Just as it has started doing for its Twitter and Facebook Lumia accounts, Microsoft has announced it will begin shutting down its regional Lumia Instagram accounts, opting instead to consolidate them under one global account. The official Lumia account will soon be @MicrosoftLumia for all regions once the region-specific accounts shut down.

Microsoft is bringing its regional Lumia Instagram accounts under one roof

The announcement on both the U.S. and UK accounts (via MSPU) reads as follows:

Our Instagram account will soon be @MicrosoftLumia. Don't worry, you don't need to do anything and you'll still get beautiful images shot on a #Lumia straight to your feed. This is all to make it easier for you to be part of our international, larger, Microsoft family.

Both posts then refer to the same FAQ page as the previous Twitter and Facebook announcements to further explain what's going on.

Neither Instagram post says when followers can expect the change, but Microsoft previously noted that the change would hit its various regional Twitter accounts on September 1. It's likely that the Instagram rollover will happen around the same time.