It looks like NVIDIA is getting ready to launch an affordable VR-ready video card based on the 16nm Pascal platform. The card showed up in a Hong Kong market, and made its way to Reddit subsequently thereafter. From the image, it looks like the PCB will be smaller than what we've seen on the GTX 1080 and 1070, with earlier rumors suggesting that the GTX 1060 may be the first to feature the GP106 silicon (the 1080/1070 are on GP104).
Zauba listings from last month show that the card will retain a 256-bit memory bus, similar to that of the GTX 1080 and 1070. Other than that, we don't have any further information, but a GTX 1060 should be priced lower than the 1070, which retails for $449. If NVIDIA is able to offer it anywhere near the $200 mark AMD has set out for the RX 480 and manage to deliver on VR, it will make things that much more interesting.