the balance imo in MS's favour. Not to mention the route MS went with Android support was the cherry on the cake. Phew what a bloody relief lol.
  • It's just brilliant!
  • I was a detractor early on, but after hearing the full details, I have warmed up and will stock to WP.
  • Love this approach.  We'll see in the upcoming year how it all pans out.
  • I'm relieved
  • Wait before arriving on any conclusion.If you are bashing this OS for the last 5 years,why can't you do more bashing of another year?There is a bigger world than SnapChat and Google.
    Nomatter what you say,I believe in MS and surely I will be right.Trust on something always paid off,sooner or later.
    Just forget about the big names.Do you know how much it will help to new generation android/ios developers having a healthy brain?If I can get two things at the cost of one's effort(approx),I will take that.It's human tendency from the very first day.Do less,get more and prosper.
  • Sounds like a great opportunity for developers; who wouldn't want the potential of 1 billion devices added to their resume.  
  • Wpkevin, u are so ignorant!! If u hate Microsoft so much, then why are u on windows central??? Go to android central!!
  • This is so awesome. MS is truly amazing. I hope the MS reps in each country approach local companies e.g. banks and push this and tell them how easy it is now for them to release a WP app if they already have an iOS or Android app. MS need to get this out there.
  • So it means Microsoft doesn't take what BlackBerry takes right? I mean this means Microsoft is just releasing tools to help devs port their apps properly into Windows 10 and not build Android runtime whatsoever, yeah?
  • This is one of my favourite exciting article :D
  • Looks so sad
  • Microsoft is literally doing all it can in its power to help out developers to bring apps to their platform in an easier and cheaper manner all while still preserving their native OS. For people to keep blaming Microsoft at this point for the continuation of apps not being brought to the platform are foolish. It would be up to the devs to bring the apps to the platform. Microsoft did their part, now its time for devs to do theirs at their own discretion. They can't be spoon-fed everything or have their ass kissed all the time in order for them to bring their apps to Windows. Some effort should still be put in. I'm glad that Microsoft is making things much more convenient for devs don't get me wrong, but at this point it is up to the devs whether or not more apps are brought to Windows. Either they'll continue to be ignorant about it like Snapchat, or they'll jump on board to the idea of having access to the potential of 1 billion customers. I think Microsoft did a good job at trying to persuade more devs to their platform, but at this point if the "app gap" remains I don't wanna hear from idiots on here that "its Microsoft's fault." From here on its up to the developers, and its their responsibility to bring their apps to Windows
  • As a guy who just started to learn app development, this is some good news here. That means whichever language, Java, C++ or even C# you can code for windows phone ! Exciting times they are
  • I mud admit MS did this intelligently. The main concern I have is whether even the touted 1 billion device user base is enough to ensure frequent app updates that would keep the apps quality and features wise on par with those on Android/iOS.
  • its well intentioned but not going to improve the WP app store significantly.
  • By releasing on Windows, they release on all of Windows.  So a developer will not just be releasing on WP, but PCs and Tablets as well, possibly Xbox.  Although I despise SnapChat, I could see SnapChat possibly working with Kinect on the Xbox.  The possibilities are endless.
  • When there's rumors of new flagship devices with pics as proof or new features for wp8.1, you'll see at least 200+ comments. Today, each news is less than 100. What does that tell you? Only the WC fan boys are jolly for joy today.
  • Great Job Microsoft. This seems easy enough on paper. Looking forward to it.
  • That means we'll have the same functionality as android apps! (since the code is same!!)
  • This is a bang! the results will show if this is the "big" one. Call stephen hawkins ASAP :p
  • Google will wait to see the code then counter with new code cutting off Microsoft's attempt at making Playstore Apps compatible in Windows if that is the target. Microsoft should not sweat this just get wp up to par so the OEMs can build a competing product to working to innovate with them instead of being an old scrouge.
  • Google can't do a damn thing with code and APIs as those are written by the Devs. Any halfway knowledgeable dev will have moduales set up. So if they have an app the requires the playstore services they can swap those out for MS's offerings without much trouble.
  • Who needs Android apps when iOS apps can be ported too? If Google likes it or not, a new world of universal apps is here!
  • Your source code is your property and not Google's.
    MS was smart to put power in the hands of developers. How many devs can Google really control?
  • I give up trying to edit here,
  • All they need now is a revolutionary flagship.
  • ....and people who'll buy them. 
  • You don't understand cuz your not looking at it in the way Microsoft is or how most intelligent people see it. Windows phone is dead its windows 10 now. Yeah Microsoft will still make phones but they won't run windows phone just windows 10. You see Microsoft see windows 10 as the big picture that's why the universal app is important so a developer can make there app once for pc/phone/tablet/xbox/lot and if they can port there app easily to windows 10 easy then make it univeral app that leverages all the PC user Xbox user and phone and tablet users to get the developers heads turning.no developers wouldn't develops for WP cuz of marketshare but with windows 10 and the universal app model windows is leveraging all there platforms and the millions if not billions of user world wide to make developers to develop for windows.10 and to get people to buy more of there apps cross it would be killer. Your just mad that they didn't pull a blackberry and add full android support and the amazon app store well guess what Microsofts way is better watch and wait.
  • Are you allergic to punctuation? Also, break that shit up into paragraphs. I won't mention your atrocious spelling either, I promise    
  • I sure hope this works. I went and bought a Nokia 1520 today so I could keep up with updates and everything going on. After logging in and getting a few things going, I went to store and MY APPS. The list of apps that are "no longer available" was longer than my list of apps I could still install...  Even Geico abandoned their support for WP...  At this point the WP is back in the box, sitting on the shelf. May just take it back and try again in 6 months. ...  
  • This is an amazing move without a doubt, really keeping hopes high and my support to the max for Microsoft. This will really fill the only issue most people complain about, and the fact that it'll definitely be a smoother experience than android.
    Just a feeling.. ... On a side not the only app I can see not supporting live tiles and such for windows phones still seems to follow SnapChat on top of that list xD ... With that said fingers crosses and hopes high~ Cheers Microsoft!
  • Oh Microsoft, how great thou art. Thou taketh years to do what could have been done from day one NOW is the time to walk the walk after talking the talk. BRING IT ON but this time make sure you don't f**k things up
  • ^AWESOME COMMENT^ :-)
  • This is one good step by Microsoft but something else is needed too. The W10 advantage has to be there in the overall user experience to attract market share, increase profitability and compete with rival platforms. And I mean the true effect software+ hardware. Something innovative must be there, not just cameras, I want to be able to answer those questions people ask me about my Lumia 930 "What can it do differently?" They always want to know the edge WP has.
  • Great move!!!!!!
  • This is the last chance
    I hope windows phone will succeed
  • Fantastic news !  Now confirmation of gapless playback and we could have the perfect operating system for smartphones with Windows 10.  
  • now they just have to make phones as powerfull as android and apple and ill jizz myself
  • I wonder how this will work for purchases already made through iOS and Android app stores. Would you have to buy again on the Windows store?
  • Did you buy separately on android and iOS? If you did I guess it would be the same thing..
  • Blackberry planted the seed of Android apps on their platform.  I remembered a few years back there was a Crackberry user that made a app that you could run Ios apps on your Blackberry Playbook.  I think Windows reserchers use this idee of the Crackberry user that Blackberry never used of running Ios apps.
  • btw i tried twice to download candy crush and gets stuck on the download part. it does not move. it this consequence of the porting? :|
  • btw i tried twice to download candy crush and gets stuck on the download part. it does not move. it this consequence of the porting? :|
  • I had the same problem seems like a store problem but eventually downloaded u just gotta keep trying.
  • Google and IOS are now up against some really tough and serious competition. They probably laughed at ms for many years. But now im afraid they are put right on the spot! Ms has set the bar really high now! Now I hope that the OS is really gonna fill the rest of the gaps!
  • This marks the end of .Net Framework....  Time to switch my technology base...!!!!!
  • Any tool you know is fine. They can all be compiled for the store. What MS has done with their tools is simply amazing!
  • I'm surprised they just didn't go the threats route. "Build. Apps for us our we'll push a PC crippling update out to you. Whoopsie." Oh wait, what's wrong with your Microsoft office? Oh, we'll fix it for you if you build an app.
  • Developers continue to ignore Windows because they are douche bags, not because there isn't enough people to justify it. When an app that is already popular (like Candy Crush) you can't wonder if people are going to get it. Everyone wants in on the hype. I can see that as an argument if you are a single person or startup developer company making something that has no following, but popular games have no excuse to try.
  •    APP dev  dont care much  if its  iOS , Android  , WP  Chrome OS or something else , they just want  ca$h so if they can easy transfer their app to other OS and get lets say 1$ for their app and offer it to (that app is already  in store avalibel to 10 million people)  + 1 million users , they will do  since they will do it someone will pay for that app if its good  of those all users .  LIfe is simple  more people more sell = more $_$
  • This is what I thought would happen... They made it easier when they launched Windows Phone 8 (some of us remember the Words with Friends universal app crossover demo only taking 3 days or so) but they basically dropped Silverlight for C+. So the switch could be easier. We are starting to see the Dreams of Windows Phone being realized. Continuum, universal apps, and ease of switching between form factors. This was part of the 3 screens dream all the way back to WP7 and Windows 7 launches.
  • I really hope this work, day and day, I get sick of the app problems on Windows Phone, I will be running a LG G3 if I could get one for a cheap price used (no contract) because of this (part time, swap phones). My 4th check came in the mail yesterday (from a side business), My bank is Bank of America, I used to be able to just deposit a check via my phone (like my wife can do with her iPhone), but, now that BOA no longer makes the app, I have to take a EXTRA drive to go depoist these checks. If I had another device, No problem, would save gas and time. Time is a very limited factor for me as I never have any free time anymore. Then the other apps, going away day to day, last month 4 apps went away, then moth before 3 more, all affected me in some way. I do love Windows Phone a lot and want to continue using it but, it's becoming a bigger issue by the day...  
  • Once the big name developers start porting over to Windows, I will assume that will get the proverbial ball rolling. Cheers Microsoft, you now have our full attention. Go forth and don't screw it up.
  • I'm not so Pollyanna, or such a Windows cheerleader that I can't see the possibility of this either going bad...or just going nowhere.... ...but I gotta tell ya, this has me VERY excited! This, paired with "one Windows" in Win 10, and Continuum, and all that stuff may be just the thing to propel Windows app support up to par with Android and Apple! And I think there is very good ground for optimism here! I've said this so many times in the comments sections of various posts on various Mobile Nations outlets that I risk beating the point to death. But this has huge bearings on what I decide to do next with Phone and Desktop computing. My current phone is an Android (Galaxy Note 3 running Lollipop), and my current primary computer is a Macbook Pro running Yosemite - but between an old junker HP laptop running Win 10 build 10061, and a no-contract Lumia 520 with build 10052, and no cell service, I am keeping my fingers to the pulse of Windows fairly well. Well, my current plans on the PC side are to build a mid-level Win 10 based gaming PC and do that first before eventually replacing my aging Mac and going "dual-platform". However, each passing day the prospect of not even bothering to replace the Mac, and going 100% Windows is one I'm taking more and more seriously. And on the phone side, my current plan is to either get whatever July 2016's closest equivalent is to the Nexus 6 or the Lumia 1520. My preference would be for the Windows Phone, but it will all come down to what the app situation is like at that time. Until today's announcement, I felt that the Nexus would be by far the more likely outcome...but now, I have been given a huge bump in grounds for hope it'll be the Lumia instead (though to be fair to Nexus, I do really love Lollipop and think the 6 is a fine phone). In any case, while I am still just a tad skeptical, I'm super jazzed, and can't wait to see what the next year brings...particularly the next couple months. :-D Posted via the Windows Phone Central App for Android
  • [sorry if this is a double post] I'm not so Pollyanna, or such a Windows cheerleader that I can't see the possibility of this either going bad...or just going nowhere.... ...but I gotta tell ya, this has me VERY excited! This, paired with "one Windows" in Win 10, and Continuum, and all that stuff may be just the thing to propel Windows app support up to par with Android and Apple! And I think there is very good ground for optimism here! I've said this so many times in the comments sections of various posts on various Mobile Nations outlets that I risk beating the point to death. But this has huge bearings on what I decide to do next with Phone and Desktop computing. My current phone is an Android (Galaxy Note 3 running Lollipop), and my current primary computer is a Macbook Pro running Yosemite - but between an old junker HP laptop running Win 10 build 10061, and a no-contract Lumia 520 with build 10052, and no cell service, I am keeping my fingers to the pulse of Windows fairly well. Well, my current plans on the PC side are to build a mid-level Win 10 based gaming PC and do that first before eventually replacing my aging Mac and going "dual-platform". However, each passing day the prospect of not even bothering to replace the Mac, and going 100% Windows is one I'm taking more and more seriously. And on the phone side, my current plan is to either get whatever July 2016's closest equivalent is to the Nexus 6 or the Lumia 1520. My preference would be for the Windows Phone, but it will all come down to what the app situation is like at that time. Until today's announcement, I felt that the Nexus would be by far the more likely outcome...but now, I have been given a huge bump in grounds for hope it'll be the Lumia instead (though to be fair to Nexus, I do really love Lollipop and think the 6 is a fine phone). In any case, while I am still just a tad skeptical, I'm super jazzed, and can't wait to see what the next year brings...particularly the next couple months. :-D Posted via the Windows Phone Central App for Android
  • i think this is a great idea wether some ppl think its a waste of time ro it just wont work or this has been tried already. at least give MS some credit for trying, not everything MS has attempted failed and theres no teling this approach will. our biggest fans are the worst complainers but are hardly giving any better solutions. i like what MS is doing and i dont have any complaints, no one r company is perfect i guess that just my opinion , im just a simple man....lol addtionally no disrespect to anyone else but my phone is not my life.
  • Personally, MS hasn't gone far enough.  The problem is that devs have to build their iOS and Android programs in other devopment environments. If MS really wants to make a "significant" dent, then what they need to do is the ability to develop for all three platforms in MS Visual Studio simultaniously.  Write in whatever language the dev is comforable in, but then be able to compile to whatever platform they want to develop. Visual Studio was once considered the best development platform period. In the earliest days, people developed for windows because it was the best solution out there.  If MS needs to do that again to gain developer support.  Have VS be the premier development platform for whatever platform you want to develop for.  Then MS will be on to something.
  • Long term solution - will there be patience?  The problem I see is that why would a current iPhone/Android user switch to Windows phone, just to use the same apps?  I assume they would have to pay once again, which is nice for developers, but not so nice to somebody who already spent $500 getting their farm on Hay Day up to their current level. I see this as a way to get people who don't currently have a phone to try Windows phone as an alternative.  Microsoft better spend A LOT OF MONEY on advertising to those people.  I think they are wise to start with low cost phones all over the world. How long will Microsoft want to keep pouring money into Windows phone before they decide enough is enough?  I am very curious to see how this pans out, but I'm not tied to any company, so if Windows phone goes by the wayside, I'll just go back to iPhone.