E3 is the biggest gaming event of the year because companies reveal new projects, hardware, and long-awaited release dates. Dominating a news cycle with heavy-hitting games is a must and so is choosing an appropriate time for your conference. Recently confirmed by Microsoft, the company will host their E3 2018 briefing on Sunday, June 10, 2018, at 4 PM EDT. This is an hour earlier than their event for E3 2017 last June.
For this year's conference, Xbox will take over the Microsoft Theater, which lies just across the street from the Los Angeles Convention Center (LACC). "The Microsoft Theater will be home to official E3 events like the Xbox E3 2018 Briefing on June 10, 2018 at 1PM PT, various Xbox FanFest activities, hands-on gameplay and demos for all E3 attendees and more," Microsoft says. "Not only does the Microsoft Theater allow us to centralize our Xbox presence at E3, but it's size enables us to include even more fans and partners in the Xbox E3 2018 Briefing than ever before."
The press briefing will probably be the first one among the console manufacturers given the fact that it takes place on a Sunday. Over the past several years, Microsoft has been criticized for the lack of exclusive games available on the Xbox One. While the generation started off on a strong note with titles such as Ryse: Son of Rome and Sunset Overdrive hitting the system, they quickly tapered off.
On many occasions, Microsoft has confirmed that the company has signed many new "AAA" games so hopefully we'll get some announcements in a few months. Now that the company has the most powerful console on the market, it needs to focus on its game catalog. There is a rumored Fable game in the works alongside Forza Horizon 4. Hopefully other exclusives from third-party developers will also be revealed during the event.
The Xbox One has come a long way since its 2013 reveal but there is still work to be done. Hopefully Microsoft will be able to impress gamers on June 10.
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