How to enable shopping features in Edge and Chrome for Amazon Prime Big Deal Days in October

Edge and Chrome price trackers
Edge and Chrome price trackers (Image credit: Future)

This October 10 and 11, if you want to avoid using third-party extensions to check prices during the (second) Amazon Prime Big Deal Days sales event of the year, you can use the price features built-in Microsoft Edge and Google Chrome to make sure you find only the best deals.

If you use Microsoft Edge, the shopping feature allows you to review how the price of a specific product has changed over time, helping you determine whether or not you're getting a good deal. In addition, you can use the feature to track different items from Amazon or any other online retailer, compare prices, find coupons, and shop for similar items, which can also help you save money. 

If you use Google Chrome, you can use the price tracking feature, which is not as complete of an experience compared to Edge. However, it can help you track products from virtually any online retailer and receive notifications when prices drop. 

Whether you use Chrome or Edge, you must have an Amazon Prime membership to take advantage of the deals. The subscription costs $139 per year (or $14.99 per month), which also gets you many perks, including free and faster shipping, access to the company's video, music, gaming stream services, and more.

This how-to guide will walk you through how to use the built-in shopping features available on Edge and Chrome to shop smarter during Amazon Prime Day 2023.

Amazon Prime: Free 30-day trial

Amazon Prime: Free 30-day trial

Enjoy all the benefits of exclusive discounts during Prime Day and cancel anytime. If you decide to stay, it's $14.99/month (plus tax) after the trial. Includes extra benefits like free games via Prime Gaming and more bonus content for subscribers.

How to use price tracker on Microsoft Edge

To check the price history and compare prices of Amazon products with Microsoft Edge, use these steps:

  1. Open Microsoft Edge.
  2. Open Amazon product page.
  3. Click the Price tag icon in the address bar. 
  • Quick note: It's recommended you sign in with your Microsoft account in the browser for the best experience. 
  1. Review the price history to confirm if the Prime Day deal is worth it.

(Image credit: Future)
  1. (Optional) Turn on the Track price toggle switch to allow Microsoft Edge to track the product and notify you when the price drops.

(Image credit: Future)
  1. Under the "Compare with other retailers" section, you can determine if the same product is available at another retailer at a lower price.
  2. (Optional) Click the Your Shopping tab.
  3. Under the "Product Collections" section, review all the products you're tracking with Edge.
  4. (Optional) Click the Untrack product (bell) button to remove the tracker.

(Image credit: Future)

If you keep scrolling down, the interface will also display a list of similar items that may have an even better deal than what Amazon offers from other retailers.

Furthermore, you may also find additional coupons you can use to save a little more money on that Amazon Prime Day product you want.

If the experience isn't available, the feature may be disabled on the browser. You can enable "Shopping" from Microsoft Edge Settings > Privacy, search, and services, and turn on the "Save time and money with Shopping in Microsoft Edge" toggle switch.

(Image credit: Future)

How to use price tracker on Chrome

On Chrome, the price tracker feature is a little different. The feature allows tracking products and sending notifications whenever the price drops for items on your list. In addition, the "Shopping Insights" option gives you the product's price history to help you make a more informed decision.

To track and receive alters when Amazon product prices drop, use these steps:

  1. Open Google Chrome.
  2. Open Amazon product page.
  3. Click the Track price (bell) button in the address bar. 

(Image credit: Future)
  1. Click the Done button.
  2. (Optional) Click the "Show side panel" button next to the address bar.
  3. Choose the Bookmarks from the drop-down menu.
  4. Under the "Tracked Products" section, click the Tracked Products option.
  5. Review all the products you're tracking with Chrome.

(Image credit: Future)
  1. (Optional) Click the menu (three-dots) button and choose the Delete option to remove the tracker.
  2. (Optional) Click the Shopping Insights button to bring up the price history of the product, which also includes the option to create a tracker.

(Image credit: Future)

The options will only appear if Google can track the product. Otherwise, the option won't be available. In addition, you must be signed in with your Google account in the browser with the sync option turned on and "Web & App Activity" enabled for the feature to work.

You can always check and enable price tracking notifications from Google Chrome Settings > You and Google > Sync and Google services, and under the "Other Google services" section, turn on the "Get price tracking notifications" toggle switch.

(Image credit: Future)

Also, you can open the "Activity controls" page on your Google account to turn on "Web & App Activity."

(Image credit: Future)

More resources

For more helpful articles, coverage, and answers to common questions about Windows 10 and Windows 11, visit the following resources:

Big Deal Days: Frequently asked questions

The specifics for Amazon Prime Big Deal Days are now publicly available, with minor hints as to which brands and categories will enjoy significant discounts. Rest assured, we'll update this page with the latest dates and details whenever the company releases more information.

When is Prime Big Deal Days happening?

Amazon Prime Big Deal Days starts at 3 AM ET on Tuesday, October 10, and will run through October 11. If you have any Alexa-compatible hardware, you can say, "Alexa, set a reminder for Prime Big Deal Days" to have Amazon create a reminder for the event.

Which countries are taking part in Big Deal Days?

Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the US, and the UK will all take part in Prime Big Deal Days via their respective storefronts. If your country doesn't have its own localized version of Amazon, you may still be able to make purchases from a neighboring variant, but usual restrictions likely apply, so check your local Amazon international shipping terms and conditions.

Do I need an Amazon Prime membership?

Yes. Prime Big Deal Days is a member-exclusive sales event just like Prime Day before it and Prime Early Access Sale before that. If you're not already a member, you'll need to sign up for Amazon Prime for $14.99 per month or $139 annually (plus tax) to qualify for discounts. For new users, a 30-day trial of Prime is the perfect way to take advantage since you're free to cancel your subscription after the event.

Amazon Prime: Free 30-day trial

Amazon Prime: Free 30-day trial

Enjoy all the benefits of exclusive discounts during Amazon events, and cancel anytime. If you decide to stay, it's $14.99/month (plus tax) after the trial. Includes extra benefits like free games via Prime Gaming and more bonus content for subscribers.

Mauro Huculak

Mauro Huculak is technical writer for His primary focus is to write comprehensive how-tos to help users get the most out of Windows 10 and its many related technologies. He has an IT background with professional certifications from Microsoft, Cisco, and CompTIA, and he's a recognized member of the Microsoft MVP community.