Microsoft Store expands digital gifting to apps and avatar items

The Microsoft Store initially added game gifting for Xbox titles last year, and now it's expanding to include apps and avatar items. Microsoft announced today that both items are now eligible to be purchased as gifts from a button present on each app or avatar item's store page.

Sending gifts is relatively straightforward. From a products Microsoft Store page, you can now select a "Buy as gift" option. From there, you just enter the email address of the person you're sending the gift to, and they'll receive a redemption code and instructions on how to use it. The gift option is available from the Microsoft Store on Windows 10, Xbox consoles, and at the Microsoft Store on the web. For console gifters, you'll also have the option to send items to someone's Gamertag, rather than entering an email address.

It's worth noting that there are some restrictions on how you can use the gifting feature. Here's the rundown from Microsoft:

  • There are limits to the number of discounted products you can buy. Gift purchasers can only buy two (2) of the same discounted product – and a total of ten (10) discounted products – every 14 days. There are no limits for gift purchases made at full price.
  • Gifting of Xbox 360 and Xbox original games, Xbox original avatar items, pre-orders, free products and consumable downloadable game content such as virtual currency is not allowed.
  • Gift recipients can only redeem gift tokens in the country or region where they were purchased.
  • The gifts are sent to recipients as soon as they are purchased. Currently, you can't time the delivery of the gift for a specific date and time.

According to Microsoft, most apps and avatar items should show gifting as an option starting today. All apps and avatar items are expected to have the feature enabled by October 23.

Dan Thorp-Lancaster

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl

  • Definitely gifting MyTube out to a few friends
  • The beta which is as good as the stable version, is free.
  • Why gift them the beta version. Sure it free
    But the official version is just a 1$ well worth it.
  • That wasn't the point... Why gift the stable version, unless then support the developer, if the beta version is as stable and free? That was the point.
  • If you can afford it, it's not a bad idea to show some support.
    * I do sometimes donate software or services like MyTube or Wikipedia. 2018, phone app/game (and also win32) market has became newbie-unfriendly, because we have soooo many freebies. It's an environment only older or bigger player can survive / earning big cash. News/Email client for example.
    Why trust some no name small fries? Is it safer to hand'em your ID and PWD? Gmail and Outlook are free + we know where the devs + billions of users and we have people monitoring these devs. Messenger / SNS for example. How do you compete with Facebook? Unless you have some cash to burn, some luck and idea to build something unique and essential. Photo decorator for example. Tons of freebies already and users have already picked (and maybe bought some stickers already, they are not gonna abandon their investments). Games for example.
    Go buy some statics. Indies are making no money. Bigger players with cash are occupying the charts. * Sure, people do pirate those heavy weight / business / creator tools, but they get paid by enterprises and creators.
  • It's cool but the live tile struggles to loop through all your subscriptions.