search engine

Is Microsoft’s “Bing It On” campaign a sham? The evidence doesn't look good.

Is Microsoft’s “Bing It On” campaign a sham? The evidence doesn't look good.

UPDATE: Please see our interview with Bing scientist, Matt Wallaert, here. Recently, a law professor from Yale claimed that Microsoft’s famous “Bing It On” campaign is no more than a collection of lies. Ian Ayres, stated in Freakonomics that the company’s Bing ads are misleading and deceptive. To prove his point, Ayres set out on a “Bing It On” challenge using Amazon’s Mechanical Turk...

Michael Archambault 214
Microsoft loves social - introduces

Microsoft loves social - introduces "Bing Boards" to your search results

Microsoft’s search engine, Bing, might not be ahead of the pack when it comes to market share, but the company is always innovating and trying to deliver the best experience to their end users. On any given day, we are told that Bing runs hundreds of various experiments that range from small search algorithm tweaks to feature optimization. Microsoft usually keeps their test on a down...

Michael Archambault 12