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Shades of gray, Terry Myerson on Microsoft's consumer and enterprise commitment

Microsoft's CEO Satya Nadella said it this way:

…we are a company that's centered around users who both have a professional role as well as happen to be consumers. That's where our strength lies.

Some of Microsoft's decisions have caused some enthusiasts and industry watchers to doubt Redmond's resolve in relation to that claim.

Redmond's consumer categories under pressure

Microsoft's unique family of devices would ideally address a range of use cases, share the same platform and provide access to all of a user's data for work and play all day across devices.

Unfortunately, just a year after the first Windows 10 devices event, the young hardware family has suffered some losses. Microsoft's platform approach to wearables via the Microsoft Band and what it represented as a showcase device for nearly a dozen proprietary sensors has been disbanded. (There are rumors Microsoft's working on a new approach to wearables).

Moreover, Microsoft's mobile retrenchment has been pushed deeper as Lumias have been removed from the market and Windows Mobile has been locked into the enterprise.

Microsoft has made unpopular decisions regarding its phone and wearables category's.

These hiccups to Redmond's device family strategy have caused some to question Microsoft's commitment to consumers. Moreover, Microsoft watcher Mary Jo Foley in a recent interview with Windows Chief Terry Myerson expressed a concern that, "Microsoft lately has been sending a message that the Surface is a business device family."

Given the poor state of two consumer-facing categories and a possible perception of another as a business device, how is Microsoft managing their duo-user mission and this contrasting reality?

Is it just spin or is it a win?

Following Microsoft's second Windows 10 devices event on October 26, 2016, Foley expressed the following to Myerson:

Up until today, I felt that Microsoft might be getting completely out of consumer hardware, other than Xbox.

The introduction of the Surface Studio and the HoloLens' interaction with 3D computing in Edge were likely factors that changed Foley's perception about Microsoft leaving consumer hardware behind. Still, her admission's a sobering perception from one of the industry's most respected voices. If Microsoft's duo user messaging failed to translate to objectively observable actions for someone whose job it is to watch Redmond, what do regular consumers see?

With no phone or wearable do consumers see Microsoft in the hardware space?

Certainly, a virtual absence of a smartphone, takes Microsoft hardware off of most consumer's radar. Sure, PC's still dominate homes and businesses, but Redmond's first-party Surfaces are too expensive for many budget-conscious consumers.

This reality combined with Microsoft's Surface as a Service for businesses and some television ads that focus on work-related productivity may color some individual's perception that the Surface is a business device.

Myerson attempted to combat the "consumer-unfriendly" perception expressed by Foley:

I'm not sure why we would have given that impression. I mean it's true that we're very serious about the enterprise. At the same time, you know, we're on the NFL sidelines.…Today we talked about PowerPoint… 3D Paint and…achievements. We're serious about both (business and consumer). And sometimes it's hard to simultaneously show that seriousness about both.

Fair enough. Microsoft's a big company with lot's of irons in the fire. Myerson referenced the Surface's use in the NFL and continued with 3D Paint and families using a PC for work and play in the home.

These are valid references to Microsoft's consumer commitment. The response, however, conspicuously neglects to address the areas of phone or wearables, two very visible consumer spaces where Microsoft is not very visible.

Competition continues and fans fan out

Microsoft's October 26th introduction of the Windows 10 Creators Update, 3D computing in Windows and Edge and the Surface Studio and Dial were powerful professional and consumer plays. The innovation the immersive Studio and Dial introduced, was only amplified after Apple's uninspiring strip failed to touch the bar Microsoft set a day earlier.

Microsoft's attempt to make the desktop, its forte, cool again may just work. As partners, like Dell, emulate Microsoft's new desktop vision we may see a consumer uptake in the Windows PC space. Maybe.

Microsoft's Creators Update and innovative hardware are a legitimate investment in consumers — as long as they're at a desk. Unfortunately, most computing is happening in our hands via smartphones. Still, regardless of our opinions about Microsoft's mobile strategy they have few options left, but to hunker in the enterprise and as Myerson said this spring as he attempted to assuage phone partner concerns:

continue to support and update the Lumia devices that are currently in the market, and the development of Windows 10 phones by OEMs…as well as develop great new devices…continue to adapt Windows 10 for small screens [and] invest in - security, management, and Continuum capabilities – that we know are important to commercial accounts and to consumers who want greater productivity.

Microsoft furthered this vision with a statement that "During this time of transition (to the next big thing), our attention will focus on the professional market." The one hole in this strategy is one that Microsoft fell into in the past per OneNote and Sway creator Chris Pratley:

but then our focus started to drift away from end users to business users, to IT, and (outside of places like XBOX) we started to build products for people who were buying for others, not using themselves, and looking to eke out a little more money here and there by optimizing for licensing or sales.Dates and roadmaps and technology and feature checklists and incremental revenue took over.

Sadly, as Microsoft goes down this road once traveled fans are diverging down a consumer path increasingly tread by former Windows phone users.

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Let your yea be yea and nay be nay

Is Microsoft a consumer and enterprise company? Big picture: Yes. In relation to the specific and current execution of that vision across device family form factors which are being re-imagined: No.

Ideally as time moves on Redmond's entire device family will be equally mature and have the full weight of Microsoft's consumer and enterprise vision behind it. Honestly speaking, today, even with consumer-focused phone makers like Alcatel and WhartonBrook's Redmond's weight is unevenly distributed toward the enterprise.

Still, I think it's just a matter of time for Redmond's mobile vision and the Surface ultra-mobile PC to come to fruition and for a new wearable to debut. There's no guarantee of success, but I believe Redmond will put "Surface-like" support into those efforts once they are what the company envisions.

When that happens, I believe Myerson will be able to expound on the full breadth of Redmond's consumer and enterprise efforts without conspicuously neglecting to mention any member of the device family.

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

103 Comments
  • Thanks for reading folks!!! Microsoft is undeniably a consumer and enterprise focused company. The challenge the company is facing is that thier device family is represented in different market categories. Some of those categories like the Surface and XBox have resonated with consumers. Conversely the phone and band have not. For the company's consumer and business vision to come to fruition each device category needs a strong position in the market. Redmond is struggling to make that happen as the re-imagine the phone (ultra-mobile PC) and wearable category. It does get frustrating for users when there is a consumer and enterprise message, but an evident enterprise focus in some areas. Let's hope that Microsoft can mature its struggling device categories so we can see the realization of that consumer and enterprise, duo user, vision they're shooting for! :-)
  • Since nadella took over, as a consumer I feel further away from MS's services
  • Thanks for the article. I've been a Microsoft fan for a long time and my wife and I have been rooting for the mobile platform since the 920 was released. I still think Microsoft has the best concept, but it has been so poorly executed and taken so long that they have basically given up in the Consumer mobile arena. My wife will be switching to Android soon, which I'm not happy about, but I don't blame her. I'm going to hang around for a bit longer and see if we actually get a Surface phone. However, the longer I use Windows 10 Mobile, the more convinced I am that the developers at Microsoft are not using the platform themselves for their daily driver. The persisting bugs and unpolished experience is a dead giveaway that the platform does not have personal impact on them and is just a job to get a paycheck. I do not think W10M will ever truly be able to compete with iOS or Android until the developers actually use the platform they are developing.
  • I think you nailed it. I work in the software industry, and it surprises me how little the developers seem to know about using their own software. They fix bugs that get reported, and create code that simply put a check on a list of features, but don't understand the daily joys and frustrations that people who use a device experience.
  • I agree. I've been in the IT world for over 20 years. There is no way a quality group of developers would put up with the frustrations I face with W10M on a regular basis. I may be wrong, but I choose to believe that the issue is not the quality of the developers but that the developers are not impacted by the software they develop. Anyone tried emailing, texting, or sharing to social media a 1 minute video lately? smh.
  • Yeah, my wife has been asking why she can't text a video when someone with an iPhone can. I looked, and found out that our phones haven't auto compressed files since the WP8.1 days. Instead, it just tells doesn't attach the file, or tells you its too big. Wtf is the point of that? Make my video crappy looking and send the damned thing!
  • Yep! That's what I noticed too. It used to work with 8.1, but now W10M only sends full res video which is a HORRIBLE end-user experience. Just one example of "proof" the devs aren't using the platform. This would have been fixed a year ago if they were. Oh, and with modern compression tech, videos can be small and not look horrible. My wife points to her friends videos on FB all the time that were posted with their iOS or Android device. All I can do at this point is just apologize to her and acknowledge that what they've given us in that area is horrible.
  • Sorry, but we are an enterprise and we used Windows Phone as company devices. Due to the lack of platform support and the not communicated Microsoft vision we feel abandoned. I therefore don't see the enterprise support you are talking about. We are in the process of switching away from Windows Phone to iPhone and Android.
  • Msft's core goal was to make their software and services reach far ends of the world. I feel they've deviated from certain aspects that makes msft great. They should've kept the phone business (Lumia) running for at least until they launch a Surface Mobile. Mainly budget devices that can run W10M smoothly... Nadella made a big mistake to retrench the phone business from Indian and Brazilian market where ppl grow in trend steadily and massively... I don't want msft to compete with Android and iOS but as an Indian I know that ppl crave for more power in their pocket, load of customization and huge pile of apps. Yet the market is open to choose... Budget Lumias could've made msft some name. Now, ppl think that msft devices are for consumers with business in mind. I adore what msft has created so far in the name of Surface but they're not going to be something they deserve if it's not given the right approach and exposure into the real world.
  • Ms should stop abusing their customers then. but honestly it's to late.
  • Having abandoned the mobile space almost completely the consumer is now faced with Google services and things like music from Spotify. Spotify is also on the Windows desktop, as an example, and that pushes this front and centre rather than Groove. Groove still lacks a credible family plan for consumers. When you go to movies and video then again Google has the Chromecast whereas Microsoft come in with a Xbox One. Where is the cheap streaming devices that makes sense for consumers to buy content from MS? There are consumer offerings for sure but the lack of credibile consumer integration that makes it easy to use MS products is the problem.
  • For one thing I think Microsoft needs to focus on *experiences* rather than devices.  I don't want a bunch of disconnected devices.  I want an end-to-end experience that works well.  Microsoft needs a division that is solely dedicated to the consumer space.  Apple and Google are succeeding because they have that.  They understand how to produce and sell mass-market products.  Microsoft really doesn't.
  • Whatever Foley says, just think the opposite. It will probably be the truth. For an 'industry insider', she talks a lot of crap. Anyone can speculate..... I've listened to her and Thurrott a few times. They both annoy me in equal measures!!!!!
  • BS
  • Does anyone really believe that whatever magical device Microsoft is allegedly working on will in any way be attractive to anybody outside of Microsoft's fanbase? Every year just seems to bring the same response, "coming soon" for the next greatest thing from Microsoft that will take over the mobile world, I'd bet this time next year we'll be hearing how 2018 will be the year for the comeback.....
  • I personally don't believe it. Android just dominates the smartphone market with 85% market share worldwide. No one can change it, so why not just start liking it?
  • Because the OS looks like crap and is a copy of iOS. Which is also crap. Imo. Which is why I have a Windows device.
  • Most people would rather have a phone with app and device support vs. one with an OS that looks good and missing a bunch of stuff.
  • I don't know, but I ain't missing anything. When renewing my phone contract I got a Huawei P9 which is a nice phone but honestly, Android is just the same crappy UI/UX applauncher it was back in the day. It looks somehwat slicker but it's still crap. I was very happy to get back to my one glance and I see everything Lumia 930 and when it breaks my next phone will be a windows mobile device. I still believe MSFT has  a long term plan now instead of a stopgap short term one which made Windows phone 7.x and 8.x happen. The new mobile OS is being matured for a new breed of devices which will not be held back by legacy issues like any of the previous phones were. Whether or not that will work (and yes, it is a gamble it will) we'll see, but I understand the choices made (I think :P ) ..
  • X86 emulation is coming too. I think that will also be a game changer on future devices using continuum.
  • There's lotsa reasons to say Android is a crap but ppl are highly convinced on gimmicks, services and whatever they think they have it right on the droid. Nobody stays on top for a long time, you have to know that. May be someday, we might see Symbian or Blackberry beat the crap out of Android. I have my reasons for supporting the minority at the moment.
  • I'll give you two reasons: I've been using it on a flagship device for over a year, and it's just kind of bland and boring for me. I definitely miss the Windows Mobile UI. When it comes to companies and products, nothing lasts forever. The product that may be the best today will not forever be the best, and the consumers WILL eventually shift to other products.
  • When will they shift from Windows?
  • Because it's ****
  • I don't. Well, I do like Windows 10. But no matter how innovative their future mobile devices, I don't think I'll switch back to it until the app gap problem solved.
  • Just the option to sideload android application package(apk) for windows phone would solve a large part of the app gap. It won't help sell more devices but at least users could have more apps on their phone if they installed a third party app store. There I go dreaming again...
  • Oh please. Who's gonna do that, realistically? You would be better off with a native Droid if you want Droid apps.
  • I'm sitting here with a Lumia 950, have been using it for 1 year. I really love the device, W10 Mobile UI, Continuum, etc. The app gap is maddening, and I've considered switching. I'll stick around for a little while longer, but that Pixel phone sure is tempting. I think ill wait to see if the iPhone 8 is awesome, or ho-hum before making my choice. If there is no Surface phone, and the Iphone 8 isn't a redesign, or doesn't have a cool new feature, ill probably be getting the next Samsung, or Pixel.
  • Pixel sure is nice. I have the XL but still feel that my 950xl gives me a better overall experience. I use continuum every day and cannot wait to get 'windowed app mode'. Pixel xl comes close in camera quality but not the same as the 950xl
  • Devices? No. Software? Heck yes. Sure, Windows 8 was a flop, not as bad as Vista, but I digress. Windows 10 anniversary update is amazing. Being an out-of-the box hassle free setup for consumers is a first for Windows. The inclusion of an app store with UWP support screams consumer. Groove music, xbox games, full touch screen support, all consumer enhancements. As for hardware, The Surface pro line is an all American consumer product. Don't get me wrong, Microsoft does enterprise very well too. It's the OEMs who strangle Windows, they need to give us budget PCs with SSDs, DDR4, real SOC graphics cards, and decent battery life. Things that Android OEMs have been doing for years now. Windows is optimized for SSDs now, yet a majority of 2016 PCs still have HHDs... really? it's the 21st century! A decent SSD could turn a budget laptop into a consumer power house. And please give us real financing, not that over priced rent-to-own garbage
  • Android sucks.
  • 1 - NFL presence is still business focused not consumer. 2 - I sadly see MS all business focused and not consumered. As a consumer I want Surface branded products like a phone, a watch not a fitness band, I would love the new surface studio but it's business priced. Nothing screams consumer about it. Even there current tablet line is more business oriented. The orig RT which I have and still like and use was consumer. The Surface line non (Pro) was consumer. But all is gone. I don't want a alcatel or hp or what have you. I want a MS branded product. But it looks like that will be a no go for a very very long time. I want MS consumer products that push competing companies to do more. I want a Surface phone to be in my hand that makes my lady say that's a nice phone and leave her apple behind. It happened once with the Lumia 920. But since then nothing good has really happened on the MS consumer front to keep people. I'm still with MS w10 phone L950, and no plans to drop it as I really don't want Android or IOS as I don't like there OS's. So I personally Hope MS starts being a little more focused in the ACTUAL consumer space that they could have. My rant over....
  • "I'm not sure why we would have given that impression. I mean it's true that we're very serious about the enterprise. At the same time, you know, we're on the NFL sidelines." Really Myerson? You're not sure?
    I mean, you're a disaster as a presenter but must you also be blind? Let's see: 1 - NFL...wow...something absolutely irrelevant outside the USA. Don't you know no one care about American HandEgg outside the US, Terry? Also, it would help if even inside the USA, consumers weren't faced with conflicting reports of some coaches praising the Surface and others ditching them. Anyway, moving on; 2 - You're surprised the Surface is seen as an enterprise machine?
    Have you looked at the prices of the Surface line? Do you REALLY think that consumers will pay over 1200€ for a Surface Book when they can get an equally good (when not better) laptop for less? Do you think people will pay 900€ or more for a Surface PRO when they can get laptops that do more for less?
    The Surface line is a great line. No one disputes that. But it's NOT a consumer line. It's a luxury line that only people looking for machines for work will be willing to pay for.
    Well, not to mention Microsoft placed the Surface devices specifically as REFERENCE devices. Well, a reference device is not aimed at being a consumer device.
    And let's not talk about the Surface Studio...which might be a gorgeous AiO but that costs 3000 freaking dollars. Again, NOT a consumer device. 3 - Other than the Xbox (which we'll leave out of this) and some peripherals, Microsoft does NOT have consumer devices.
    Phones went out the door as expected once, as it was easily foreseeable, Windows Phone died. The Microsoft Band was a nice idea but unfortunately for Microsoft is wasn't a compelling device for consumers, specially since it was overpriced and could NOT compete with the likes of FitBit. And as a reference device it went nowhere since, well, Windows IoT apparently hasn't gone anywhere either.
    And even when it comes to peripherals, let's take a look at your latest releases: a Surface Dial which is only really useful if you have a Surface Studio; and a Surface ergonomic keyboard which costs 130€. Pray tell me, HOW are these consumer devices? It seems to me that Myerson doesn't really understand what a consumer device is. Well, any device can be a consumer device if it's not bought by a professional. I draw but I'm not a designer. If I buy a Surface Studio...will that make it a consumer device just because I - a consumer - bought it? No. It will just make me a bloke who bought an enterprise product because it had money to do it. Just like buying a Ferrari SF15-T won't make me a Formula One racer. Microsoft has to make a decision on where they stand on devices:
    - They either only release reference devices like the Surface, the Band etc; and then they can't be surprised when consumers don't perceive them as a consumer brand;
    - Or they can become serious about consumer devices which will, in that case, require them to rethink their product line and specially their price points. And let's not bring Apple into this. Apple is a hardware designer. They make money selling overpriced crap. They carved themselves a niche market - the iSheep market - but it's not an easily copied strategy. Microsoft might want to place their Surface line as "premium consumer devices" but they have then to realise something very simple: they're NOT a hardware company. They're a software company. And their OEM partners have access to the same software. Currently it just seems Microsoft is swivel-eyed, nothing else.
    Time to put some corrective glasses on and make a choice.
  • Very well said. At least for me, I did switch to Apple. Yes they are overpriced. Yes it's not perfect. But the biggest reason for switching is reliability. I've been burned by Microsoft way too many times. L920 draining battery out of nowhere. Surface Pro 1 WiFi does not connect. Surface Pro 2 WiFi does not connect. Surface Pro 3 WiFi does not connect and battery drains. Surface RT discontinued. The funny thing is many people will say that theirs is working perfectly while many will say it's not. So either people have set the bar too low or QC is none existent. And my friend bought a Surface Book and was unusable as a reliable "work" device until after 6 months of patches. I don't know what you guys do for work, but in my line of work that is a slap in the face and unprofessional. It's like buying a Ferrari with no gas in the tank.
  • I hear these same things about Apple products all the time...? Battery issues. WiFi problems (not to mention antenna!). IPods slowly but surely disappearing. Macbooks not getting updates for three years.
  • I know it's all anecdotal, but girlfriend is on her 3rd Iphone 6 within the year. I have my 950xl....and it has it's share of problems too, but it did not suffer the overheating and lock up that her Iphone did. I do think Iphones are more reliable, but I don't think they are are way way way above and beyond.
  • It's because all computers and software have problems and will never be 100% perfect. Not too hard to grasp and accept.
  • Agree on Myerson being delusional. He clearly doesn't understand what consumer devices are. Once, they have the Surface 3 (non pro) which, spec wise, is consumer device. Sadly, it's on the premium side (if you don't want to call it overpriced) and has no successor. They can blame Intel for discontinuing Atom line as they like. But that won't change any fact.
  • 1 - For starters you're just wrong, the NFL has gained popularity outside the US. It still has a TON of room for growth, but it actually is. Now the fact that his reference points out that the surface is used in conjunction with a game and not built around an enterprise in a very public way. 2 - Cost does not determine if something is consumer grade, capability does. You compare laptops that can outperform the surface, but don't seem to take into account that the form factor is vastly different. That does increase cost, and yes it is a luxury, but that doesn't eliminate it from a consumer device. "lets not talk about the surface studio" Exactly, that IS a business device aimed directly at content creators that plan on the device being an investment (as shows in the ad for them) 3 - Completely skewed logic. "lets remove all consumer devices that Microsoft sells from the equation and then claim that they don't sell consumer devices." Again, price does not dictate if something is consumer grade or not. My $150 keyboard is NOT business class, it's an expensive consumer grade product. You stopped numbering your points
    "It seems to me that Myerson doesn't really understand what a consumer device is." No that appears to be you that doesn't understand what they are as you seem to think price dictates it. Plus your Ferrari analogy is flawed and proves nothing. Just like buying a race car doesn't make you a race car driver, buying a device for your business doesn't make it a business grade device. "- They either only release reference devices like the Surface, the Band etc;" Which is it, is it a reference device or an enterprise device? You tried to make an argument that it was an enterprise device and twice called it a reference device. "they have then to realise something very simple: they're NOT a hardware company. They're a software company." You've been on this site for a while now and have seen many articles that push the point that Microsoft considers themselves exactly that. They have always been a software company that puts out some hardware at times for any number of reasons.
  • Being on the NFL sidelines doesn't make them consumer-friendly. It's just where they're spending their marketing money. Ironically, their customers on the sidelines are organizations anyway -- not consumers. My opinion, the "Enterprise" classification is a combination of capability and availability. "Enterprise" products are generally tailored to match specific needed capabilities, and do often come at a higher price point. However, an "enterprise" device can also be a "consumer" device if it is made available for individual consumers to purchase, regardless of price or capability. Finally, I wouldn't go so far as calling Myerson delusional, but I also came here to address this spefic point and quote from him in the article. It is, at the very least, deeply concerning that if we as consumers are expressing the perception that they are not being consumer-friendly, his reaction is to disagree. It is not his job to effectively just say "I disagree", but rather he should be doing everything he can to understand what it is he is missing about the consumer market and consumers' perceptions.
  • Sorry, NFL doesn't equal a consumer product, it's not even a product MS makes, it's a sport franchise. Just because they force them to use the Surface line does not in any way make Surface a consumer product. Which brings me to the price, a Surface is a premium product, not priced for a consumer market, it's priced for a wealthy consumer market or an enterprise market. Not sure why you don't think price factors into a consumer product. Surface Studio is clearly not aimed at regular consumers but creative professionals, or people with money to burn... You are right in that the Surface line is extremely capable though. I'm a huge MS fan but I'm not delusional. MS is enterprise focused, it's not a bad word or a bad thing but it's where they focus.
  • I never said MS wasn't an enterprise focused company. They pretty much always have been and got lucky being the number 1 consumer used OS. I also didn't say NFL was a consumer product. I said the surface not an enterprise solution with the NFL. As for price, show me where price makes something automatically an enterprise product. If I buy a GTX 1080 is that an enterprise card, it's the most expensive. If I buy a Mercedes, is that enterprise? Yes those things are luxuries, and not everyone can afford them, but it doesn't classify them as enterprise. An enterprise solution would be a 48 port switch instead of a 4 port, or a 24 core processor. Something that was designed specifically for an enterprise that has a need for it. To my knowledge, the Surface tablets were not designed specifically because enterprises needed them. Yes, usually enterprise solutions are usually more expensive because they are usually "bigger", and you can usually squeeze more money out of a company than you can one person, but that still doesn't mean expensive = enterprise.
  • Does someone remember how they planned to be releasing 6 phones a year in summer 2015? Flagship, enterprise and budget phone segments. Seems like they gave up with this strategy before even trying it.
  • Lots of promises, very little follow through.
  • in fairness to MS/Satya they were reportedly loosing $15-25 per device sold or more. So each win phone they sold further added to the Nokia $ waste ... not a winning strategy especially with no market demand. Plus the phones basically were MEH and lacked basics like fingerprint login and wallet/pay capabilities (sorta remedied recently for some CC). WM10 is still barely ready for primetime vs 8.1
  • You might be reading the figures wrong, losing money per device does not necessarily mean they were selling at a loss, but rather that they weren't selling enough to make up for additional costs. I do agree though, that W10M probably wasn't ready (not sure if it is now, personally, I'm starting to lose my nerves even with the desktop version).
  • I think the base model surface pro is aimed squarely at the average consumer.
  • Microsoft is really working on their Mobile business, i doubt.
    Their app store sucks
    Very less features in Mobile OS
    No future plans shared by Microsoft.
    Can someone answer this?
    I am great fan of windows mobile but loosing faith..
  • "Very less features in Mobile OS" - what features you are missing compared to others?
  • I'm a huge fan and i know that...
    Msft is working but rather slowly. It's all about trying what you can do best when you have only a handful of consumers and fans in the mobile segment. It has already stated that they're not competing with the market dominators.
    Msft app store is beautiful, you're frustrated because there's not much apps that you want to have when you compare it with other platform. I prefer alternatives, sometimes they're beautiful than first party apps.
    Android did not rose to success with huge stack of features in a short period of time. Btw, team Android simply adds and removes features back and forth with each update now and then without giving a solid security patch.
  • Win fans should never be like Apple zombies. it's not a religion and faith is moot. We are better than that imho. We lower ourselves acting on blind faith and loyalty to a corporation. anyways.... Not sure what WP device you use but having had just about every one since the Samsung Focus i find the any Galaxy S5 or newer better than any windows phone in whole. For obvious reasons... apps, & fingerprint login. When i say apps i mean local shopping/coupons/payments, banking & check deposit, as well as extended functionality of products (i.e. Harmony Remote, etc.). I don't play games but that tilts against WM10 also. Being on AT&T of course provides access to the best devices on any OS. The only thing Win10 does better imho is groove SD card download support, maps/GPS and cortana hands-free-txt to Bluetooth none are vital in any way for me to consider going back to 950XL for example. Good luck.
  • Anytime you have to try to convince people you are still committed to consumers, you clearly aren't. If they were, there would be products and signs to back that up. There isn't. The Studio is beautiful, but not marketed to the average consumer. The Surface is only available as a Pro device now and isn't aimed for the average consumer. Their "phones" are built for enterprise just like the "Surface Phone" will be if and when it comes out. Windows is now a service which is serviced the way it is in enterprise. The Band is gone. The only true consumer thing left is Xbox. They make it look like they are slowly leaving some consumer markets when in reality they have already left all but 1. They will be enterprise and services only within a few years. That's just the way it is.
  • I think people are forgetting about things like Windows and Office in general which have hundreds of millions of consumers. It seems you guys are only talking about Microsoft hardware? There's more to the consumer world then that.
  • The reason that Myerson thinks he's supporting consumers is that he uses i-Droid devices to fill in for deprecated MSFT products and shortcomings. He suffers no computing pain. Those of us that are pure Microsoft in practice know differently.
  • HAHAHA!!! I've been reading the comments and laughing at all the roasts, but you capped it all off
  • Windows 10 anniversary update has made my 2 year old touchscreen PC a daily driver again. The Windows App Store, Groove Music, and a host of other Microsoft apps cater to consumers. The Windows UI speaks consumer friendly with major touchscreen support. Sure, there's still the corporate greed that limits the power of the PC for consumers. There is still no native deep integration with Android or iOS. Sure, my PC can do everything I want now with third party support, but it still requires some major IT knowhow, research, and stumbling around to get things to work. My biggest gripe is the lack of multi-account support for a single Microsoft account. Microsoft still doesn't have any real space for small businesses in their strategy but I do see way more effort being put forth to make Windows a consumer device. Windows speaks volumes more to me as a consumer product then it did in the XP and Windows 7 days.
  • What would be cool is a surface/xbox co-op project, something that would make consumers' mouths water and really up the ante of what a work and play computer could be.
  • You are just describing a gaming computer. No Surface tablet will have the power to run that.
  • Microsoft does continue to hold my interest, and I continue to use my Lumia 830/820 gladly, but I just feel as a consumer I could easily wander off at any time. It's no win really for Microsoft, when consumers like me simply stay because we dislike the alternatives (Ios and Android). I hope that they will soon give us a clue about the direction of Mobile which excites us site hard Lumia users.
  • Are Surface Studio customers enterprise or consumer? Somewhere in-between? Why do bloggers reach and jump and demand black or white conclusions? Myerson must shake his head in disgrace after being interviewed by MJF. Jason, your reverence is misplaced and making your articles less useful. Her quote was laughable. There is no way to nicely say this other than she is grossly out of touch with today's PC, tablet and phone user instead tracking MS code words and keeping logs of these in Notepad. Just a sad state of Windows coverage by MS watchers. You should try to be your own journalist and think outside the box more because MS has been unpredictable (which is a good thing). Brad S. is probably the closest to being plugged in but sadly is a tech addict and mostly an xbox enthusiast (preordered a new IPhone7 then complained about no headphone jack as if the 7 would offer any real improvement). MS offers him no PC/Mobile solution in real world except complaints about Skype notifications. See the problem? And opportunity... there is a void to fill why not by you?
  • HI glenc thanks for the contribution. I didn't share MJF perception that's why I italacized "some" when I referenced how the Surface is percieved. But her voice is influential for many. Trust me. If you read my stuff on a regular basis I think WAY outside the box. I'm the guy that wrote a multi-part series saying "Smartphones are dead", "Windows Phone isn't dead", "AI, bots and canvases" and "The Untold app gap story" and other pieces that few journalist cover from the angle I've had the opportunity to present. You can find them here: Docs.com/jason-ward This piece wasnt centered around MJF's perception, but rather on a conflicting message that seems to be communicated by Redmond. Thanks!:-)
  • Thanks will bookmark Docs.com/jason-ward I just saw MJ's follies as an opportunity for you to have continued food for thought of MS connecting dots for people on any device (brand/OS). I personally don't see the conflicting message from afar. MS also has given breathing rooms for partners (OEMs) which is needed. I'd bet the farm MS has a strategy but it's not 100% set in stone and it won't be announced until products/services dictate. For example Project scorpio should be a rather strong "consumer" product that blurs the line between console and PC... does it redefine "desktop"? Will MS bungle that (like phones & band) or crush it (surface & xbox?). I'd bet crush it with more and more backward compatability of old titles.
  • Hey Jason, from reading a few other comments on here, "if you have to tell people you are consumer-focused, then you are not." Reading your comment here, "if you have to say you think outside the box..." Not saying I don't enjoy your articles. They are lengthy but fun to read. I do get glenc's comment though: instead of rehashing a lot of information from other sources, why not become the source? I read Thurr*.com and get annoyed when he feels a need to constantly quote himself, as if trying to prove he's on the bleeding edge of the industry. But it doesn't keep me away from his articles, in hopes that I'll get some truth out of them.
  • DP bingo. learn from the blowhards blogging how not to act. PT, MJF, Leo, TW the verge token ms hack, etc. You guys all know these recycled folks. Having started and sold & profited a niche website in the web 1.0 era while having a win32 app 21 years in the black i'm suggesting there is an opening to burst thru... ripe for taking. PT thinks there is an audience to pay for SharePoint tips who want to hear rants how everything MS sucks! LOL. You're playing among boys/girls not men/women. YMMV but good luck.
  • Thanks for the response Dragonpoo. Like you, I read other content other than WC, and to be honest, I rarely see an analysis or perspective that echos what I write. I may be drawing from existing trends, quotes or events that are out there (like everyone) but my view point is often unique content rather than an echoed perspective. Would that classify as a "source"? Maybe. Also, I'm not sure how often people click the links that populate my work but some of the statements I make that are not associated with a particular quote or announcement or such, but I often reference my previous work via the links in a piece. Rather than being phrased like "As I said before" or "As previously stated" the statement is a natural flow with a link to a previous piece I wrote, essentially quoting myself.;-)
  • do you have a twitter account I can follow
  • Very well said. At least for me, I did switch to Apple. Yes they are overpriced. Yes it's not perfect. But the biggest reason for switching is reliability. I've been burned by Microsoft way too many times. L920 draining battery out of nowhere. Surface Pro 1 WiFi does not connect. Surface Pro 2 WiFi does not connect. Surface Pro 3 WiFi does not connect and battery drains. Surface RT discontinued. The funny thing is many people will say that theirs is working perfectly while many will say it's not. So either people have set the bar too low or QC is none existent. And my friend bought a Surface Book and was unusable as a reliable "work" device until after 6 months of patches. I don't know what you guys do for work, but in my line of work that is a slap in the face and unprofessional. It's like buying a Ferrari with no gas in the tank.
  • Engineers good points. I just replaced my year old SP4 with a Thinkpad T460S after frustration from poor keyboard experience to the hi-res "remote desktop" issues... it's symptomatic of the problem MS creates in doing what Daniel says trying to create a new paradigm never finishing what they started making the customers 100% happy. Sure the pen is useful for artists but what about programmers and creatives who code? Surface Book lacks the a dedicated INS/HOME/END/PGUP/PGDOWN keys for $1500, would have bought one in a second if the keyboard was useful. If MS wanted to serve CUSTOMERS they'd offer more surface PRO keyboard options for example a VStudio keyboard one more row of keys, etc to make it useful to coders wanting a portable yet powerful device. Sadly, I couldn't use either Lumia today just for the lack of fingerprint reader alone & lastpass. Ugh the abuses WP users tolerate :-(
  • I do have a small reservation; could you please just stop mentioning this WhartonBrooks in your articles, unless they come up with something physical?!. So far, they have only come up with vapourware, hence they are not "consumer-focused phone maker" as you have just said.
    I know that I made a similar comment before, but this point couldn't be more clearer now that you have reported yourself that they "are facing delays due to regulatory issues", in addition to their first postponement. http://www.windowscentral.com/whartonbrooks-having-problems-production?_... So can we just turn this "WhartonBrooks" page over?. We can turn it back when they come up with something other than announcing delays.
  • Lol. Just wait and there will soon be a 10 part series of articles on how WhartonBrooks "delay" is actually a good thing
  • Myerson is no different than a politician. He's out of touch with regular people. My 950 has been a pure fail since I bought it on launch day. Bad battery life, lock ups, over heating, exchanged under warranty etc. Nothing helps. I'm going to switch to something else at some point, but there's only two options and they both suck. Maybe it's time to go back to a regular flip phone...
  • So, apart from SailfishOS and Ubuntu, there aren't any other options?
  • "Unfortunately, most computing is happening in our hands via smartphone​"  This pretty much sum up the comsumer space and MS white flag that space. And Whartonbrooks still alive?  Just checked their website, last blog was Sept 2.  And their logo looks like from the 90s.
  • Jason, thanks for the article. I love Windows phone but have to admit that over the past week I have considered jumping ship and leaving the Microsoft platform once again (last time it was to Mac for about 6 years). Microsoft need a few things: 1. Clarify what their mobile phone strategy is. This is key because the platform I want to use needs to be unified and if I cannot get a Windows phone, then perhaps I should return to Mac all my devices work well together. 2. Put some small effort into their L640 range so that they at least stay up with the hardware tech and enable people like me to stay with the platform, and keep developers onboard. 3. Make it clear where they are going FOR DEVELOPERS because at the mo the apps just are not coming, and I don't mean snapchat. Even a good basic Bible app is hard to find on Windows Phone nowadays. 4. Put the other maker's devices front and center. Why are Microsoft not putting the Alcatel Idol front and center on their website? In fact, it is not on there at all !!!!! And to make matter even more ridiculous, Alcatel have tied the device to a USA carrier rather than unlocking it and selling it worldwide. In brief summary, Microsoft have been and are a disaster on this front. They are doing almost everything wrong, whatever their big picture approach is. Losing myriads of people like me and thus the sphere of people that we influence is a disaster for their platform. I just cannot understand the poor and stupid strategy that they are using.
  • MS is not recruiting new WP customers... in fact they are simply trying their best to push you to iOS/Android without insulting existing users/customers. Providing a pathway to other systems keeping MS apps & cloud services. And they are doing it rather fairly... aggressively updating W10M when 85% of WP users are on 8.x still. Apple would have given us all the finger. It's not poor and stupid when you consider they have recognized they utterly failed in the phone space and nothing is changing this anytime soon. As the app market has dried up and few are going to waste resources on Win phone apps sorry to say unless they bring tangible revenue over prolonged period of time.
  • glenc, it does not have to be this way. Microsoft is full of clever morons and they really have no clue most of the time, but I thought things were getting better. They could be, if they made some good decisions, like advertising the WM platform and promoting Alcatel's device.
  • Mohamed, I was just going to say the same thing. I'm not sure if Jason is on the "board of directors" or not, but please stop dropping the Wharton Brooks name everywhere. they are a pipe dream until something more is shown. Again, IMO they are a crowd funding farce like so many others out there. They keep speaking of the revolutionary phone, with no specs, no photos, no prototype, NOTHING. I also agree with the surface line being a premium line that mostly will be business oriented users. I had the surface 3, and it was OK. It needed more storage for what I wanted to do, and I did not want a 12" screen. I hope the new surface 4 if they release one will have larger storage options and keep the 10" screen. I would own another. I am planning on trying out a dell touchscreen AIO with windows 10 and if I like it, move that down to my music/guitar room and get a studio for up in my office and also a surface book for most of my computing duties. I will see how I like my Dell 13".... BUT back to the topic, PLEASE STOP DROPPING Wharton Brooks EVERY article Jason. It makes me wanna just check out and not read.
  • "we're on the NFL sidelines"
    How is this consumer, and not enterprise...?
  • how many shades? 50?
  • I caved too. The main reason after a year on fast ring with W10M, the OS could barely match WP81 features. This attitude of MSFT to shift the ownership of the OS from one group to the other shows in the development. The constant reset on basic feature as if one guy trying to proof the other he knows better instead of building on the existing and improve it. The other part is the eternal app ecosystem issues. Yes it's not new, it's always been an issue, but what we have seen with W10M is an important number of App being removed and MSFT doing nothing to ease developpers. Apps that worked fine, stop working because someone decided to change the MAP API without support the previous version. Developers stop updating their Apps because MSFT says red one day and green the next day, no clear path, no clear evolution. So the App deficit increase to the point where we have to settle to use the phone to access our email and get calls. So I caved and went with an iPhone6S. To be clear, I hate the OS, I hate the core apps. But I finally get Apps that are stable, supported, availlable. MSFT made it soooooo easy for me to switch since I'm an Office365 client. And I have a better MSFT ecosystem App on iOS (duh!!!). Am l lost for ever? NO. But I'm done throwing money on MSFT mobile ecosystem for at least 2 years. I'm done recommending W10 or W10M. Get your sh$$$t together MSFT.
  • MS is leaving consumers, no doubt about it but... they running business company, they count money, so if you expect simple statement like "yes, we are dumping you, sorry, maybe soon in the future..." - you are wrong. They cannot say that, even if they think like this, because many of us would do the same - dump windows phone asap and switch to other option. So they will tell this tale about how they care about consumers but the facts are saying something opposite.
    It's quite sad for me, because they are leaving mobile business when the developed Windows to the best incarnation ever. I mean the big fuzz about uwp, continuum and instead of feeding us with new hardware, they quit...
    Even when I'm reading news feed in this portal, there is nothing interesting happening. All the time something about games, vr, some stupid top 10 games ranks... nothing interesting about platform itself...
    Too bad, I'm switching to Android, but Im not happy about it.
  • Sadly, I agree with every word. Will be ordering my first Android phone on Black Friday. Once I have my google account for that why should I use Onedrive or outlook mail or Onenote, etc? Installing the MS launcher, even Cortana? Maybe but there are so many other options so probably not.
  • I don't follow. Foley thought MS wan't pro-consumer until they revealed a niche accessory, a $3,000 all-in-one, and software for a $3,000 niche headset that still is woefully underdeveloped for? I get the "cool" in HoloLens and Studio, but the idea those high-priced things aren't aimed at extremely small groups, ones most likely to want/need them for business purposes, is weird. That the October event was accessories starting at $100 and PCs starting around $2,000 (SB with Performance Base) more solidified this enterprise lean to me. They didn't seem to have anything in what is typically an upper-tier of pricing ($1,000-$2,000) on the stage. They talked about Xbox being on PC, but they haven't really done much on the hardware side to support that, either (like a revival of the Sidewinder line that produced my favorite keyboard).
  • It's a spin. Nothing more folks. Keep moving... nothing to see here.
  • Please Microsoft, get rid of Myerson or at the very least have someone else speak for him.
  • All these analysis are a little un called for since, Microsoft traditionally hasn't had achieved any of its accomplishments without the help of OEMs and Software partners support. They are doing as much as they can on platform side of things while reducing losses (Microsoft are a business after all). On the other hand, they have never been the hardware company, for one. Secondly, they can't or don't want to alienate what little OEM partners they have in PC space. Look where have they gotten without OEM support in smartphones. As to why the industry largely adopted android over windows may be a wild debate. It maybe because of the then Microsoft's monopoly in OS platform space. Or maybe Microsoft's platform didn't let OEMs enough to differentiate as opposed to Android which ironically has lead to my biggest beef with android, fragmentation, inconsistent experience and lack of OS support from OEMs because of skin overlays they put on top of native android to differentiate. Coming back to Microsoft, that ship has sailed for them. They neither have the hardware OEMs support, nor the software partner's support ,thus, the app gap and whatever they do on their own, may it come to developing mobile platform or releasing first party hardware, without the apps and subsequent lack of OEM support, it's gonna be impossible for them to penetrate consumer market. So they are doing what they can to stay relevant. By releasing products where they can leverage their prowess and existent market hold may it be hardware or software. Then they are creating new categories, 2 in 1s, Holographics, 3D computing, All in 1s, with focus on tailored, consistent seamless experience. They are creating premium hardware which has less chance of alienating OEMs and at the same time more chance of wowing consumer space and industry alike. I would bet that they are hoping with these efforts they will get ahold of hardware and software partners needed to penetrate the consumer market. If not, they will become the not wildly known enterprise comapny powering your data centers, producing products for a very specific set of professionals and the company that makes XBox. Of course, us Microsoft fans will be hoping it doesn't come to that but without mobile OEMs and software support for UWP, I don't see them appealing to the consumer market. And will just barely hang on to enterprise and professional market by virtue of legacy. A niche company. A modern day Apple of the past and IBM of today.
  • In addition to stopping the production of wearables and phones, let's not forget they also dumped Windows Media Center... arguably the best live TV / DVR experience available.
  • Re: Sick Freak,
    Yes! I think Windows Media Center (WMC) is still the best family "whole house media center" especially with its features of live cable TV (including DRM channels like HBO), live over the air (OTA) TV and DVR distributed throughout the house. Easy for the family to use. I set up my third WMC this past year.
    Very sad that Microsoft doesn't know how to promote / market / sell this to most consumers.
  • I see less and less people using MS services as they've been burnt, let down or pushed away by Nadella's strategy. The more you use Android, IOS, Macs, even Chromebooks the less you feel inclined to use MS services. There are alternatives, sometimes better and inevitably more fashionable. MS will end up an Enterprise only company. Probably a very rich one. Consumers won't care.
  • I started using other services when I got my iPhone/ipad/MacBook. Onenote would only let me use 2 devices without shelling out more, I cloud only has 5 gigs of storage, I still had my 365 account with 1 tb of storage, onenote on every device, and office products on 5 pcs insetead of one using apples suite. I had to come back...Then I started using windows 10 again, and you know what, it is better than OSX. Hence the reason I bought a new dell 13" 2 in 1, and I am selling my MacBook.
  • I'll pass on making a determination of if MSFT is an enterprise company.  They are not a consumer company.  They got lucky with the XBOX line but it pretty much stops there.  I've been on board many of their consumer "tests" and thought they were great but if you didn't hunt them down then they were never known.  I actually believe that their problem is marketing and some kind of dysfunctional in-fighting.  Don't get me wrong, MSFT makes great stuff, they just don't know how to seal the deal.  I'd love to read a case study on how exactly the XBOX came about.  I'm guessing that it used up its nine lives and just got lucky. Here are some of the great and not great things that MSFT has come up with: Windows Media Center (GREAT Consumer Product) - Believe it or not, I'm still running it.  I've got 2 XBOX 360's as extenders and I've got a cablecard tuner in my PC.  I don't pay for the cablecard and I can stream, view, record and manage my TV from any of the TVs in my house.  Cable systems are just getting this all rolled out if they have it at all.  Truely a great product that no one knew about.  Not even MSFT.  Their internal data said that people only used the DVD function.  Dumbest thing I've ever heard.  And it made me buy multiple XBOX 360's.  Hey, I heard somewhere that multiple & repeat sales are hallmarks of consumer products.  Not according to MSFT - hey folks are just watching DVDs with that thing.  I hate to even think about what MSFT paid and developed to get it certified by CableLabs.  That had to be the 10th wonder of the world!  But MSFT just dumped it.  It isn't hard to install or maintain.  The hardest thing was to get the cableguy to release the MCard from his hands. Windows Home Server (GREAT Consumer Product) - Centralized backup, remote access and the ability to have unlimited "cloud storage" that you control and someone can't take away because you violate some EULA or terms of agreement.  Just an amazing product but did anyone know about it?  Nope! XBOX Live Family Pack (GREAT Consumer Product) - Gave all of my XBOX 360's the ability to get on XBOX live.  Sure I paid more for it!  But that was the deathknell for Microsoft.  Someone accepting an upcharge on a product that they actually like.  As soon as MSFT leadership heard about it, I'm sure they were looking for their pitchfolks.  Given their proclivity for canceling great consumer products, they knew that they had last stashed their pitchfork by their scythe, which of course needed to be sharpened because they had been whacking so many consumer products. Outlook.com (TERRIBLE Consumer Product AND no enterprise would touch it with a 10 foot pole unless their was a scythe attached to the end) Sounds like a great idea doesn't it, including mail, calendar and address book via web interface.  What's not to love?!?!  How about updates to calendars and addresses that take hours, if you are lucky, and sometimes days to propogate through the system.  Make a change in the Outlook application that is connected to your Outlook.com account and wait a LOONNGGG time for it to show up.  Does it make it to my Windows Phone 10 device?  Probably not in any time that is actionable by me.  I make a change to my gmail calendar and it shows up instantly in my Outlook application! I could go on about my Band, Zune and a bunch of other consumer products but this diatribe is making me feel even more like a dope for believing that the great consumer "tests" that MSFT develops will ever truely be commercial products. So boys and girls, MSFT is not a consumer product company.  We only have Office because it works for the consumer but it is an Enterprise application.
  • I don't understand what Microsoft sees in Nadella. He keeps cutting out the legs that ms, stand on.
    While we all wait for this new super phone, for both enterprise and consumers...choke choke cough. The world will have moved on. The third party phones, are too expensive, for a regular user.
    Also, you can get cheap android phones, that are knocking on ms flagships doors that cost so much less.
    Yes w10, blows away android, and ios, it's just a smoother, better looking os than the others, but ahh what's the point. As long as Nadella runs the show, we best prepare to switch...arghhh
  • One more bit of evidence that they are done with consumers is the comment section on this article. You see how many people here are disappointed, let down, and or have moved on? That doesn't happen when the company you are supporting is focused on you. And if MS is a consumer company, they would see these comments, and they would see the comments all over the internet the past year or more and realize how negative it is on the consumer side and make changes. Either they haven't seen them or they have and have done nothing. Either way, it means they are out of touch with and no longer care about the consumer market. That's you and me and every person who has defended them and spent thousands of dollars on them over the years. Not that it matters much. This is a company that can't even figure out how to update their own OS without causing hell to break loose for people. They are done with the consumer market.
  • I'm sorry but the I don't see how the introduction of the Surface Studio and Hololens using 3D in Edge changed Mary Jo's perception. These are still enterprise focused simply because of the cost. Nothing has changed
  • The new macbook pro is $3000. Is that enterprise focused? Stop saying - just because you people are cheapskates - that price dictates if somethings enterprise or not. I work for an "enterprise" and they are all about COST CUTTING; you dont maximise profit by buying goddamn surface books for your employees. Thats why we have goddamn lenovo laptops. I don't know where you people get this riduculous conclusion that expensive = enterprise from but it needs to stop because you have no idea what you are talking about.
  • Macbook Pro ... I wonder...
  • Other than Xbox, MS is doing very little for the consumer market.
  • I once said here that I'll stay with Windows Phone till MS called it quits, but that determination is wearing away unfortunately. I have been with them since WP7. At the end of 2017 I believe I would have decided which way to go.
  • How incompetent is Myerson ??????????
    Why the hell he s still here ??? Send him with joeb, please. #billcomeback
  • Terry Myerson is just an incompetent or a laier.
    HOW THE HELL can t a company that spends 6bln for a stupid game (Minecraft) and 20 for a stupid old website (LinkedIn) spend some milions to keep wp alive for a year more ? Just to say to its customers and (small) developers community "no we didn't f***Ked you" ???
    Satya GO HOME
  • Well I've said before the phone market is volatile. It's a tiny market at around 200 million unique users. And its based on essentially a free device. People don't feel like it costs them anything as they are all free with contract. IPads are declining in sales while Surface And other 2 on 1s on Windows 10 increase sales. I have never seen anyone where I live with an Apple Watch or Band or anything. So I don't see that ever really taking off. Consumers buy Windows 10 devices. More than any other OS device on the world. And where are Android and IOS left if the Phone market changes and you no longer get the latest phone on a free upgrade? No one is gonna constantly pay £600 for a new phone every 12 months. The other thing is Ipads are always available free with phone contracts as well. Whereas Surface Pro is actually bought with money. The consumer that the media talk about is always the 200 million unique phone users. Well there is 2.4 billion odd unique Windows user devices out there. How many of them are consumer? At least 1 billion easily.
  • Definitely have to be in both spheres as people like myself continually blur the lines between professional and private time. Private time at work, professional at home. Happens now.
  • I've never felt that Microsoft didn't *want* to be successful in the consumer space.  They have just spectacularly failed to execute in the consumer space.  They have never committed the dollars required to market Windows Phone to significant market share. Until about 6 months ago, I had never owned a smartphone other than a Windows Phone.  Microsoft's failures in the mobile space have driven me to Android.  After 6 months fighting with Android, I keep wishing Microsoft had a credible phone story so I could go back to it.  One frustration is that I use Outlook.com for mail/calendar/contacts, and that ecosystem is not nearly as well integrated with Android as Google services.  This is why Microsoft desperately needs a phone ecosystem. Continuum is definitely a move in the right direction, but I shouldn't need a dedicated monitor and keyboard to dock my phone to.  My phone needs to dock to and integrate seamlessly with my other Windows 10 devices.