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Stardock CEO talks about Start10 for Windows 10, DirectX 12 and more

In February, Stardock announced Start10, a Start menu replacement for Windows 10, after it had a massive success with its similar Start8 program for Windows 8 and 8.1. Even though Microsoft decided to add a version of the Start menu back into its latest OS, Stardock's Start10 offers users some other options, including a version that replicates the Start menu found in Windows 7 and more.

Now that Windows 10 has officially launched, we decided to go back and chat with Stardock CEO Brad Wardell to see how Start10 is doing in the marketplace. While the $4.99 program is still in beta (it will officially launch on August 12) Wardell tells us that downloads of Start10 are already generating about 2/3rds of the numbers that Start8 did in its comparative release time frame. We also chat with him about Ashes of the Singularity, an upcoming RTS game that Stardock is publishing and will be the first PC game released to support Microsoft's DirectX 12 graphics API, which launched alongside Windows 10.

First, what's the response been like to Start10 since the first public beta release in February?

Before Windows 10 was actually released, people were very skeptical about it. They had heard that Windows 10 was going to have a start menu so what was the point of Start10? Then people started actually using Windows 10, and they realized that while it's better than nothing, for people doing a lot of work on Windows, it's still flawed.

How does Start10 improve on the Windows 10 Start menu?

What we've tried to do is start from Windows 7 and then think how it would have natively evolved for Windows 10. So for examples: We put the search bar back in the start menu. I don't want to be looking at the search bar on the taskbar all the time. We also maintain the Folder metaphor in all programs. So if I'm looking for MS Office, I can open up the office folder, not sift through all the programs. While many people usually type in what they want to look for, there are plenty of programs on our computers that are hard to remember. I also think many people will find the live tiles area off putting. It feels like a big advertising area for OEMs rather than something aimed at users. Even when I first install Windows 10, I have a ton of crap in there. Can you imagine how people would have felt about Windows 7 if the Start menu started with a bunch of junk pinned to it?

Tutorial: How to remove the Live Tiles section in Windows 10 Start

Based on early sales and reactions, will there be a lot of demand for Start10?

Yes. So far sales are almost as high as Start8 was when Windows 8 first came out.

Can you be more specific?

It's about 2/3 what Start8 was at this stage. It's been somewhere between 15,000 to 20,000 a day so far, in terms of downloads. Start8 was doing closer to 20,000 to 25,000 per day at this point

Why do you think this has happened?

If I had to guess: Live tiles. People hate them. If we weren't so cheap, it wouldn't be a big deal. For $5 you can make the pain go away. That's less than a Starbucks coffee.

Does Stardock have plans for any more Windows 10 software products?

We have several in development. We have a few that makes the desktop more touch friendly than it currently is. We have another one that uses the virtual desktops in Windows 10 to allow users to switch easily between true full-screen apps.

Ashes of the Singularity

Let's talk about Stardock's games, specifically Ashes of the Singularity. Your company is publishing the sci-fi real-time strategy game from developer Oxide Games. Stardock also helped to fund the developer itself. Ashes of the Singularity will be the first PC game to support directly DirectX 12. How did that come about?

We identified some years ago that it would require both a new type of 3D engine and a new graphics API if we wanted to make a truly next generation RTS that could handle thousands of units. We wanted to be able to make strategy games that didn't involve just battles in real time but entire wars across huge areas. So we helped found Oxide Games to build that engine and began working with AMD, NVIDIA, and Microsoft to see how a next-generation API might come about.. AMD created Mantle, which demonstrated just how much performance could be gained if the graphics stack were able to utilize fully all the CPU cores. Microsoft followed up with DirectX 12. And thus we have Ashes, a game that does run well on DirectX 11 but can support much greater fidelity on DirectX 12.

How much input did you and Oxide Games have in how DirectX 12 was developed?

That's really hard to say. We worked heavily with AMD and Microsoft and just told them the kinds of things that would be really helpful. We tried to make the case that there's a whole new level of visual fidelity that current hardware was capable of. I usually used the Lord of the Rings movie example: Those huge battles could be done in real-time on a modern PC if we could just make full use of the hardware that people already have.

When do you believe we will see games taking full advantage of DirectX 12 in combination with hardware?

I suspect Ashes will be the first game that does it. And that's due out in less than a year. Others will show up I suspect in the next year or so. Some of the features are easier to update to than others. I think you'll see a lot of games get updates to support DirectX 12.

We would like to thank Brad for answering our questions, Stardock's Start10 program is currently on sale in beta for $4.99. Ashes of the Singularity is already available in alpha for people who pre-order the game via its Founder's Program for $49.99, and will be available in early Beta form later in August.

  • I either use a free software or the built in one. I'm sorry but I adapt. If certain people had a say we'd still be using xp
  • I agree
  • To me, its incredibly pointless to make this software...
  • there is always a demand for such things ... 
  • Yeah, they should released software that brings back the Win 8.1 Start Screen. 8.1 Gestures, Modern IE11, Desktop Tile, while in tablet mode and OneDrive placeholders... Then I'm in!
  • I completely agree..
  • +1
  • While I certainly have no use for the software - to say it is "pointless" is strictly your opinion. If it were truly pointless, then it wouldn't be getting the downloads, there is valid public interest. And since you have stated time and time again that you are a developer, you can uderstand filling a niche that has interest is far more desirable than making software that nobody cares about.
  • That's why I said "to me", is it not ok for me to state my own opinion?
  • He already said "to me"
  • It always bother me when people talk trash, sometimes, as in this case, pompous trash, and then don't respond once called out.  Is Uber too embarassed to come back and say 'my bad'? On topic, it is companies like these that hurt Microsoft. The new start menu is good. Yet a product like this creates the perception that there is something wrong with it. They should say that their offering is different and stress that. Otherwise, they are kinda being jerks.
  • So true. I was thinking the EXACT same thing Posted via the Windows Central App for Android
  • Same for me.
  • So true... I've been hearing people complain about every Start Menu since before that... how this little thing is different, or that is slightly different... People do not like change and that has really held Windows back.
  • "The world hates change, yet it is the only thing that has brought progress." - Charles F. Kettering "He who rejects change is the architect of decay" - Harold Wilson
  • "Just because something is new or different, doesn't mean that it is an improvement" - Schlubadub McSchlubadub
  • I remember when Windows 95 came out, people complained about the introduction of the start menu in general. People will always complain and it takes a few versions of Windows before people become used to a new feature and see it as essential.
  • People actually hated Windows XP start menu too for years and the changes made in Vista which combine into Windows 7 start menu. I dont think people hate live tiles, they probably hated that the other stuff was taken away. Windows 10 is a nice compromise. At least live tiles and modern apps on PC has worked for me as I go to Internet browser much less for simple stuff like weather, stocks, maps, news, email and calendar. Much better experience than the ad-bloated websites, more reachable, with notifications and so on.
  • I'm old enough to remember people being serious about using DOS forever :).
  • An engineer in the family recently said he still doesn't understand why we're not using DOS, that it was so much easier to use.
  • Classic Shell
  • You may joke but someday Classic Shell might come back as redressed and new. The iOS interface was an old defunct interface Apple bought and fancied up. Just imagine the possibilities. :-)
  • Source for this?
  • Yeah just let the start# apps die already. 
  • I don't understand why people need another start menu than the one in Windows 10?! Strange....<p>I</p>
  • I'm being biased here but....old people. lol
  • *troglodytes.
  • What do you call old people?
  • What do you mean you people?
  • Or people like me that find it tedius to have to navigate the All Apps section and its stupid long list to easily find programs we use a lot but not enough to pin to start or the desktop. Its a pity that Start10 can't do a hybrid UI.  I do like the tiles bit of the win10 start menu, but also find the old way easier to navigate in certain situations than the app list.
  • Not sure if you know this, (as I saw a youtube video and someone didn't) but you can click on the letter and it takes you straight there instead of having to scroll through all the apps.
  • People haven't had to "navigate the All Apps section and its stupidly long list to easily find programs" they use a lot since Vista. The All Apps menu turned into a mess, with app developers deciding what icons went where (I'm looking at YOU Adobe!).  Windows Vista's search box did away with all of that. If you're still manually looking down your list of apps to find "Word" so you can click on it (just an example), then quite frankly you're using your PC wrong.
  • This is why sorting options also alleviates the issue of long list by selecting categories to make easier to jump between apps and folders, but similar to 8.1. Too bad, Microsoft didn't included that feature to new Start menu. It's indeed a long list right now.
  • It's long because it's sized for touch now. There's also a jump list built in. As for folders this CEO mentions, THEY'RE STILL THERE! My Office 2013 is still in an Office Folder. Seriously, I'm a power user and all my programs are pinned to me taskbar, all my modern apps are pinned to the start menu for their live tile features. It's not hard to learn and use and provide much more usefulness if you get your head out of your ***.
  • The thing is the Windows 7 menu isn't really any different other than a lot of apps were in folders. Even in 7 I would simply start typing in the search bar instead. More the search bar is always immediately clickable. Everything else I either pin to the Start menu or the task bar. I think too many people are to resistant to change and don't realize that the new Start is actually the quickest to get to most of your apps.
  • Same here, I hated the Start Menu and stopped using it when Windows 7 was released. Always good to have options and fill a need for those that require it, just don't think Brad Wardell should be a dick about about but then he always has been.
  • ... And you don't even know how to use the alphabet menu to jump to the app/software you want? ... or even use Cortana search to jump to your app/software as well? ...
  • In addition to what NaNoo123, there is a "Most used" apps section that let's you access all of your most used apps, instantly.
  • I'm fairly old, Daniel, and I loved the Windows 8 Start Screen (I actually loved everythign about Windows 8) so I don't think it's about age. I'll admit I'm a tech teacher, but many of my students are resistant to change and many of those that I had when Windows 8 came out hated it. After I showed them how to use it, many changed their minds. It's sad how resitant to change many people are (regardless of age), without any logical reason except I liked it the way that it was. I ask these backwards people how they like driving their Model T's on the freeway.
  • That's more the experience I had too. I personally educated hundreds on Windows 8... so often that I got it down to where I could get Windows 8 haters to love it in under 3 minutes. It's really all about who they're getting opinions from. If they're getting their info from someone who doesn't understand why the modern interface works without a touch screen then yeah they're gonna hate Windows 8... after being fed misinformation they pretty much have to.
  • I have similar experience too with some of my friends and acquaintances. They misinformed that Windows 8.X is bad or only for touch screens. They I showed my non-touchscreen 2 year old laptop at that time, operate it purely with mouse and they actually like everything on Windows 8 in few minutes. They even ask me where or how to get it. People are just became too used to same-old things. Even some new things that isn't that hard but saw differences by looks, people refused.
    We can also blamed Microsoft for now giving tutorials and ads how to use Windows 8. They just rely that people will accept it and adapt, which is a big mistake. Now even on Windows 10 they put alot of guide and ads how to use Windows 10.
  • I agree. I was fast using Windows 8.1 on a non-touch desktop and using touch. Slower on Windows 10.I am sure it will get easier with time but there are some things that I would say will always be slower on Windows 10. I miss the Windows 8.1 start screen on my just-upgraded desktop.PC (non-touch) in a way know one talks about. I have a mouse with scroll wheel. It was so fast to scroll the Windows 8.1 start screen. I mean lighting fast. The scroll wheel does work in Win10 but works better with horizontal scrolling in Win 8.
  • I'm disappointed here - I'm 64 and never use this crap. I get tired of being lumped into this category.
  • It was in jest, don't take it personally ;)
  • yeah of course, only old people want the ability to customize the start menu to their needs instead of letting MS tell them how to use it. Only old people wouldn't get confused by a not totally dumped down bling bling version of the start menu
  • Yes, this is Windows Central, where "people who have found something that works for them" equates to "old people who are unable to embrace change and adapt.". It's one of embarrassments to this internet community (WC) that so many simply assume people that don't like changes haven't learned how to use the new things (or that they're old, or that they just reject any change, etc). That may be the case sometimes, but not always. In any case, if a change is truly for the better, people are usually quick to pick up on it and implement it because it saves them time. The reprogramming of motor responses may take longer than a few minutes, but the basic concept of "wow, this will be better" is usually pretty quick when a change is a benefit. When a change does not improve anything, it's always going to be harder to get people to accept it when something else worked well. This isn't age; it's whether or not something already fills the need. (Now, I'm speaking more from mouse/keyboard interaction with the PC, not tablet - because I could not imagine using and liking W7 on a tablet better than W8.1 on one.) On a side note, one of the funniest things on this site has been the when commenters complain that people are opposed to change and just won't adapt, and then they go on to complain how some aspect of Windows 8/8.1 was so much better than Windows 10, and "why did Microsoft change?". LOL, welcome to old age, folks!! You found something that worked for YOU and someone changed it! Time to adapt to Windows 10 :-)
  • I'm old Daniel, but I've hated the start menu sin Windows XP! I'm also missing using my thumbs to navigate in Edge on my Surface Pro. Perhaps Stardock can help me out ?
  • I don't think it has to do with old people. The new start menu is still not as practical when it comes to desktop programs. Retaining the folder structure in the All programs is very important when you install big software like Oracle for example, which organizes the various tools into subfolders.
  • I'm OLD (ish) but I adapt and move on. I don't want my Start Menu looking like some mutant from Win95/Win7 I like the combo of menu and Live Tiles.
  • People that cant move on....
  • Came here only to say I'm perfectly happy with Windows 10 Start ! :D
  • Interesting math he's doing. He claims it is going very well, because "sales are almost as high as Start 8 was when Windows 8 first came out." He then goe on to say "It's about 2/3 what Start8 was at this stage." In other words sales are 1/3 less than what they were at a similar stage with Windows 8 at the same point in the release cycle. That sounds kind of bad when you take into account that there are more Windows 10 users now than there were Windows 8 users at this same stage. To summarize - more potential users yet they're selling fewer copies. This does not sound like things are going well as the uptake in the new version of his software is actually slower than it used to be. Perhaps this is why he's doing the interview.
  • Why replace a great start menu? :)
  • I don't know. Windows 95 had it nailed. I don't know why anyone would want to change that.
  • Psh, Windows 95 was so damn inefficient. I want to meet the jerk who invented GUIs. I want my command lines and thick books with BASIC programming tutorials back. So much better.
  • You're right about that. I've just downloaded the old copy of DOS 6.11. I'm going to install that and go back to proper computing. I miss my old 512KB RAM computer running at 4.77MHz. /sarcasm
  • Make sure you get those kids off your lawn as well.
  • Lol, Windows 95 was far from nailing it. The Start Menu between 95-W7 was pretty inefficient. The endless cascading folders that lead to various file names for each app was preposterous.
  • I'm pretty sure he was being sarcastic
  • Yeah, especially when it costs more than the OS itself. I know he's talking about downloads but how many of those are trials? Plus, I can literally replicate his start menu by customizing the native one. It is utterly pointless. That way I don't have to have another application running in the background either.
  • In the same vein, why replace the start screen. Because some people like A and some like B.  Only wierdos like C.
  • Maybe because this "great" menu can't show all apps?
  • How is clicking "all apps" in windows 10 any different from clicking "programs" like you had to do in Windows 7 or vista? Never mind the fact that you can jump straight to the app you want by clicking the letter you want. What's missing/different?
  • Agreed, Windows 10 Start menu is much faster to access apps/programs than the old one (except from Windows 8.1). Also you can pin favorite apps/programs now as a Tiles, and you can group them and you can pin alot without any restriction From Start menu size.
  • I agree, why would you replace a great Windows 10 start menu?  
  • A lot of his comments are typical "I don't like live tiles" mentality. If you don't like them, don't use them, it is a very simple process to unpin, or even uninstall any universal app and tile. In fact it is easier to remove unwanted OEM universal crap than Win32 bloatware.
  • To be fair, the new start menu is much less useful than the one from Windows 7 without live tiles. Still, I haven't heard a single convincing argument why live tiles are supposed to be so horrible. Yes, I get people hated the full screen menu from Windows 8 and I could totally see where they were coming from. But the tiles are basically just icons if you turn off the live aspect of them (which I'm not sure why you'd do, at least for some apps but whatever). So often I hear "they may be good on a phone or tablet but not on a PC" and I've never heard why tiles somehow magically lose their usefulness when I use a mouse instead of a finger to click on them. Heck, a small-sized tile even wastes much less space than a desktop icons. But whatever, at this point I'd really just say it's people being closed-minded. I'm just glad those people don't have a say.
  • I find the opposite to be true, W7 had a very slightly evolved start menu with a much better taskbar. W10 takes the best of 7/8 together plus adds Cortana into the taskbar.
  • Adding Cortana to the taskbar means you don't even need to click the Start button, just say "Hey Cortana launch/open..." and Cortana opens it for you.
  • Tiles don't display information efficiently, since the icon is very large compared with the text. A tile which is just a small thumnail beside the name of a program or folder would be fine, but this would no longer be called a tiled interface.
  • Now I'm curious how you're going to tell me how desktop icons are any different in that regard.
  • Exactly. The people that say the W8 start screen is 'new' or 'innovative' are actually just embracing the desktop wall-of-icons that everyone used to have. The start menu was designed to organise everything into an efficient tree-structure instead of a flat, unorganised mess. On W7 and before, I always had a highly organised structure for my applications, so it was easy to see only small pieces of information at a time i.e. expanding the folders you want to see. There was no equivalent in W8, except to create vertical columns, which you have to scroll through endlessly. If you want to open 5 programs in the same column (say on the far right of the screen) then you have to scroll-scroll-scroll, click program, click start, scroll-scroll-scroll again, click program and keep repeating. It's truly inefficient! Why can't I (easily) create my own groups in all-apps? why can't I have folders? why can't I even control where one tile will be placed in relation to another (e.g to leave gaps). It's actually more like a gimped version of the desktop which actually gives you more control over the organisation of things.
  • There is an option to make the tile small, medium, large, or extra large. If you use the small, it basically become an icon and is equivelent to pinning your favorites to the desktop or task bar. Even, if you use the tiles the same way as an icon, the windows 10 start menu is still way better for organizing your favorites.
  • Yes, but the problem is that unless you use an app frequently then you often don't know what the icon is. It's more effective to have small icon + text to reinforce what the icon is for.
  • The small tile is of the same size as the desktop icon, and is not much different in size than the text in the start menu. I failed to see your comparison.
  • My only complaint about Live tiles is I'd love the ability to pin the tiles to my desktop like Widgets.
  • You mean, like Windows 8...
  • This^ I proposed it numerous times, but MS is entrenched in the desktop.
  • Well first they have to implement Interactive Live Tile first. Also if they do that there will be a massive change to desktop that people might complain, sadly. live tiles requires uniform grid and bigger spacing.
    For me I would love Start screen to auto-open when there is no windows visible in the desktop (all closed or all minimized). Good idea anyways.
  • Ew
  • Funny thing is I've had people say they hate live tiles and I ask why they say they are ugly or useless. Nearly in the same breath they say they are a blatant copy of the widgets on their phone, WHICH THEY SAY THEY LOVE???
  • Some people have this strange mindset that things that are good on a phone become automatically bad on a PC because...something?
  • Because reasons....
    Humans are strange. I don't get it either.
  • Ive used both an Android Phone and Windows 8.1/10 and Windows Phone 8.1 and I actually hated Androids Widgets (to big, a mess and useless) and love the livetiles (in my honest opinion, Microsoft nailed the whole Widget thing with its livetiles concept).
  • I like - and use - Live Tiles. But I am a "just-at-a-glance" type person.
  • Or you can turn off live tiles.
  • What isn't as simple or easy is navigating the annoying All Apps list to try and quickly find what would only take 1-2 seconds in 7. People hated 8 because there was no choice, you did things Sinofski's way or you didn't do it.  10 is a LOT better but unlike all versions up to 7, there is no way to revert back to the interface that many people prefer, especially businesses and for workflow specific situations. The new notification centre is a huge improvement on 8's 'settings' thing, but there are still things its faster and easier to do with 7's UI.
  • For you, maybe. I find nothing faster in 7 and nothing could make me go back there.
  • Or you can go to all apps and click on the letters at the beginning to each section to use the jump list. You don't have to scroll if you don't want to.
  • Assuming you actually know what the apps is called. I have hundreds and hundreds of apps and don't know them all by name. I would prefer to assign them to a folder/category and then call up that category alphabetically. e.g. photography, travel, development etc. Then I only have to look at the apps within that list which could be a mixed bag of things e.g. in travel i might have a few navigation and mapping apps, hotel & flight apps, translators, destination-specific apps, etc. I shouldn't have to sit there and recall them all by name or as said before scroll through the all-apps view to refresh my memory for the different apps I have.
  • Windows 8/8.1 doesn't have notification center, so its invalid to compare them since feature don't exist and there is nothing really similar features. If you mean Charms, that's entirely a different thing.
  • In settings there is an option to turn off the live tiles.
    No uninstalling, removing, etc needed at all.
  • Windows 9 had it nailed.
  • Windows 9.1 is better!
  • had to guess: Live tiles. People hate them. If we weren't so cheap, it wouldn't be a big deal. For $5 you can make the pain go away. That's less than a Starbucks coffee.
    If people weren't so stupid I'd be out of business. FTFY 
  • Someone really has an axe to grind ...
  • Windows 10 should simply allow you to remove the live tiles if you want
  • They should and that is why that is exactly what they do.
  • You can. We did a tutorial on it. Just unpin them. It's not as easy if they just had a toggle, but it's not hard either.
  • You can keep the tiles and simple not have them be "live" which might be the answer he was looking for.
  • You can, just don't have any pinned.
  • Have you even tried?
  • I find him arrogant and condescending. I do a lot of work on Windows 10 and have no issues finding what I need. If you need to sort through folders to find something, you're being inefficient and lazy. If you use Windows to get work done, you know what you need to work. Cortana's search function is extremely powerful and can get you right what you need without a dock. All I see here are lazy people.
  • This^
    Typical hubris born of (moderate) success.
    Let's see how far it'll go with W10. I bet most people will eventually uninstall it. The W10 start menu is awesome. Change takes some effort, but it is remotely far from painful.
  • Thats the thing though, you do a 'lot of work with windows 10'.  Most people don't, and can't justify spending time having to learn a foreign (to them) UI just to do tasks that were simple to them before.
  • He has to say that because he wants to make money off you. I am just LOL, this little utility program is infinitely more expensive than the Windows 10 OS upgrade.
  • Why do you think people buy your product?  Brad Wardell: "If I had to guess: Live tiles. People hate them."  He has to convince the world Live Tiles suck in order to sell his product.  Note that he didn't say that some people just dont like them or that some people just don't want to take the time to figure out how to use them. No, he's states flatly "People hate them".  Totally marketing speak.
  • He's quote bold to say it and that statement feels arrogant. With that statement, he's not helping and just applying cold water to fresh wound. Totally marketing speak indeed. He could just said "Some people just prefer the classic ones.
  • He has to come up with a vaguely plausible and marketable reason, I suppose. He can't just say "Stardock products: for nerds who like to tinker", which is probably nearer the truth.
  • Still wasn't able to get Windows 10. Same error... deleting everything from "C:\Windows\SoftwareDistribution\Download" and running "Wuauclt.exe/updatenow" via CMD as Admin hasn't helped... It's frustrating as I love Windows and big fan of Msft! I don't want to make Clean install as I would need to install all my programs and stuff...
  • Why don't you just wait until MS pushes your update thru windows update?
  • Nevermind, It started to work now. And I don't want to wait! I have waited too long for W10! I haven't been able to use Insider since my laptop broke...
  • in case it isn't actually working after all (I encountered this after wasting time with the updatenow business), just get the 'Download Tool' from MS: Allows you to do the in place upgrade (or create install media) without tinkering with various system download files.
  • yeah seriously this download tool is the best thing they prepared for the release of windows 10. I'm not sure why there wasn't an article written on the tool instead of reserve this or that or force check this and that. The tool even lets you upgrade in place AND choose if you want to remove files and programs, just programs and keep files, or CLEAN your drive. Its awesome I didn't even have to clean install from a USB drive or deal with ISOs, The tool wiped my drive for me then installed W10. 110% recommend.
  • The problem with that is, if WP Denim update is any indication (I know different subject yet possible same trend), it could be "months" before some are able to upgrade, shouldn't have been such a questionable or difficult process.
  • Apples and Oranges my friend. The situation on Windows Phone is in no way similar to the Windows 10 PC rollout. Windows Phone for a start doesn't have to content with many millions of possible combinations of hardware, drivers, installed software, etc.  Many of those combinations will cause a bad upgrade experience for people unless the issues are dealt with first, which is what Microsoft are doing.
  • Agree with you to a point but my point was that if the W10 upgrade follows suit to Denim some PCs may never see the light of day in regards to upgrading, most blamed the phone carriers for the lack of Denim so who’s to say some PC manufactures won’t do the same, were not talking ancient PCs here but ones that easily fall into the “minimum requirements” category, know what I know MS takes some of the blame here too. I’ve been on the WP eco system for nearly 3 yrs and it started on a high, went that way for about a year and then began to decline with anything new of relevance becoming far and few between, not to mention uncertainty, that’s because it is “work in progress” and so too is W10, will they continue to improve the latter at a reasonable pace (that’s subjective of course) or will it gradually peter out with broken promises and delays… That is my point.
  • Just download and use the official install tool, it's a total breeze. I updated day one of release, didn't even 'reserve' an upgrade. Heck I just got a new tablet today with 8.1 and updated it to 10 with the tool a couple of hours ago. Us wincentral guys shouldn't wait in line lol!
  • Not everyone is as tech savvy so that isn't an option for them, this "Get Windows 10" was to alleviate the pains of upgrading but in my books has failed, out of my seven devices only one has succeeded through the app with four requiring a manual install... Still two to go
  • Not sure you need to be "tech savvy" to visit and click a download button, followed by OK on a prompt that says "Upgrade this PC now".
  • Ummm, obviously you are not one of those non-techies, unless you've been hiding under a log in the woods since the invention of the PC you would know there are people out there (tons) that can't even decipher between a left and right click, a single/double click, home button and so on. Maybe I'm living in some remote part of the world compared to everyone else but still stand by my statement, seen it done it, going to a site and locating what one needs totally differs from what the "Get Windows 10" app was supposed to achieve, sure there are millions of successes but my trials and tribulations attempting either an auto or manual upgrade on seven device with troubles too numerous to count surely can't be a coincidence.
  • the download tool is actually the EASIEST thing they prepared for the release of Windows 10. idk why it hasn't gotten more publicity. Its literally a simple 3 to 4 clicks you can create a USB boot from the ISO or do an in place upgrade and after that it even lets you decide if you want to keep your files, delete your programs and reset settings or wipe your drive entirely. They it installs W10 for, it does it all for you really.
  • I'll agree with you there but how is the noob supposed to acquire the link, it’s not provided within the "Get Windows10" app (at least not mine) and even if they managed to find their way to that page they'd be stopped in their tracks when they saw the links for 32-bit or 64-bit, accidently create the wrong version then your system won’t upgrade, doubting it’ll create both 32/64-bit versions on one DVD/flash drive (I could be wrong here). MS touted this new method of upgrading as "simple", "sit back and relax" yet it has been far from it, even gets worse when you factor in all the hassles/problems people are having upgrading using both methods and I know this firsthand… They’ll probably get it sorted in due time but does little good right now.
  • Just download the disk-maker tool thingy.  Install it to a USB drive (make sure you select the appropriate version) and install it from there.  It does exactly the same as the update thing but you'll get asked specifically what you want to keep, and you get a rescue USB drive to tape to the side of your PC at the end too  :)
  • Chill people ^^ my download started to work! :)
  • Given the computers Windows 10 is already on is likely to be the same people that would bother to use Start10, those numbers aren't impressive. The general population is not going to give a damn and just adapt to the new start menu. Honestly, why stop at how Win7 Start would look on Win10? Go all the way back to Windows 95. I preferred it over the Windows 7 version but was forced to take the Windows 7 version.
  • This^
    He's kidding himself if he really believes it is superior to the built in W10 start menu. The jump list of W10 start alone is pure awesomeness. And what's there not to like about live tiles? You can do everything you want - unpin, pin, resize, rearrange, turn live tiles on or off, pretty much everything imaginable!!
    He talks about a the search box taking up space, but it can be reduced into a small icon with two clicks, or altogether hidden, so what is he talking about really? Everyone's got something to say these days smh :-(
  • He has to sell a product so he has to make an obvious pitch for it. You can replicate his "Start menu" on Windows 10 natively as well. It is as pointless as programs get really.
  • Well he's indeed want it to sell. I'm not comfortable the statement "People hate tiles". As if everybody hated it, some do yes but he's generalizing.
  • You sure spent a lot of time bitching about something that doesn't affect you in the slightest.
  • What a load of crap from this crap maker of crap Software.
  • The whole "folder" crap he was talking about I ridiculous. Win32 programs are still in folder hierarchy and iconography in W10 start menus, if anything the universe list gets rid of the, is it in the 32bit or 64 bit folder.
  • The fact that he calls the pinned Microsoft apps crap, makes me not want to buy.
  • Well, I'm glad you don't buy things for me if that's how you make decisions. 
  • I don't and why on earth would I.
  • I can count the number of times I use the Start button in a full day working with Win 7 on one hand. It was great 15 years ago, there are more efficient ways to work now.
  • As good as the Windows 10 start menu is, they (StarDock) better start diversifying their offerings - which appears they are with the games and touch program to which he refers.
  • Stardock has been a pretty big game company for a while.
  • I hate him. Simple as that.
  • Aahw did he insult your Microsoft feelings?
  • Conservative people is the cancer of the world.
  • People who don't understand grammar is the cancer of the world
  • "for people doing a lot of work on Windows and being stuck in the 90's way of working, it's still flawless"
  • Its so hard to change a default browser! Its so hard to find things! I can't find the search box! Seriously? Press the Windows key and type. No clicking required. Keyboard only.
  • So this product relies on convincing people that they need to spend $5 to get something that Windows 10 can do natively. Seems like an honest business tactic: "I don't want to be looking at the search bar on the taskbar all the time." You don't have to. You can hide it. Then, you can search just like you always have: press Start, start typing. "Live tiles. People hate them." Live tiles can be disabled. Regardless, I'd love to scrutinize the market research that shows people hating live tiles.
  • Not interested. The only thing I miss from the old start menu is being able to have an icon either be just a link or a menu. 
  • Human beings like Mr. Wardell make me lose all faith in humanity. LOL, ok, maybe that's a little extreme, but it's a major bummer that people like him are holding us back from innovation in UI/UX design. Windows 95 isn't the be all, end all. Lazy, comfortable humans. Argh!
  • Sounds like he just want to do some advertising for start 10.... There are not many arguments to replace the start menu..
  • I'd imagine some people are totally locked into the old school pre-8 menu system, and refuse to change.  Or are incapable to some degree.  I can't say I agree with it, or will ever use it.  At the same time, can we really rag on Stardock too much?  As a company set out to make money, they've found a market, and are currently delivering goods people want.
  • MS had put links to some of their apps they couldn't preload anymore in w7.
    Any updates for w10 on their version of dreamscene?
  • False. It is not cheaper than a Starbucks coffee... Although $5 for a start menu just to get rid of live tiles pretty much is a waste "to me". I do believe you can just unpin them all anyways? Does it make it more productive? Maybe... Idk cause I have not used it. But since I love to see developers doing well on the store I say good job guys!!!
  • This guy is clinging to the old. Which is fine. Milk that till it runs dry, but the live tiles are not an area for OEM bloat ware. Set up what you want.
    Also everything in star dock can be pinned as a live tile I bet. Could be wrong there as I don't care enough to look right now.
  • This guy is not clinging to the old, he is just a self-promoting merchant who makes use of some people's distorted reality to make money off them. I would not care if some people bought off his lies and sent their hard-earned money to him. On the other hand, it does perpetuate the myth about live tiles and modern start menu.
  • Hitting the Windows button and then typing is insanely faster then plodding about through menu hierarchies
  • I never really used the Start menu ever since they introduced the search bar in Vista. Now, Cortana is even a lot more powerful and I take her help any time I need an app or two that isn't already pinned on my taskbar. Because of Cortana, I rarely ever open the Start menu unless I want to take a peek at some of my pinned tiles. I actually liked the Windows 8 Start Screen but I kinda like the return of the menu in Windows 10. I don't understand why some people are too attached to the Windows 7 Start menu.
  • I don't understand why the comment section is so mad at Wardell (besides his background anyways). Even if Start10 is getting 2/3 the sales of Start8, Windows 10 is getting 5x more market penetration compared to Windows 8, so the comparison is almost meaningless.
  • Because he is selling (and marketing) a piece of software that does what your OS can already for for free and charges $5 for it. He's obviously milking this till it runs dry to make money but talk about pointless software.
  • You said it yourself. Windows 10 is getting 5x or more market penetration than Windows 8, the comparison is meaningless. He is telling a load of BS including his description of Windows 10 menu when in fact you can customize a lot out of it. That's why people is mad at Wardell with such blatant distortion.
  • For me, the problem is with some of his statements which is untrue. He's plain generalizing that people hate things in new Windows 10. I know he has to sell and that's perfectly fine, but at least try to make it doesn't sound arrogant.
  • He is stealing people.
  • On W7 I never used the start menu, just pinned things to taskbar, mainly because the folder hierarchy was too cluttered. I actually like W8 and think that W10 did it right by letting you customize it any way you want.
  • Load of BS. I had to use them on my Windows 8 laptop once, but now I don't see the point of using it anymore. Windows 10 Start menu is great. It is fully customizable! Maybe Stardock is worried that their business might lose grounds because of Start menu's return, hence came up with all these made-up crap to have people try theirs.
  • I used to use many of StarDocks products, I felt they were a good improvement over base Windows. However I left soon after Windows 7 came out. Not a single program they make is really needed. It just makes it look different or adds some functionality. If you want this, that's fine but there isn't anything their software offers that is very compelling any longer.
  • I'll bet the majority of people who complain about the live tiles are people who just don't embrace change and evolution with technology. And to all those people, I say "Go use Windows 1.0 for a day and then let's hear your opinion about change".
  • I don't get all the fuss over how efficient or functional the Start Menu can be.. It's just supposed to have shortcuts for a few things.  Between pinning your top 10-15, or even more, apps to the taskbar and knowing a few keyboard shortcuts the Start Menu just shouldn't be something you're hitting up all the time.  Some people sound like they go to work to just use the Start Menu all day... LOL.   And Live Tiles..?  Love em... why wouldn't I want little bits of relevant info available at a glance.  It all boils down to dislike of change I think.  
  • '... just to use the start menu all day ...' lol!
    You made my day with this comment!
  • Why you're even bothering to interview these bloatware artists is beyond me. "How does Start10 improve on the Windows 10 Start menu?" LOL! It doesn't. It shits it up. "If I had to guess: Live tiles. People hate them." Yeah right. What is this based on, your own opinion. You simply say that to push your own crapware.
  • Exactly. Well said.
  • Shouldn't he be able to point out exactly how it improves the start menu?  I mean how in the world could they develop the product without knowing the goal?
  • B
  • The irony of seeing basically the exact same comments when the same software was released for Windows 8, but since everyone "hates" Windows 8 its all right now.....
  • The comparison is meaningless. 2/3 of sales with 5x market penetration is pretty bad.
  • If I were Microsoft I would block this program from being installed because of his comments.
  • Hahaha I hope that happens
  • Daniel Rubino, what do you call old people?
  • So basically with windows 8 they added stuff microsoft took out from windows 7. Now with 10 they will add stuff microsoft took out from windows 8. Great business strategy "Do what the whinners want".
  • I would go with this if I were using Win10 because the Win10 start menu does not allow any creation of folder structures for programs so is hard to organize. I expect this software to become unnecessary eventually but it will take 1-2 years of evolution of Win10.
  • I find the Windows 10 version more than fine.
  • Moving Cortana from the task bar is a mistake imho. The first thing I miss when in Win 8 or 7 is not having Cortana right there. She (or it) is kind of a start menu herself.
  • No thanks I like my start menu the way it is I don't need crappy menu
  • I'd like them to make a version of the old Windows 8 all apps list.
  • In my opinion, paying $$$ to customize Windows is not worth it. -.-
  • This program is dumb and they should feel dumb.
  • Somebody should make tablet mode replacement, to get back Windows 8.1. tablet experience.
  • People hate Live Tiles? Hm...
  • High fives for whoever supports the UWP. :)
  • 'Better than nothin'
    You and Your crappy bloatware.
    Windows 10 is life. Cortana is love.
  • I would spend 5 bucks to have the Win 8.1 startscreen back and another 5 bucks to get the charms bar back and another 5 bucks to get the Win 8.1 task switcher back. Let's see who is faster: any third-part manufacturer, Microsoft or Apple.
  • >less than a starbucks coffee... So I get a start menu for less than 2 dollars?  :p   Oh well.  As long as there's a market to cater to, there will hopefully be a company to deliver the goods. 
  • So, "for people doing a lot of work on Windows, it's still flawed."? I do a lot of work on windows and I hardly ever use the start menu. What does the start menu have to do with work at all? Most people pin their most used programs to the desktop or taskbar  and only access the start menu when they try to find an older program they don't use very often. I bet most people don't even spend 5 minutes accessing the start menu during a day. Also love this quote "We put the search bar back in the start menu. I don't want to be looking at the search bar on the taskbar all the time.". So you don't want to be looking for the search bar on the taskbar right next to the start button and decided that it's better if you hide it away inside the start menu? That makes a lot of sense. Microsoft found most people don't use the search function even though it's the best way to find and launch an app. The reason they moved it to the taskbar is because they hope if it's visible people will use it. I bet many people don't even notice that there is a search bar inside the start menu.
  • If I could sell something like this to the tune of $100,000/day, I'd do it. It doesn't have to be the right way!
  • "or people doing a lot of work on Windows, it's still flawed."  I stopped here. This guy looks like a very old man. He saw an opportunity with Windows 8 ('cause Start Menu that almost nobody like it) and now is trying to find a excuse and be relevant with it on Windows 10.
  • Well his not going praise the element his software is replacing. That would be just idiotic lol. "Sure I love the new start menu, much more efficient just like ours". "then what is the point of start10, hmm?" "errrrr it makes it look like as if your using Windows 7?".
  • He looks like an idiotic on that interview already haha
  • I'm I the only one that wonders if Windows 8 was the new Coke and Windows 10 is Classic Coke and that Microsoft did all this to spur adoption?
  • Windows 8 was a gigantic advertisement for Windows Phone. MSFT thought that the 1.5 billion Windows users would like the Metro UI and then start buying Windows Phones and tablets. They'd also rake in 30% of Windows app sales. They had massive $$$ in their eyes...
  • Wrong, it was very much content focused. Which is why every modern app launched full screen lol. Imagine having one app take up a 40inch monitor (use my tv as a monitor, laptop as a second screen) then having to resize (snapping) it every time, you launched it (even then the number you could snap was constrained by the resolution of the display).
  • Huh? There was very little "content" in most Metro apps. They launched fullscreen because the assumption was that they were running on a small screen, like a tablet or phone, where it was impractical to use and manage multiple overlapping windows. They lacked dense controls because your finger is a coarse pointing device compared to a mouse, so the controls had to be larger and spaced farther apart. The Metro shell and WinRT apps weren't intended for a large screen and that's why Win8x was universally hated.
  • This kind of software has ruined the benefits of Windows 10 Start Menu.  If one installs this software right after installation of Windows 10, he/she may never have a chance of using good apps and, in particular, live tiles.  I'm skeptical whether this software is as popular as it was for Windows 8 - people are welcoming the come back of Start Menu they are familiar with.  Well, if they don't like the tiles, simply unpin them.  Why spend bucks to ask a software to unpin for you???      
  • Don't worry, they are a minority anyways. Most people don't know or care about stardock or whatever it's called
  • Yeah I'm all set with this. I actually really like the menu as it is and I love typing what I'm looking for. Click reduction is where it's at.
  • I never understood people who didn't want to spend more than 5 minutes with the start menu. Sure it's annoying as hell for some that power is above the all apps button or the lack of ability to re-org that bottom section. I know some who were so pedantic about this, they installed classic shell. For me, it's just an additional tap up on the up arrow on my keyboard. Granted due to muscle memory it was annoying at first but I've gotten used to it.
  • The thing is that even if it is getting 2/3 of the downloads that Start8 was getting at this point, that is way less impressive because there are way more Windows 10 installs at this point. That stems from the fact that Windows 10 is a free upgrade. So a higher percentage of Windows 8 users were downloading Start8 at this point than Windows 10 users are downloading Start10. Also, given the popularity of Start8, you would think that Start10 would be doing at least as well. Stardock fail.
  • I bought start8 out of curiosity. It was ok for that scenario, but Windows 10 does not need fixing with the start menu. Not for $5, not for $1.
  • Thumbs up bro that's the fact, people are just skeptical to change, what's wrong with win10 start menu that mr startdoc is whining about
  • He sounds like a moron. Maybe he'll change the day he meet a girl for the first time.
  • Well startdoc is just startdoc, I'd find it much more easy and quicker to go to my mail, calender, weather, than just open a browser and hit the website, who says live tiles are not brilliant, he's just an iOS fan not windows
  • I like the new startmenu, I dont think this start8 menu is nice or needed.
  • His point about the live tiles sounds somewhat childish... ;)... Common lovetiles are great!
  • I might but that software in 2050 for some vintage retro look. I think the problem is pretty much psychological. People just don't like changes if the existing thing works. If Microsoft goes back to Win7 Start menu in, let's say Win15, (think in years not version no.) people will still have similar complaints.
  • While there are people buying this stuff it will be made. The guy has to talk the windows 10 start menu down to sell more of his product. With that said. I love the wat win 10 already is. And I don't want to go back. If people are happy with the old way and its perfect for them, why would they want to change the os anyway?
  • Well WC seems Neowin with this article... I really don't care about the company and everything they do or say will be bad in my eyes. I hope Ashes of the Singularity will not be another bad made boring game. it's been a while when you could have many RTS and enjoy them all. but not much anymore
  • I disagree with his opinion on the start menu while on the other hand I'm really looking forward to playing that RTS game.
  • I think it should be noted StarDock is a major stakeholder in Neowin.
  • Really?
  • Yep, they fund that site, and in return get a lot of free coverage, advertising, and soapbox to create controversy to try to push their products. It is unfortunate that while John used to work for that other site, he has now given this guy a free chance to spout off here.   "I also think many people will find the live tiles area off putting. It feels like a big advertising area for OEMs rather than something aimed at users. Even when I first install Windows 10, I have a ton of crap in there. Can you imagine how people would have felt about Windows 7 if the Start menu started with a bunch of junk pinned to it?" Hmm. So displaying the current weather, the status of my stocks, email messages, photos, my calendar, and so on is advertising, but this guy getting a free (or is it paid?) chance to talk down to me because I do not want to buy his product is perfectly fine? Hey John, how about a disclaimer here like we used to get over at the other site?
  • Microsoft should start to listen to its main users and deliver a proper Start Menu.
    It is all very well all us Windows enthusiasts not understanding why most users, and being snotty as most users hate Windows 8 and this bodged Start Menu. Users want to be able to configure their Start Menu, not Pin Tiles. In time users do migrate, but they don't like being forced to change their habits. Microsoft, up until W7, always provided a configurable Start Menu with legacy Start Menu options. We need to be able to pin our Win 32 Shortcuts instead of the stupid waste of "Recently Used" "Most Used" Give control back to the users, and maybe they will return to liking using Windows again.
    Most Users hated Windows 8.x, and Windows 10 is still a compromise, so they will simply stay with Windows 7 or be forced to install this Start10 menu.
  • You can pin Win32 Apps, not just Windows Apps.
  • Translation: Bunch of generalizations that were created by the media and repeated here. A majority of the people simply don't care about a start menu, they just want to get to the web browser, read their email, and maybe do some light gaming. The other people are either entusiast users of either Mac or Windows, and have their own agenda. A very small percentage of people didn't like the Win8 menu, and made a big stink about it. This line about nearly everyone hated the menu is a complete fabrication. If you know that with absolute certianty, tell us, show us the poll numbers, your extensive marketing research, and so on - and no, some web site with a random poll doesn't count. I want to see the hard facts about the normal user. The truth is, 300+ million non-enterprise copies of Win8.x sold. If OSX or Linux sold 300+ million copies over the 30+ years those products have been out, they would be declaring them a wild success. But one single version of Windows "only" sells 300+ million, and we get your useless rant about a supposed failure. This is just the usual go to an Apple fanboy web site, pick out all the usual attacks against Microsoft, and post them here as absolute truth to try to score some points.
  • Looks awesome but I'd rather save my $5 and just customize the default start menu. 
  • Love Stardock but I'm not replacing my Start button with a 3rd party app. Not gonna happen.
  • To me, I don't see the value in Start10 now that Windows 10 has a "traditional" (okay, hybrid) start menu. I just wish the Windows 10 start menu worked better. Pressing the Windows key and typing the name of the app I want to open seems to yield mixed results on my machine :/
  • While I understand his perspective and those that purchase this software, I don't agree with his heavy handed assertion that Live Tiles are junk.  Live Tiles had a very specific purpose for Microsoft - bring data forward rather than buried.  Granted, some vendors still just use a static tile and that is ok - but just because they don't unlock their power, doesn't make them bad as a whole.  People and change, really.  Imagine what Windows would look like if Microsoft had abandoned 32 bit support altogether a long time ago like *ahem* other OSes have cold-turkey.  Just an example.  I think they've always listened - they just weren't always built to respond.  This new model will show us whether or not that is actually the case.  I was a proponent of Windows 8 Start Screen because of its approach to bring data forward and livening things up a bit.  But now that Windows 10 is out, I have to say, I prefer the new Start Menu with the option for tablet mode.  I'm sure Start menu will continue to evolve.  The days of modding desktop just for fun are beyond me, so I'll just wait for those native improvements or "options" should they present themselves.
  • I m ok with Win10 start menu (and I like live tiles, calling them "junk" denotes a close mind).
  • I never understood all the W8/8.1 start screen hate. It really made my life easier and more productive. And contrary to common misguided wisdom, the whole screen worked well without a touch screen. Live tiles updated, I didn't always have to open and ap just to see if there is something new, and if I did see an update that was interesting, I could open it if I wanted. I never had to worry about ghost start menu items if I moved a program from it's installed group to a customer folder. Making things organized was so much easier with groups. I only pinned what I needed to start, and organized into groups, news/social has weather, mail, facebook, Windows Central and a bunch of news aps including Weave at the time. Productivity had Word, Excel, Access and some others. I had a group for financial that included Mint, Quicken, Money Ap, links to my bank's websites. Had a gaming group for all my steam games, and aps. It was brilliant. I could zoom out just to see the groups... I loved it. I think MS failed in marketing it like that. Add to that the Settings (with not all the settings) and control panel duplicity, the hot corners, and charms, multiple ways to do something (like shutting down) that is what really doomed W8/8.1. Continuum should have been built into 8/8.1. I never really minded the full-screen ap mode, even on desktop. I think it was just so much change at once. Maybe if they introduced the start screen and not include the aps and live tiles first....maybe if they did continuum, maybe if they actually marketed it better and did better preview like they did with W10, it would have been different. Everyone felt that they were forcing a phone/tablet environment on a desktop, and perhaps they were.
  • I kinda of understood the use before, but now, no. Pointless to pay for something like this.
  • I think people complain about change because they have to learn how to make desktop shortcuts of ALL of their files. That is much more mouse friendly than a full screen start menu.
  • I love love tiles and modern apps because they are straight forward.
  • This shit had a ceo!!.... Lol
  • People hate live tiles? What a crock. If they don't like them they can un pin them from the start menu. He's grasping at straws to try and keep his product relevant. I have no need to pay for something that takes away features when I get the full package right out of the box. His product might have been popular with Win8, but I don't see this taking off very far, especially with Win10 continually receiving updates and features over time that are requested by users through feedback.
  • "Can you imagine how people would have felt about Windows 7 if the Start menu started with a bunch of junk pinned to it?"   Quoted for the Lulz.... Windows 7 had a "bunch of junk" pinned to it. Paint, Get started, Ease of Access and all that stuff. Did I immediately get rid of it by unpinning? Definately. Did I cry like a baby and wanted my Windows 95 / 98 / ME Start menu back? No way. I'm able to enjoy the new things and try to get used to it. I'm not bending myself to fit into the OS. I adapt it so I can use it. My Windows 10 Desktop PC has a bunch of "Programs" pinned to it. So basically just icons arranged in an order. Friends of mine say "Screw tiles, they are crap!" Why? They are just a border around your freakin' Desktop Icon. Does it hurt? No? Do Livetiles have to be "OEM advertisement"? Of course they can, but then you know your OEM screwed with you. You can pin all that stuff there that YOU want, not that someone forces on you ....   I know that I will never buy any product from Stardock. Never saw any point in these "Software tools" and now that I saw they make games, I stay away from them.
  • What did you expect him to say? He loves windows 10 start menu? He has a product to make money from. It's like Google CEO tells to a jurnalist that Windows 10 mobile is superior to android which doesn't lag and has way better ram management... ...and they would make every single app available in this OS..!   For ME, every single app (program) that was on my desktop is now locaated in the start menu (tile) as well as weather/news/sports and other useful stuff that I could never one click access with this (vista/7) styled start, so I call bullshit his sayings. I can't see how with this start screen, I'll have 30+ apps 1 CLICK away without diving to a submenu..
  • Why use this over the countless free options?
  • Warum nicht. Start8 was a decent piece fo software.
  • For people doing a lot of work, the start menu is and always has been a cumbersome beast. I'm sorry, but just because we're used to a thing doesn't make it the best option. My work PC is all pinned to the task bar and strategically organized shortcuts on the desktop. I never touch the start menu except to add new shortcuts to the desktop and pin new apps.
  • People just want to rant with everything! Change is good! If you dont want change then go live under a rock.
  • This guy talks trash about Win10.. We don't need your software! At least I don't ..
  • Boy, this reads like an advertorial.  When did you guys start hiding ads as content? You didn't ask how Start 10 improves over Start 8, you didn't ask them if Start 10 actually supports Live Tiles. The guy just automatically assumes that people hate them, and they need to be removed (which just making your Live Tiles small accomplishes this).  You never asked what Start 10 brings for people who like the Windows 10 Start menu.  You didn't ask if those downloads of Start 10 were upgrades from Start 8, or new users... I mean, you could have just published a press release and slapped your name on it.
  • Obviousy the  Stardock CEO needs to denegrate the Windows 10 Start menu. Everything he says is wrong though. I'm so pleased that he wasn't in charge or had anything to do with the way Windows 10 behaves. As it is, it is incredibly customizable. I can get it exactly as I want it. I'd be disappointed if I was stuck with the Start10 piece of shit.
  • A couple of pinned ad-tiles? Very weak excuse to build a whole new start menu. The tiles actually add a lot to the start menu functionalitty. One quick glance and you're up to date, its basically a personalized dashboard. If you can figure out how to install Start10 then you can also figure out how to unpin the 'ad-tiles' and make the start menu your own. I really don't see the need for Start10. You can hide the search tray in Windows 10, and you can stil start typing after pressing start. You dont lose any screen real estate or functionality. The new applist is crazy fast, just press on a letter and quickly move to the right section. The same map structure is still present for those who like to organize shortcuts in maps. You can easily customize this in the program folder (I removed all the maps and made Win32 apps appear as modern apps, but you can also reverse the process and create maps).