What you need to know
- Mixer and top Twitch personality "Ninja" have signed a deal to broadcast exclusively via the Microsoft-owned live streaming platform.
- The Mixer iOS app has already topped Apple's iOS App Store free charts following the announcement.
Microsoft just lured Tyler "Ninja" Blevins to its Mixer live-streaming platform, with a deal locking down exclusivity with one of gaming's most eminent personalities. With growth parallel to the rise of hit battle royale Fortnite, Ninja has drawn almost half a billion to his live Twitch broadcasts, garnering 14.7 million dedicated followers since his 2018 rise. And now under Microsoft exclusivity, the move further bolsters its streaming portfolio.
Ninja's Mixer debut has already meant an influx of new Mixer viewers, fast accumulating 250,000 subscribers as of publication. The has also brought the Mixer mobile app into new hands worldwide, already topping top free charts via Apple's iOS App Store. Although we have no hard figures, the app has already surpassed YouTube and Gmail in many regions. Mixer's top spot is yet to be mirrored on Android's Google Play marketplace.
Doubling down on original programming, Ninja's Mixer deal signals a heightened push for its game streaming platform rivaling the most prominent players in the space. While Google and Amazon currently dominate with YouTube and Twitch, just three years has seen Mixer scale from obscurity to a genuine rival. Viewing hours on Mixer have increased roughly 357% year over year, hitting 37 million viewing hours in Q2 2018, and almost 120 million in Q2 of 2019.
While Ninja is yet to host his first formal Mixer broadcast, his Lollapalooza show kicks off on August 2, 2019, at 1 PM ET.
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Thanks Travis B. for the tip.
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This could be a blessing or a curse for Mixer.
At present it looks like a blessing, now if only we had a official Mixer Universal Windows App....
I have only use YouTube to watch streamers. But I feel like mixer stutters to much.
Half a billion? Holy crap. This is something completely strange to me. The only videos of game play I want to watch is a guide to an achievement.
I don't normally watch people play and it's my 1st watch Ninja play.
Have to admit, he's good, really good! Worth a watch tho.
LOL I predicted that. People who were never into streaming suddenly watching and promoting this guy just because MS made a deal with him.
Again I'm sure loads of MS fanboys will do the same.
Just like how BC became a priority on 2015, power became one after scorpio. This guy and Mixer may be a new priority for these people...
Funny what you can do and how priority changes based on what a company is doing.
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