Microsoft to sell two BLU Windows Phones direct to consumers for $99 and $199

BLU Products recently announced support for Windows Phone, including at least two devices due in the coming months. It should therefore not be surprising that BLU and Microsoft plan to sell the devices direct through the Store, including possibly physical locations.

One of the phones, reportedly the Dash 5.0 features a 5-inch display with a resolution of 480 x 854, a 1.3 GHz dual-core processor, 512MB of RAM, dual-SIM support and comes in a variety of bright colors. Windows Phone Central has now learned that the second phone has a 4-inch display, which suggests that it is a BLU's Dash 4.0 design. The Dash 4.0 model features a 480 x 800 display, 4 GB of storage, a 5 MP rear camera, dual-core 1.3 GHz CPU and a 1500 mAh battery.

Sources tell us that pricing for the two phones is $199 and $99 for the 5-inch and 4-inch devices, with no contract. The releases dates are not known but Microsoft seems to be preparing for a release soon. BLU originally teased their 5-inch model back in April and more information was revealed during the recent Computex.

BLU Products is based out in Miami, Florida. They focus on making devices aimed at emerging markets and have a large presence in Latin America, the Caribbean and in the United States. Currently, their lineup consists of feature phones and Android smartphones, but because Microsoft relaxed the restrictions on hardware, they appear to be re-purposing two of their devices to run Windows Phone 8.1. It is not clear if the above specifications, originally from the Android variants, carry over to Windows Phone or if there is improved hardware.

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.