Microsoft Lumia confirmed as new brand name for company's smartphones
It's not exactly a shock, but Microsoft has apparently settled on the "Microsoft Lumia" brand name as the new label for its smartphones that use Windows Phone, replacing the Nokia brand name following Microsoft's acquisition of that company's Devices and Services division in April.
The transition will take place slowly, beginning with changing over the Nokia Twitter and Facebook feeds around the world to the new Microsoft Lumia brand. The Nokia France Facebook page has already announced, "In the coming days, you will receive a message from Facebook on the renaming of this page. We are about to become 'Microsoft Lumia'! - Stay tuned to learn more soon...;)."
Microsoft has been busy redirectling Nokia website visitors to its new Microsoft Mobile page for the past month. It has also renamed nearly all of the Windows Phone apps that were developed by Nokia, replacing that name with "Lumia" in most cases. Microsoft may also be slowly phasing out the "Phone" part of "Windows Phone" in terms of marketing the OS to consumers in favor of a "Windows" effort that will cover all devices.
Do you think "Microsoft Lumia" is a good brand name for its smartphones or should a new name be used?
Source: Nokia France on Facebook via The Verge
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By Jez Corden
Actually, I think the everyday Joe doesn't have too much of an opinion about either.
Microsoft gives rewards for using Bing(I haven't paid for Hulu) in months and that's horrible of them to give something for free as incentive for using their product. Yet Google gives a product for free and takes your information covertly(who really reads those privacy policies?!) buy again it's ok.
I don't get it.
I do like Microsoft Lumia though. People that haven't seen them before or heard the name will learn fairly soon once a true flagship appears.
I don't think I've ever said "Nokia Lumia 920".
Ads will be like: (the new Microsoft Lumia 1616 with Windows10... The phone version by Microsoft)
The existing Nokia company will have to hire other personell to create nokias then?
I hope they kill Nokia's stupid naming system as well.
5xx - entry level
6xx - high entry level
7xx - lower mid range
8xx - mid range
9xx - flagship
10xx - camera beast
13xx - extra large entry level
15xx - extra large flagship
Microsoft surface for Tablets.
Microsoft Lumia for Smartphone.
Sounds great! Congrats! Seams we are raiding a new leader for making a best history in the world. Sure expecting that Microsoft gains its prestige back.
Should have just left it as Lumia.
Another MS marketing fail.....
It's a good fit for MSFT and people already know the "Lumia" brand.
Samsung - Galaxy
Microsoft - Lumia Make then model series, it really is that simple what do you expect them to do?
Samsung started galaxy and marketed well.
Microsoft lumia ditching a powerful brand NOKIA im scared coz its the most still reliable brand in the market
MICROSOFT LUMIA NOKIA LUMIA rhymes better
NOKIA has unexceptional hardware and Microsoft the best Software. NOKIA LUMIA was best title.
Suppose I go to a shop and ask, give me a windows.. The shopkeeper will definitely get confuse what I'm asking for.
So it's utter nonsense,as I have to make it clear to shopkeeper that I'm asking for windows ""phone"".
So making all windows doesn't make sense according to me.
As each time I have to say.
So just making it windows , is awful.
Facebook and Instagram are operating separately,but Facebook didn't change instagram name.
Another Microsoft stupidity,if Microsoft could name their phone Lumia,that would be better than Microsoft Lumia,because Microsoft Lumia doesn't sound right,Microsoft Surface doesn't sound right either nor Microsoft Xbox.
Microsoft will need to think twice if they are going to change Nokia brand,it's better not be Microsoft Lumia and then lacking off of updating their phones with software fix and firmware fix,because I would laterally go to Android,for the reason that Microsoft don't listen to his users.
Microsoft user voice websites that's set for each of its products is a waste of time.
This also makes sense like this,
Microsoft Lumia. Great choice.
Google Nexus with Android
Apple iPhone with iOS A good and obvious choice
Will Windows Central headlines read, "Lumia Update 10.6 rolling out worldwide!!!"? Or "Tiny Dancer - A fabulously dark adventure game for Lumia!"?
But the branding on the phone will only be Lumia and maybe a Windows logo. (From Microsoft Internal Sources) A close friend of mine. Just look at the Surface we had.