Xbox Series X and Xbox Series S ad encourages players to Power Your Dreams

Xbox Series X S Power Your Dreams
Xbox Series X S Power Your Dreams (Image credit: Microsoft (screenshot))

What you need to know

  • Microsoft has revealed a new marketing ad campaign for the launch of the Xbox Series X and Xbox Series S.
  • The ad stars Daniel Kaluuya (Black Panther, Get Out) and encourages players to Power Your Dreams.
  • The Xbox Series X and Xbox Series S are set to release on November 10.

The launch of a new console generation means new ads and marketing campaigns. Today, Microsoft unveiled the Power Your Dreams campaign for the Xbox Series X and Xbox Series S with a new ad starring Daniel Kaluuya (Black Panther, Get Out). Throughout the ad, we see different games like Halo Infinite and Assassin's Creed Valhalla as just some of the worlds to explore. You can take a look at the ad below.

The music accompanying the ad is a song called "No Ordinary" that was composed by Labrinth. The Xbox Series X and Xbox Series S are set to be available on November 10, 2020. Preorders are open now, though remains limited and extremely difficult to find right now.

Xbox Series X/S

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Samuel Tolbert is a freelance writer covering gaming news, previews, reviews, interviews and different aspects of the gaming industry, specifically focusing on Xbox and PC gaming on Windows Central. You can find him on Twitter @SamuelTolbert.

3 Comments
  • Cool video but... there's not enough next gen in this next gen video. In fact, it barely acknowledges there's a new Xbox until the very end.  I like the concept of the video but it would have been more effective had the guy jumped between several well known Xbox franchises.  Or even seeing the guy pop into Cyberpunk 2077 or Assassin's Creed Valhalla would have worked.  As it stands now, the video fails to differentiate itself from the current generation of consoles.  It could just as easily be a video for a One X. 
  • It's missing critical info: "From $299." 😁
  • I really don't mind it.