Windows RT

Microsoft launches new advertising strategy – you might just click on it

Microsoft launches new advertising strategy – you might just click on it

Michael Archambault 25

A team at Microsoft advertising set out last year to create “a series of new and truly unique ad experiences.” Today, they are finished and are presenting prototypes from their journey. Five iconic brands including All Saints Clothing, Mercedes-Benz USA, Vans Shoes, MasterCard, and Dell are ready to strut their stuff. Let’s take a look at some of the ads Microsoft has been working on....

Microsoft makes fun of Apple's iPad yet again, brings aboard Dell's XPS 10

Microsoft makes fun of Apple's iPad yet again, brings aboard Dell's XPS 10

Michael Archambault 142

Microsoft is once again making fun of Apple’s iPad in its latest commercial; this time, it takes on Dell’s XPS 10 Windows RT Tablet. The advertisement starts out by picking on the iPad’s home screen; specifically the fact that you can’t zoom around and see an overview of your content. The Apple tablet screams “Ouch” in protest as a user tries to pinch the view unsuccessfully. Next it’s...

Microsoft’s latest commercial brings your world to life – Windows is everywhere

Microsoft’s latest commercial brings your world to life – Windows is everywhere

Michael Archambault 90

Microsoft is everywhere and they want you to know that. The two latest commercials (see the second ad after the break) from the boys in Redmond show off the harmonious marriage of various services on Windows 8 and Windows Phone devices. Internet Explorer, Bing, Xbox, Skype, SkyDrive, and the App store - are all touched upon. In a world where ecosystem are kings and the best devices are...

Outlook RT to arrive with Windows 8.1; small Windows 8 tablets to ship with free Office

Outlook RT to arrive with Windows 8.1; small Windows 8 tablets to ship with free Office

Rich Edmonds 55

Microsoft has revealed some details about Windows tablets and Microsoft Office at Computex. The company has announced that small Windows 8 tablets (those sporting 7 or 8-inch displays) will ship with a free copy of Microsoft Office 2013. Windows CFO Tami Reller notes that while plans are in place to bundle Office Home and Student 2013 with said Windows hardware, it's up to OEMs to...

Microsoft to boost Windows tablet sales by cutting the cost of Windows RT licenses for OEMs

Microsoft to boost Windows tablet sales by cutting the cost of Windows RT licenses for OEMs

Michael Archambault 96

Microsoft really wants consumers to put down their iPads and pick up its own ARM based Windows RT devices. So far, we have seen aggressive campaigning against Apple’s portable computing tablet. Now, Microsoft plans to cut the cost of Windows RT licenses and make tablets running the operating system even cheaper; this intel comes from anonymous sources, as the exact pricing for Microsoft...

Microsoft takes on the iPad yet again, in its latest tablet commercial

Microsoft takes on the iPad yet again, in its latest tablet commercial

Michael Archambault 174

Microsoft isn't letting up on its release of commercials shunning the iPad and touting its own Windows RT Tablets. The latest commercial from Redmond compares the thin form factor of the ASUS VivoTab (.32 inches) vs. the iPad’s .37 inches. Microsoft also doesn’t forget to point out the weight of the lighter ASUS tablet (1.16 lbs.) vs. the iPad’s 1.44 lbs. After drooling over the ASUS'...

Microsoft partners with Major League Soccer on exclusive Windows 8 app: get closer to the game

Microsoft partners with Major League Soccer on exclusive Windows 8 app: get closer to the game

Michael Archambault 39

Yesterday at the Red Bull Arena in New Jersey, Microsoft announced their multi-year partnership with Major League Soccer (MLS); the two companies are announcing a unique Windows 8 app to bring the globally loved game even closer to its fans. The partnership is part of MLS' goal to be known as "the smartest league"; taking advantage of the latest technology to deliver "cutting-edge...

Feedly to capitalise on Google Reader closure, expanding support for Microsoft platforms

Feedly to capitalise on Google Reader closure, expanding support for Microsoft platforms

Rich Edmonds 14

There are always providers looking to capitalise on a single party's choice on withdrawing a popular service. It's known across the Internet that the search giant is closing down Google Reader, the company's RSS service later this year. Competing services have taken this as a golden chance to expand business and attract those who will be surely looking for an alternative and migrate...