Microsoft is making it easier to test new Windows 10 app updates without running Insider builds
Some Windows 10 apps now have their own preview options that give users early access to new features without having to run Insider builds.

If you're a fan of what's next in regards to new app features, but aren't entirely committed to running pre-release builds of Windows on your main hardware to get them, we may have some good news for you. It appears Microsoft is working on a way that will allow users to preview app updates early without requiring the user to be running Insider builds.
Thurrott spotted that several inbox Windows 10 apps now have the option to preview new features, even if the user isn't part of the Insider Program. Senior Program Manager on the Windows Insider Team, Brandon LeBlanc, says this change will allow users to test app updates early on both Insider or retail versions of Windows 10.
Users will be able to opt-in to preview new app features on a per-app basis, even on retail builds of Windows 10. So for example, if Microsoft is testing new app features for Mail on an Insider build, users who aren't running Insider builds can opt-in to the app preview on a retail build and receive that same update. Pretty neat.
This should allow Microsoft to get more feedback on new features in testing from people who are interested in new features, but aren't able to run Insider builds. Microsoft says it will have more to share on this new "app preview" feature soon, so stay tuned for that.
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Zac Bowden is a Senior Editor at Windows Central. Bringing you exclusive coverage into the world of Windows on PCs, tablets, phones, and more. Also an avid collector of rare Microsoft prototype devices! Keep in touch on Twitter: @zacbowden.
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Sounds like its something to do with the end of insider program for Mobile, but new app features that need testing for example a certain Photos app that just got updated with lots of new features which are planned for Andromeda. Speculation at it's finest 😊
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Exactly
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Nice!
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This is pretty good idea, providing the teams are provided with the resources to be able to act on the feedback received. Otherwise, if feedback languishes for aeons on end it will become another yard stick companies will use to indicate why developing for Windows is not cost-effective as Microsoft themselves are not actively participating in feedback received. Which is why visible actions count hell of a lot. Microsoft has the resources, it's time to stop undermanning and under funding development teams in favour of short term profit growth. Users aren't replacements for programmatic testers. There aren't many users who will provide an indepth cause and effect analysis of a design flaw or software bug. The feedback must be used in tandem with programmatic testers, to ensure there is a constant flow USPs and staying on trend.
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Awesome!!
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What's the correct spelling: "Insider Program" or "Insider Programme"? The screenshot and article seem to contradict one another.
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I noticed this as well, I feel like it's another regions way of spelling the word, similar to color/colour or grey/gray.
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Zac's PC is localized for UK, he himself has been localized to Yank.
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Finally!!!
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Why in the world is "programme" written this way for an English version?
It makes this story look fake. -
Because it's 'colorful' that way 😂.