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Everything you need to know about the WhartonBrooks 'Cerulean Moment' Windows phone (exclusive)

I mean that literally. The Windows phone that has been shrouded in secrecy since this courageous Connecticut-based upstart company made audacious and ambitious claims in a press release last year is called the "Cerulean Moment."

Early this month, I sat down with WhartonBrooks CEO Greg Murphy and spent nearly two hours talking about the Moment, WhartonBrooks and what happens next.

Behind the curtain

This exclusive includes a reveal of WhartonBrooks's smartphone strategy, the latest challenges to its plans, and the official announcement of the Cerulean Moment, the only Windows phone made for Windows phone fans by a Windows phone fan.

Since the company's initial press release, I've provided extensive coverage of its journey to this exclusive reveal. Succeed or fail (though we are rooting for its success), the chronicling of the journey of this self-proclaimed "biggest Windows phone fan" who has built a company dedicated to Windows phone is unique in the industry and worthy of being told.

Like Hewlett-Packard (HP), WhartonBrooks has embraced Windows 10 Mobile, a platform many consider to be dead despite continued development by Microsoft. The difference between WhartonBrooks and HP, however, is that though WhartonBrooks has always had an active business play, its primary focus is consumers.

Windows phone fans, this phone is for you

Murphy, a tall man of about 6' 2" towered over my 5' 10" frame when he walked into the coffee shop where we chose to meet on the evening of March 6. After some small talk, we got down to business. He showed me the Cerulean Moment, a Windows phone targeted at consumers – but not all consumers, only Windows phone fans. This is an important point to remember.

Considering the state of Windows on phone, with apps and fans leaving the platform, this may seem like the wrong direction for any company, much less such a small company like WhartonBrooks. I posed this candid concern to Murphy because not even the biggest fan, which he claims to be, could ignore this sobering reality.

Murphy is undeterred. He is convinced that of the millions of Windows phone users, there is a core who love the platform and who are waiting for a device to fill the void left by Microsoft's withdrawal of Lumias from the market. He has a point. Many fans have jumped ship in part because there were not many accessible options to replace aging devices.

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Carving out a niche

Sure, the HP Elite x3 is an excellent phone which virtually any fan would want, but the elite pricing keeps it well out of the reach for many consumers. Then there's the Alcatel Pro 4S which is also an appealing option. Beyond these two devices, however, outside of local OEMs with limited distribution, the options have been limited. Murphy is convinced that he can cater the Moment (and other Cerulean devices) to a target market of fans who are committed to the platform. He is resolved that even if he reaches just 10 percent of the core fan base of millions of Windows phone users, he will succeed.

Murphy hopes to reach at least 10 percent of the millions of Windows phone users that remain.

Of course, a consumer focus, unlike HP's enterprise-focus, lends itself to a greater vulnerability to the impact of the app gap. When I asked Murphy about how he would address this, he stated that he is working with local businesses in the areas where the phone will launch, such as banks, to bring apps to the platform.

Of course, the big-name apps like SnapChat and others would be welcomed by many Windows phone fans, but apps for local businesses also have great value to users.

Is the Cerulean Moment a rebranded Coship smartphone?

The following video is hands-on with the Coship Moly X1.

We've heard the concerns and criticisms about WhartonBrooks's "groundbreaking" device simply being a white-label rebranded Coship smartphone. The company's website has boldly brandished images of Coship phones to represent the coming smartphone for months, after all. I asked Murphy about this as well.

The simple answer is, yes, the original device manufacturer (ODM) is the China-based Coship. Murphy elaborated, however, that that the WhartonBrooks team's vision is more important than what ODM manufactured the phone.

WhartonBrooks's goal is a beautiful, affordable, Continuum-enabled Windows phone for everyone.

With that in mind, the final device was not simply a matter of slapping a Cerulean logo on the back of a Coship Moly X1. The company went through many samples, fine-tuning specs and design to ensure that the phone would fit the vision of a beautiful, Continuum-enabled Windows phone optimized for work and play and that would be accessible to everyone. This effort was an elaborate balancing act of getting what Murphy has determined are the right specs, while keeping costs low enough to ensure an affordable retail price.

Will his standards meet with what consumers want and are willing to pay?

Taking a moment to take a look at the Moment

I have been provided with an engineering unit (some features don't work but it is otherwise fully operational) of the Cerulean Moment, and I like the look and feel of this phone. The Gorilla Glass 3 front and back feels nice in hand and looks classy. It is quite the fingerprint magnet, however, and images of shattered glass after an inevitable drop come to my mind. Potential damage notwithstanding, the Gorilla Glass front and rear make for an attractive device.

The white Cerulean logo against the black back of the phone is very attractive in its simplicity. I prefer this circular Cerulean Mobile logo over the parent company's WhartonBrooks logo that has come under some criticism.

Additionally, the almost universally recognized Windows branding, also on the rear of the device, effectively communicates that this phone runs Windows. If WhartonBrooks is ultimately successful, the combined Cerulean and Windows branding may help Windows on phone, and Cerulean smartphones gain mindshare as fans use their phones in public.

Murphy boasts that the Moment has all-day battery life.

The Moment has a five-inch, 1280 x 720 resolution display, which feels small compared to my six-inch Nokia 1520, one of my daily drivers. Five inches seems to be the sweet spot for many users, however, many of whom find the 1520 unwieldily. To be honest, after over three years with the 1520 I find that the Moment's narrower form makes it very comfortable for one-handed use.

Murphy shared that at the stated resolution (which may not impress many fans) the phone gets all-day battery life. I inquired what he meant by "all day," because I recalled Apple's claim of all-day battery life in the iPad Pro, which the company clarified as being only 10 hours.

Murphy anecdotally shared that when he gets to work at 8:30 am, the battery is at 100 percent and when he gets home at 6:30 pm, after an hour of listening to his favorite podcasts (like the Windows Central Podcast) the battery is at 40 percent. If this is accurate and represents what users will ultimately experience, I see a positive reception to a phone that expends only 60 percent of its charge after 10 hours. I look forward to testing the battery life with the unit I have.

The Moment is also very light; it's much lighter than my 1520 and even my 4.7-inch Lumia 1020. The aluminum border around the phone gives this smartphone a classy look reminiscent of some previous generation iPhones. The border is also a nice touch that allows this arguably mid-range phone to break away from a simple black-slab aesthetic.

I say midranger, Murphy says best of Windows 10 Mobile

Murphy doesn't categorize the Moment as a midrange phone, though from my perspective it sits above a low-end device but below a high-end device such as the HP Elite x3. Murphy, argues that the company took the best of Windows 10 Mobile and built a phone around those important features.

Unlike the Coship Moly X1 to which it has been compared, the Moment is sporting a Qualcomm 617 (8952) processor rather than the lower-tier 410 processor the Moly X1 had to work with. For the uninitiated, a 617 processor is a minimum requirement for Continuum on phones. As another one-up to the Moly, the Moment has 32GB (expandable by an additional 64GB) of storage, contrasted to the Moly's 16GB of expandable storage.

Murphy expressed that bumping the specs up from the stock Coship specs was crucial to providing the type of smartphone experience he envisioned. For instance, he discovered that 2GB of RAM did not provide an optimal Continuum experience. Thus, the Moment also has 3GB of RAM in contrast to the Moly X1's 2GBs.

The Moments specs have been bumped up from Coship's base offerings.

Not all specs on the Moment have been bumped up when compared to the Moly X1, however. Both devices have a 5MP front shooter and 13MP rear camera with a dual-LED flash. Unfortunately, there is no dedicated camera button.

Moreover, the camera focusing function is one of the features that is not working on the engineering unit that I have. I'll have to wait for a full review unit to get an idea of the quality of this camera.

Additionally, the Moment, like some other Windows phones, employs on-screen virtual buttons for navigation rather than the usual capacitive buttons. Murphy expressed his initial dislike of this feature, but it has since grown on him.

My wife's Lumia 640 uses virtual buttons, as well, which is a characteristic that didn't appeal to me during my admittedly infrequent use of her phone. During my more frequent use of the Moment, my view is beginning to change. We'll see how I feel after more time with the phone.

A volume rocker and combined dual sim and memory card slot occupy the left side of the device. You'll find the 3.5mm headphone jack at the top. The power button is on the right, and finally, the micro-USB port and speakers round off the base of the device.

Performance goals, perfect for every moment

Murphy shared that the goal for the Moment is to fit into every moment, work or play, of a user's life. As one of the measures for this parameter he determined that the device should be able to handle, without stuttering, streaming a video via Continuum while also playing one of his favorite games such as Dodo Pop, Disney's Magic Kingdom or Asphalt.

Using a Stream Beam Continuum Edition on his television, he tested this and found that within an approximate 10-foot radius the Moment performed as desired. He admits that when moving beyond that range, the streaming content begins to degrade, while the activity on the device remains unchanged. Murphy also owns a 950 XL and an Alcatel Windows phone (among many others). He stated that he hadn't used the 950 XL under those conditions in a while but feels that it performed similarly when he did.

Murphy says the Moment streams video via Continuum and renders games simultaneously without stuttering.

He admits that benchmark comparisons (using benchmark apps) between the devices shows that the 950 XL outperforms the Moment. He adds, however, that he doesn't "see" the difference when using the device.

When using Continuum via the Moment in a traditional desktop setting, Murphy reports that performance is optimal.

Once I, as a Windows phone fan and a member of WhartonBrooks's target market, have an opportunity to review a fully functional unit I will share my opinion regarding the Moments ability in that regard.

Can a Moment replace your aging Lumia?

You simply may not want to replace your older high-end device with what I see as a mid-ranger. Though some of its specs, like 3GB versus 2GB of RAM and Gorilla Glass 3 rather than Gorilla Glass 2, admittedly surpass even those of my "high-end" 1520. Then again, if your device is beginning to show its age, or like my 1520 doesn't support Continuum, the Moment will stand out as a possible option among an admittedly small pool of choices.

When I asked Murphy this question, he responded that when you buy a Cerulean Mobile phone, you are buying from a company that won't abandon you. He states that "other companies only have a toe in the water," meaning they have other investments such as making Android phones, laptops or other devices. The differentiator that WhartonBrooks brings to the table is that it is all-in with Windows phones, he says.

Murphy says WhartonBrooks won't abandon you.

If users are inclined to accept the testimony of this fan that has made tremendous investments in Windows phones, his commitment may echo as a counterpoint to the feelings of abandonment some users endured when Microsoft stopped making Lumias.

It is also an antithesis to the change of direction former Windows phone manufacturer Nuans recently committed to, because it is now making Android-based smartphones.

WhartonBrooks's vision is to remain connected to the fans and to offer continued support post-purchase, according to Murphy. He even shared a vision of wanting to build a device based on fan input. These things reflect the company's commitment both to the platform and users. Of course, dedication and passion alone, which Murphy has no shortage of, are not enough to sustain a business. A company needs customers.

Combined with an affordable retail price, Murphy's stated commitment may be just enough for Windows phone fans to take a chance with the Moment,

What about those 'ground-breaking, disruptive technologies' claims?

WhartonBrooks received a lot of attention. and more than a little criticism, in response to the "ground-breaking and disruptive technologies" it boasted it would bring to the industry in its initial press release. For those who don't remember these ire-inducing claims, an excerpt from that press release follows:

Ground breaking technologies from WhartonBrooks coming …Disruptive technology breaks the mold of current technological thinking to create a new path. WhartonBrooks is bringing new products and services that will radically change the mobile computing industry. WhartonBrooks' disruptive technologies and innovative approach will define the future of computing….WhartonBrooks will bring customer-centric advancements that will enable computing to be more personal, flexible, and secure. We accept the challenge to bring forth the loyalty and excitement that has been historically a description of the Windows Phone fan base.The current approach to balancing work, home, and play is to just add more and more devices. That raises the question… Is 'more' better? Not always. There are times when less is more. With less devices, a person's balancing act (multiple devices) can be simplified. We aim to simplify the computing you do at work, home, and while on the go. Fluid computing is our vision for helping you be productive, be creative, and have fun. We have the one device that takes care of all your needs. It changes with you throughout the day to meet your office and personal needs in every Moment.

With our products … we have teamed up with Microsoft and Qualcomm to develop technologies that will allow you to use your smartphone as a PC, a tablet, and even make phone calls.Now you have the capability to duplicate your enterprise environment while at home or travel…For us, Modular Computing is at the heart of our new products. It is quite simply, your phone functioning as the hub of all that connects you to the world around the corner or around world.The innovations we are bringing to our devices will be the most disruptive since the advent of the smartphone in 2000.The key to our success is the incorporation of your feedback into our products. We want you to love our products and enjoy the experience. Our customers (current and future) have direct access to our engineers, developers, and support teams. This technological disruption (our new path for consumers) is guiding the development of WhartonBrooks and our Cerulean smartphones. With an unbelievable drive to succeed, WhartonBrooks strives to create the best devices for our customers.

Like many readers, I was skeptical about these claims, so I asked Murphy to shed some light on what he meant.

Many of the above claims seem to be WhartonBrooks expressing the merits of a Continuum-enabled smartphone running Windows 10 Mobile as part of the Universal Windows Platform (UWP).

The Moment, as such a device, Murphy would argue would be consistent with the claim that it is "the one device that takes care of all [our] needs." In line with Microsoft's UWP and Continuum vision, the Moment, running Windows 10 Mobile would be "a PC, a tablet, and [would] even make phone calls." That, I believe, answers part of those bold claims. The other part is not so easy.

The innovations we are bringing to our devices will be the most disruptive since the advent of the smartphone in 2000.

That's a doozy considering that the smartphone has changed the personal computing landscape. How could WhartonBrooks differentiate the Windows phone experience to such a degree that it would produce an impact consistent with that claim? Given the inability to modify Windows 10 Mobile differentiation is difficult for OEMs invested in the platform.

Nuans used unique hardware to stand out from the pack, but once you picked up and used the phone, there was little to make the experience with a Nuans Neo any different from any other Windows phone.

Can WhartonBrooks differentiate a Windows phone experience to create a disruptive impact?

Nokia addressed the same challenge with exclusive software and hardware features, such as state-of-the-art camera technology.

Murphy shared that WhartonBrooks is investing in four different areas to differentiate Cerulean smartphones from other Windows phones. He shared with me that it is a portion of these investments that is the foundation for his "most disruptive" claims.

An events tracker

The Moment will launch with what Murphy states will be an exclusive app. When I asked if this app will be available in the Store for other devices he seemed to infer it may be at some point. This app which has yet to receive an official name will allow users to save important moments or daily activity to one location. For instance, photos, notes, places visited, a life event and more, all relevant to that day, can be saved to this hub for easy reflection.

Tapping the app's Live Tile launches it, and it presents a tiled interface that fills the screen. Each tile represents a different category which can be launched to view or save new data.

Unfortunately, no parts of the app are automated, unlike the Photos app that automatically makes an album of pictures for a certain time period. Thus, any information users want to save to the hub must be manually entered. Some level of automation where the app saves certain information, such as notes and photos that it detects occurred at the same location within a certain time frame, would be a nice update.

An exclusive app that records life events will be part of the Cerulean Moment.

I also found that the font size of some of the text in the app a bit small, which Murphy said could be changed. I asked about Cortana integration, which Murphy confirmed is in the app's future.

Additionally, Murphy added that this app could also be used in a work context. In a business environment where teams may be working together, it provides a centralized hub for users to save data.

I have the app on my engineering unit. I'll reserve presenting an opinion until I'm comfortable giving a more informed assessment, however. What I will say is, it seems like a good idea.

A tool for public safety and first responders

Though the company's focus is consumers via its Cerulean Mobile division, business and commercial applications for the phone have always been part of the company's vision through the parent company WhartonBrooks. Murphy shared that he is in a partnership where Cerulean Mobile phones will be used, on a large scale, by first responders. He states that the company he is collaborating with has technology for the phone that will provide location awareness that will help first responders in emergency situations.

He described a scenario where the phones would be used by firefighters to help them remain aware of one another's positions during a crisis. He confirmed this same concept could be used in other scenarios like crowd control, or with police officers in certain situations.

As a commercial tool for public safety, Cerulean Mobile phones may slowly gain respect in the industry if this partnership works out. We'll have to wait to see if this strategy to establish a foothold in such a critical capacity will contribute to the phone's success.

A partnership for emissions monitoring

Murphy shared that in certain municipalities around the world, monitoring of emissions has become mandatory.

He informed me that he is in a partnership where WhartonBrooks will be an exclusive Windows provider for the monitoring of emissions. He explained that monitoring begins with an IoT device, and Cerulean smartphones will be the information center for the vehicles. This news may not excite consumers, but per Murphy, emissions is an important issue in places like Brazil where this will be implemented. Furthermore, the country was also one of the more successful markets for Windows phones in the past.

If successful, such a partnership may initiate growth for WhartonBrooks in other commercial and business sectors, as well as the consumer market. We will have to wait to see how this plays out, but partnerships such as these along with exclusive software is a differentiation strategy that may help WhartonBrooks succeed.

I know more, but I can't say it ... yet

There is a fourth category, which is more consumer-focused and is specific to a particular industry, which I am not at liberty to divulge at this time. It is this category that seems to most excite Murphy, and from his perspective, best reflects his "most disruptive" claims. If WhartonBrooks can pull it off, it will be a unique application of the phone that consumers would likely enjoy. With this partnership being the foundation for his boldest claims, this partial disclosure will probably not satisfy most fans and critics' curiosity.

As you can see, WhartonBrooks is bringing more than just another phone to the fight. Through software and partnerships, the company is hoping to bring a larger infrastructure to the fore in which the phone will exist. The question is, are these innovations "the most disruptive since the advent of the smartphone in 2000?" Even with what I know but cannot disclose of the final partnership mentioned, I don't know.

If nothing else the company's boasts have certainly got our attention.

An eleventh-hour obstacle

I began working on this story nearly four weeks ago. During that first week, Murphy felt that the phone's announcement was imminent. Unfortunately, a problem with the phone prevented the company from moving forward, and consequently, both the announcement and this story were delayed.

As Murphy pressed forward, he hit another roadblock the following week. His intent was to make the phone available for preorder and begin distribution through online retailers after the initial shipment arrived in a few months. A key investor informed him that he wants to see more traction. This shift necessitated a change in Murphy's plans. Without this investor, WhartonBrooks is unable to begin production of the first run of phones.

WhartonBrooks will be crowdfunding the Cerulean Moment.

As a result, Murphy was disappointed to share that WhartonBrooks will be crowdfunding the initial order to cover production costs as well as the expenses associated with acquiring this first shipment. He is very cognizant of the failure of other crowdfunding efforts and shared that he did not want to have to go this route. As a fan, an industry watcher and someone close to the Windows phone fan community, I shared my own reservations and doubts about crowdfunding a Windows phone.

Last year Coship, the ODM for the Moment, initiated a crowdfunding effort for a moderately refreshed version of its 2015 Moly X1. After three weeks, 30 backers, and a mere $2,569 toward a $100,000 goal, this effort ended in failure. The reasons for this failure could be chalked up to consumers lack of awareness of the campaign, an unappealing device, Coship's poor social media presence and even a lack of support from Microsoft in promoting Coship's efforts.

Japan-based Nuan's also sponsored a crowdfunding effort that after six weeks, 489 backers and approximately $145,000 toward a $725,000 goal also ended in failure.

Just something else to overcome

Murphy is encouraged, however. He says the difference between his efforts and those of other companies is that WhartonBrooks will have the support of Microsoft PR in promoting his company's efforts.

He, however, did not know the full extent of that support beyond social media. Will that support combined with the company's differentiation efforts via unique software, strategic partnerships and a highly-focused commitment to fans be enough?

For fans that have been eagerly waiting for what WhartonBrooks would bring to the table, this information may be disappointing.

Where, when and how much?

That's the $64,000-dollar question. Per Murphy, the Cerulean Moment can be purchased for $299 which includes a free Actiontec StreamBeam streaming stick. Will fans deem $299 for a mid-range, Continuum-enabled phone with 3GB RAM, 32GB of expandable storage, a 5MP front-facing camera, 13MP rear shooter, a reported all-day battery life and a streaming stick, a win or a loss?

At $299, is the Cerulean Moment a buy or a pass?

I think it's a good price point, but I'm just one person. Candidly speaking, given the state of the platform anything more than $300 would likely be balked at. The free Actiontec streaming stick is a nice bonus. I think.

As an extra perk, everyone that preorders a device will get it for $280. Moreover, the first 750 people to order will get the Moment for $290. Those who order two will pay $580, and an order of four will go for $1,140. A bulk order of 20 will be discounted to $5,600.

I asked Murphy about the timetable for release, and he confirmed that from the date of this post the clock starts ticking. May 15 is the deadline to reach the $1.1 million target. This goal is admittedly much larger than both Coship's and Nuans's failed crowdfunding attempts. On the other hand, WhartonBrooks seems to be bringing a more comprehensive approach to the table than either of those companies did. If true, it may draw consumer interest in a way those other two companies could not. We'll see.

The crowdfunding goal is $1.1 million in 45 days.

Per Murphy, orders can be made at the company's website. Murphy stated that orders should arrive by the last week of August. Consumers who wish to wait will be able to order the Moment from either Amazon, the company's website or potentially another retailer with whom WhartonBrooks is currently in negotiations after inventory arrives.

The phone will have GSM bands allowing it to work on the more globally pervasive GSM networks. Thus, consumers who use GSM-based companies, like AT&T and T-Mobile, can look forward to purchasing a Moment. Murphy was disappointed to share that unfortunately at launch, the Moment will not have the less-popular CDMA bands, such as those Verizon Wireless uses.

Why not Verizon?

The simple answer to why the Moment will not initially be offered on Verizon is cost. From a technological perspective, Murphy shared that the phone's modem does not have enough memory for both the desired GSM bands and the required Verizon CDMA bands. To build a device that has the necessary capacity exceeds the capital the company is currently able to invest.

Verizon

Verizon

Murphy has not given up on trying to bring the Moment to Verizon users, however. He shared ideas on how to gauge the interest from Verizon users to support a strategy to build a device for that network. Since connections with consumers are central to the company's vision, he is open to feedback from the community of Windows phone fans on Verizon who are interested in the device.

Finally, the phone will be launching in the U.S., Canada and Brazil, according to Murphy. The Brazil operations are headed up by Paulo Ridgeford, President of WhartonBrooks in Brazil.

Paulo Ridgeford is a Brazilian entrepreneur who loves Windows and the Microsoft universe. He is really into futuristic technologies, AI, and robotics ...He joined Whartonbrooks in September 2016, and works hard in association with Greg Murphy to make things happen at WhartonBrooks. Now, he is the audacious man behind Whartonbrooks Brazil, he is willing to make all in his power to bring the best Windows 10 Mobile experience to the Brazilian fans, enthusiasts, and the corporate world together with a range of services that will make WhartonBrooks Brazil a high value company. Paulo Ridgeford is very excited and hopeful with all the possibilities this undertaking will bring.

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Users who want the device outside of these regions will still be able to order it, however. Murphy expressed the downside to this is that currently there is no local support in non-launch regions. Consequently, if the device breaks it will need to be shipped to one of two North American locations (Canada or Rochester, NY) for repairs.

Is there a market for a new Windows phone?

Many people have given up on Windows phones. They feel that the commitment of fans is misplaced and the investments by companies are wasted. Will the Cerulean Moment cure cancer, promote world peace, resolve the race conflicts in America? No, it won't. Like all smartphones, it's just a phone and excitement as well as criticisms should be tempered with realistic expectations.

Like all smartphones, the Moment is expected to meet the needs of its target market.

Like the iPhone and Android phones do for fans of those devices, and as Windows phones have done for its fans, the Moment may meet the needs of a core group of users who are the targeted audience for the smartphone.

It may also fit within the strategies of commercial and business entities that see value in the device and its approach to market through key partnerships WhartonBrooks is making part of the Cerulean Mobile experience.

One thing to remember about the Cerulean mobile phones is that they are targeted at a very specific audience: Windows phone fans. I don't dismiss that many fans patience concerning the app gap (and departing apps) is waning. We all want more apps and developer support. Still, it is reasonable to conclude that there is a core segment of Windows phone users who are more or less content, such as myself with the apps to which we have access.

Combined with WhartonBrooks's efforts to bring more apps to the platform, one can only hope that the core market is large enough to sustain the company's investment. Like any business, if WhartonBrooks can serve a particular market well, despite the size of that market, while keeping costs lower than revenue, the company just may succeed.

The initial order of 5,000 phones is small (Murphy shared there is a plan for a cadence of follow-up orders) and fits a strategy of a small company keeping inventory costs low. An ideal scenario for WhartonBrooks would be phone-hungry Windows phone fans devouring this shipment in no time. Given the dearth of options, and the time since many fans bought a new device, that may be a possibility.

This is the Moment

The Windows phone community is difficult to gauge, however. Nuans, which was unable to generate interest in its phone outside of Japan, turned to Android for instance. Moreover, Coship's uncertainty about the platform was also reflected in a failed crowdfunding attempt. Murphy and WhartonBrooks are undeterred. Ultimately, we are here, and both Coship and Microsoft are supporting WhartonBrooks and this, the Cerulean Moment.

This is not a Microsoft, first-party, category-defining device akin to what we may be envisioning for a Surface phone of course. It is a new device that WhartonBrooks reports implements the best of Windows 10 Mobile including Continuum. It is directed at the fans and is arguably, at $299, set at an affordable price.

We've finally seen and have had many of our questions answered about WhartonBrooks's elusive Windows phone, the Cerulean Moment. We've also seen the company's strategy for differentiation through exclusive apps and partnerships. How long the Moment lasts, and if it succeeds, depends on if fans are willing to take a chance on an affordable crowdfunded Windows phone brought to the fans by a fan who is taking a chance on them.

If you're looking for an affordable, attractive, Continuum-enabled Windows phone, this may be your Moment.

Does a shift to crowdfunding change your intent to purchase a phone or are you moving full steam ahead? Sound off in comments with your thoughts about the Cerulean Moment and WhartonBrooks's smartphone strategy!

Also, be sure to follow me on Twitter @JLTechWord. As a Windows phone fan, I am a member of WhartonBrooks's target market after all. The Moment is not the type of smartphone that will make your iPhone and Android phone carrying friends green with envy, nor is it meant to. So ask your questions on Twitter, and I will share my impressions of the phone, the company and more.

Follow the journey:

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

459 Comments
  • Thanks for reading folks! Well that's WhartonBrooks new Windows phone the Cerulean Moment and the company's market strategy. As we can see, this phone is not a Surface "phone." It does not define a category, it occupies and takes advantage of, per Murphy, the best of a preexising category with Windows 10 Mobile. Though the build is nice, it's not on par with an iPhone, Samsung Galaxy or in my opinion my Lumia 1520. But again it is a nice build. For those Windows phone fans who have been wanting "something" that they feel represents the platform well, and has Continuum and is affordable - the Moment may be a fit for you. As I mentioned this phone will not, nor is it meant to draw, the iPhone and Android phone carrying masses. Its a Windows phone, for the Windows phone fans. Is it enough and is the price right? What about this crowdfunding development. Let's hear your thoughts folks. LET'S TALKS!!!
  • Hoping to see a concise post in addition to this just listening what it does well and what it doesn't do. From this write up, for me the Lumia 950 is still a better purchase if you can find it. But I would only buy either if you really needed a phone right now and definitely want it to be W10M
  • Thanx Jason!
    Best of luck to these guys.
  • You're welcome guytronics! I'm hoping they succeed too!
  • Does the phone have nfc? What kind of imaging tech is used in this? I don't have faith in the crowdfunding with consumers and developers alike losing interest in the platform. I would like to see it succeed but i doubt it would reach that goal of a million bucks. The phone looks like a great midrange device but Microsofts stance on Mobile right now and them partnering up with samsungs galaxy leaves me worried. Good luck tho.
  •   What is your stance on Windows phone?  Are you a fan?  Do you enjoy using Windows phone?  If so, Join Us! You will never have a doubt about our stance because we are ALL IN!  We would do it for less startup costs, but the MOQ is what it is.  I prefer to think about the 3,900 people that want a Windows phone from a company that is a fan. The dollar amount is thought provoking, but the number of people is not.  You can donate or keep an eye open for one of our promotions for phone accessories.
    This is our first smartphone - the next smartphones will be driven by feedback from our users. You want NFC - join the campaign for the first phone.
    Lean In ... be apart of something big: https://igg.me/at/ceruleanmobile -Greg
  • Greg,  serious question.  Are you not a bit scared that Microsoft themselves are going to scrap windows 10 moible?   the shift to start selling android phones at the store is a big deal.  Plus, the total lack of anything like support from developers etc.  I would be very worried.
  • Another thing,  you may want to reconsider you CF goals.  Microsoft could not even do 1.1 million in device sales with the kick ass 950XL...you are going to come up well short with the mid ranger with meh specs.
  • oooooo truth downvotes again!   Microsoft never sold 950xls and 950s in large numbers....and they had great internals.
  • We crave downvoting you Steve because you were in the kids TV show "Blues Clues"
  • Can I get some of the downvotes…?
  • that should instant upvote.  that show rocks....
  • This device, to me, is like someone decided to build a "Lumia 850", and that's very respectable, and definitely a gap in the World nodes Mobile market.   I'm a guy that buys a flagship device when the price drops, so if there is ever a higher end Cerulean offered, I would probably buy one.
  • I hadn't thought about the 850 analogy. Seems like the Moment is similar wo what an 850 might have been. (sans the missing camera button). So one question, did the 830 sell for $299usd?
  • You know... When you say 3,900 users that sounds so much more doable than $1.1 Million. I like that angle a lot and am going to promote it that way. 3,900 True Believers needed. I believe, Greg, I truly do. #BelieveInCerulean #ThisIsOurMoment
  • Good luck Greg, wish you guys great success!
  • SD617? Sigh ☹ . The SD653 would've been more efficient and faster at the same time
  • It is a rebadged phone from early 2016. They didn't have a choice.
  • I might be asking for too much but no USB-C?
  • That concerns me too. That means no wired Continuum
  • Continuum really isn't a good proposition with this device regardless. Performance from the SD617 is not going to be great, even if plugged in. The SD617 will also be an issue if they bring multi-window to Windows Mobile. I bet this phone won't be compatible.
  • It would still be better than wireless. I was never expecting this to replace my 950 XL but depending on what this consumer facing fourth category is $299 is a little more than I can justify for a secondary device that, from the info we've been given so far, is 'just' another midrange phone. Don't get me wrong I want them to succeed, but until I know more I'm just a poor college student happy with the W10M phone I already have that supports all of the defining W10M features like a camera button, Windows Hello, and tap-to-pay, not just Continuum.
  • If I was wanting to upgrade from a 500, 600, or 700 series Microsoft/Lumia phone, I would seriously consider getting the Moment.  But I have the 950 and it works well for me. It may even be a step up from the 830 or even the 930.  One thing that I didn't see mentioned was if the battery was removable. As far as wireless Continuum, mine seems to work well on the 950 with the Microsoft Wireless Adapter or Roku Stick. Another thing to consider is that the Moment has 720 resolution on the screen. Will it output 1080 on Continuum?  
  • Continuum works fine with micro-USB as long as it's USB 2.0 dual-role. Look up the standards
  • I have a Lumia 950 and I have a continuum dock but I always use it with Miracast instead because I don't like the wires. I don't see any performance degradation when I use it.
  • Rebadged?
    The article says they upped the specs.
  • a rebadged phone using the same design and ODM as the Coship Moxy X1 but WhartonBrooks decided to increase some of the specs and change the outer design slightly.
  • I so want cut Greg and crew some slack, but I just cant get my head around why they think they can suceed with this. Snapdragon 617 is a 28nm process chip from 2015 720p screen, really, can that be right. I'm borderline dusmissive of 1080p screens nevermind 720. 5" screen with on screen buttons is way too small. No USB C, whilst almost understandable is also disapointing. Even the nice but flawed Alcatel 4s has this beat on everything, including price, the only issue there is the woefull availability of the idol. Thanks for trying Greg but I think you're short of the mark on so many points here. I thought I'd managed my expectations to a suitable low hurdle but sorry to say I'm still underwhelmed.
  •   Thanks for your thoughts, Mars2003.  I would like to add another perspective. We are 100% focused on Windows phones- no other company is as committed. If you want Windows phone pushing in the consumer space - we are the one. The campaign is more than the phone, it is about the fans saying they want our kind of company building phones for fans.  This is our first phone - if you want a second phone then join the campaign. You can donate or keep an eye open for one of our promotions for phone accessories. Is the CEO of Acer, HP, or Alcatel talking with you about Windows phone?
    As for the Cerulean Moment - we were very careful in selecting this design and specfication at a specific price point.  Our Goal? Make it accessible as possible and function they way I (a fan) would enjoy.  I have many windows phones to compare it to - I have NO concerns about performance.  I could not do this campaign without complete confidence.  We will be doing demos of functionality to help people see for themselves. You have to hold to see how wonderful the Cerulean Moment is.
    BTW, do or do not, there is no try. -Greg
  • Hope you succeed and some investor would partner... I am impressed with leaders who are directly involved with customers
  • Thanks for the response Greg, it's a real breath of fresh air to see this level of community engagement. I'll be on the look out for what you have in the future that's an upgrade from my Lumia 950.
  • Hi Greg. I think it's really great having a dedicated to Windows phone, I really am. I do understand your choice regarding specs and target price range. It is a rather cheap entry point for people wanting to try Windows, and a good upgrade for owners of low and mid range Windows phones today. However, those left on the platform is hard core Windows fans and people who can not afford a phone change. How many of those are using the Lumia 950/950XL and X3 Elite? How many of the rest are considering a Windows phone next? I have no clue, but for me this release is some what of a dilemma, on one side I'd go a long stretch supporting furter development of the platform. 600$ top spec phone and I'd been on board. But on the other hand, owning a Lumia 950 XL today it's not straight forward, as this would be a downgrade. And I expect most ppl with the top tier Windows phones would feel the same. Back to people not owning Windows phones, or owning low to mid range devices today, the target group if you like. I really hope they bite the bait here. So perhaps you in the not so far future find it viable to develop a high end device. If you do succeed here I would applaud you. More devices, more users equals more apps. More apps... you get the picture. Best of luck.
  • I agree with you Greg, a mid range phone is the way to go. I think more people bought the L650 than a L950. I bet a lot of people over in India would buy your phone too. First you have to prove you can my a working phone that gets the job done. Then you can make the ultimate phone.
  • If I had $20,000 I would definitely would want to become an investor of WhartonBrooks. Alas, I'm just a poor Windows user who loves his Windows phones and Surface
  • I have a Cricket 640 that has 1Gb of ram, 8Gb of onboard storage. It has a 5" screen with a 1280x720 resolution and runs Windows 10 Mobile just fine and looks great doing it.  But it doesn't have Continuum.  It makes me wonder how the Moment compares to the 830.
  • I think it's better in every way except back camera and design?
  • There are only 4 SoC that are supported in the OS for Continuum. SD 617, SD 808, SD 810, SD 820...
  • and the upcoming SD620 and SD835
  • And may WhartonBrooks be successful in the coming years.
  • Honestly saying, this phone (from the pics) holds the potential to be successful (appearance wise) and if launched with creator's update, it will Create a level playing field with android and iOS.
  • If MS had released a L750 or L850 with Moment's specs last year, it could be a successful phone.  Continuum should find its way into midrange and lower end phones.
  • Just one correction, the Alcatel phone is the Idol 4s not Pro.
  • So...... long story short WhartonBrooks/Cerulean is a bust (go figure smfdh)
  • It's only a bust if you let it be. Can you make a better phone for the price point? Then do it. IMHO they have done a great job of creating a balanced product and we should support them if we care about the platform as much as we profess to. #ThisIsOurMoment #ColorMeCerulean
  • In terms of financials it would seem to me that if Windowsphones had a future you wouldn't need crowdfunding. If Microsoft thought Windowsphone had a future they might give him a couple of million dollars to fund the initial manufacturing and have a small royalty. Launching a 2015 phone in 2017 is brave. Microsoft won't commit to launching even a low cost phone to keep their toe in the water. It makes no sense to me. However if they think it will do something then good luck. I think a Windowsphone fan might be better off picking a Lumia 950 from ebay as it has better specs at the same price point.
  • Pretty sad that MS can't be bothered to offer to help out this company just a little bit financially.
  • Maybe Microsoft has been given them money all along and they failed to meet internal targets / milestones.. We don't know who's paid for the Moment development so far.
  • And will never know since MS is silent on anything phone related
  • Sure we do, the Chinese ODM that already designed and manufactured this phone...
  • Yeah that's unfortunate.
    They obviously didn't expect their investor to turn around like that.
  • Look, the CEO of this company has said this phone is for Windows Phone fans, but it's sorely missing features that we would expect. Here is what changes I would do:
    - at least a 1920x1080 OLED display
    - Qualcomm SD620 or SD625 or SD821
    - 8MP front camera with 13MP rear camera
    - put a 3000 mAh battery or higher.
    This phone isn't even released and there will already many of us not wanting it anymore.
  • I'm a Windows phone fan and I don't need all that. Love my Lumia 650!
  • Thanks @Jason Ward and @mistagreg for giving us this look. One thing though, maybe a small detail... IMHO this phone is not based on a refreshed Moly X1. It appears to be more of a melding of the Moly W5 and the Moly PCphone. Certainly the body, screen and battery would be straight out of the W5. Some of the internals (SD 617, 32/3, 13MP camera) would be lifted from the PCphone. I did an extensive review of the Moly W5 and found the elements that Moment retains from that device to be praiseworthy. The build quality, design and feel are excellent - and the Moment adds GG3 to the back. The screen is sublime: great colors, outstanding adapatbility to light levels and they have ClearBlack on the LCD panel for a very good viewing experience in full sunlight. Interested parties can see my full review of the Moly W5 here: http://forums.windowscentral.com/coship-moly-w5/433404-%5Buser-reviews%5... I know that the Moly X1 got pretty good marks from @Daniel Rubino and is probably a bit more familiar to readers... I just don't see where it enters into the pedigree of the Moment. I think that the Moment makes clever use of what the ODM has for strengths and melds it into a balanced package that is a worthy first effort and something to take note of. I believe they worked hard to get to the price point they achieved, something reasonable. I also see some value in the people behind the Cerulean idea and this is why I'm supporting it. There are other makers out there for Windows Mobile, but only a few and none so obviously dedicated and passionate as Greg Murphy. This is a beginning, If you care at all about the direction of this platform, if you value the UX of Windows on Mobile, if you want support from a company that has a burning desire for Windows on Mobile to succeed, if you want to be a part of something and help it grow... I have a Lumia 1020, I have a Lumia 1520, I drive an Idol 4S Windows daily and I'm still enthusiastic about the Cerulean Moment. I want this phone and the next one they bring to market. We have to start somewhere... This isn't a purchase. This is taking a stand. This is an investment in YOURSELF as well as the future of the platform. This is a declaration of defiance against the status quo... #ThisIsOurMoment #ColorMeCerulean
  • Couldn't say anything else better. Best words spoken.
  • @RumoredNow  Thanks for stating this better than I could.  Join the Revolution! https://igg.me/at/ceruleanmobile
  • I echo those sentiments, I have 950 (daily driver), 930, and an 830 and I would seriously consider getting this phone to help build momentum if nothing else.
  • I think the phone is close to perfect for a couple of reasons and I know I am probably alone in this but I'll explain my thoughts. I think the price for this device is fair. The reason for that is that it is a midrange device and it also comes with the screen beam continuum thing. The one that I currently use costs 100 dollars on the Microsoft store which is nuts. I am worried about it being wireless and seeing other people comment on how it is not as solid as a wired connection. I have never used continuum on a wireless/miracast device so I can't comment on it. Also one thing that no one is mentioning is the size. I am an avid runner and it is extremely annoying running with a phablet in the hand to track my runs. I also see people complaining about the resolution, but I am all for 720P on this screen size. Less pixels = better battery life and at a 5 inch screen its not going to be bad. The thing I do think they skimped out on is the USB-C. That would have made the phone perfect for me. However all in all, looks to be a promising device especially after seeing how good the Creators Update has been with performance.
  • It all comes down to a crowdfunding pitch.  Who would have imagined?...
  • I know, what a bummer. It's basically dead now.
  • It's only dead if the "fans" let it die. Defy the status quo of slow deterioration into oblivion. #ThisIsOurMoment #ColorMeCerulean
  • Good job, WhartonBrooks. Hoping you see success with your devices.     And along come the unnecessary hate.   
  • Thanks... We want the Cerulean Moment to appeal to a broad market among Windows Phone fans who want the experience that Windows 10 Mobile brings.
  • Hey Greg. Just one suggestion, can you guys let users use their volume buttons as the camera button? It'd be great!
  • As you can see from the photos, there is a dedicated camera button on the lock screen to the left of the windows button. I have this on my Lumia 640. I believe all Windows Phones without camera hard button now have this soft button. It works great for quick camera access.
  • The phones that don't have a physical button, have on screen button that's shows during lock screen. It works well and quick
  • Which is true but a quick hard button would be much nicer.
  • Hey Greg, thanks for the underwhelming product. I had set my bar pretty low and somehow you managed to still go under it. Maybe you should play some limbo
  • you're welcome.
  • This is the best comment in this forum. Man, you made my day.
  • no dedicated camera button? that seems like an egregious oversight for a phone that's purportedly designed specifically for Windows Phone fans.
  • ^This! I just don't see what "fans" are getting out of this. It's no different than any other mediocre device until we hear about the "4th category" that is supposed to be fan centric. For me, Windows Phones made me a fan for two reasons, fast and fluid even on mediocre hardware (Which MS ruined in migrating to Win10) and top notch camera tech with a camer button (Which the other OSes do better than us now)
  • Have you used creators update? I have used it on my lumia 640 and I can now claim that it now offers comparable speed to windows phone 8.1. It is faster than anniversary update and I expect windows 10 mobile to be better with next big release (RS3). The people and camera apps are still slow at the moment but rest all are fast and fluid. I expect these apps to be better with time.
  • I'm eagerly awaiting the creators update on my phone, but People and Camera are probably the two things i use my phone for the most frequently, sooooo...
  • WM10 works great on my 640 also.
  • 4th category is that it's supposed to work as a phone and make phone calls, but they don't have that functionallity working yet....
  • I, too, would have thought a dedicated camera button would be seen as an important feature for Windows phone fans. I'm not even someone who takes a ton of pictures, but when I do want to photograph something, I hate trying to steady the shot while tapping the screen to snap the picture.
  • I like the design of your phone. Question: will it have any Windows Hello capability? I did not see it mentioned and for me it is key as I'm relly getting tired of typing my long Enpass password on my L640XL. Hello will be an absolute msut after my current Lumia cstarts claiming Social security benefits.
  • Ah yes I would agree about the Camera button that has been a featue since my iPaq and my Samsung Epix. If you are a windows phone fan, as I am, you may want to consider that the perfect is the enemy of the good. We went in to this effort declaring that no decent smartphone goes without a camera button. But then, we learned that not one OEM will work in this manner with out significant and i mean sigificant funding. So We are blazing our own trail... I am the biggest Windows phone fan in the world - I used my own life savings and time away from family to get us here.  I believe it is the future - case in point is the copy-cat GS8. I knew this in 2014.  So, here we are. Become 1 of the 3,900 to put Widnows phone 1st.  HP, Alcatel, Acer are focused on other stuff.  We are all in on Windows phone.  It is more than the smartphone or where the camera button is. It is about getting the first phone in the market, creating momentum for the community, and pushing hard for generation two - led by feedback from us, the fans.  If you are a fan, we are the company to support.  Join us: https://igg.me/at/ceruleanmobile   -Greg
  • For those of you not using a current Windows Phone without a dedicated camera button, we Lumia 640 users and others, have the camera button on the lock screen, and this is good enough. I still have Lumia 920 and Lumia 830, and this camera button on the lock screen is good enough when the price of hardware is low.
  • Seems odd to be asking for preorders that will determine the fate of the device when they haven't revealed the  "most disruptive" caim that you are unable to discuss
  • I can proove to you that Continuum is the most disruptive techology since the advent of the smartphone in 2000. Copy-cat GS8.  We know from experience that there is room for two players in market.  Apple is not the second player in this space.  Windows 10 Mobile has the head start, we just need a company focused on the fans - thjat company is WhartonBrooks. -Greg
  • Continuum was maybe the third example of that technology. Motorola and Ubuntu had tried it first. It might be disruptive if people still used desktops. They are becoming a niche platform for professionals, the consumer market needs them less and less each year.
  • Must give this guy credit when MSFT is kinda abandoning the platform. As Zac said it, not satisfying the fans anymore.
  • I can't believe you have the gals to post this article about some vaporware phone. and this company is more deluded than some fans. LOL.
  • "gall"
  • I really wanted to love this device.... what I see so far isn't anything special. It's so late. I have been a fan since it's initial announcement. I'm sorry that while I'm a huge fan of W10M, I can be of this device as it's described in this fine article. I do comes commend the people who worked so hard on the device.... It's just not one that I want. (I have an HP X3, 950, 950XL.)
  • Ok you may not want this device but maybe you could pledge $20 or maybe $30 to help get one more Windows on phone out there?
  • Would rather buy a 950 for the price.  But with a Galaxy S8 "Microsoft Edition", what's the point in spending $300 on a phone with an OS that has been abandoned?
  • Except the S8 is over twice the price.
  • As an owner of the 950, I suggest you pass on it. Biggest waste of money I ever made.  My wife bought one, too, and she agrees.  I went back to my 1020.  The Moment seems like it might be a better build.
  • I'm using an Alcatel idol 4S and I actually miss my 950.
  • I don't, love my Idol 4S, feels solid and well built with high end materials, unlike the 950XL I had previously.
  • I can see the arguments between the 950 and a 1020 (I do own both). I don't see what you think the Moment has over a 950.
  • I have a Lumia 1020, I have a Lumia 1520, I drive an Idol 4S Windows daily and I'm still enthusiastic about the Cerulean Moment. I want this phone and the next one they bring to market. We have to start somewhere... This isn't a purchase. This is taking a stand. This is an investment in YOURSELF as well as the future of the platform. This is a declaration of defiance against the status quo... #ThisIsOurMoment #ColorMeCerulean
  • Yeah, it's like if Microsoft won't do it we will!
  • It's pretty much what I expected for their first phone.  I'm on Verizon so it's not an option for me, but I would consider it as my Icon, while still going strong, probably doesn't have more than another 6+ months.  Hopefully they have enough success to do a second phone, more of a flagship, and bring it to Verizon.
  • Almost the same boat.  I don't have an Icon, but as a fellow Verizon user, I, too, hope that we see something that supports CDMA.
  • I would consider backing this phone, except I too am on Verizon. I hope it succeeds well enough to be able to offer a better version that works on Verizon's network.
  • I'm in the same situation. On Verizon, and my second Icon. Am hoping that one day there will be something as good as the Icon to replace it.
  • You Verizon guys can still help by giving a little $$$ for the cause.
  • I would also like $1.1 million.  May have to start my own vaporware company at some point.
  • USB-C woulda been nice
  • I admire the guy's passion, but unfortunately, there's nothing to see here. Good luck, I hope you do something amazing at some point.
  • I have been waiting for this... but my 640 XL died and I bought a 1520 just a few days ago!! Too little, too late for me.   :(
  • no, youre good man, 1520 investment would be much better than this
  • So Microsoft now has the stores but not the merchandise. I have an idea for them: Xiaomi products are quite hot now. Wanna make a nice buck? Sell Xiaomi.
  • this dude is batty.
  • If it was on Verizon, I would consider it, but it don't see me switching at this point. My Icon is working fine.  I wish them luck.  Maybe with the inclusion of Brazil, they can meet their goal. 
  • I have never contributed to crowd funding nor pre-ordered a phone. But if the Moment was available for Verizon I would happily do so today.  Unfortunetly, if the GSM crowd doesn't bite, those of us stuck in the CDMA tar pit will never see this phone.
  • Jason's got a good article here and I think he struck a good balance between being cautiously optimistic and some concerned honesty but I admit I almost quit reading at that Verizon paragraph. It became out of my reach. I would consider biting if it were on Verizon. I can't leave, I miss my Windows Phone and I the Galaxy Verizon forced me into when my 928 broke. While I haven't quite given up hope for Windows Phone in general, I have given up thinking that we'll ever see another Verizon device.
  • Tanks Povno. Sorry about the Verizon news. It's a bummer for everyone.
  • Verizon is just control freak. No surprise about no support there. Verizon will soon be forced to drop the dying CDMA, thankfully and finally. It's time to end CDMA and Verizon's exclusivity.
  • There are some major flaws when it comes to this phone that was designed for fans of the platform.  The first glaring issue I find is the lack of the dedicated camera button.  This is a huge oversight coming into a platform where this was the standard, and at one time a requirement.  The second flaw I find is that it is a continuum device, that only works via streaming as it has no USB-C.  I'm sorry, but in my experience with continuum, streaming is not an effective method. It is buggy, and lags. Finally, most windows fans are looking for a flagship device, and this one isn't it.  I understand the cost prohibitive nature, but if you are going to make a device that fits in the middle, you need to execute it correctly.  I'm fearing that this isn't going to cut it.  I hope them the best, because it could lead to that flagship device, but as of now I'm not sold on the likelyhood of this succeeding.  Especially now that it is being crowd funded.      
  • Couldn't agree more! "Fans" aren't going to be excited by this. Fans would have been excited over an updated 1020-like camera phone, USB-C, wireless charging, hi-fi audio features. Not midrange, un-original, no camera button, etc.
  • Ooh I would probably be interested in this. The specs sound good and the size is right.  Thanks for this Jason!
  • It seem thicker the moly x. And is it water resistant and dust proof like the moly. It seem like a very good phone for the windows fan, like my self. Who knows maybe they will change some of the specs before public release.
  • It has a better processor than the Moly which means it will run smoother and also run Continuum. It has a lower screen resolution which will help with battery life.  I think the 3Gb of ram was a nice touch.  I was trying to compare it to the 830 but it should run much better since the 830 only has the Snapdragon 400 and 1 Gb of ram.
  • Continuum on a $299 device could be a big selling point. You're not going to get close to it at that price and if the S8 makes the DeX feature more popular, well. Continuum makes much more sense on a mid range device because people who don't have much cash a phone comes first. If they could have the desktop experience without spending more money, I think they would.
  • I strained my thumb tendons scrolling through this article on the iPad.
  • If this phone is made available in India (which I hope it is), I will readily go for it!
  • They did say they will ship anywhere. Go for it.
  • Jason; In the article you used two different (and incorrect) names for the Actiontec ScreenBeam products. It is not Stream Beam or StreamBeam. Actiontec is a Microsoft engineering partner and their ScreenBeam products really work well with Continuum.
  • I wish them all the best, Ill look to see if I can purchase in the uk. These guys seem genuine and committed to the platform, lack of commitment is the biggest moan posted on this site. So 299 for a continuum device with a streaming stick sounds good to me.
  • Good price point for hardware I think.. Included streaming stick is important to have people trying continuum, oh no about investor and crowdfunding, it needs to get out first. Calling on Microsoft to help get the first batch going... Just pocket change for them.
  • $299 is massively overpriced. $149 at most for these low end specs from early 2016. This does not even come close to comparison with the $229 Moto G. I don't understand how this website can spin this as a good price. No integrity.
  • Bleached, I rarely agree with you, but on this one I do. $299 for what this phone offers is seriously overpriced.
  • Agreed. If you really want a Windows phone you can get an unlocked 950 off ebay for $250 brand new. The 950 is junk, but at least the hardware is legit- 2560 x 1440 screen, USB-C, great camera...
  • Wireless charging also
  • Wireless charging is sweet if you have a good 6 hours to charge your phone. Otherwise it is useless.
  • Which is sweet when you go to bed and have a good 6 hours sleep during the night.
    It's also useful at work. Easy to grab with when you leave for a lunch or call it a day.
  • It isn't that hard to plug your phone in, certainly not hard enough to make up for the slow charging. I use my phone heavily at work, so when I finally get back to my desk, the wireless charger isn't going to put a dent in the battery. My wireless charger sits in my desk now that I have quick charge. Charging your battery to half in 20 minutes is way more convenient than not having to plug it in. Samsungs quick wireless charging would be nice though.
  • Not impressed. An exclusive app that doesn't really do anything I can't already do with a terrible UI. This is for Windows fans? One of the most important things to us is UI consistency, and this app is all over the place with the icons/images used. $1.1 million? For a device that isn’t remotely ‘ground breaking’? Never going to happen. I would be surprised to see it hit $100,000.
  • One Plus One was the must successfully new smartphone company they make a great innovation on the smartphone market and they sold 1 million phones after all most a year! I AGREE with you the it's not be a successful. Look at 288dlls Idol 4 by t-mobile. Or Lumia 950 at 349dlls. Buy this guy have a dream and work for his dream this good. But is not enough. I'm sorry.
  • I don't understand why more people aren't commenting on this. That app is the ugliest thing I've since in the last 10 years. It looks like it was done by a 15 year old student
  • FOH
  • I really wanted to love this phone, but when there is really beefed up android phones with these specs out in the wild already, I can't. Sorry WB, I can't support you, I'lll wait till the next big thing. :'(
  • So let's recap, a device announced with bold claims, frequent delays, finally revealed to be nothing special all topped off with a financial sob story with an appeal for money. I bet the average person would refer to this with a word beginning with the letter S........
  • This guy should talk to Ballmer.
  • same here wishinbg the guys luck but after seeing s8 my dream for a windows phone has swithced bezel begone. but i would totally replace my lumia 640 with this
  • At least he really has a test device. Hope he succeeds in starting this.
  • Don't think NuAns is global, just mainly Japan.
  • To hit their cloud funding goal, they need to sell almost 4,000 phones. NuAns couldn't hit 500 at this price point with a higher specced phone. How are they going to even come close to NuAns numbers? It is obvious now they need a way out. A failed cloud funding campaign will allow to them bow out somewhat gracefully.
  • Leave the deluded fans of Windows Mobile alone. LOL.
  • In about 24 hours they've sold 19 phones to 16 people (with approx $3700 in misc. donations). This is after articles ran on every website covering Windows mobile. I would be amazed if they managed to get 100 of these things ordered.
  • Honestly, this is more depressing news than Microsoft's Samsung announcement yesterday. Still barely any details for a device that hasn't launched and may not launch at all at this point - not even a camera button, glance or double tap to wake - all features 'fans' are used to - even the 520's had these. I can get a free Lumia 650 from my local cricket for a few bucks. At this price Alcatel is likely a better bet feature and support wise.
  • A Lumia 950 can outdo this phone for very cheap. if they want to have a chance at succeeding they are going to have to start at a lower price point.
  • My dad would love it. He loves his Lumia 920. That solid phone but lost it. Currently he is using an Android, and he doesn't like it. Hopefully the Moment can ship to Singapore!!! :D
  • Seems like they can. Support them.
    I have just bought a 950xl so no money at the moment.
  • To be honest I don't buy that he's a real windows phone fan. I think they made a couple of big mistakes to actually get people interested in that phone. If he wants this phone as a Lumia 930 competitor they at least needed a camera button! Very important for real Windows phone fans. Also I'm not very convinced about the screen. While the resolution is def. midrange, I for one love the Lumia 650 display very very much, because of the AMOLED it uses. The sad thing is, it can't replace a device like the Lumia 735, 640, 650 either. Where is the glance screen? Where is double tap to wake? Where are the display and sound settings? No word on that either. If they would launch that device with the Lumia settings available and a camera button and an AMOLED screen, I would have really considered getting that device. To the software he talked about might be nice for some people but I don't really care for something like that. The other things are more important to me.
  • This device is a victim of the hype train. It was pitched as more than it was apparently ever planned to be (fans want Glance, a good camera, double tap, etc). I honestly wondered if it was ever even going to be sold due to all the delays. I think the specs bear out the delays, and if MS isn't even willing to make a phone at this price anymore, it tells me just how unlikely it is that any other OEM will want to either. Hence the MS-Samsung partnership. 
  • so u mean Jason overhyped it  
  • 2010 called.  It wants its bezels back.
  • Am I the only person left who doesn't hate bezels? Something about not exposing the edge of a glass display (its weakest point) to fall damage appeals to me...
  • @keith Wallace:  You may be, but bezel-less phones is likely where we are headed with the two market leaders blazing the trail.  I personally love it.  I've been waiting for this design for years!
  • xiaomi mi mix looks amazing  
  • The glass on all phones goes all the way to the edge. No reason the screen shouldn't either.
  • What?
  • On what phone does the glass not go all the way to the edge? I have not seen a modern one that did not.
  • Yeah, sorta. But look at, say, the 950. It's got a bit of raised chassis aroudn the glass, protecting it from scraching while facedown on a flat surface. It also provides possibly a little protection on a fall. That, and if glass covers the bezel, it still gives--for lack of better phrasing--a margin for error when you drop the phone. If the glass cracks over the bezel, it's functionally unimportant (as long as it's not over the front camera, I suppose). As the actual display moves bezels out of the device, cracks on the edge are now closer to being major problems.
  • But at least it was impressed with 2013's internal specs
  • The delivery of this phone should be worldwide and I am pretty sure it will sell upto its expectation. Anyways, after back to back bad news for beloved Windows Mobile, this is a good news. If only, MS itself had shown this much enthusiasm in their platform (lately.)
  • 617 soc 32gb storage nice upgrade for L640
  • Hmmm... if you're on Tmobile you can get an Alcatel Idol 4S for $288.  Faster processor, double the storage, USB-C, Camera Button, Higher res screen, finger print reader.   While i'm hoping they succeed, I'd like for them to offer up a high end device that at least betters the 950/XL.
  • 5 inch 720p screen? This is a waste of time. I thought he was going to deliver the goods.
  • Frankly you won't even notice the difference in 720p and 1080p in a 5 inch screen unless you are very much into detailing. A 720p works great on 5 inches of screen.
  • It is 2017. A full HD screen is required at this price point.
  • A phone with completely underwhelming specs from an unknown manufacturer who wants $1.1 million in crowdfunding. Yeah, everybody knows this is going to fail. Honestly, Jason should be taken to task for hyping up this phone like the second coming with so many ridiculous articles.
  • Hi Pericle..thanks for joining the conversation. Actually, you should revist those past articles as well as the comment sections because one, I said little about the phone itself in those pieces as I have stressed I was telling the unique story of the journey of this fan from fandom to OEM. I've stressed to commenters who complained about the absence of information about the phone in those pieces (thus precluding an hyping of the phone as you claim) that the posts were focusing on the journey and when it was time phone details would come. Those pieces are linked in the beginning of the article for your review. Thanks again😎
  • Did you not have any insider information about the phone? Why would you take this seriously if you did? It is a joke. How are they going to make $1000 an hour for the next 45 days? It is obviously a way out after all the hype.
  • I have a Lumia 1020, I have a Lumia 1520, I drive an Idol 4S Windows daily and I'm still enthusiastic about the Cerulean Moment. I want this phone and the next one they bring to market. We have to start somewhere... This isn't a purchase. This is taking a stand. This is an investment in YOURSELF as well as the future of the platform. This is a declaration of defiance against the status quo... #ThisIsOurMoment #ColorMeCerulean
  • Taking a stand for a massively overpriced, mediocre device that has no chance of being made let alone receive a sequel? A device and platform that even Microsoft isn't interested in developing? You are a couple years late for that stand. The ship has sailed for Windows phones. You should take a stand for Microsoft to make a compelling platform.
  • Yep, you want to have a half empty glass and I want one half full. If it isn't for you, doesn't mean it isn't for anyone.
  • You have to be a bit delusional to think this is for anyone. I understand being hopeful, but this is just sad. Trying to sell this crummy 2015 device for $299 in 2017 is a joke. Either they are trying to take advantage of the few Windows phones fans left or they purposefully set the bar too high because they don't want it to succeed at this point. I am quite sure it is the later. They don't expect this to succeed.
  • Your cynicism is noted, but need not be universal. You must be a bit blind to not see the cause and effect that refusal to buy devices removes future chances for devices to be offered. If you don't want the "crummy" phone then bully for you. But if you don't want anyone to have it then I call bullsnot. #CeruleanKnights #ThisIsOurMoment
  • SD 617 was not available at the crummy year of 2015
    and only the top models had 3GB RAM back then.
    Maybe your attitude is grumpy?
  • The SD617 was available at the end of 2015. It is now two generations behind. Yes, 3GB was decent in 2015. It is now 2017 and it isn't anything special. Regardless of my attitude, this is a poor showing by Cerulean. They really needed to price this competitively. As it is, they are just trying to bow out gracefully.
  • Really get off it. This guy is doing the best he can for a platform the we love. I pretty sure that his cost for the phone is higher just because he can make as many as the manufacturer would like him to make. You sound pretty selfish and I don't really give a crap what you think. Go buy whatever phone you want. I just can't understand why you harass people here for making their own choice unless you are getting paid for it.
  • I just want to see Microsoft build something competitive. The quicker they drop this failed Windows phone thing, the sooner they can move on to something with a chance. Seems to be working as Microsoft hasn't been putting effort into Windows Mobile.
  • After the next obligatory article: "What's Next for WhartonBrooks? Crowdfunding Campaign Misses the Mark" when the crowd fund campaign ends/fails, could we please get at least one more article after that detailing how Greg had to take a seasonal job at the Gap or whatever?  Or maybe how he ends up on a low-budget late night infomercial hawking miracle cures?
  • He needs to aggressively target developing countries. Getting 4000 shouldn't be that hard in highly populated countries like India and Brazil.
  • But the problem here in India is that almost every Indian developer has left support for the platform. So buying a phone that doesn't have any local developer support will be a terrible idea for us. Even thos apps that started out as windows first are now not even available to download in store! Take irctc app for example!
  • JaiGupta, Thats not just a problem in India,  thats a worldwide problem.  There are no devleopers doing anything for windows 10 mobile/phone/Phone/windows on mobile devices 6" and under....whatever it's called this week.   Theres probably more developement for BB10 at this point.
  • I thought you said people that preorder can get it for $280, but I only see the $290 and $299 prices for the phones individually. 
  • 280 was for those who already signed up before the announcement.
  • How do we get it for the $280. I had signed up for that preorder, but didn't get any type of e-mail.
  • If your biggest concern about this phone is being charged an extra $10-$19 you may want to reevaluate....
  • To my knowledge that email should have been sent to all who signed up early - today. If you still haven't received it I'd recommend reaching out to Greg/WhartonBrooks. My impression is that he will work to make sure you get the response you should have received. Let me know how it turns out.
  • Guess what, I did sign up before the announcement. Didn't hear one single d@mn word on it. Bottom line, I do not trust them and will never ever buy a phone that does not actually live up to the claim that it's for the "fans". Already did that with the 950XL and look where that got us. Sorry but this guy just totally let down everyone and all he did was show up with some rebadged leftover phone that nobody wants any more.
  • The email message to those that preordered went out around 8:30pm EST.  You can DM me on if you did not get your email. -Greg  
  • I would like it on VZW. I just dropped and thus destroyed my Icon. I replaced it with a Lumia 735. While the phone works "good enough," I miss my Icon. It is a better phone.
  • Switch phone carriers
  • Or buy another Icon. They're $150 on eBay...
  • This is a strong slap to some fans who think WhartonBrooks is a joke and they just talk... Now we have Alcatel, HP, 950/950 XL and Cerulean Moment. Hope Microsoft promote Cerulean Moments on its Microsoft Stores and online stores. And amazon deal is needed. Good luck guys.
  • How much of the requested $1.1 million will you be contributing? For a phone with 2 year old hardware.  There's definitely a joke here, but it's not on the people who think this company is just talk...
  • They'd do better to represent their company for what it is: a small team bringing a Chinese ODM's phone to the West. They are trying to look too polished and in control of their hardware and campaign and failing so flatly: cancelled announcements at a mall, bad web design on their website, bad app design and a flat kickstarter promo. Unfortunately, they have strung fans along, not included fans. At this point it looks like a snake oil salesman trying to pitch us - which is sad because I think these guys are in it with the best of intentions. Stop trying to look so slick because it is doing a disservice to your ultimate goal of keeping Windows Phone alive for fans - not of launching a revolutionary new product. We gawked at Microsoft pitching the 950 and 950XL as 'revolutionary flagships' too, and those devices were pretty good but didn't live up to the expectations set by past Lumia and even HTC flagpship - use a different tone and rhetoric to gain support. For the above reasons, I'm sadly not on board.           
  •   I admire the passion and persistence of WB. With the Alcatel Idol 4S selling for <$400 but featuring a 1080p display and Snapdragon 820, where does the Moment really fit?  Personally, I'd love a Flagship-class phone that's a more consumer-friendly version of the HP EliteX3.  That's something I would back through crowdsourcing, and maybe that's where WB should be aiming.  They're already working with Microsoft - but it's on a 'me too' phone.  Instead, talk to Microsoft and consider designing a phone for their Mixed Reality platform that should take off in 2018.  A phone that could join Holographic ​ Mixed Reality spaces, for example, and leverage AR by embedding depth sensors. A Snapdragon 820 or higher to handle 3D models, depth sensing and object scanning (Capture 3D app demoed at Creator's Update last year), and a 1440p display on a 5.5" device.   Have a look at the Creator's Update launch video - the one where a woman scans in what looks like a fig - there's a brief scene of people holding large tablets (looks like a 15" Surface) that can join a Mixed Reality scene, implying depth sensing**.  That's likely where Microsoft is heading with the next Surface refresh and Wharton Brooks can join that entire ecosystem and marketing train with a unique phone.  Or we'll just have to hope for a pocket-able surface with cellular connectivity.  **EDIT: here's a time stamp link to the segment in the video: https://youtu.be/Itc5ihHDAnY?t=125
  • Project Tango.
  • Yes!  But with MS's Mixed Reality ecosystem.  Heck, with the right phone, drop it into a headset like the IDOL4S and you could potentially use it with the MIxed Reality Portal with a compatible Windows 10 device. I don't know if Windows 10 on ARM would be capable of driving Mixed Reality on its own, but I'd be looking at that too.  
  • Google has that ready today if you are interested. It will be years before Microsoft gets there if at all.
  • Not happening, that is what my first thought is just at looking at the phone. Look at the competetion from Android for $300 you have Oneplus 3T, Xiaomi Redmi 4 etc. They really need to study the market, however if they market this as the continuum phone and emphasize on the benefits they might just succeed. Good luck for Whartonbrooks
  • I would love to have heard whether or not this thing had fingerprint, facial recognition or Qi wireless charging, but I'm guessing at this price point that those features are out of the question.  I have no use for Continuum or even gaming for that matter, but being a Verizon customer makes it a non-issue for me at this time.  I'm not under contract with Verizon, but they do have the best reception where I live.  I would have considered switching my wireless service provider if it had been more of a high end smartphone with all the bells and whistles.  I'm not very impressed considering all the hype the company has given their product.
  • Sounds like the have enough partnerships in place to setup for a large rollout and I think this price point caters to this. Hopefully those partners show up and allow them to meet their crowdfunding goals.
  • This price point is terrible. It is barely better than the Lumia 650 at double the price. It really needs to be $149 with all the issues it has.
  • Wrong!
    Triple the memory, double the storage and more CPU power.
    On the other hand, price is always wrong from the customer's point of view.
  • Wow, I didn't notice the 650 only has the 212. Does Microsoft even try? Either way, this device is massively over-priced in 2017. Only the RAM is decent for a mid range device. This needs to be priced as low end, especially if it is running Windows.
  • Yeah low end phones come 32 GB of storage and Continuum.
  • The new Moto G is $229 and comes with a 1080p screen, fingerprint sensor, SD625 and 32GB of memory. It can also connect wirelessly to an external display and use a desktop UI with resizable Windows. Continuum isn't a great selling point, especially on a Windows phone without USB-C or resizable windows.
  • With all due respect...
  • Lack of USB-C seems to be a deal breaker.
  • A big company with an operating system but no own phones could perhaps subsidize it with $100 per unit.
  • Two important questions (at least for us T-Mobile customers): 1.  While this phone reportedly has Band 12 capability, will the device be certified for VOLTE and e911 on that band?  If not, the phone's usefullness will be severely gimped on T-Mobile's network.  Microsoft made this mistake with the 950 and 950xl and it was reason enough for me to forego purchasing one. 2.  Are you working with T-Mobile to support their wi-fi calling out of the box?  A number of unlocked Android phones have this capability, as do Apple iPhones, but you have to make the effort ahead of time by working with T-Mobile.  Microsfot also failed to do this.  Not sure of AT&T's requirements on these two issues.
  • the 5mp front cam has to be SHARP please, and i hope to god it doesn't have lumia camera algorithms where at first the selfies looks good then it does its own "adding finishing touches" and drains the color and makes it looked washed out and the face looks pale and sickly. and i agree too i am really tired of the on screen button trend. this has to stop.  we need dedicated buttons on phones again. i miss them badly
  • Can we get an accurate rundown of what this phone has and doesn't have please? For instance, NFC, USB-C, Windows Hello? I feel like this very long article said very little about the phone.
  • No, no, and no.
  • Not really a phone for the fans then. 😂
  • Honestly, if they claim to have built this device for the fans, they should have done what the also crowdfunded Eve V did. They should have listened to the fans every step of the way
  • He said their next device will be based on peoples choice.
  • If there's a next time
  • I find this device to be good for the price point. Does it support fast charging? Also it would have been much better if they would have included usb type c port in place of micro usb. They could have cut cost in internal memory and reduce it to 16gb to keep costs in check. That is my opinion on it.
  • I wish them the best, hope they make enough to release their own gen 2 design but I just don't see it.  I look at it and I look at my 950 I paid less new with dock....  They may have their reasons to go with Moly but if I am running the show and looking to rebrand I will out source from BLU like the and ask MS to make me a rom for it.  BLU is shipping tons of "economic" phone, they're good product and have a history with MS. 
  • For similar price I can get new 950 from third party stores. Maybe for 250$ with taxes it could be a hit, if launched globally in shops before the end of h1 2017. Later too many people will switch to android because lack of alternative hardware and new competing options will arrive. Lack of support in Europe will hold many users from crowdfunding and such system doesn't allow for wide adoption
  • He should go to Redmond and ask MSFT for that 1 million in funding.
  • So they can sit in his garage unsold?
  • Or MS could just set that $1 million on fire. Same net result.
  • LOL... I don't care. Who is gonna give him 1 million for funding this nonsense that isn't going to fly? MSFT is selling Galaxies on their store not some WB Moment.  ROFLMAO!
  • I have a Lumia 1020, I have a Lumia 1520, I drive an Idol 4S Windows daily and I'm still enthusiastic about the Cerulean Moment. I want this phone and the next one they bring to market. We have to start somewhere... This isn't a purchase. This is taking a stand. This is an investment in YOURSELF as well as the future of the platform. This is a declaration of defiance against the status quo... #ThisIsOurMoment #ColorMeCerulean
  • Best attitude!

    Only if everyone thought like you
  • The thing is,  in reality,  this phone is not goiong to change anything.   No developers are going to go, oh look.....they sold 3900 phones we are going to start developing for windows now....microsoft is not going to go....oh look,  they sold 3900 phones...we are going to start taking windows 10 mobile more seriously.   Might as well face facts.  w10m/phone/Phone/w10 on devices smaller than 7"/etc is not going to be moving forward.
  • You are correct that it won't change the things you listed, but I feel you are missing the point. This is an attempt to begin something that can grow over time. Me? I'm always for more choice, not less. YMMV
  • thats why I left WP in the first place...those reasons posted.  I am not about to spend money on a 2013 rate windows phone for almost the same money I can get a left over 950xl just to support them.  NOT how I work.  Just to be back in the same HOLE that i was in before....
  • This fan, would not have designed that phone. Wish them luck, but it seems like they are the pitcher meeting the stone
  • This is one good looking phone though. I may get it for my wife, just do not know if I would be up for the croud funding.
  • If they don't reach the target you get your money back. At least that's what I understand.
  • Why is all the buzz around this POS for some time now?
  • I would buy one if it was supported in Ireland, it would cost me a lot in shipping and taxes,but I would probably be the only person in this tiny nation to have one, not exactly bragging rights.. still I have heard too much bad feedback on L950 to buy one of those so ill stick with my L650, until the L651 is released lol
  • 300 bucks... Too expensive for Brazilian marked. An Moto G5 2017 for example is 30% cheaper here in Brazil AND you can buy at any store + Motorola warranty. Hope they don't count with Brazilian buyers, maybe just a very few enthusiast's
  • Now plug it to a screen and hook up a kb+mouse...you can't??
    You bought the Moto :-(
    This is TOO cheap
  • I'm sure he'll be just fine with the Moto G5.
  • You can easily and even wirelessly hook a Moto G5 to an external screen and use a keyboard and mouse. You will be able to have multiple apps on screen and you will have access to every Android app instead of just the few Continuum apps available. There are even apps to make it a desktop UI with resizable Windows. http://bgr.com/2015/04/29/android-tablet-andromium-app-windows-desktop/ This isn't the only app like this available either. Continuum isn't unique in the slightest bit and is a poor experience with the SD810, imagine how bad it will be with on SD617!
  • "Someone" wrote:
    "Continuum really isn't a good proposition with this device regardless. Performance from the SD617 is not going to be great, even if plugged in. The SD617 will also be an issue if they bring multi-window to Windows Mobile. I bet this phone won't be compatible." Why then would a Beta Andromium OS suddenly work on the puny SD 430 of the Moto G5?
    and
    I bet that the Multi-Window will work on the SD 617 (but poorly/barely). I agree that we need a much more powerful CPU for this kind of functionality. (>= SD 835)
     
  • The Moto G5 has a the SD625.
  • Lenovo Moto G5 Plus with 4GB RAM, SD625 Different model, different price.
  • Looks like $229 for 32GB G5+. Blows this Cerulean away. It won't let me link it though.
  • The Snapdragon 617 has two display engines.
    This is the lowest power point for Continuum.
    Continuum leaves the phone fuly operational while using the secondary display for the full windows mode.
    AFAIK this is not how Miracast works. It merely reflects the phone screen to an external screen.
    One really needs those two display engines thus the SD 617.
  • This device will suit many windows phone users. Not spec leader but meets the must haves. I would buy this if my device was in need of replacement. I'm surprised Microsoft didn't toss some cash at this project.
  • I would upvote your bravely positive comment if it weren't for the last part about being surprised that Microsoft didn't help fund it. When has Nadella ever done anything to support Windows phones?
  • He should just ask Bill Gates. He's only the richest man in the world and a million bucks is peanuts.
  • I was really hopeful about this phone and wanted to support it, but lack of USB-C is a deal breaker. The number one reason I'll never go iOS is lack of USB-C and I will never buy another phone without it. It's time for the world to move on from proprietary connectors and micro USB.
  • I really wanted to like this. I REALLY DID. But sadly it has to be obvious to everyone that this is a bust. I understand that there are still a large amount of loyalists like me out there itching for new hardware but I really don't think these specs fit that bill. 720p? No USB-C? SD617? Unproven imaging chops? Despite my issues with the actual hardware many could probably deal with it if need be. And it's great for them to say they're in it for the long haul but really? They can't even scrape together enough capitol for an initial release. How is this company going to survive? Over a million in 45 days? From Windows Mobile die hards? EXTREMELY UNLIKELY. The Alcatel Idol 4S w/ W10 is a better specd phone for under $400. Sorry, but we need to be realistic. This phone doesn't have the chops to handle what Microsoft likely has in store for W10 Mobile, can't compete w/ current/year old offerings, and is from a new company on dubious financial footing. Pass.
  • Wait, the Idol 4S is under $400? WHen I looked it up, it lead to a product that sold for $470 on the MS site.
  • Only the T-Mo variant is.
  • It's unrealistic to expect a tiny, but enthusiastic startup to compete with far larger, well-established corporations on it's first modest offering. If enough people support it, this humble beginning could grow into a more formidalbe contender. But widespread apathy and cynicism can easily destroy what might be a last chance for Windows phone. 
  • I'm a little disappointed by the specs, but I want this company and idea to succeed. You've got my vote of confidence (I'm order #9!) in hopes that the next device can replace my 950XL and wow the market with disruptive innovations.
  • This whole thing sounds like a scam. Literally anyone can call up a random low-level Chinese OEM/ODM and order a rebranded copy of their in-house smartphone design, provided you commit to a large volume purchase. As much as I want to see a solid mid-range Windows 10 Mobile device hit the market in 2017, there is no innovation happening here, just a lot of marketing spin. Putting that aside, the most glaring flaw here is the chipset: A Snapdragon 617 in late 2017 for $299 is a non-starter. Legitimate, established manufacturers are offering up Android devices with the SD625 for substantially less (~$229) right now, not in August, and that's not to mention their superior displays and cameras. I'm a big proponent of Windows 10 Mobile, but this project isn't doing the community any favors. The only way this ship stays afloat is if Microsoft puts its money where its mouth is and develops a new range of quality devices themselves.
  • Too little, too late. S8 ordered today. I will look forward to version 1.5 or 2 of the surface phone in 2019. For now, I will "Redmondize" my S8 when it arrives in April.
  • Congratulations. Your suffering is over.
  • Hope you didn't get it on Verizon!!!
  • Why? Aren't they all the same?
  • Verizon is going to start tesing (initially on a single device, but who knows how far it will eventually spread) something called AppFlash, which sounds like some nasty spyware, if you let it run. Keeps track of all kinds of data beyond reasonable use, and it sounds like the primary gain is to mine personal usage habits and sell them to advertisters. Sounds dirty and gross.
  • All the carriers are going to be doing that. Thanks to Trump, it won't matter what platform you use, anything going through your data connection will be up for sale.
  • It's good for a mid-tier device, but I'm not leaving my 950XL for it. I won't recommend my mom switch to it from her 920 either. A newcomer to the platform and market that promises they won't abandon their customers but can't get the funding together for their first device doesn't soundpromising for the long run. I hope it works out for them, but I think they're 3 years too late. Without a first party phone driving interest I don't see any other Windows phones gaining traction.
  • There is not enough in this phone to be considered a phone for the fans.  I was a Windows Phone supporter from the beginning who has since moved on after years of frustration.  I don't see anything here compelling enough for me to bring me back.  A phone designed for the fans cannot be midrange and it has to look like it was designed in 2017 not 2010.  If you're paying attention, you'll notice that bezels are out.  If you're building a phone from the ground up, jump ahead of everyone else and offer a completely bezel-less design.  In 2017 no true fan would accept anything less.
  • I think it can be mid-range and survive. The problem is that it's mid-range from late-2015. When this thing launcches, it will be powered by a SoC that is nearly 2 years old from the mid-range family. That's where it fails, being an old chip.
  • I am rooting for this company!
  • I was hoping for something better. This is not a phone for 2017. Pass.
  • Oh where to begin in tearing this phone and "announcement" apart..... There are so many things that they got wrong... The specs... there are no specs this is a leftover 2015/2016 phone with slapped in pieces to help it limp along to its death bed. Camera button... yeah... this Greg guy is definitely NOT a Windows phone fan. Cannot believe that I fell for that... Hello 720p screen, the #1 reason I left my previous phone... instant non-buy USB C... come on this is simply a basic spec now 13MP camera... OMG, that's what a Windows phone fan wants?!?!?! Really? Next time do your f*in research Greg! Us fans want something that won't look like a potato took the picture! Where is the real camera with 41MP? Also where is the d@mn OIS? Glance screen? Double tap to wake? Windows Hello? Fingerprint reader? where are these guys? Seriously, what fans did you actually get research data on? How about bringing us a LED notification light? That at least might have been heralded as ground-breaking for Windows phone and would set it apart from other Windows phones. And people complained about the bezels on the 950/950XL.... just no, this phone needs to stop And now a sob story about funding and you want $1.1 million? ARE YOU F*IN INSANE GREG!!!??? I do not want to know who would actually buy this cr@p box, but they are not fans in any sense of the word. They are the ones who brought our Windows phone down to be low-end cr@p boxes for over 2+ years with no flagship in sight. I don't think I have been this angry since Microsoft up and cut everyone off for the Band 2 and cancelled the Band 3 (oh and also when they cancelled the Surface Mini). Greg, I wish you the best but please stop saying that you are a Windows phone fan. And stop making the false claim that this phone is what fans want. This is a disgrace and if you have any sense of humanity in you, you will fold your company and leave us alone (or actually give us the d@mn device we want).
  • And now a sob story about funding and you want $1.1 million? ARE YOU F*IN INSANE GREG!!!???
    ROFLMAO. I'm laughing @ ComedyCentral...I mean Windows Central!. 
  • 3 days in,  1% of retirement go fund me is in the books.....Will have to keep an eye on how well he does,  and then come up with something cool to "invent".....and then setup a crowdfunding retirement party!
  • I wish these folks well....I really do. But it's too little, too late. The price isn't bad and I probably would have strongly considered this as a Lumia 640 replacement even 6 months ago. I consider myself an ardent WP fan, but the last few months have been rough for the platform from an app perspective and I'm throwing in the towel in favor of Android. In order for this phone to have had a decent shot, it would need to be in the vein of the OnePlus model of phones, with a spec/value proposition that demanded your attention. Sadly, this does not.
  • In what world is this a good price? $199 would be too much for this phone in 2017.
  • I have to mirror the thoughts of most people posting. Whilst this was never going to be a top spec flagship, it's just too much on the low-end side. I think what Greg Murphy hasn't factored is that the true fans of Windows Mobile would be classed more as "enthusiasts". Therefore to us, this type of mass-market device really isn't appealing. To pique our interests it really needs to be more solid mid-range, have more modern technology and have a design more akin to Nokia Lumias. As for that bottom bezel with the on screen buttons, I genuinely double facepalmed when I saw it. Something with a design like the Lumia 930, similar performance but with a card slot and better battery life would be almost perfect. That's the sort of phone that should be Greg's benchmark. Whilst I applaud the whole concept of WB and their desire to bring Windows phones to market, the Moment sadly falls short.
  •   I had serious doubts about this from the start but wanted to hold on to a tiny bit of hope until we heard more. Well, the hope is gone and frankly, so is any trust I may have had in these guys. The 1 part that excited me about it was that is was being made by "Windows Phone fans". I actually don't believe that is the case at all. It seems like a company that has no clue about what makes a windows phone special. There is absolutely nothing about this phone other than the OS that is like anything "fans" would be used to. No Windows Phone fan would build a Windows Phone without a camera button. The button layout is different than any other Windows Phone ever made. The on screen buttons are a disappointment as well as the screen size, resolution and design. a 5" screen with on screen buttons is just over 4 and a half inches. Too small for 2017. We have 720P display which is unacceptable for any phone at any price point in 2017. Add to that a camera that will probably be middle of the road at best. Again, not what Windows Phone fans are used to. The RAM and Processor are the only acceptable features of the phone. Unfortunately my theory is that these guys weren't Windows Phone fans at all, they simply saw an opportunity to make some money off of desperate users of this OS and the rest was a PR stunt. Unfortunately for them things haven't gone as they planned and they may not be able to capitalize on the desperation of the fans the way they had planned. Just based on the comments for this article, this will not be successful. Thankfully MS has gotten us so used to disappointment that things like this just don't have the same impact they used to. It's sad what Windows Phone has become. Thanks Microsoft.
  • There is no opportunity to make money with Windows phone. That theory doesn't hold water.
  • Crowdfunding a device is a very risky game. Crowdfunding a device running an OS that less than 1% of the world uses is even harder. The real problem is carrier subsidies. I might want a Cerulean Moment, but I don't just have $300 sitting around to drop on a new device. I wish I did. But I imagine most don't. I desperately want this to suceed. To do what even Microsoft wont....Try. Good luck, sir. Good luck.
  • Crowd funding is way less risky than spending all that money building phones and then hoping they sell. They are smart. There is no chance this phone will be successful so they are trying to get out the easy way.
  •   probably hit 100,000 in funding in 45 days,  then dissapear.  take the 100,000 to invest in something to make money!  See it all the time....Earl GPS was a big one for example... I don't pay for anything via crowd funding.  pretty well ******* your money away.  At least just buy a used nokia phone...better features,  solid build and you know your getting your phone.
  • That isn't the way it works. They don't get any money if the goal isn't met.
  • must have changed because the EARL scam was exactly that...dude go a crap load of money from crowd funding,  put up photos of said GPS,  and kept postponing it after funds were taken.   Then photos on his facebook page showing him with a new ferarri and jet setting.....NICE!   So,  unless they changed...Funds do get taken.   I have heard of this more than once too from indiegogo as well.  Super scam site.
  • It says right on the page: "This campaign will only receive funds if at least $1,100,000 USD is raised by its deadline." It sounds like that isn't always the case though.
  • He must have mistakenly ticked that checkbox when setting it up then!
  • lol
  • You can donate any amount... Click the "Back it" button and then enter the amount. I see users giving various amounts from $5 and up.
  • The perfect affordable Windows phone for me is a 5.2 inch 1080p AMOLED display with a Snapdragon 652, 3GB of RAM, 32GB of storage, a 12MP camera with OIS and a 2-stage shutter button, USB Type-C, Qi wireless charging, and microSD card support. WIth a design that's similar to the Lumia 930 but with a larger battery, thinner design, and virtual on-screen buttons. $400.
  • ... you basically just described a 950. Aside from the processor & its crappy design, you just described a 950.  They're $250 on ebay.
  • Exactly! Its better amd cheaper. You only forgot about Camera 😉. I have to buy spare battery while they are still available.
  • Well, certainly a nice phone. 
    Probably a good enough phone for many use cases.  Nicely integrates into a corporate environment.    I'll keep using my Lumia 950 for another 24 month 
    an then decide how to continue.  If I needed to buy a new phone right now 
    I might go for a Nokia (gets updates). There must a new, very strong message / product line / strategy from Microsoft 
    for me not to default to Android when to time comes to shop for a new phone.    .  
  • This company will be forgotten within a month or two. Absolutely no hope of raising the required cash based on completely outmoded hardware and an OS that even Windows Mobile fans are leaving in droves.
  • I wish I could say something nice about this, but other than Murphy's passion, it's more of the same from this platform. It's a long, informative article that just points out disappointments in a long line. Here's what I've got on the different aspects of it: Price: This actually seems fine. It's where the Lumia 830 should have been priced, which I maintain is where the platform took its first major downturn--promoting a mid-range device as more than it was, pricing it above reason, and turning most people interested off immediately. At least Cerulean acknowledges the product for what it is, and makes it fit into that segment pretty well. SoC: This is the first big downfall of my hopes. $300 to take a hit in performance from my 950? It's not that it's a mid-range SoC. It's that it's 2015's mid-range. Were this a year ago, I might have some interest in the Moment, since Microsoft has abandoned hardware production. About that launch, though... Release: I'd say Fall 2016-Spring 2017 is where this had to launch. I want to replace my 950 about now. August is a bad goal, IMO. It's too close to the rumored release of the Surface Phone, Spring 2018. They're too late to get the people waiting on the Surface Phone and too early to be a mid-range alternative to the Surface Phone. Design: I really, REALLY hate the market trend here. I absolutely despise glass-back phones. Like was said here, you show fingerprints badly with a glass back (especially on a black chassis). It shatters. It's potentially a very slick surface. Who pairs "easy to drop" and "easy to break when dropped" and considers that smart? I will never get glass backs, for those reasons. I also find the rest of the design to be incredibly uninspiring. Very bland and generic. Additional Hardware: Storage expansion is limited to 64 GB? I've No camera button? No wireless charging? Missing those "little things" that I love about my 950 make this start to lose the "for Windows fans" a