Mixer dominates top free app charts with Ninja game streaming deal

Mixer Logo
Mixer Logo (Image credit: Matt Brown / Windows Central)

What you need to know

  • Mixer and top Twitch personality "Ninja" have signed a deal to broadcast exclusively via the Microsoft-owned live streaming platform.
  • The Mixer iOS app has already topped Apple's iOS App Store free charts following the announcement.

Microsoft just lured Tyler "Ninja" Blevins to its Mixer live-streaming platform, with a deal locking down exclusivity with one of gaming's most eminent personalities. With growth parallel to the rise of hit battle royale Fortnite, Ninja has drawn almost half a billion to his live Twitch broadcasts, garnering 14.7 million dedicated followers since his 2018 rise. And now under Microsoft exclusivity, the move further bolsters its streaming portfolio.

Ninja's Mixer debut has already meant an influx of new Mixer viewers, fast accumulating 250,000 subscribers as of publication. The has also brought the Mixer mobile app into new hands worldwide, already topping top free charts via Apple's iOS App Store. Although we have no hard figures, the app has already surpassed YouTube and Gmail in many regions. Mixer's top spot is yet to be mirrored on Android's Google Play marketplace.

Read more: Mixer's deal with Ninja is a huge game streaming coup for Microsoft

Doubling down on original programming, Ninja's Mixer deal signals a heightened push for its game streaming platform rivaling the most prominent players in the space. While Google and Amazon currently dominate with YouTube and Twitch, just three years has seen Mixer scale from obscurity to a genuine rival. Viewing hours on Mixer have increased roughly 357% year over year, hitting 37 million viewing hours in Q2 2018, and almost 120 million in Q2 of 2019.

While Ninja is yet to host his first formal Mixer broadcast, his Lollapalooza show kicks off on August 2, 2019, at 1 PM ET.

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Thanks Travis B. for the tip.

Matt Brown

Matt Brown was formerly a Windows Central's Senior Editor, Xbox & PC, at Future. Following over seven years of professional consumer technology and gaming coverage, he’s focused on the world of Microsoft's gaming efforts. You can follow him on Twitter @mattjbrown.