Microsoft UK highlights the affordable Nokia Lumia 630 in new ad

Microsoft has published a UK advertisement for the Lumia 630, a newly released Windows Phone in the more affordable club. The advert focuses on the cheap price point, colourful looks and fairly advanced components, including a quad-core processor ("which means it's really fast"), as well as a solid collection of apps on the Windows Phone Store.

It's a simple, yet neat ad and gets the message across that you don't have to suffer from terrible design and awkward experiences to get a good deal on a smartphone in 2014.

Thanks, Colin, for the tip!

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.