Many people want Microsoft's mobile efforts to succeed. Others have lost hope. But can the strategy be objectively acknowledged and observed without an optimistic or pessimistic perspective?
Microsoft's unsuccessful mobile efforts have angered the fan base. That same group of loyalists are now taking that anger out on one another. Is the Windows phone fan base imploding?
One thing that irks many passionate Windows phone fans more than almost anything else is Microsoft's apparent lack of passion for its mobile platform.
Does Microsoft have a mobile strategy? Yes, but to see it you must look beyond the yearly cycle governing the smartphone industry.
The Surface phone hardware alone will not be Windows phone's savior. A multitude of ecosystem-supporting factors are important pieces to the mobile puzzle.
A foldable Continuum-enabled Surface "phone" may change the game for Microsoft, unless Samsung builds one first.
I've been using Windows phones for 11 years. The Lumias 1020 and 1520 are currently my daily drivers. But my 1520 is dying and I have my eye's set on a Samsung Galaxy Note 8. Don't judge.
If the 'Surface phone' is real, partnerships, eSIM, edge computing and Windows 10 will be crucial to market positioning, "bypassing" carriers and creating unique experiences for ultramobile PCs.
Windows 10 Mobile failed, but the remnants of a plan where Windows 10 Mobile and full Windows on ARM coexist, Microsoft's post-smartphone strategy, endures.
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