Smartphones are no longer merely phones. Throughout this series I've argued that they're mini-tablet PCs, precursors to the next stage in mobile computing. A phase for which Microsoft is painstakingly and methodically preparing. Redmond's strategy inspires many things. Patience is not one if them.
Smartphones have evolved into mini PCs. As Microsoft moves in the direction of an all-in-one PC, Apple and Google have remained publicly focused on a traditional smartphone model. The numbers are in. The space is evolving and smartphones are dead.
Nothing exists in a vacuum. As Microsoft moves ahead with its Unified Windows strategy, Apple and Google are not standing still. They have plans of their own. And their moves in the industry creates ripples that can and inevitably DO affect Microsoft. Each of these firms is positioning for a shift.
Microsoft's smartphone strategy has struggled in vain to garner any meaningful share in the current smartphone space. But suppose the company fought the battle from a position of strength? As the mobile phone industry evolves, Microsoft's PC forte' may be its mobile salvation.
Microsoft's plans for a Surface phone still appear to be happening, but it may be pushed back until early 2017 with other new Windows 10 devices from Microsoft. Also, there could be three models of the premium flagship.
Ever since Microsoft withdrew Lumia from the consumer space many have speculated that Redmond has abandoned consumers in lieu of the enterprise. Window's phone's success, however, requires a consumer presence, and through first-party hardware and partnerships Microsoft will deliver.