Nearly 60% of those switching to Windows Phone due to the Nokia Lumia 900 or HTC Titan II were former iOS and Android owners. Apple brand-loyalty? We think not.
We ran a poll the other day asking users if they switched to Windows Phone due to the Lumia 900 or Titan II, what OS were they coming from. And although the poll is still technically open, with 3,462 votes tallied so far we can discern a distinct pattern forming from the results.
The majority of users, nearly 60%, are coming from a combo of former Android and iPhone owners with it neatly divided at a close 30% each. Blackberry users are evidently still holding on with just 10% and a nice healthy 14% of adopters were coming from non-smartphones.
While our pals at Crackberry spun it as hope for Blackberry 10 users, we imagine a lot of folks jumped that ship last quarter to either the iPhone or Android, leaving the diehards (or still contract-bound) behind. Personally, we think RIM is DOA and look forward to a Microsoft acquisition at a rock bottom price (insert maniacal laughter).
The Android/iPhone results are interesting only because we're seeing what looks to be equal amount of folks taking up Windows Phone, leaving in the dust the notion that Apple has stronger brand loyalty than any other company.
One could also interpret the results as the Lumia 900 piquing interest from all segments of the smartphone market, represented in a roughly proportional manner. That's good news for Windows Phone as an OS and better news for Nokia who seem more than capable of garnering media attention on a wide scale. That is something the likes of Samsung and HTC have not been able to do in part because of their divided interest between Android and Windows Phone.
We think with the glossy-white 900 set for this Sunday, April 22nd it will certainly create even more interest and those rumors of a magenta version for Mother's Day could also do wonders for the brand. We'll revisit this issue next month.
Update: To clarify, we purposefully left off previous Windows Phone users. The reason is because we were interested in only those who switched their OS due to the allure of the Lumia 900 (or Titan II). While we're sure a chunk of you were Windows Phone/Windows Mobile users, we wanted to look at the ratio of those who converted.