WP Central

Amazon & Android. New competition or just hype?

Amazon, the online retailer we all know and love, are testing a smartphone. According to reports, sources within companies who supply hardware for Amazon's upcoming handset have confirmed that testing of said device is already underway, with production set to take place later this year or early 2013.

With what we've seen with the Kindle Fire tablet, it's a strong possibility that the online giant could well be using Google's Android OS to power their new hardware, which could then be sold under the Kindle brand. What's interesting to note, probably only from a Windows Phone point-of-view, is that Brandon Watson is currently at Amazon working away on the Kindle. Could he be collaborating with the company on a new smartphone after leaving Microsoft?

The WSJ reports that Amazon's smartphone has a display size sitting in the region between 4 and 5 inches - a perfect size to compete with the likes of the TITAN II and Galaxy S 3. It'll be interesting should Amazon choose to go with Android and launch a smartphone, since the platform is pack full of competitive companies, not to mention the established iPhone, BlackBerries, Windows Phones, etc. 

But what if they didn't choose Android? Let's not forget about Mozilla's Firefox OS. A 2013 smartphone release would fit in with Mozilla's plans for world domination kicking off next year. Then again, as we've asked before, will Firefox OS actually take off? It wouldn't make sense for Amazon to put eggs in a basket that's yet to prove itself.

We'll be sure to keep a close eye on the online retailer. What do you guys think of Amazon's plans? Let us know in the comments.

Source: WSJ, via: ITProPortal