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WhartonBrooks should target Windows phone USERS with Cerulean Moment — not fans

Before the announcement, there had been a high degree of anticipation, excitement, and skepticism about the device that was shrouded in secrecy.

Anyone following the response of the Windows phone community since the Moment's big reveal knows that the phone has been generally poorly received. Granted, we're only a week in, and WhartonBrooks has about a month left to garner support for its Indiegogo campaign. Still, at just 2 percent of its goal, 87 backers and $23,101 of a $1.1 million goal at the time of this writing, the progress to date is discouraging.

So, what happened? I think there are two points that many people can agree upon. Expectations within the Windows phone fan community were set very high by WhartonBrooks's marketing language, which included statements like:

The innovations we are bringing to our devices will be the most disruptive since the advent of the smartphone in 2000.

This statement was, in the minds of the Windows phone fan community, combined with a promise of a device for the fans. Together this built huge expectations within a community that has endured seven years of disappointment with an ever-shifting platform and lack of brag-worthy flagships. Ultimately many Windows phone fans, WhartonBrooks's stated target audience, expected more than a midrange smartphone.

Is WhartonBrooks targeting Windows phone fans or Windows phone users?

To add a little clarity to what I believe is contributing to the backlash from the Windows phone fan community, I submit that there is a difference between Windows phone fans and Windows phone users. Windows phone fans are the enthusiasts or loyalists.

This group is characterized by a passion for the platform, usually has an affinity for tech, has a proactive desire to seek out news and engage with others about the platform, and it possesses greater knowledge about the platform. Most fans (though there are exceptions) usually want a device with the highest specs available, and the most advanced features on a smartphone that optimally represents the platform.

Windows phone users are usually typical smartphone users that have no real passion for or specialized knowledge about the platform. This group is more or less satisfied with the basic features a smartphone provides and feels no real commitment to Windows or any other mobile platform. Most people in this group are likely smartphone users that purchased a low-end Windows phone motivated by the device's affordability rather than the OS it was running. This analysis is borne out in the data.

There's a difference between Windows phone fans and Windows fans.

Historically, low-end and midrange Windows phones, like the ever-popular Lumia 520, are the phones that sustained Windows on phone. High-end devices like the Lumia 950XL, 950, 1520, 1020 or even the 920 sold in such low numbers they did little to impact the platform's market presence. The above Sway gives a snapshot of this reality as reflected in the past.

Now if one were to follow the messaging from WhartonBrooks via its podcast, my exclusive interviews or even the video above, one can clearly see that WhartonBrooks CEO Greg Murphy sees his potential target market as the millions of Windows phone users not the subset of that group, the Windows phone fans. I shared this thought with Murphy a few days ago, and he agrees.

So where does WhartonBrooks go from here?

Clearly, this first smartphone from WhartonBrooks is indisputably not the high-end phone many (but not all) enthusiasts want. This small Connecticut-based company with limited resources could not build that type of device on its first run. A future high-end device that matches what loyalist fans want may be in the future if this first device succeeds, however.

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The Continuum-enabled Moment's mid-range specifications of a 1280 x 720 5-inch display, 3GB of RAM, 32GB expandable storage, 13MP rear camera, 5MP front camera, 617 Qualcomm processor, $299 price tag and complementary streaming stick characterize it more as a device Windows phone users might find appealing. Again many, not all, fans or enthusiasts find these specs to be below the cutting-edge standards that subset of the Windows phone using community wants.

So how does WhartonBrooks get this midrange phone (that is known to the enthusiast community who avidly follows Windows phone news) in front of Windows phone users who have no idea it exists. These cost-motivated users (in most cases) usually walk into a store looking for an affordable device or visit online retailers searching for the same and leave with what they can afford. Such purchasing behavior neither leads to an allegiance to the current platform in use nor to Indiegogo sites (or company websites) where one would find a Cerulean Moment.

The long-term effects of Microsofts low-end push

Taking a moment to fine tune the Moment's target market

WhartonBrooks needs to capture a portion of these low- to midrange Windows phone users before they all switch to other more affordable and highly-competitive options on Android. The data proves that low-end purchasers are more inclined to switch after all.

The advantage that WhartonBrooks has is that low- or mid-range Windows phone users are familiar with the Windows phone OS. If the company can "get out in front" of these users and pitch the Moment, with the benefit of Continuum and the free streaming stick it may succeed. The low and midrange devices most of these Windows phone users own don't have Continuum, after all. The Moment would be an upgrade.

WhartonBrooks will need more marketing help from Microsoft than a tweet of its announcement from the @MicrosoftOEM Twitter account to pull this off though.

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What can Microsoft do to help put these affordable devices in front of the market that is most likely to buy them?

Managing community response and expectations

Murphy has been busy engaging the Windows phone community in comments on articles and on social media since his announcement of the Moment. Those efforts have included expressions of gratitude for support, solicitations for support and the expected damage control from the fallout from the disappointed enthusiast subset of the Windows phone community who expected more.

In my first exclusive interview with Murphy last October, he shared how Windows 10 Mobile, and what it brings to the table with Continuum, was part of his vision of the disruptive technologies the company was bringing to the table. Here is an excerpt from the response he gave when I asked about those "disruptive technologies" in that first interview:

We can't reveal too much here, but let's talk philosophy. Our story begins with our first smartphone; there are important aspects we need to bring with our first entry – light, thin, highly portable, and beautiful smartphone. It has to be a smartphone that people want….We have important smartphone-centric technologies in the works, but also we believe that the broader opportunity is how the smartphone can be the one device for all your computing needs.People on other platforms don't know about Window 10 Mobile and the disruptions that it brings – the break from current thinking to create a new path. We explored some of that path and envisioned a whole new suite of opportunities that no other platform is capable of. It is the future.Others want you to buy a separate computer for every function – we think people are not that rich and to be honest wasteful. A CPU for your phone, tablet, laptop, streaming stick, and desktop, really? That does not seem futuristic; it seems more profit driven to me. We think the screen goes into ubiquity, and the pocket computing device becomes the hub for your digital life. Now that, we think is disruptive.

Clearly, Windows 10 Mobile and the opportunity it brings are what Murphy envisioned as part of that "disruptive technologies" description. He conceded that he could not reveal his entire vision in that regard and continued that same restraint in our most recent interview, as you can see in the following video.

Will WhartonBrooks hit its mark?

The Cerulean Moment is not the high-end device that many enthusiasts were expecting, though I did reveal last year that it would likely be a midranger.

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Will WhartonBrooks hit its crowdfunding mark? Time will tell. One thing is certain, though: the Windows phone enthusiast community wants to see the success of the platform they love. So as a vocal community with a passion for the platform, though this phone may not be for you, perhaps there is something you could do to help WhartonBrooks make it visible to the folks who may want it.

Are you up for the challenge?

Follow the story

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

  • Thanks for reading folks! As we can see the Cerulean Moment was not received by the Windows fan base as well one would have hoped. As I put fort in this piece believe that was due to expectations set with marketing language like "disruptive" technologies and a promise of a phone for the fans. Like all of you I wondered about those "disruptive technolgy" statements and when I asked about them six months ago I shared Greg Murphy's response. We learned then that he was referring in part to what Windows 10 Mobile and Continuum bring to the table. (There is another application of the phone that he has not yet publically disclosed). Sadly the clarity Greg shared in that article last Oct was not as widely broadcast (or remembered) as the bold "unexplained" claims the initial "disruptive technologies" language put forth. We also knew, based on information I shared last year that the device would be midrange. Again that information was not as widely disseminated or remembered as the passions of many flagship-starved fans were stirred more by, "a phone for the fans" language. I think Greg can continue a mission to target the fans, but given the distinctoin between Windows phone fans and users and their (generally speaking) different appetites, I think he should alter his language to better reflect his target and remove any confusion. With this first device, I think he should definitely highlight a focus on Windows phone users (not omitting fans that want the Moment of course) and if this succeeds, a high-end phone for the fans can be brought to market. Those are my thoughts.What about you. How can WhartonBrooks reach those Windows phone user who were motivated more by affordability than platfrom, particularly when there are affordable Android options. LET'S TALK!!!
  • Please stop writing articles about this topic and this company. Let it go.
  • Hey Arnold you don't have to click on them. :-)
  • Nah man not enough. You are an excellent writer as well, Don't waste your time with those bozos.
  • Thanks man but I think it's a unique story worth following. Succeed or fail(though I have no personal investment in the company I sincerely hope it succeeds for what another OEM brings the platform🙂) this is an industry first and I think there's value in chronicling the journey: the vision, execution, ups and downs, reaction and ultimately the results.
  • Good on you Jason.
  • Lighten up.
  • Jason,  I'm glad you're writing about them. Even if they stumble at the start, your giving them the benefit of your spotlight gives them the best shot, which in turn is good for all of us who use Windows Phones. I'm on Verizon, so sadly not a possible customer for them. But if they expand their market to include us, I'll buy some for family members just to support them. And if it weren't for you, I wouldn't even know about them.
  • If this enthusiastic, determined little startup somehow meets its Indiegogo target, I think a U.S. CDMA version of its Cerulean Moment would actually be a more practical and realistic goal for its second model. Those fans are truly starved for ANY Windows phone. If those two models succeed against all odds, WhartonBrooks will then be in a better position to build a more aspirational device with higher specs.
  • Easy answer, leave CDMA :) But seriously, CDMA is inferior to GSM. And Verizon is just greedy. I do not understand people that swear by Verizon (same as I don't understand people that say Apple is the god of technology).
  • That's not an option for some of us. I'd gladly change carriers for access to better Windows Phones and I have when I lived in places where it didn't matter. Where I live in the Granite State, Verizon is the only carrier that provides coverage anywhere within miles of my house (except for other CDMA carriers who roam on Verizon like Sprint and US Cellular). Verizon has vastly better coverage than any other carrier across most of Norther New England, though I think AT&T might have the edge in some parts of Vermont. I even tried to switch to AT&T when the Lumia 1020 came out -- I wanted that phone with the super camera. After 1 day, I had to return it because on all of the roads I drive that have perfect coverage with Verizon had zero (not a weak signal -- literally zero coverage, "No Signal") with AT&T.
  • Fair enough. You might give att another shot since they are always improving their network reach. The only place that I have found so far that doesn't work is a cave lol. Anyways, I'm probably biased because I despise Verizon, they remind me too much of Apple.
  • @Summer_Moon, I'll probably try again this fall. I think the last check I did was about 1.5 years ago -- definitely again since buying the 1020, but sadly no change. If you look at their coverage map, they show strong coverage in areas where there's none. In talking with them about that, it sounded like a strange court or contractual settlement with Verizon -- AT&T left NH and Verizon left parts of VT. I'm not sure that's true (people in stores rarely know what's actually going on), but it could explain why their coverage maps of NH look decent, even though they have no coverage through large swaths of the state. In any case, their deceptive maps make it impossible to tell without actually trying a phone. Fortunately, I keep reminding them how I got burned before, so they let me borrow a phone to drive around and test. The moment it works, I'd switch -- I agree with you on the technology (the physics of TDMA, which backs GSM, is superior to CDMA -- aside from the greater options for international roaming, it's better at handling multiple concurrent cell phones per tower without signal degradation), but because both are good enough that users can rarely tell the difference and much more important to me, I'd switch for the phone selections. I'd be using an Elite X3 right now if I were with AT&T and I'd buy Cerulean Moments for my family members.
  • "Easy answer, leave CDMA :)"
    Yes, I did just that a year ago when I left Sprint and moved to AT'&'T's network (via Cricket) in order to get the Lumia 950 (which, thanks to W10M updates, is even more awesome now than it was back then). However, I agree everyone should check coverage in their area before locking in. Worked out great for me.
  • I'm a HP Elite x3 owner (and I have never owned a low end or midrange smartphone I've always had iPhones, Android flagships or Lumia flagship devices) I expect more of a smartphone then the Wharton Brooks Cerulean Moment provides but I can appreciate the important role this company could eventually play within the Windows 10 ecosystem and I enjoy and encourage Windows Central and and Jason Ward to keep providing initiatives like this with all the coverage they can give to it. I hope Gregory Murphy succeeds with Wharton Brooks as that would only be good for the platform, though I myself (as a high end user and owner of a HP Elite x3) would never back the company with my own money.
  • You had phones other than Windows Phones ? I can only pity you 😁
  • Like many people I started with an iPhone, went Android for that bigger screen but eventually got intrigued by Nokia's bright and colorful Lumia's and Windows Phone OS, loved the platform ever since!
  • Hi Michael! u can help at least with 10 $ for help the company, u never know in a future they can give to u a flagships  
  • I personally never like to spend money on crowd funding. Give me a percentage of the business and a share of the profits and I might invest in a good business but I've never got the attraction with pre-ordering an item that far in advance and without a guarantee it will release etc.
  • Folks, literally every man-made thing that we love started as nothing more than a gleam in someone's eye. Even though I love my Lumina 950 and plan to keep it as long as possible, I pledged to get a Cerulean Moment as a backup device, to support my platform of choice and to be a part of history. Nothing to lose since you get all your money back if the Indiegogo campaign goal isn't reached.
  • I thought Indiegogo was one that did not give your money back? Or is that kickstarter?
  • I dug deep into the Indiegogo support site looking for this info and finally found that they have both options. Whoever starts the campaign decides up front which type of funding they want which cannot be changed later. IMO, WhartonBrooks showed their good faith intentions by choosing fixed funding which means return all funds if the fixed goal is not met. You can see the funding type on their Indiegogo Cerulean Moment page. You can probably find the reference more quickly than I did by searching for "fixed funding".
  • Problem is at this point, only the fans are left. Additionally, with rumours (reported here) that RS3 this autumn will see dev on W10M ceasing, I would have to agree with arnoldandino and say its time to stop writing articles on this firm. Until we know what the future holds for the platform I dont think you should be promoting a device that could potentially have development ceased in a matter of months, that is doing a disservice to fans AND users.
  • Where did you hear that rumor about dev on W10M ceasing after redstone 3???? have not heard that one yet, And I am hoping that is bogus.
  • It has been around for a month or two. According to the rumor, RS3 will be the last update for WM and it will be in maintenance mode through 2018. Dan Rubino also mentioned this rumor in his piece from earlier today and said it is getting stronger.
  • Not to mention the device is old equipement....waste of money...there are better devices out there for cheaper.  or a small amount more.  They are dead in the water anyways...their indiegogo is going to fail.  
  • Rumors...rumors..... argh those damn RUMORS... that's all it is folks! Don't get your panties in a twist!!
  • It has now been mentioned and strengthened by Rubino himself. It does make sense though. Why keep W10M when WoA is ready?
  • Because a lot of things you do with Mobile are helpful for Windows on ARM. Full Windows 10 on ARM still needs a mobile component, especially in devices like the HP Elite x3 or a Surface Phone, so why not develop that continuously? Besides low end hardware still needs that Mobile component as it is not powerful enough to run full Windows software and likely doesn't support the continuum feature.
  • I'm just reminding you that the Surface phone is a rumour since 2012 :)
  • After RS3, Qualcomm's chips with virtualization instructions will be available to more than just Samsung. Once that happens, There will be no need for a distinction between Windows 10 and Mobile. It will just be Windows 10, for any device.
  • Read the recent article by Daniel Rubino, mentions it there and if he's hearing that and no one is rebutting thats not a good sign.
  • Dona said on twitter they aren't "abandoning mobile" but that could mean anything. I wouldn't worry about it, Windows Phones will still look and feel like Windows Phones on the phone screen no matter what happens and as long as it gets security updates you can easily keep any phone bought now through the whole of 2018 (hell, even without security updates W10M is a small target I doubt many are going after)
  • Naw, until the Indiegogo fails I think continued articles are good.
  • I would try to stop looking at the 'what ifs' or rumors and try to look at the tangibles.  Most seem to have made up their minds for some reason, without looking beyond what they read on the internet. Why would WB/Cerulean waste time/effort/money if they knew or believed rumors like above. Just maybe they know more than we know, and even then it is not that hard to just support the cause even if you do not want to buy the phone.  Being in the US, seeing this entrepenuer/Company come together with a W10M device, and a decent phone a that is a good thing.  I hope many users catch wind of this can get it especailly if theri current W10M device does not support continuum. Besides we can't find any other OEMs in this hemisphere at the moment unless you consider HP (business/enterprise). Personally I want to see them succeed.   
  • Customers should not be obligated or required to "support the cause", espcially when the cause is the mobile platform of a multi bullion dollar profit company. Plus the situation with W10M hasnt happened overnight and the signs are clear that the plarform may not have a future. You may want to ignore that, but its pertinent information people should know before parting with their cash for a device that even on its own merit has very little to recommend it.
  • Signs are there that it may not be around...then we can also say there are signs that it may be around.  May or may not it is here now.  Think of is this scenario.  WB releases a Midrange device that gets the Creators update.  So that device will be supported under that W10M version atleast until end of life for that version.  If it gets RS3 (we'll see) then it goes further.  It depends on how long you want to use W10M.  But sounds like you already descided to move on. This is a starter phone, for WB/Cerulean, and hopefully nobody feels obligated.  They shouldn't. Rather hopefully they see an oportunity.  It is a choice, plain and simple. No obligation.  But if you do not want the phone, but like what they are doing, they throw em a bone!
  • Only the fans left here. There are thousands of happy windows phone users who literally do not care about all this nerdy, propeller-head nonsense. They're the same kind of people who buy iphones because all of their friends do but couldn't care less about how it compares to anyone else. My mum and wife own Windows Phones and their eyes would glaze over if I started mentioning specs or whatever. They only care about: 1) Can they make phone calls, send text messages, take photos, open a browser? 2) Will I be able to provide support for their choice?  Point 2 is especially important as I've had to support ipads, android phones, and apple tv's in the past and it always takes me through seven shades of hell to do so. Of course it might be trivial for someone who uses those devices on a daily basis, but for me it's torment to have to learn about yet-another-device with unhelpful error messages or refuses to work because I'm on some locked down / brand specific version of an OS (despite the same feature working fine on the same OS number for other brands). So yeah, as the tech support for my family - the only choice is Windows & Windows Phone. I am really dreading going into the Android world, which seems rather inevitable at this stage. I would never even consider Apple, no matter what they do - I've hated them since my Commodore Amiga days so I'm not going to change my mind anytime soon.
  • Are you out of mind ? Sorry
  • I would love the be a Moment user, but without Verizon, I just cannot.  There are too many holes in the GSM spectrum where I live for it to be a daily driver.  Verizon rules here and I am stuck with their offering only.
  • Maybe they should release a low end $99 phone to replace peoples aging Lumia 520/620/630, etc considering they were the top sellers way back. that may bring some market share back to windows.
  • "The innovations we are bringing to our devices will be the most disruptive since the advent of the smartphone in 2000."  Not an inaccurate statement from my perspective when talking about continuum. However, it was misleading to use the statement in regards to this phone. They led us to believe there would be something unique with this phone, and there is not. Disappointing they couldn't get the funding and have this phone available on all carriers. I am on Verizon and might have gotten this if it worked on the network.
  • They even went beyond the release of the iPhone like they (Whartonbrooks) were going to redefine what a smartphone means. That was highly misleading.
  • That's my point too it's what they said.  If they had came out and said hey guys we need your help we have to come out with a mid range phone first to show MS we can do it, but after that we're making a high end phone, I could get behind that.  It wouldn't have been a shock when I seen their phone out now.  But they knew what they were doing, they used those words to attract the Windows Mobile enthusiasts and loyalists because they knew we would talk among ourselves and to everyone else including those "Windows Phone users" the author is talking about.  Lets just cut to the chase, they lied and this is the backlash.  To the author when and where did you or WhartonBrooks said it would be a midrange phone?  I'm in the category of being a loyalist, I've scour the internet and listen to the Podcasts and at no time did anyone mention it would be a midrange phone.  All I heard was this phone would be innovative, disruptive, not the phone after the next one.  Where were they, WhartonBrooks, when the rumors came out this wouldn't be a high end phone?  Even than they could have came out, come clean, and I believe the backlash wouldn't be as harsh.  But even then they stayed quite and now they want support.
  • Thank you Jason for your articles and the support you give the Windows Mobile community.
    I've always been a low cost phone user so I believe phones below 200 dollars or bubblepack phones if you will would have been the salvation of WM.
    Doubt I would ever use a mobile phone as a workdesk device.
  • Wasn't this company supposed to release something last October??
  • Yes. They will also not be releasing anything in August 2017.
  • Lets get the over under on how much they raise....over 50,000 or under.....Im in the under 50,000 camp!  place your bets!!!!
  • $23,773 USD raised by 98 backers that is at ~2% of $1,100,000 :)))) you were way over at your prediction at 50,000 :))
  • I'll take under 40,000
  • I was giving them the benifit of the doubt there with my prediction.  Showing them some mercy!
  • One Week in,  100 backers and 24000.   The pace has dropped off after the first 2 days...Yep,  40,000 is my guess.   Pretty awesome,  there are iphone cases on indiegogo that peged 1.1 million in 30 days!  
  • 4 more days and a whopping 2 backers and 400 bucks more.  Phew,  a barn burner!  
  • Another 4 days,  and exactly NO GROWTH.    Just as expected.  A below mediocre device, running a below mediocre OS,  coupled with the fact that it was hyped to be the "most disruptive" technology in mobile computing and you have a marketing and product disaster.   Again,  me,  being a realist,  I called this entire project a DUD from the moment it was announced.  I was right regarding it.  just as I was right about windows 10 mobile when the backpedaled on ALOT of the original claims regarding it.   Jumping ship was a wise decision.  No apps, no devices,  no support.  The trifecta of failure of a mobile system.
  • Well the fans can now see that MS has decided to ditch W10m so no point in buying a W10M device
  • There is a misspell of word detail (detials) in subheading.
  • @Jason, I love your articles and your ability to look at the big picture and long-term strategy. I strongly agree that the new Moment is intended for Users more than Fans. On that metric, I would argue that WB appears to have done a very good job selecting the technology that actually affects the user experience. Much of the negatives people are raising are on specs that are rarely perceivable. The 617 CPU with 3GB of RAM will provide a very good experience. Better than, say, an 8xx with 2GB of RAM, at a lower cost. Good product development involves making those decisions -- find ways to cut costs in ways that minimally affect the UX. Having said that, as a marketing strategist, I think it was a strategic mistake to start with a phone for users. Yes, the total number of customers may be smaller for a flagship, but the people who would be vocal about whether or not it's a great phone are the fans and tech writers. Making a solid phone for average users doesn't garner the press coverage or buzz that an early stage company needs to take-off. For MS or a large manufacturer with existing solid distribution, the Moment at a decent price would be a great phone. For a startup, like WB, they need a phone that tech enthusiasts and Windows Fans drool over. While not entirely applicable, because it's about new technologies, not a now product in an established market, the lessons from Geoffrey A. Moore's "Crossing the Chasm" are on point here: for a startup, you need to establish a beachead market of hyper-loyal advocates, and the right target market is one that is small (so the startup's limited promotional resources can reach it all) and internally communicative (i.e., they frequent sites like Windows Central) to generate significant word-of-mouth promotion. On that front, sadly, the Moment misses the mark. Good, solid phone by specs. Not the market grabber a startup needs to break into the market.
  • .
  • Will it be available in India?
  • If you want it, it ships world wide.  You have to check LTE or 3G bands though.  Also if it has hw issues it has to be shipped to their local support, which I believe is either US or Brasil currently (don't quote me on that).
  • I believe support is already accounted for in US and Canada... Have not heard Brazil, but I may not have been listening hard enough. LOL
  • their design looks like the old iphone. lol
  • Yeah, that was my first thought too :(
  • The phone specs seem ok for me, but in the current Windows Phone Ms give no indication if they are inclined to continue or give up on current Mobile status. In which case I cannot commit anything financially to this venture. Without Ms commitment It's pointless.
  • Jason, 1. There are no 'users' left, only the fans remain. 2. If you think fans will help promote a phone that they wouldn't buy, you've smoking something that isn't good for you.
  • Eryker of the millions of Windows phone users, there are many who are not fans - but just folks that bought an affordable device and have not yet moved on.
  • Oh so you know everything 😈
  • But the point there is those USERS still using an old WinPhone aren't moving on to a new Windows phone.  Maybe if there was a new version of the 520/640/etc. for <$100 they would, but they won't buy a $300 phone like the Moment. They will just pick up the cheapest phone they can get, which now will be an Android.  The 640 was a very solid low-end phone and it was widely available for a while in the $30-40 range, unlock[ed/able] no less. 
  • Hi Wizzwith I made that point in the article. People who buy low-end phones motivated by affordability, according to the data, are not committed to a particular platform. I even linked one of my past articles " The long-term effects of Microsoft's low-end push" where I really delved into the data to show that point. I then stressed WhartonBrooks needs to get in front of these users to show them the Moment, Continuum (
    Which the users aging low end phones
    don't have) and the free streaming stick. I also acknowledged cheaper Android options, but presented that these users familiarity with WP is an advantage ( though no guarantee) that works in WhartonBrooks favor. Nothings guaranteed, but that's the most viable course, in my opinion, Windows phone users if WB can reach them before they all move onto Android.
  • The main problem is once it went to crowdfunding it became all about the fans, not the users.
  • Jason, Maybe...but it might mean more if there weren't the dreaded (yes I'm going to say it) app gap. Universally known even low end users are likely to switch to android for that reason alone, whether they know w10m or not. Plus I've noticed, and maybe you can address, or already have, that here in the us...verizon...the largest wireless carrier, doesn't seem to even want to carry any more windows phones, locking out a huge segment of the it were...any thoughts on that? For me? I'm sticking with my Lumia 735 because I both love the os, and because it's the only one avail on vzw.
  • @redevall, Lumia Icon with Windows 10 is a good, albeit aging, Verizon Flagship.
  • Nope, Eryker's right. The users are leaving in droves; only the fans are even contemplating staying. Windows Mobile doesn't need another low or mid-ranger; it needs a gamechanging device - a device that'll create and define a brand new category of mobile device...
  • Another? I didn't know that there was one in the first place. Please tell me where these magic mid-rangers are...maybe I'll like to buy one. 650 is low end of mid-range at the most.
  • My Company still uses WinPhone 8.1, I've since updated mine to Win10, but everyone else is WinPhone 8.1 and the only app they use is Whatsapp, no joke, They don't even care about apps on those phones cause they think that those phones are dumb phones :(
  • Microsoft threw away the users when they didn't have low cost phones to replace the 520s, etc., in emerging markets, and with the maturity (and eventual cost comparison) of competing platforms.
  • im sorry but they took all this time for an average last years mid range phone. I believe is going to be difficult to sold. With all these rumors/news about this company i was expecting more of a high end phone.
  • As referenced in the peice I indicated based on an interview six months ago it wouldn't be high end.🙂 Perhaps the company could have further an reiterated and reinforced what was shared in that interview.🤔
  • honestly i dont remember what was said six months ago but either way at least should be todays midrange specs. in my opinion i think that the state that windows phones are now you either go big or not...follow the line as before (low-mid-high all at the same time) to cover everyone
  • Jason , you are true word by word In this post. And this is the impact of your article that I accept without hesitation that i am window phone user.
  • @Jason Ward do you have any idea as to what will happen if the Indiegogo campaign does not reach its goal? Is there a backup strategy?
  • there is no plan. the company will not proceed. 
  • This is a really sad story: IF Microsoft are going to ever come out fighting - new devices, an actual RS3 mobile focus and marketing - or at the least visible commitment, then Whartonbrooks stands a good chance of being a consumer and enterprise device in good numbers. I know if our IT management knew about, well heard ANYTHING positive about, Windows Mobile it would make sense - price and possibilities to reduce laptop/desktop outlay (80% of staff in *most* workplaces required only web, outlook and office). This would be the perfect price point and hardware level for that, while looking a damn sight better than the android plastic most are issued with. However, the success of his device is out of his control - it's success or failure will be driven by availability and awareness of the platform by "users" and retailers. ...who won't be purchasing through a crowd-funding project. Without a flagship fans will simply not purchase in sufficient numbers to make future phones feasible. I almost feel like I should buy one simply to support the company, but I certainly don't WANT or NEED it. It's a step down from my 950 and barely a step up for my wife's 650.
  • You don't have to buy one to support the company, can back any $$$ amount. I backed one cause I'll look to introduce my parents to continuum on their tv... Coming with streaming stick it's key. The less devices to think about (tablet, computer, phone), the better. I could buy anything else now sure, but figure I'm in no rush and can put that same money to try to help give them a chance to show us their next vision. If it fails, no big deal, I can then buy whatever else there is.
  • I am sitting on a Lumia 1020 and a Lumia 1520.3 just for  taking pictures. I drive an Idol 4S Windows daily. I don't need this phone, but WE ALL need what it represents. Someone fighting to bring us a new OEM for the future.. I have to disagree about saying it is barely a step up from Lumia 650, which I owned and used daily for a few months. Same 720p. IPS vs OLED, but the Coship screen is very nice. I had the Moly W5 and this looks to be the same screen. Very true to life colors, ClearBlack and one of the best adaptive brightness screens I've ever used. Great in full sun. Great in low light as it gets just the right amount of dimness. Better than L650 in that aspect. IMHO, OLED is all flash (saturation) and IPS is all usability. Double the internal storage of 650 and triple the RAM. That is surely worth something. More MP in the main camera, more battery. And SD 617 with Continuum is a big step up from the SD 212, especially in the GPU. Add in the ScreenBeam and bam. Great value package. Let's talk design and build. The 650 is schmexy. But man they shaved away on the weight and that means structural support. The Moly W5 frame, upon which the Moment is built is a great looking piece of slab phone and it is solid. It has a CNC aluminum chasis running right through the center of it. It is solid and pleasing to hold and use. The phone body does not look cheap or feel cheap. And it still pockets very well. It's hefty, but not bulky. Nicely thin with a great narrowness to the width and not too long. I liked my Lumia 650, don't get me wrong. But I loved the feel and palpable strength of the Moly W5 body. Given the new internals the Moment brings to the party this device is beyond L650 in many ways for hardware. Interested parties may read my full review of the Moly W5 here: TheMoment looks to be a well built machine if the W5 is an indicator. I think Cerulean struck a nice balance for the price. #ThisIsOurMoment #OneOfThe3900
  • You don't even provide a link over to their crowd funding page?  No wonder it's failing.  /sarcasm The problem is it's just a middling phone, with no defining characteristic.  If it had an awesome camera, the mid-range specs would be forgivable.   What Windows phone FANS really want is a phone with some class leading feature, i.e. the best camera ever put in a phone.  Something that can be shown off, and is better than what's available in the Andriod/iOS space.   What Windows phone USERS want(ed) was a cheap phone, which now they can get just as easily with Android and probably don't know the difference anyway.   So why would the Windows FAN buy this when they can get a 950 for the same price with better specs and a far better camera?   And Windows phone USERS?  I don't think they are buying new Windows phones anymore...  What the fans really would want:  Take the 950/XL, slap a 820/821 SOC in there and a Mozo back cover and bam your done.  Or put the 950 camera module in any other phone and many of us would be pretty happy.    
  • The thing is. Cerulean and Greg probably completely agree, refresh the x50 lineup (we all agree).  Just at first you have to crawl before you walk, and later sprint. They are doing what most of us would dream of doing to eventually build your own Windows mobile device. -Indiegogo Campaign is here- Like all of us we have to start some where and for them to make it this far all the way from the bottom is cool.   
  • it wont reach its target. it's failed on arrival same like N9. sadly this mobile is bad than N9. why you ask. MS lack of commitment, windows mobile fan migrating to android or ios. windows mobile fan decided windows 10 mobile is dead thanks to satya. worst design, if they have come up with infinity display same spec 50-100$ more people would have bought this i guess, still chinese android are far better than this.
  • The N9 was awesome; not at all dead on arrival, but abandoned by it's own company. The UI was unique in the most positive way, but never made it across to the users because Nokia had already committed to WP...
  • If they made a phone with WP7.X UX I'm all there!  As a fan and user I will not buy another Windows Phone until I see a Surface device.  I currently own a HTC Radar 4G, Lumia 810, 830 and a Alcatel IDOL 4s.  I'm done.  Can't stand WP10.  So, I'll wait to see if there's any significant progress with the Surface.  If that phone never arrives.  Then at least I have 4 working phones that should be able to take me to the next decade.  I am a minimalist when it comes to apps so having the most up-to-date means nothing to me.  So I'm good for now and the foreseeable future.
  • and who will support a non-Win10 OS?
  • Did I state "OS" or "UX"?  You must have missed that central point.
  • Sure down vote me.  I probably own more Microsoft products than you had your entire life.  Get real!  :)
  • Current 950 user here... Here is my issues and why i didn't support it.
    1. The 808 is still better than the 617 for Continuum
    2. MicroUSB doesn't allow for wired Continuum, which is a lot better and USB-C is the new standard.
    3. Lumia camera is still better
    4. Price, i can get a 950 new for the same price, no cost advantage to a Moment.
  • As a fellow 950 user, I mostly agree with your points. I agree, but my 950 gets very hot and starts lagging after about 10 minutes of use. My understanding is that the processor is the cause of the heat issue. After using the 950 for several months and switching out my chargers, I don't want to have to revert back to microUSB. I was thinking about getting a low-end Android phone to experiment with, but even then, the only USB-C capable phones I could find were the flagships starting around $600. It doesn't seem to be a widely-adopted "new standard" yet. I don't take a lot of photos, but when I do, I prefer my phone to have a physical camera button on the side. That is my biggest issue with the Moment's implementation of the camera. Still $100 more for the unlocked 950 through Microsoft, but I agree that the Moment doesn't seem worth this price point.
  • For a decent USB-C Android phone, I'd recommend the Axon 7. It's no Lumia 950XL in many ways, but it's a GS7 in enough ways...!
  • I've never had a problem with lag developing on my 950, but I use Continuum through the MS dock, wired in. I do occasionally heat up, but never to a bothersome level and it doesn't seem to influence performance. Likewise, I can't abide not having a physical button.
  • Hell, I wish Microsoft would target Windows phone users once in a while.
  • Comments about W10M dying are ridiculous, it will simply become the mobile screen CShell of the overarching W10.
  • You are dead on. Mobile the way it is today is dead, it has been for a while. I don't why people can't grasp that. What is not dead is Windows. Windows will adjust itself to any screen size. Me personally, I am done with proper phones. I want a nice little 7" Surface (or some other premium OEM) with phone and SMS. I will gladly move on from phone. I don't want a stand alone phone anymore.
  • Ahahahahahahahahahahahahahahahahahahahah :'D
  • All I can say is, I wish him luck. I hope this has been a great learning and growing process for him. That said, my prediction was that this phone would never see the light of day. May it rest in peace.
    Look, there have been several established companies that have tried and failed making windows phones. Hell MS blew $7 billion on Nokia, and look where its gotten them. A one man show making phones for an OS barely used and bleeding users (and fans), and apps daily just isn't going to make it. Like I said good luck, I hope for the best but I'm not holding my breath on it. This reminds me of when I had to tell my oldest son that Santa isn't real.
  • Really... Copy my photo? Lol
  • Are you referencing his profile pic? I don't see it as the same. It seems to be an issue recently, and it caught me off guard as well. I have seen many people with my pic and was super weired out by it. Then I saw someone mention the other day that it is a bug that you see your own pic in other users profiles.
  • Almost right.  This phone should be targeted at Windows users, not Windows phone users.  One of Windows phone's biggest and often overlooked strengths is the fact that it IS Windows.  Everything is in the same place and works basically the same across all your devices.  Learn one OS, know how to use it everywhere.  I'm not talking out of my butt here.  I've spent the last few years actively loaning out Windows phones to "normal" people, I'm at well over a hundred people now.  And I know that there is a portion of the market that this really strikes a chord with. Look, a million bucks really isn't a whole hell of alot of money to Microsoft.  Here's what I'd like to see happen in my pie-in-the-sky world. Microsoft uses this as an marketing experiment and backs the phone so that the 5,000 units get made. You know those survey questions we all get.... "How do you like Windows 10, would you recommend it to your friends" etc? Use that to market the Moment.  Folks that give high ratings to the initial question, and possibly a few follow ups, would be offered a "risk free 30 day trial" They secure the trial with a credit card up front and at the end of 30 Days if they're happy wth the phone they get billed for it. And if I'm going to take my pie-in-the-sky scenario one step further... During the signup for the trial folks go through an online process that helps improve the out of box experience.  You check off the apps you want installed and are guided on setting up your homescreen.  Then the phone is re-flashed with all of that info before it's even shipped to you. Last step.  Where possible WP fans are given some training and are paid a small fee to meet new users for a sit down to help familiarize them with the phone once they receive it.  That's not a viable long term solution, but would provide valuable data to this experiment.  IE: % of users that purchased without hands on familiarization vs. % that returned the phone without familiarization. One of Windows phone's biggest hurdles was always the carrier stores and the incentives given to the sales associates.  This makes an end run around that obstacle.  And it does it in a way that could prove to Microsoft that Windows phone is worth investing in with relatively little risk. Moment Backer #3
  • I like your thinking up to the shipping of the phones (Microsoft support: check!, online app selection: check!, trial: check - with a caveat), but the meeting afterwards... not so sure.
  • Only some get the meeting, to measure what kind of impact it has. You can't very well send them to a Microsoft store for the training. The last one I was in, the staff didn't even know that the Idol 4S was a thing.
  • This reminds me of the developer support and engagement channels that Nokia and MS supported in the early days (before they were shuttered) that generated a lot of developer buzz and the online videos that made new fans advocates. You are proposing something similar, driven by *fans* but initiated by MS. True fans encouraged those close to them to try Windows on phone and "supported" them. Those people are pissed with MS now. I really can't say if the financial incentive would draw out enough of them to make it really work, but I do admit that the fans are probably better spokespeople for the platform than the sales guys at MS Stores.
  • They could just as easily run a promotion through the Microsoft Store, say, buy a few thousand phones then run a deal whereby anyone who buys an XBox, Surface tablet, etc. gets a 50% (or whatever) discount on a phone if they buy the phone at the same time, while stocks last.  By not giving them away, they'd hopefully be more likely to end up in the hands of consumers who are at least curious about the Windows Mobile platform because they would have invested some of their own money in it, rather than being a free gimmick to sit in a drawer or be resold on eBay.
  • These guys could not include new processors like SD625 because MS does not support it, so it is MS that is screwing it up not Wharton Brooks. Their efforts needs to be appreciated and backed so that we atleast have few OEMs still making windows based phones. Get one for your parents or kids and they get an experience of continuum.  
  • wow, i'm really surprised we all waste our time for this "Moment" Design suck, Specs Suck, Marketing suck, Eco System suck, all suck all the way to hell. And really ? there're still user for new phone ? really ? for windows 10 mobile ? really ? I'm with Windows Phone since the 520, change 7 different phones till now, kind of a die hard fan, BUT I DONT THINK ANYBODY ELSE WILL BUY INTO THIS SYSTEM ANYMORE. The hardware is either suck in design or very limit distributed, the OS itself is getting slower every major update.        
  • So its a crappy moment? :(
  • Just another in the long line of crappy moments for windows mobile.
  • The problem is, those "users" didn't buy them because it is a windows phone, they bought them because they were cheap on AT&T, T-Mobile or their respective MVNO's. These same users are not even going to HEAR about the Moment, so essentially you have a phone for users that is relying on fans, and the fans aren't interested, so it was doomed for the outset on this basis. They needed to get a phone in stores and at a lower price point if they wanted the "users", a $300 indiegogo campaign for outdated mid-range tech was never going anywhere, I am glad I jumped ship to Android now, I was waiting for the moment but they took too long and it wasn't worth the upgrade from my 650 (which was free).
  • There was an interesting TED talk about early adopters and marketing. There was mention of a 15% market penetration by early adopters / fans before the mass market would over and a tipping point could be reached. Trouble with a crowd funded approach is that only early adopters would be aware of /support such a thing. By nature, these are the techies. Unfortunately, this phone doesn't appeal to that segment of the market due to the low specs. I'm sure it's worth the $299 but it doesn't have a 'wow' factor that the early adopters would want. The mass market won't know about this unless it was offered by a retailer like Verizon / Sprint / AT&T but most consumers will be wary due to the fact Microsoft are not actively marketing the Windows phone product - it's sitting in a kind of limbo - being updated to keep it moving along until the next big thing is realised (windows 10 on ARM?) and Microsoft can then move quickly with a product which can also be followed by OEM's. Shame really. As a replacement for the 650 - I'm sure it would have done well - but without retail support - I doubt hardcore fans will trade in their 950 / 950XL.
  • WhartonBrooks Cerulean Continuum "Momentum"... Who chose those names
  • I think Jason is paid per word. 
  • He only gets paid for articles about this lackluster phone that no one cares about.
  • They should of come up with a better phone then
  • I like the phone and see potential here. When I read the phone will be accessible for developing markets I knew the phone would be a mid range phone given the majority of WP users are using lower spec devices. If it had a 820 processor it would have bumped up the price and it would be unattainable like the X3 for a lot of people. This is an upgrade from my Lumia 650 so I've backed this on indiegogo order #79
  • A major problem that almost no one has mentioned is that the Indiegogo page fails to mention the free Actiontec Continuum streaming stick, a $55 value. Not only is it a differentiating feature, it changes the math considerably. It means the Cerulean Moment is essentially selling for $225-$235. What other phones, new or used, with 3GB RAM/32 GB ROM are selling for that price? I can only think of the Moto G5 and ZTE Blade V8. Now, what other phone that supports Continuum, or a Continuum-like feature, sells for that much? Not a T-Mobile-locked Alcatel 4S ($288), nor a new old-stock, plastic Lumia 950 (>$250 on eBay) that is out of production. And on the Android side, you'd have to pay >$750 for a Samsung S8 with Dex. Sure it has "only" a Snapdragon 617, but consider that the last Lumia that came out--the 650--has a Snapdragon 212. I doubt many people would notice a performance difference between a 617 versus the newer 625 coming out in the newest $230 Android phones. (Also note that the 625 does not support Continuum---so the only other choices for Cerulean would have been the battery-hogging 808 or 810, or expensive 820 or 821 chips.) What I am arguing is the Cerulean Moment is actually a great value from a specs standpoint. (Being backed by a consumer-focused, Windows phone-dedicated company adds even more value.) Yet, in what I believe is a fatal misstep, the Indiegogo page does not mention the free $55 streaming stick at all. If it indeed is being offered as a free perk, it needs to be mentioned there for the campaign to have any sort of fighting chance.
  • I think the 950 is down to $290 range and beats all these specs
  • It's $299 subsidized by/locked to AT&T (not hard to get it unlocked though).  No free streaming stick or other means to use Continuum is included.  This is why the free $55 Actiontec Continuum stick is crucial to the value equation and really needs to be touted in the Indiegogo campaign.
  • Continuum has been out for 18 months, has gained zero traction in the mobile space. It's not a feature people care about or want.
  • Obviously HP has a different opinion.
  • what opinion? their overpriced x3 that barely sold? their 500$ lapdock :))) continuum sucks because there are no apps, ugly UI and no multi window...Samsung dex runs circles around it
  • You mean the phone that was announced over a year ago & has also gained zero traction? It's an enterprise phone that has sold how many units? To what major companies? And now Samsung is making a flagship that does the same thing, only better, and runs the Office suite.
  • And doing well enough that HP is rumored to refresh it, Enterprise is a big market and Android is an IT security nightmare for them. Plus, dex can't run wirelessly or on any computer as a client. Plus, there are way more continuum apps than DeX apps already.
  • Right, no one will use Dex either, but MS/HP lost the exclusivity of their crappy feature. Also, any android app can run in Dex, its just phone sized on the screen.  There might be a version 2.0 of the x3, but there sure won't be a 3.0. If continuum was an actual game changer the game would've been changed by now. No one uses Continuum, no one cares about this kind of functionality.
  • Yes because everyone loves phone apps on a big screen. You don't like it, great, but Continuum is actually really useful for data security (especially with Bitlocker encryption) and even on the SD808 it isn't as laggy as the DeX demos. With the evolution of Continuum into CShell this will just continue to improve.
  • You're right, Continuum has been a smashing success driving the sales of millions of units.  It single handedly resurected the Windows phone. The interest from enterprise has been nothing short of feverish.
  • Hahahahahahahahaha
  • I've brought that to the attention of @mistagreg about getting the ScreenBeam listed in the perks. Thanks for the correct math.
  • The way I see it, they lied about and set expectations for a device that doesn't and will not exist. They should have known better to have marketing statements like they did that sounded too good to be true... They were.
  • I just can't take this guy seriously
  • They should have said from the beginning that they were going to make a phone for the masses rather than a phone for the fans. It's a damn shame as this seemed like the final stand for windows phone but they've made as much of a blunder as MS has with their marketing. When you promise a phone for the fans, then you make it with all of the trimmings. The best of everything. Like the Bugatti Chiron is a car for car fans, even though everyone drives around in a Ford Focus. The only people than are even aware this phone exists are the "fans" and none of them even think about it now unless they're looking through articles on here. Sadly, the only manufacturers that can really get Windows Phones in the hands of the masses are companies like Samsung. If Samsung made a Windows Phone and basically just loaded a Windows 10 ROM onto 1% their Android line up then we'd see at least a noticeable increase into the market. Either that or MS get their own device strategy sorted out. I still say they should provide a mobile phone with all of their Surfaces and offer them for free with certain windows devices. Tier the phones with the device that they're paired with. 950XL with Surface book and i7 Surface pro, 950 with i5 and m3 surface pro, 650 with surface 3 and 550 with all the HP and Lenovo tablets. If people don't use the themselves they're still likely to give them away to someone. In the short term there will be a big loss, sure. The ultimate goal though is for people to get purchasing in the store, and for that you need devices out there. If you can write off 7 billion dollars here and there, then you can give away a few billion dollars of phones to get things going... Then you'll get third parties on board to make your phones. And carriers will be wanting your phones in their stores.
  • Samsung did exactly that with the Ativ S. It even was on the biggest carrier in the US. No one bought it. No one has ever bought Windows phones. Microsoft needs a new strategy. After 7 straight years of this one failing, it is time to let it go.
  • Kieran, If they did that,  they would not have had umpteen articles on Windows Central praising them up for building a device for fans.  I am sure wardy is upset for being duped by this garage company.  They are supposed to be an amazing tech company doing great things...Their website looks like it was created by a 5 year old.  Not to mention the blatent wool pulling with the phone for the "fans" and "disruptive" technology chest beating.  I called this from the first article regarding the WB phone.  As soon as i visited their website and saw how hokey it is,  I called it as a joke...and thats exactly what it is.   Like I said,  an indiegogo for iphone cases pegged 1.1 million.  this is lucky to make 40k.
  • Just bought a brand new lumia 950 xl for less than $300 on amazon. Little bit faster than the moment. the lumia firesale is going to make selling this tough. 
  • Regretably I think at best it's a $200 phone not worthy of the $300 price tag. I hope they figure something out. As for me helping out I just can't bring myself to do so. I really enjoy WP and want it to continue and grow but I know nothing of WhartonBrooks and promoting something that sounds much different than what has been developed does not give me any confidence in them. Sorry; :o(
  • Beyond ridiculous. They've managed to sell 50 phones in a week, after stories run on all windows mobile websites & blogs.  It would be borderline impossible to fail harder.  It's just nonsense.
  • Noble cause but Yep quite an anticlimax &amp; Imo very plain jane, if I'm going to spend some hard earned cash which I did 18 mths ago for my unlocked 950xl it will be for an android flagship, just hope it will still give me the continued MS ecosystem I enjoy between all my devices, loving the creators update so far, can't wait for the phone update.
  • Moly is simply a wrong company to work with, if you're going to rebrand either go high or go low.  Buy the remaining 950/XL stock for $150ea from MS, put a new back cover, send some time for a few exclusive apps, fund a cheap lapdock or tabdock from China and sell it for $299 or $499 w/ dock.  Now you have a quick solution that were ready last year.  Or go low end rebrand a BLU.  They put themselve in this position by saying "build by WP fan", what WP fan will build a phone without a camera button and good camera. 
  • Hey Jason, can you speak on how the device performs? Would be interested if they have at least tried to optimize the software for the device.
  • They don't have any working units yet.
  • wow...a few days ago it was 18,000 now it's just 22,000 I guess interest in the device has peaked...less than 100 backers.   Can we call it a failure NOW???????
  • two more days....23000.   not quite the barn burner they were expecting....At that rate, they will reach 43000 after 45 days!  
  • More is good, less is bad
  • This is definitely going to be one of those, "Hey remember when...?" Moments
  • I'm from Brazil. I think Continuum is new for 99% of people. So, it would be great for many people if they knew about it. WhartonBrooks should show it to the consumers, not fans. I sent a message in their facebook page: show Continuum to the people in public places would be better than indiegogo or 1000 reviews. People that would buy a phone with this functionalities does not see reviews. They buy what the see and have explanation of its features.
  • CEO Murphy needs to fly down to Brazil and do live demos at malls across the major cities. Sign people up person to person. Campaign like a politician. With that huge population without tech oversaturation, he might make it. 3900 units is a drop in a bucket in that huge market.
  • A lot of "experts" in the comments here saying how this will fail as a campaign. Are you willing to put your money where your mouth is? If you are right and they don't hit the target you get a refund....
  • Yeah what did any of these critics ever do to consider themselves a "fan"? What, buy a L950? This company is trying to bring us a phone! Now that's a fan! They stated that if they didn't make the target the deal was off so you don't lose anything. This could just be the thing that Windows Phones need. This is the only way for Windows Phone fans to someday get the phone they want.
  • Well said!
  • I am.  I have NO interest in this I am putting my money where my mouth is...IM NOT FUNDING IT.   I would be if it was a REAL PHONE for the FANS.  Not a regurgitated lenovo phone from 2 years ago.   Sorry.  NOT interested.  For me to be at least some what interested it would have to beat out the 950/xl in every catagory.  It beats them in exactly NONE.   It's a Phone to be another meh windows phone...just like we have been getting since Nokia stopped.
  • Your interest seems to be just adding your negative view on the entire WC forum. Not much more. I never read a positive comment from you or Bleached.
  • I post plenty of positive comments on windows 10 on desktop because I feel it's the best.  I used windows mobile as my main device until july of last year when I could not take it anymore with lack of apps, and features (i.e. Not snapchat, pokemon etc), but real apps that I use most every day.  Windows 10 on desktop is far ahead of MacOS, Linux, and Chrome.  I find all others boring and not fluid.  Windows 10 is the most logical OS on desktop.   As stated many times before,  I am a realist.  I see no way forward with windows 10 moible,  lack of any type of support from Microsoft or developers.   This phone is a phone that a chinese company had built 2 years ago,  and it was only mid range then.  Why the hell would anyone buy it now?  There are much better phones even on windows mobile for the same money.   It just does not make sense.  I do have a negative view on windows moible since microsoft has pretty well lied to its user base,  Myself included,  regarding many things that "would" be happening with windows 10 in the beginning and moving forward.   NONE of those things happend.  Therefore you can see my disgust with the entire platform.  UWP is a joke, windows mobile is a joke.   windows 10 is NOT a joke as you don't need apps on desktop systems.  
  • Windows phones disappeared from shops - I challenge you to find a mainstreet shop displaying a WP mobile!.
    Go to a Microsoft store and you can hardly find a mobile.
    The friends I converted to WP a year ago left to Android because they "couldn't find the apps they want on the store".
    Finally, as we all know here, Microsoft let the platform down almost since day 1. It all explains why WhartonBrooks is doomed to failure.
    Nobody wants a Windows Phone anymore (except maybe for the little few who know that the platform still exists - many think it RIP with BlackBerry!).
    Unless Microsoft and / or a major player (i.e. Samsung, LG) supports heavily the mobile OS the way they do with Android, WhartonBrooks doesn't have the muscles to succeed.
  • I can still find the L550, L650, L950 & L950XL, L640XL in major shops and online. I see people using Lumia phones on the bus and metro. Seems like other countries liked Windows Phones more than in the US.
  • I also think the US is one of the countries with less WM own age/usage. Brazil is a big market for it from what I've seen online. Australia is decent.
  • I see them reasonably often in Australia. But the phones have disappeared from every shop (there were clearance sales in Dec & Jan), including the Microsoft Store
  • Yeah Harvey Norman had the 950 $400 and XL $500.
    Now near me in Sydney, they have 2 950s left for $300 I think. It's a shame they don't have accessories for Windows phones.
  • I feel letdown by the misleading information about the cerulean moment and it's horrible specs! It honestly looks like a low end phone. Why didn't they use a fhd screen and the newer Snapdragon 625 or 652? Makes no sense to me when there are better Android devices at a much lower price points​ than the moment.
  • Sparkster.... Wool -pulled-eyes!   If its the "most disruptive mobile phone ever" as they so "proudly" should have top spec in every catagory...Continuum is obviously not the distruptive feature they would lead you to beleive  TOO LATE ON THAT ONE Wharton Brooks.   If it was the most disruptive tech as you so boldly claim, it would have caught on the past two years with the 950/xl and the other offerings....too little to late IMO....
  • For me it would take something VERY special for me to consider buying another Windows Phone right now. I'm hoping for something amazing and gamechanging with a potential Surface Phone in the future, but in the meantime, the Cerulean Moment is just so meh. Mid range specs and ugly design are just not going to cut it. Not even near. I honestly would not even want it for free, and I was a massive Windows Phone fan in the past.
  • Jason, I think the more interesting series of articles might come after the campaign has wound down and the Moment has passed. Perhaps Greg would be willing to talk candidly, and in detail about the challenges of bringing a device to market.
    I do not believe his dream was to bring a rebranded midrange device from Moly to Indiegogo for $299. So what *was* the dream? And how did we end up here? I think this could be an illuminating view into the harsh realities of this market... if Greg is willing to put aside the corporate persona and just dish.
    There's a reason why very few companies make any money in this industry, and why every phone has some number of self imposed limitations or drawbacks (i.e. why no phone at any price point has everything people want). If you can mine this vein, and provide a behind the scenes blow by blow, I think you'll have something really compelling and unique.
  • I completely agree with this! ^^^
  • Maybe follow him to his job interviews at best buy, etc.
  • First of all continuum, the feature this CEO is bragging about, sucks! And it sucks because it has no apps, horrible performance, bad design, no multi window support, no MS commitment!! Samsung dex is barely "born" and it's 10 times cooler, it supports all the apps you need, nice UI, good performance and guess what? Samsung does give a damn about it. So spare me with this no name company and their 2015 specs device for which they ask 300$ :))...the indiegogo campaign will fail just as like Nuas failed with their WP device...if this ran Android it might have had better chances, but not with this pathetic windows 10 mobile
  • Agreed,  the "most disruptive" technology has been out for some time without disruption.  No need to put that in W/B marketing as it's already a no show in the consumer or business world. 
  • We all have to support WhartonBrooks for their brave step. Commenting is easy, but they do something real. Respect for every firm or person who support Windows 10 Mobile.
  • They need to market this aggressively in developing countries, like Brazil, India, and where WM10 was popular like Italy and Russia. Just a few thousand supporters, they are out there. Forget the cynical fans here, we all are waiting for the unicorn Surface phone or move on to WOA. Many of us who own 950, x3, Idol, will not down grade to a mid range device. The poor fans won't buy anything, especially when there is no carrier plan to help offset monthly payments.
  • @Jason Ward: I went back to reread the article you wrote on WhartonBrooks 6months ago.  You asked the question about are they aiming for a mid-range or high-end phone and here's the exchange: " People on other platforms don't know about Window 10 Mobile and the disruptions that it brings. Ward: Your press release also refers to Windows 10 phones. Are you releasing a portfolio of phones? Perhaps a mid- and high-end (based on tone of disruptive technology I don't envision low-end) phone? Or a phone directed toward business with a particular package of accessories and services and one targeted toward consumers? Murphy: We seek to leverage emerging technologies to create high growth opportunities. An $800 phone is not high growth. We want our technologies to be accessible to everyone. Your computing device needs to function well and be beautiful, elegant, and highly portable. In order to achieve our goal of high growth and still be on the leading edge, it will require what is not available from other makers. **We will start small and everything we do will push the edge of accessibility, computing power, and utility. We believe this is possible when driven by excellence – growth is an exhaust of effort and the connection with customers.
    An $800 phone is not high growth." At best I would call that aiming for a high end phone that won't cost $800.  Now I get it he didn't say either or he could have spelled it out and solve everything out right there.   @Jason Ward Here's where ya'll talk about Windows Phone users: " We are not looking to get people to switch from other platforms. We will be assertive with our marketing to show the strength of Windows 10 Mobile and to move Windows users to Cerulean Mobile. We are not looking to get people to switch from other platforms – we lost many investors with that statement. We look to grow our share of Windows phones users. The rest will take care of itself. Where will you launch and on what carrie... " If everyone was on the up and up I believe this would have turn out better for WhartonBrooks.  During that interview they talked about bringing a Windows Phone to the scene that would be a game changer, a phone for the Windows Users, how they really want to create a phone for them.  To me Windows Phone users as you interview WhartonBrooks are the hardcore fans.  If not why would you need to have a disruptive and innovative phone.  Your definition of WIndows Phone Users would have no need of that.  They just want a phone that's cheap and works well right?  But feel free to correct me and point out where anybody said this would be a mid range phone.  That part is not clear but I do admit no one outright said it would be a high end phone either.  More over we were led to believe it was. I'm usually don't post twice like this but this whole thing got me upset plus now they, WhartonBrooks, wants the community to support them now that the gig is up.  
  • Hi deshan: A high growth market, particularly when speaking about Windows phones gas historically been the low to midrange devices. The affordable devices are what grew Windows phone market share - high-end, expensive devices, represented the OS capabilities well but never sold in high market growth numbers. Similar claims can be made for Android, though the latest Galaxies are always popular, it is the lower and midrange Android phones that dominate the market that propelled the platforms growth. In my analysis after the raw Q and A I state the following under sub-heading
    "IS HIGH GROWTH CODE FOR MIDRANGE AFFORDABLE FLAGSHIP? Murphy: "We seek to leverage emerging technologies to create high growth opportunities. An $800 phone is not high growth." **"Murphy's assertion that the company is focused on high growth and that Cerulean phones will be accessible is reassuring. Hopefully, "accessible" translates to more than just a slight discount from that $800 price — it was the sub-$400 Windows Phones that saw the most adoption in years past. Unfortunately, non-disclosure agreements prevented Murphy from sharing the phone specs and price.
    He does, however, confirm that he is aiming for an attractive device that is capable of effectively using the unique features of Windows 10 Mobile at the most accessible price possible. This goal admittedly necessitates a delicate balancing act that will likely require certain tradeoffs.
    Is WhartonBrooks aiming for an affordable flagship?
    An example of the level of performance targeted is the ability to engage in several hours of seamless streaming (no buffering or stuttering) via Continuum while playing a game and triaging emails. This strategy reminds me of Microsoft's "affordable flagship" strategy where the Lumia 830 was deemed overpriced for its specs and thus was poorly received.
    Will Murphy arrive at a midrange price point that has close to high-end specs and the elegant, beautiful and modern looking design to which he aspires? We will see. Certainly, it's an area that several upstart Android manufacturers like OnePlus have seen some success.
    That said, a large portion of Windows phone users are not enthusiasts. They are, rather, buyers of affordable low-end devices. Statistically low-end buyers, on any platform, are not inherently loyal to that platform. They are more price-sensitive than they are platform-centric, and they aren't typically inclined to upgrade to a higher-end, more expensive phone within the ecosystem — even if one were available. If Murphy's devices don't fall within the price range of this cost sensitive population, his target audience of all Windows phone users may be smaller than anticipated.
    If he succeeds in building an accessible and attractive phone, the dedicated Windows phone fans and other Windows phone users may fuel his high growth strategy.
    Here's the question: What is the most affordable price a user should expect to pay for the full range of Windows 10 Mobile features, performance and design?"**
  • Clearly this gentleman is deluded.
    This is 2017, high end high spec is the norm. Mr ward must have been NJsomewhat embarrassed when the phone was set in his hand, personally i couldn't have contained myself! When this company made itself known there were all sorts of bells and whistles on the horizon, shrouded in the usual secrecy and a final launch-sneak peek with a second rate handset accompanied by an enormous smile? Oh dear!
    'One plus' have proven it is possible to produce a high end high spec phone at an affordable price, there are a number of other less known manufacturers coming on the scene with excellent handsets.
    This cannot bode well with the few left who are ardent 'fans' of Windows phones. My advice to this guy would be walk away now and don't spend another second wasting your time on this project, you've got it completely wrong, it's going nowhere and fast!
  • I think we better teaming up with Xiaomi?
  • Dunno what the hell you are talking about. It's clearly a mid-range dvice. It has 3GB of a RAM, Continuum enabled processor, very good camera, it is natural windows 10 device, the only draw back (or is it?) is the 720p display. but all that combined will result with awesome battery life, mainly cuz of the screen resolution. And all of this for a bit above 200 dollars? Find me a device with 3GB of ram, 13MP camera, and continuum enabled in that price range? Not all can afford high end devices but everyone wants to try at least continuum. What other mid-range device can do that? 650? No, but this one can. My opinion is that at emerging markets this phone will be great. If they could only make that 5" screen to be 1080p, this phone would be even more great, but for many people 720p is still enough. Not all are tech enthusiast like we are. We cry cuz there is no new hardware with W10 and when someone at least did this cuz of being a windows phone fan, then we bias him for not having high end specs, Are you for real? I am windows phone fan through and through and i embrace whatever OEM will make a W10M device, no matter how high or low at specs are, period!
  • very good camera? do we have an actual device to test that? the only draw back is the screen? how about the mediocre OS with no apps and the fact that at 300$ you can get a much better Android device from a quite known company, not a no name one. Speaking about high end devices, Oneplus has a high end device at a very good price so having a flagship does not mean having to spend a fortune. Continuum? That is a failed project, for two years MS did nothing with it while Samsung launched a better "version of it" in the form of DeX. Just because this guy wants to fill the gap in the HW zone does not mean everyone should simply throw their money in without thinking...this phone has ZERO, nothing to be interesting about it, NADA.
  • Really impress me why Android sheeps comment on the WC area...
  • Chill out dude, YOU are an android sheep, what the F are you doing here? Android? I like that OS, but that's it, I just like it, not love it. It's the same BORING OS as iOS. What exactly changed in the Android world? Same old static boring icons with indicators. Android got so popular because and only because Microsoft was out of smartphone world for a year and some months and the only competitor to iOS was the buggy Android. In that period people got use to this buggy system, the rest is history. According to your comment i can clearly see how little you are informed about Windows 10. Stay with your boring platform, leave us REAL fans to love or hate our platform. Go back to Android Central. And DeX better than continuum? Hold on your erect|on there, people are laughing at you for this statement. LOL
  • Textbook example of "too little, too late". And it was painfully obvious from the very beginning of WhartonBrooks existence. I really don't know why this guy thought it would work...
  • Lol, no, it won't hit it's mark.  It's stalled already.  I'm guessing they're going to be $900,000+ short.
  • 1. Low end or mid-range phone? It really doesn't matter. If you're comfortable with the spec and you love the OS, the phone is right for you. Not everyone needs a high-end phone or could afford one. Irregardless, the spec is generally (I don't mean everything) better and newer than that of my 5 year old L920 which I'm still using ... and I would be happy to get a new one to replace it. (To be honest, I'm not having high hopes that any new Windows phones would even come to this part of the world ... Asia.) 2. Here, you have someone who is willing to fill the gap that MS has created but why is MS not willing to do more to help? With millions/billions of dollars of profit that MS makes and the fat bonuses that the top guys in MS are getting every year, why won't it help this small company make the wishes of Windows phone users come true? ... a new Windows phone for consumers. One million dollars is peanuts to this giant company. (of course, they've no obligation to do that... it's just wishful thinking). OR Allow the phone to be sold in their stores worldwide (easy access to consumers who want to get their hands on it) and advertise the phone on their websites (alllow more people to know about it). Seriously, how much would it cost the company to do that. Forgive me if I've said something that doesn't make sense. I just wanted to share some of my thoughts on this matter.
  • There is nothing disruptive about this phone to me and it is priced wrong. Why buy this for $299 when you can buy the moto g5 plus for $299 or even get it cheaper if you buy it with Amazon prime and it has way better specs than the cerulean moment. They should have gone the OnePlus route and built a flagship level phone for less than what a flagship costs. If OnePlus, Honor, and ZTE can build flagship phones at affordable prices then so can Wharton Brooks.
  • The difference in the Cerulean vs the others you cited is whose pockets are being reached into for the production cost and how deep those pockets are... If they (Cerulean) had not lost a major backer there would be no need for the crowd fund effort. It comes down to this, do you want more OEMs or less on this platform. If the answer is more, then supporting Cerulean to help get it off the ground is a smart move.
  • only 2% from 1,100,000$ :)))) lol if it reaches 10% it will be a miracle :)))
  • Come on Jason, stop these articles. The Cerulean Moment has passed let it die peacefully. Nobody wants a cr@pbox. And you should not be targeting "users" over "fans". And trying to distinguish between the two? Come on the "user" don't know anything about phones, they use whatever is cheapest. WhartonBrooks did horrible consumer research. They are a young company, that is to be expected. If they wanted something that would take off they should have done something that really was disruptive. Get the 50mp camera (that will easily standout in the crowd), give me 2 days battery life with a gorgeous screen (another awesome way of standing out). Do something that nobody else is doing. All WhartonBrooks has done is taken over the cr@pbox portion of the market that Microsoft chose to do for 3+ years while ignoring everyone else. Look where it got them. Nobody is looking to please fans and actually drive innovation. Stop going after consumers that don't know what RAM is, or know that 2k is not the year of the phone's release.
  • I hate to say it, but I'm disappointed.  For a number of reasons, not just the phone, and not just with WhartonBrooks, but also with MS.  I think the main thing that turns me off about WhartonBrooks is their lack of communication.  They came out all big and swinging last Fall making huge claims and doing podcasts and stuff, and then all of a sudden...nothing.  For months.  Occasionally they would update Twitter with something like "CDMA?  Testing."  They repeatedly said stuff like "We can't talk about it until our NDAs expire" and the phone was supposed to release Fall 2016.  That came and went, and almost no communication.  If the phone was supposed to release in Fall 2016, their NDAs must have expired by Christmas.  Yet they were silent.  They made the claim that they are for the fans and that they are listening and available, but I feel they failed miserably on the communication front. I understand this is an enthusiast who made his own company and phone.  And perhaps that is why they got ahead of themselves and made these errors like overstating what their phone was going to be before ever even making a phone.  And didn't they specifically say they weren't going to crowdfund this thing?  I may be wrong there, but I really feel like I heard them say that or read it somewhere.  And they mentioned how important a camera button was to WP fans, but nope, not on the Moment.  The phone is decent, but is this phone really for fans?  I'd say the Idol 4s is more for fans.  WC is correct in this article in that WB should market this to users, not fans.   Microsoft's lack of communication is irritating me as well.  I applaud Apple for coming out and addressing the Mac Pro.  I also applaud Canonical for coming out and saying they are ceasing development of Ubuntu Phone.  Serious points for communication there.  But MS?  Nope.  Maybe they feel like they don't need to, because it's still a current OS, like iOS and Android.  The difference there is that iOS and Android are doing well, and W10M is not.  Apple doesn't need to address iPhone marketshare because it's fine and strong.  Obviously same with Google. Finally, a crowdfunding campaign?  For over $1 million?  I bet a new WebOS Palm phone would reach that, but I doubt this will.