McDonald’s launches official app for Sweden, teases SEQR support for mobile payments

McDonald's Sweden

I’m lovin’ it. Are you lovin’ it? We’re getting more and more official apps into the Windows Phone Store. Yesterday, the official McDonald’s UK app hit the Windows Phone Store. It allows you to find restaurants and filter through listings. For example, you can look only look for McDonald’s with a drive thru, baby changing facilities, free Wi-Fi, whether they’re open 24/7 or other variables. You can also use the app to view the UKs menu, get nutritional info and much more. Not to be left out, McDonald’s Sweden has released an app into the Windows Phone Store too.

The apps are nearly identical in features. In fact, we can’t find any major differences outside of branding/color differences. I mean, one is in Sweden, but that’s pretty obvious difference.

With McDonald’s Sweden you can:

  • Take advantage of our latest offers & promotions
  • Reading about our products, their nutritional & filter on allergens
  • See your nearest restaurant and filter restaurants by search results or map
  • See details of our restaurant's opening hours, facilities and how best to get there
  • Create an account to use coupons at restaurants and get extra great deals
  • Scan codes for the coffee you buy from us - when you bought four, you get the fifth for free!

McDonalds Sweden Screen

Seems like a pretty cool app for our friends in Sweden. Though the way the girls look there, we doubt that McDonald’s is a staple in the Swedish diet. Nonetheless, it looks like Windows Phone is doing well when apps like this join the fray.

McDonalds Sweden

Inside this McDonald’s Sweden app we’ve learned that there’s a mention of SEQR (www.seqr.com/int). Tomas, who tipped us on the app, noticed that SEQR integration is teased. SEQR is a very popular mobile payment platform in Sweden and Europe. Could Windows Phone support be around the corner? It’s very possible. Last summer, Microsoft and Seamless (the makers behind SEQR) announced a partnership to bring the platform to both Windows Phone and Windows 8 in 2013. That hasn’t happened yet, but it’s possible that it’s nearly ready.

In Sweden? Frequent McDonald’s? Then download the official app for free from the Windows Phone Store.

Thanks for the tip Tomas!

QR: McDonald's Sweden


Reader comments

McDonald’s launches official app for Sweden, teases SEQR support for mobile payments


Don't make sweeping generalizations. There are many people who can moderate their diets and many that can't, in many different countries. Rates may give an indication of a country as a whole, but are woefully inadequate to predict an individual's habits.

Lol. Lots of truth to that, unfortunately.

McDonald's really has a very good and varied menu, with plenty of choices that are, as far as fast food goes, not that bad. Out of the large chains, I'd say it's them, Subway and Wendy's that are the best in this way. Jack in the Box and Burger King are the worst, IMO.

Beauty is in the eye of the beholder, bra. I have been attracted to plenty of healthy and unhealthy women alike.

It is odd to see official apps to come to other regions first but that is a good sign that WP gets decent attention in some areas.

I find it quite refreshing. It gets quite frustrating when things are US only - especially considering the US isn't necessarily the largest windows phone market...

I read in a study some years ago that Burger King is considered to be the healthiest choice for Swedes

Some dude wrote a book about actually losing weight and feeling good having eaten every meal at McDonalds for a long period. He just aye the healthy junk (oatmeal and salads) for breakfast and lunch and then hit up the burgers and fries for dinner. Im not vouching for this, but it might be worth looking into further for anyone that cares. For me, I just stay away from it all. There's always a line at the drive-thru, freaks and snot-filled kids in the dining area, and the McNuggets and fries make me nauseous.

Hey I know! Let's all make sweeping generalizations about American life on an article on a MS fan website! :D

Living in Sweden, but wanted to say that this app is available in France since at least 6 months.

Regarding SEQR for Windows Phone, it is around the corner. They had a small closed beta test for the system in December. It will be integrated in the wallet system. I have yet to hear any other from them than "its coming" though. Hoping for soon then.

I dunno. I feel like if I needed McDonalds there better be one near by. I'm not gonna go out of my way to find one set up a specific way