It's not exactly a shock, but Microsoft has apparently settled on the "Microsoft Lumia" brand name as the new label for its smartphones that use Windows Phone, replacing the Nokia brand name following Microsoft's acquisition of that company's Devices and Services division in April.
The transition will take place slowly, beginning with changing over the Nokia Twitter and Facebook feeds around the world to the new Microsoft Lumia brand. The Nokia France Facebook page has already announced, "In the coming days, you will receive a message from Facebook on the renaming of this page. We are about to become 'Microsoft Lumia'! - Stay tuned to learn more soon...;)."
Microsoft has been busy redirectling Nokia website visitors to its new Microsoft Mobile page for the past month. It has also renamed nearly all of the Windows Phone apps that were developed by Nokia, replacing that name with "Lumia" in most cases. Microsoft may also be slowly phasing out the "Phone" part of "Windows Phone" in terms of marketing the OS to consumers in favor of a "Windows" effort that will cover all devices.
Do you think "Microsoft Lumia" is a good brand name for its smartphones or should a new name be used?
Source: Nokia France on Facebook via The Verge
Reader comments
Microsoft Lumia confirmed as new brand name for company's smartphones
Pages
I like the name and Lumia phones are such good quality, it ties Microsoft into quality.
Lumia just isn't the right word because I doesn't sound catchy and it just isn't cool or anything. Also removing the Nokia symbol is not a good idea that's what gets these phones attention sometimes because when people think of Nokia the usually think of strong or durable and I just love that name Nokia its so fun to say.
I am happy it's been changed.
In these 3rd World countries, Nokia is largely remembered for phones such as the 3410 and some in the symbian generation. So much so that whenever I tell someone here i have a Nokia thier faces fill with surprise, questioning why I would be using such an old phone and not a smartphone. I evenentually had to stop saying I had a Nokia and that it was simply a Windows Phone. Atleast Now telling persons i'm using a microsoft phone I beleive they would not have that association with the pre-smart phone era and think of something that competes with the iPhone and Android phones.
G
My understanding was that Nokia did not agree to their brand name being used by Microsoft on Lumia , only on their basic and feature phones . So it is Nokia's wish . Of course I could be wrong .
I want Microsoft logo to replace Nokia logo in my lumias
Yes it is
Whatever market they have in India is due to Nokia brand... It could very well turn out to be a downer for them.
MS Lumia sounds good!
Somehow still prefer NOKIA shown on my phone.
Yes.
if nokia becomes ''microsoft lumia'' , what will other models be called ? Microsoft Lumia Asha ?
I mean Samsung has Galaxy and others models .
Well I believe that Nokia will go full android phones in 2016, they have hired alot of Androids folks on linkin, Camera specialist,programmers, system engineers and Here maps has been ported to Android devices (I believe only Samsung devices for now) and are developing a UI skin for android call zlauncher (dot) com...
So ofcourse Microsoft have to get rid of the Nokia Brand..
PLEASE release a flagship now that this the chosen name. The Nexus 6 has what I need in my next Lumia minus a microSD slot. Just make it already! And release it with Emerald.
Lumia on the front or back and 4 tilted MS tiles on the front, which have always been there anyway, and they light up. Nothing further required.
I wish brand Nokia, Im regret Nokia, Nokia conecting people !!!!!
I want implemented function videocall by network, no skype,no other aplication.
Microsoft mobile, windows mobile, I really think they could play with the name more than it seems that they did.
Look at the APPLE IPHONE, its called a "Apple iPhone" but the branding says only "iPhone". I'm sure on the Lumia device it will just say "Lumia" and not "Microsoft Lumia".
This is so sad
Nokia Lumia was perfect name with NOKIA written at the back and top right corner of the phone..
At last something to consumers thank god Microsoft don't go for another name... Thumbs up... Microsoft Name in front and Lumia in place in nokia it will be apt...
del
-
Microsoft Lumia, bit lengthy. MS Lumia is fine !
MS should pimp out the Surface name....Surface tablet, Surface Phone, Surface watch
Nokia Lumia is the best
Bring Ballmer back, and put the good old fashion naming conventions back in place!
"Microsoft Windows Telecommunications Cellular Deluxe Edition Telephone Version 10."
Now THAT'S a real cell phone name, for real alpha nerds. No fruity logos on my phone!
Lumia, Microsoft, windows, what have you done lately? If I was in the market for a phone today, I would not get a Windows phone. There has been nothing new since 1520 came out. Samsung has s5 & note 4, LG has g3, Apple 6 plus. What the hell are you doing, Microsoft?
I wonder if Microsoft will decrease the number of Lumia's to 3 devices, low, mid and high end phones. Or have one Lumia of a different size a la iPhone?
Maybe Microsoft just uses the Lumia branding on the front and their logo on the back of their phones. After sometime "regular" customers will associate Lumia with Microsoft and just refer to it as Lumia.
Now, just drop the "Microsoft" part to lose the baggage. The word "Microsoft" should not be printed anywhere on the device.
Excellent choice we loved it
Nokia simply best !!! Why do they need to change its name when the old name is well known in the market than the new one.... Nokia is also easy to say and more simply.... So where is the place for msft to throw the nokia name ?
Microsoft Lumia: Think its OK
Just Lumia ;)
Microsoft lumia sounds good
I only bought this phone bcoz it was Nokia.. If Nokia is no more... I would rather jump to other platform..
It will be Microsoft Lumia.
But the branding on the phone will only be Lumia and maybe a Windows logo. (From Microsoft Internal Sources) A close friend of mine. Just look at the Surface we had.
but I want NOKIA
It's still Lumia. Not bad.
Our whole dream of seeing surface phones are gone. This is precisely the surface phone.
Just Lumia
Finally! A logical branding decision by Microsoft! Is this real life?
Just put Lumia..easy to say...
Bill Gates can talk to phones, and they said they wanted to be called Microsoft Lumia's.
should have stuck with nokia
I think just Lumia is ok... Many ppl hate Microsoft so just Lumia will suffice
Just 'Lumia' would have been fine... Microsoft Lumia doesn't sound cool to me
my next phone's gonna be Microsoft Lumia 1030 it is...
Who cares I'm going back to android
bye
How I wish the 830 came with the Lumia name printed on it.
Anyways, Lumia or not, Windows phone still. FTW!
Sorry for being out of topic, but I like the "Nokia not connected" on the image. So creative. :)
Good job picking a name. Now how about getting some new phones out on the market in the US!
Go Lumia go! When will the new 41Mp gonna be released? Can't wait.
Enough already, who cares really. Your going to call it Lumia no matter if it's Microsoft or Nokia. You don't walk saying I'm installing Microsoft Windows today, you just say Windows, like you say Xbox, or Surface, and now still Lumia.
Microsoft Lumia is good, in the end we all will end up just calling it the Lumia phone anyway...That I bet...Dude, what phone you are rocking....Ohhh, It is a (MS) Lumia.....Nice..
Nokia was better.. a good brand to be relied upon... No more nokia, so no more Lumia phones.... Nokia 1320 is my last windows phone. Next gonna be apple's as I hate android :/
Terrible idea
I'm okay with it, so my Lumia 830 will be the last phone that have Nokia name on it.
Looking forward for more great phone from Microsoft Lumia.
Fk u Microsoft give us back Nokia
"Microsoft Lumia" is enough. If they stick with only "LUMIA" brand, many people would think that it is still own by Nokia and not by Microsoft.
Well, Nokia is still better :)
In other parts of the world, Nokia = old-fashioned. Sad but true, so I'm okay with this MS Lumia name.
Yes, it is better but they need to change it or unless Microsoft needs to acquire the whole Nokia company to retain the Nokia branding to its Lumia Phone
It is not necessary... Did Lenovo change the Motorola name? After buying Motorola?
Nokia Lumia
Don't cry, don't cry, Nokia you're in our hearts
Now that they have decided what to call it when do we get a new high end phone?
Hell no! in India windows phones are just selling by the brand name Nokia if they do this they have a dark future here!
Yes its true. Cuz in India, people trust Nokia and their hardware That's why people buy Lumia phones In India than any other windows phone. Its like mudering Nokia :'(
So will the Windows Phone division now become the Lumia Division?
Will Windows Central headlines read, "Lumia Update 10.6 rolling out worldwide!!!"? Or "Tiny Dancer - A fabulously dark adventure game for Lumia!"?
Not bad but too long, who knows how it will look on phones
I like the name, don't know why people are complaining :| I believe it a real good name and for people who don't think Microsoft is good brand. Well, Microsoft is working on that part badly and has been successful so far, should not take long when people start respecting Windows products too
Whoo hoo! I'm happy about this as it means they will be releasing new product. I was not overly concerned they wouldn't be but since every other device says "Nokia" on it, the new branding has yet to be seen so something is coming. Flimsy logic at best but I'm holding onto anything while awaiting a more capable device than what they've been releasing.
How about surface Lumia? Our Lumia surface? Or just surface? The os is windows and the different devices are just surfaces (tablet, desktop, table, phone etc)?
Anyway, this was enviable, I guess
I have the new Microsoft Lumia 1030? Doesn't quite have the same ring to it.
Who bothers with the company name in the general populace though? "Lumia 1030", "the new iPhone/iPhone 6", "what about the new Galaxy phone, is that a good one?". I hear that last one ALL the time.
I don't care what they call it - just make it! ....and make it avaliable on all carriers!
I just wish they would create and design their own phone already, be it a Surface phone or whatever, so I can buy it...
I guess that name makes some sorta sense. Could've been something worse. It's really not that bad as its being made out to be by some.
FINALLY
"Lumia" would have been best
I just saw this review a few days ago, it's a bit sad but it's true, if you wanted to own a Nokia this is your last chance because Nokia phones won't exist anymore. http://www.youtube.com/watch?v=Eom7e-8cp1Y
How bout you say what ever you want, but the name is Microsoft Lumia... Ok, thank you - Management
Microsoft Lumia with Windows
Google Nexus with Android
Apple iPhone with iOS
A good and obvious choice
Well its good
It's alright. Will be interesting to see how ex-Nokia team gel with Windows team. I hope we'll be able to see the result of the synergy gets translated into what we hope is a technologically "disrupting" Lumia 1030!
Why not just Lumia Phone??? It would be more simple
I still don't understand why MS didnt just buy Nokia in it's entirety. Money? Regulatory concerns?
Could we expect VaporMg casing for these upcoming MS Lumia phones??
Good choice as I was always supporting this name from the beginning.
This also makes sense like this,
Apple iPhone
Samsung Galaxy
Microsoft Lumia.
Great choice.
Good now about some nice high end devices II mean Lumias
MS will launch a Lumia Passport (8") in near future.So that they can write whatever they want on the phone.Microsoft Lumia 12325(Windows mentioned below)loll.
Microsoft Xbox with Windows (Gaming/home media)
Microsoft Surface with WIndows (Tablet/Hybrid)
Microsoft Lumia with Windows (Smartphone/mobile)
Lenovo, HP, Asus, Toshiba, Dell, Acer etc. with Windows (PC/Laptop)
Seems like this is a bit more streamlined. I like it so far.
How can a company choose so long name for its devices??? Lumia was just perfect.....
I don't mind Surface Phone and Microsoft Lumia.
This could be a fatal move, as the Nokia brand, carries more strength in the mobile world, especially in 3rd world countries. However this transition will Microsoft name more exposer in the mobile world, as part as their mobile first, cloud first world transaction. All we can do is predict and analyse this coming situation
Next year I will have two Lumias.One by Nokia(620) and another by MS(new 1***)hurrraah!!!
Ugh, they should've dropped "Lumia" too. Lets just hope they start naming phones and NOT use that confusing numbering system. Get the Danger team in there, those guys don't seem to be doing anything.
Just 'Lumia' would've been fine. Anyway, when are the new flagship phones coming out, I wanna replace my Lumia 1520... :-)
Microsoft Lumia 1030!!!Everyone is changing their name?what's goin on?
name the back panel of the phone with Lumia by Microsoft. they should not put Microsoft on the front. i would like it but not the avg consumer hime we want to attract.
Verizon will not be changing the name to Lumia until 2017.
No harm..It's Nokia the reason for Lumia to be promoted and buyers to step forward to Lumia as a leap of faith..to get it..most of the Nokia fans have Lumia..when compared ..hmm lets see it was better to keep Nokia..because its a sleek look on Lumia phones
If Apple's phones are called "Apple iPhone", Microsoft's Windows Phone devices can also be called "Microsoft Lumia". Nothing wrong in it.
Don't like it I'll just say Lumia
i think microsoft do nit change the brand and just stuck in Lumia.but lumia its a good name for brands.
Saw that coming a mile off. Obvious choice.
It's good. The fact that Microsoft is there doesn't really matter. People don't call it the Apple iPhone, or the Google Nexus. iPhone, Nexus, Lumia.
In my opinion, it should be "Lumia" on the front, and "Microsoft" on the back. It sounds good to me :)
Atlast!!! Waiting for this news for long time.. LUMIA is already synonymous with windows phone...
Eh. It doesn't roll off the tongue naturally at all. "Nokia Lumia" has a much nicer and more natural ring to it.
Im proud of Nokia brand on my phone.. ❤
It's fine. Cool to see MS owning it.
Good name
I think the name 'Lumia' is better than 'Microsoft Lumia'
Great it will Lumia, Microsoft Lumia it's just like Microsoft surface you will not see Microsoft brand on it
"Lumia One"
I'm still thinking Lumia for the low to mid range and Surface for the true flagship
Finally, now they can announce the new flagship that's been mysteriously missing for far too long - the Microsoft Lumia MH-370! (too soon?)
Wait. Xbox One, Surface One, Lumia One. Yep, that's it. The first new (Windows 10 Phone) will be the Lumia One.
+920
Good name, the logic choice.
So will we be getting a notice from you guys that Windows Phone Central being renamed too to Windows Central?
R i p Microsoft ppl are going to stop by your phone ppl by window phone because of the Nokia name and it
End of nokia name.... No more windows phone for me... Jolla here i come... I hv an obssession for Nokia duh :(
If both companies are operates separately,why Microsoft want to change Nokia brand to Microsoft Lumia or to whatever name they want to use?
Facebook and Instagram are operating separately,but Facebook didn't change instagram name.
Another Microsoft stupidity,if Microsoft could name their phone Lumia,that would be better than Microsoft Lumia,because Microsoft Lumia doesn't sound right,Microsoft Surface doesn't sound right either nor Microsoft Xbox.
Microsoft will need to think twice if they are going to change Nokia brand,it's better not be Microsoft Lumia and then lacking off of updating their phones with software fix and firmware fix,because I would laterally go to Android,for the reason that Microsoft don't listen to his users.
Microsoft user voice websites that's set for each of its products is a waste of time.
So, should I buy a new phone or wait for new MICROSOFT branded devices (if coming) ? Your thoughts :) ?
If they say all windows. Ok.
Suppose I go to a shop and ask, give me a windows.. The shopkeeper will definitely get confuse what I'm asking for.
So it's utter nonsense,as I have to make it clear to shopkeeper that I'm asking for windows ""phone"".
So making all windows doesn't make sense according to me.
As each time I have to say.
Windows ""laptop""
Windows ""tablet""
Windows ""phone""
So just making it windows , is awful.
Surface phone, anyone?
C'mon. Another re branding? I feel Microsoft will make Nokia extinct.
NOKIA has unexceptional hardware and Microsoft the best Software. NOKIA LUMIA was best title.
Microsoft does not have the rights to continue to use Nokia. Nokia is still a sovereign company. And because they can no longer use "Nokia," rebranding was inevitable.
If they must keep the Lumia name, Microsoft Lumia works. Now if we can do something about these numbers for model names and just do names for phones like Microsoft Icon it'll be just right.
It will be just Lumia, like Microsoft Surface. It's just Surface on my device.
May be now they should start pushing the firmware as part of the developer preview
Can't wait until I start owning phones with Microsoft brand
I guess it would have been NOKIA LUMIA...the way it was...the charm of the word NOKIA...it will be gone..
It's good move from Microsoft Windows phone
Doesn't sound rhyming
MICROSOFT LUMIA
NOKIA LUMIA rhymes better
Still think Microsoft should be pit a surface phone brand. Leave the lumia crap for the low end markets.
what's taking so long with the phones??????
Just focus on your OS, Android lollipop is on developer (soon to be released). Watch out on YouTube. Though, sounds good.
Microsoft is killing there self
Hmm, think you meant "itself". But no, I don't think you're right. It's fair to say that Microsoft has taken some missteps, particularly with the US market thus far (since the 2010 reboot) but in other markets, WP is growing, slowly, but growing. And make no mistake, although it pains me to say it, (being in the UK), the US market is the key to making WP a success so in that sense, even if they had the option to keep on using the Nokia name (which they did not), the US doesn't know enough of Nokia as a smartphone brand, it simply doesn't get it. It does understand Microsoft - it's that simple.
Awesome news! Now, where's the "Lumia One" phone?
Stay tuned. I love this sentence
Wouldn't this be great?
https://pbs.twimg.com/media/Bz1BEc5IgAASYii.jpgF
Good concept
I like it!
Doesn't sound right
I don't think Lumia is a good brand name. I don't get it. Why do they stick with it, I mean did names suddently finish and there's no names to choose from? No one in Microsoft can come up with a better brand name?...
I mean even if they named it Surface Phone that would've been better...
Nokia Lumia was awesome and always will remain ! I might buy the last big Nokia or wait until they resume making handsets
That sounds good to me. Microsoft Xbox and Microsoft Surface are simply referred to as Xbox and Surface respectively, so this shouldn't be any different. I'm sure most people will still call it Lumia (even Microsoft). And hopefully future phones don't have branding on front; just put "Lumia" on the back where "Nokia" is currently.
Lumia by Microsoft sounds better but ill miss nokia. The name is still powerful
I think only microsoft is enough no need of lumia required if it required then they can keep it back sides.....
Apple - iPhone
Samsung - Galaxy
Microsoft - Lumia
Make then model series, it really is that simple what do you expect them to do?
iPhone was started by apple and iPhones are bought by fanboysso they know it.
Samsung started galaxy and marketed well.
Microsoft lumia ditching a powerful brand NOKIA im scared coz its the most still reliable brand in the market
They have no choice but to drop Nokia branding? Lumia is the next best thing to keeping a quality brand name. The Lumia has been Nokia's premium phone series for the past 4 or 5 years and have all featured the WP operating system. It's logical and the best option. As for saying iPhones are only bought by fanboys that's just a childish comment because iOS, Android AND WP all have blinkered fanboys whether you care to admit it or not
I think, this new name is good. At least not worse than previous.
RIP nokia(for phones)
No more Lumia for me .. Time to switch
why?
Lumia with model numbers will be just fine. Like *Lumia 1525*.
OMG the amount of whiners here. For months I read "Lumia should be the branding" and now that it is the tears start flowing.
And no they can't use Nokia, MS doesn't have the rights. And no, "Microsoft Lumia" is not to long because it will just be called Lumia just as the Apple iPhone is just the iPhone and the Samsung Galaxy S is just the Galaxy S.
Well said.
It's a good fit for MSFT and people already know the "Lumia" brand.
Just Microsoft would have been fine.
Not sure why ppl are losing it about the Microsoft Lumia branding being 'too long' Like the Apple iPhone (usually just iPhone), it will just be referred to as Lumia I suspect....
MS fanboys will be happy.
Should have just left it as Lumia.
Another MS marketing fail.....
No Nokia, No Trust
In India this is valid
As well as in Europe.
Let us wait and see how nicely even without Nokia, Windows 10 will boost the stagnant 3% that we've managed with Nokia.
I L.O.V.E. evolution.
Yup, let us see.
I L.O.V.E. being right ahead of time. =)
After a monthy of boneheaded choices by Microsoft (Windows 10, changing Bing apps to MSN, etc.) this is some welcome news. I was afraid they would continue down their path of stupidity and call them "MSN Phones".
Woohooooo ! :)))) Lumia name is the best name for phones ever !
And people will tend to call it Lumia. I don't say Nokia Lumia 1020, just Lumia 1020. No change for me
Wonder if they'll add the new smartwatch into the Lumia branding?
Maybe
I also cant able to nokia india website
I like it, they want they're name to become household like.
I can understand why Nokia is no more before Lumia but Microsoft Lumia?? What an odd name...
Lumia. Nice.
Perfect :)
Yeah!
So the Lumia 830 may be the last Nokia-branded phone. Glad I bought it!
Yes. The last Nokia-branded phone. But the 930 is the last true Nokia phone. The 830 was only started by Nokia but it was already finished by Microsoft Mobile.
I think it would be disastrous for Microsoft to sell their mobile division off now.
You bring valid points, but the main issue for Microsoft is that they keep switching directions every few years and all it does is restart the entire process.
I highly doubt they're planning to sell in the future.
By keeping the Lumia name, Nokia is still very much involved. Now can we get an all in one phone, 4.8-5inches with all the best features from Microsoft and Nokia, maybe Vapormg and not polycarbonate, a Zune style music app and sell it unlocked straight from the Microsoft store and I'll be happy.
That'll be awesome
Uh...Nokia isn't envolved AT ALL now. The little they were - through HERE - has already seen a focus shift towards Android.
Shitty desition MS :/, we should stay on nokia lumia, not microsoft blahblah
I probably wont agree with you , untill when Microsoft will still naming. It's phones with "Nokia" Lumia ? , the Nokia brand are now. Gone , but no. One will forget it ;)
You can't stay on Nokia Lumia because Microsoft does not own Nokia nor its brand.
It's amazing how many people don't understand. They have to rename, they don't have an option.
A lot its all the media fault. It's because of headlines like "Microsoft bought Nokia" and "Microsoft to kill Nokia brand" that people assumed Nokia disappeared...when it couldn't be further away from the truth.
It's been well documented, under the terms of the deal to purchase the devices business, Microsoft have no choice but to transition away from the Nokia name. Nokia has the right to re-enter with their own mobile offering again from 2016 if they so wish.
If u want to use mix radio than why the hell u still need nokia account?
Pages