After disappearing from the Windows Phone Store nearly 11 months ago, the United Services Automobile Association (USAA) banking app has finally returned with some new features and Windows Phone 8 support.
The app was pulled in early 2013 and USAA later went on record stating there was simply not enough market share for Windows Phone 8 to justify their continued support of the app. Since then, people who had the app previously installed could not even use it as it stopped working.
Today, version 2.0 is live in the Store and with it Windows Phone 8 support, finally giving their customers the much needed option. The app had been developed internally and was in private beta testing for the last few weeks. Evidently the company has had a change of heart or Microsoft lent some elbow grease, as they are known to do for high profile apps. From the app description:
“We are re-introducing the USAA Mobile App for Windows Phone. The app has been redesigned and great new features have been added. You can now customize your My Accounts page or setup credit card travel notifications. The same great features you love like Deposit@Mobile and Quick Logon are now better than ever.”
Indeed, it sounds like the app is what most people wanted from USAA and it’s great to see the firm return to Windows Phone. Banking apps are crucial to the success of Windows Phone, though it’s difficult to wrangle them all to create native apps. The more, the merrier.
Grab the official USAA app for Windows Phone 8 and Windows Phone 7.x here in the Store (or scan the QR code below). Thanks, Arile, for the info!