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Alleged Lumia 1030 display bezel for Verizon raises questions

When parts of phones appear randomly on the internet, it can often be hard to understand the full context. Moreover, we are at the will of the person posting it and the information they were given.

Case in point is this new photo of a display bezel and touchscreen component with a scribbled 'Lumia 1030' and printed Verizon branding. There is no doubt that this is a part of a phone, but it is not clear on the details. The image comes via and there are no details about the device itself, which is exasperating. Even more, some of the hashtags and the tweet are just incorrect.

The article and tweet references both the "Lumia 1030" and "McLaren" as coming to Verizon and noting that this is the display component for it. However, some things just do not add up.

McLaren is Gone (For Now)

If you follow this site, you likely know that "McLaren", originally a Nokia project that Microsoft inherited, was canned last summer. McLaren sported at 45 MP camera and a new 3D Touch navigation system. In all likelihood with that big shooter on the back, this could have been marketed as the "Lumia 1030", but I honestly do not know.

McLaren was cancelled due to the "wrong choice" for the 3D Touch Nav technology and re-doing the phone with new components would mean re-doing the whole phone again. This is not a trivial task for you armchair engineers out there as redesigning the PCB and logic board is not simple. Combined with some doubt about the usefulness of 3D Touch and you may understand why Microsoft cancelled it.

Interestingly, almost all carriers in the US (except for Sprint, to my knowledge) were onboard with McLaren too as reported by @evleaks. This bit of info makes me wonder about the age of this photo. We are assuming it is new, but it could just an old parts snapshot. In fact, the front camera placement almost lines up, and the rest of the generic design also looks similar to those leaked McLaren photos. This comparison is not proof of anything, but it does raise questions.

Lumia 1030 and Playing It Safe

As far as I know there is no "Lumia 1030" in development. Alternatively, it is safer to say it is not something that I know is coming this fall. I certainly do not know all of Microsoft's plans here, and I would love to be proven wrong.

I could not imagine Microsoft is not planning something for a Lumia 1020 successor, but I do not think they are going to kick off Windows 10 Mobile with that device. Instead, they appear to be playing it safe with a more traditional "flagship" phone that has outstanding capabilities all around but nothing extreme about it e.g. huge display size or a mega camera. Such features tend to place those phones into niche categories. For example, it is only after Samsung's Galaxy S6 Edge sold well are we hearing reports of a 5.7" variant to push the already pricey phone into a more extreme category. Apple notoriously plays it safe with the iPhone and its humble – but excellent – 4.7" and 5.5" iPhone 6 and 6 Plus offerings.

In other words, build a solid base phone and branch out if sales allow it. To me, that sounds like the new "play it cautious" Microsoft (see the Microsoft Band release or limited Surface Pro 3 rollout). Mobile is already in dire straits. I cannot imagine Nadella allowing a flood of high-end devices that fragment their marketing message when it is not a sure bet.

Such a strategy also makes it an easier sell to get on as many carriers as possible, and it can showcase Windows 10 capabilities e.g. Windows Hello and Continuum. In fact, if you are wondering why Microsoft did not have an "interim" flagship it is because it needed time for those components to become available for those Windows 10 features. Imagine if you bought a "flagship" phone in March only to have it not support some those abilities. That and making a top tier phone does take time.

A Windows 10 "flagship" phone is not a off-the-shelf Lumia flashed with a new OS. It has to be built around the operating system to leverage all its capabillities. That is a hard thing to do when your OS is still being developed, even harder if it does not exist (see last fall).

Lumia 640 XL

Talkman destined for the US?

Some of the latest news I can share is going to be a bit disappointing: so far it does not look like the 5.7-inch "XL" flagship phone will be on a US carrier. Instead, the "Talkman" variant with the still ample 5.2-inch Quad HD display is the one most will likely carry. This information, of course, can change so do not bank on it yet.

The only differences between Talkman and Cityman are (1) six-core vs. eight-core processor (2) display size: 5.2" vs. 5.7" and (3) battery: 3000 mAh vs. 3300 mAh. Otherwise, both phones appear to share the same features, including a 20 MP rear camera.

Hopefully, more information about Microsoft's plans will come forward in the coming months.


Daniel Rubino
Executive Editor

Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

  • I wish they'd let me design phones
  • Yep Danny is right the previous strategy of pushing out high end and watching how it fails definetly ain't Satya's planning .!!,this is just a rumour and will remain so .! And choosing a carrier like Verizon is also a big mistake what I think .!!, well maybe we should talk to Sam sabri.! He will help out on whts comin XD
  • Nutella is probably the biggest disappointment about MSFT.
  • Nutella :D but seriously,too early to tell. Well see he's vision at the end of 2015.
  • I see it differently, having a one MS opposed to each team for themselves. This is what's needed in order to have no fragmentation. Keep On tightening I say.
  • I think Nadells is doing a wonderful job making Windows on phones relevant again, given that it barely changed since WP7 until Nadella took over. Unlike the development of Android and iOS, Microsoft is the only one making any efforts at converging my phone with my computer, so that apps I use on my PC are the same on my phone, similar design and functionality (thus feeling continuous). Android is attempting to turn Android into a full fledged computer and Apple keeps insisting on the needlessness for a "pro" on touch devices altogether. These are the reasons I'm sticking with Microsoft.
  • What's stopping you?
  • Finally Verizon!! Please be a high end device!
  • It really doesn't matter if it's on Verizon, AT&T, Sprint or T-Mobile in the US. There are at least 30 countries where this phone could have been launched and it could have been a success for Microsoft on mobile, just like Surface Pro 3 success was achieved in 2014. Now, as a Windows fan, I would like to know how Microsoft that acquired the Nokia devices division for a lot of money was not able to solve the 3D touch navigation system issue. Looks to me that senior management which was in charge on this project didn't told Satya Nadella the truth about this. While McLaren can be launched again, its already 1 year lost due to bad decisions taken on such a serious project like this.  
  • Given that hololens and w10 was in the works....and UWA what possible benefit would a non-standard 3D implementation provide other than being incompatable with future apps / OS? It would really piss-off people who bought it.    
  • It matters to me because all Verizon has currently is low end Windows Phone devices.
  • Please read the article
  • I read the entire article, I am aware of its contents.
  • Verizon? Well it better come to AT&T. Still sitting here with the latest non-phablet WP flagship, the 3-year-old Lumia 920.
  • I think you should read the article first, lol.
  • I did read it, and I am still upset that I don't have a McLaren (Hell, even a 930). Even if the 3D Touch was completely useless, I wouldn't care at all.
  • Actually, even though the 3d touch was pretty useless at the time, I could see it being more useful with Windows 10 since it'll be possible to plus it on a big monitor and use it like a real computer. It could be like having a Leap Motion, a way to navigate the computer or play games.
  • To be fair, if the first paragraph doesn't get to the point then you can just assume that the comments will get you the needed info faster. It's like these crappy youtube videos, it's awful when you have to hear a big explanation of nothing before they give you the info that was promised.
  • He's referring to the Talkman, I believe
  • Read the whole thing, the title is deceiving.
  •, it is not deceiving. Anyway, I'm not going to argue editorial decisions here. You like what you like, don't like what you don't like. That's fine.
  • It's not deceiving in any way and I really wish people would read first rather than try to get the first comment in...
  • I totally agree with you. As for adding a comment first with the words 'first', 'second'... it's just plain childish. I have also read so many comments that people make and if they only read and then re-read the articles before commenting they would actually answer their own questions.
  • I shake my head at some of the comments and feel your frustration. Thank you for the article and thank you for the great information your site provides...makes being a Microsoft fan more tolerable! Good work.
  • I wasn't questioning you or your article in anyway, just wrong choice of words.
  • No, it was the perfect choice of words.  The photo is of an alleged 1030 on Verizon, and it raises questions.
  • Wait,when was this supposed report of the City Man possibly not coming to the U.S.? This is my first time hearing about this. Answers please! I wanted to replace my 1520 with it. :-(
  • I agree Daniel.  People should read the articles completely before commenting.  Having said that, I think that it is important to focus in on the bigger picture here.  There are a LOT of Windows Phone fans out here, myself included, who have been waiting for a high-end Microsoft Windows Phone to really compete with Apple iPhone and Android phones.  Currently, the only Windows Phones in the US are mid-to-low-end Windows Phones or "outdated" high-end devices.  I was lucky enough to grab my Lumia Icon when Verizon had it, but now it's no longer available, but even that is starting to get out-dated.  Since the Lumia Icon was "dumped" by Verizon, I have had 3 of my friends "dump" Windows Phone and switch back to Apple iPhone.  Their main reason for switching was they wanted the Lumia Icon (or a high end device) but there aren't any, so they bought the iPhone instead. Since you guys' website is one of the largest sites for information regarding Windows Phones, readers tend to think you guys have some connection to Microsoft that you can deliver  a message to them.  That message is WE ARE WAITING FOR A HIGH END WINDOWS PHONE!  I realize that Microsoft is still working on Windows 10 and probably won't release a high-end Windows Phone until that is complete, but that is like 5 or six months away.  Why can't Microsoft re-release the Lumia Icon under a different device number to all U.S.. Carriers, with maybe a bump up or change in screen type to allow for glance and tap to wake feature.  This would at least appease most of the customers looking for a high end device until Windows 10 Phone is ready. While I agree that users shouldn't comment on articles unless they've read it, it is also important to realize that we users are very frustrated with Microsoft for not pushing Windows Phones more.  If Microsoft wants to sell phones, they need to be more aggressive in sales, more aggressive with recruitment of developers for apps and more aggressive with U.S.. carriers to promote their product.  But, more importantly, they need to listen to the customers' wants.  After all, these are the people who are already buying their products and the people who will "flaunt" their high end devices to others outside the platform. This is the message that needs to be conveyed to Microsoft and I guess we are looking to you guys to pass that information on to them, either directly, or via articles on your website. Thanks for letting me vent.
  • I totally agree. Windows Phone doesn't have the luxury of getting four our five high end smartphones each year by companies like Samsung, HTC, Sony, and LG. All eyes are on Microsoft for delivering the next great phone on the platform. Let's hope we see improvement on availability, app support, and marketing. And that all of those low end WP users choose WP high end phones when they're ready to upgrade.
  • The first word is "alleged".
  • HTC One M8
  • What about it? 
  • "HTC One M8".Comments like these make me lose hope in the survival of mankind.
  • I don't consider a non-Nokia (Microsoft) WP device.
  • Wow, your one to complain. AT&T gets nearly EVERY single Windows Phone device. Verizon only has low end other the HTC One M8.
  • Uhhhhhhhhhhh hello ICON, which was a Verizon exclusive.
  • Really? That was a year and a half ago, and the design is almost two years old already.
  • I think it's sad how it used to be resign your contract and get a nice new phone every two years and now people think a phone is dated the day after it's release because oh qualcomm just made a new CPU that's 100mhz faster and now this one's no good. Give me a break, I can't believe verizon actually made the EDGE plan to catter to those people in fact they actually made it so people can get the new iphone that releases every year, it always boggles my mind. Also have you seen the launch events for "new" phones where the "new" features are features icon already has? (low light 20mp camera, wireless charging) so ask yourself is the Icon even old at all? It isn't even gonna be 2 years old til february, there will probably be something new by then and this phone can still compete with the s6 or m9 if it wanted to.
  • This! And the 928. Try being on T-Mobile, Zack...
  • Then he can get crappy coverage to go along with the crappy Windows phone selection and support for the WPs they do sell that is measured in days.  It's a bit masochistic.
  • I'm getting great coverage around the US.
  • Wow, I bought a Lumia 920 when it was released in Germany and first photo I took was 9 Feb 2013, which is a little over 2 years ago. I want a Lumia 1040 like many others, but I'll likely have Win 10 on my 920 before that happens. Lol.
  • 1.5 years, and the wait for a flagship continues.....
    The title gave rise to great hopes and excitement, until Daniel.....
  • The title didn't give hope to anything other than making me want to read the article first.
  • Yeah, well the article is near entirely Daniels opinion, nothing is fact. Yeah, maybe he's though about it, and this is the most logical sense. That doesn't mean he is correct at his thoughts or opinion, you never know.
  • I'd say it is much more than opinion. I do have a few sources on this stuff and this is not an editorial. Whether you want to believe it or not is not my business or concern.
  • Daniel I'm asking again....please can you confirm from your source whether cityman n talkman are made of aluminum? ( at least the edges) n what will be the chrome logo on the back , will it be the Microsoft squares or windows tilted tiles?
  • Well, I noticed a lot of times you stated "I think" or "I noticed", which I don't mind. I care about your thoughts and opinion, it's just that people will never know the outcome untill it happens, but you brought up a good point on not knowing the date of this image.
  • 1.5 years?
    Your math needs work, although I'm sure you're just trying to be dramatic.
  • 2 billion years of evolution to produce these comments, now that's dramatic if not worrying lol
  • You have a serious problem.
  • Agreed!
  • Fuck Microsoft just announce the phones already ..
  • And then make you wait, what, like 3 months? Yeah, sounds like a great idea, especially since it lets their competition know.
  • Sounds like what happened with the 640.
  • When they do announce them, we'll likely have to wait a couple of months anyway, if previous Nokia launches are the blueprint Microsoft is using.  Would be over the moon if they did an Apple-style "you can buy it from next week".
  • Yes, but it would also stop some antsy customers from bailing. I've known a few that ditched Windows Phone recently because they were sick of waiting and had little confidence in Microsoft's "flagships are coming". Some people don't like to wait around for the unknown.
  • Brace yourselves...
  • I like the Band approach. Don't hear anything about it, then suddenly - BAM! You could buy it the next day.
  • No, announce them so that we'll know that it'll be again different versions for each U.S. carrier, each one crippled in a different way compared to the real full feature version that you can smuggle in from South America or Canada after a year or so from release, without support and warranty. Then at least we could quit waiting right now and just go with Android.
  • Canada probably won't even receive these new phones. No 925, 930, 1520. We are the worst country in the world for windows phone. :(
  • You clearly didn't read the article.
  • He clearly didn't read the article...
  • Perhaps he did, and he chooses to believe the rumor over Daniels admitted lack of knowledge.
  • I choose to believe based on leaks. They choose not to believe based on ?
  • for real I mean the verizon 735 wasn't supposed to happen and now I got one to test windows builds with, you never know we might be getting it! Although I must say why would the successor move to a different carrier.
  • @Aman2901 Wow! The Pot calling the the Kettle black! You jump on Daniel because you clearly didn't read the full article yourself (initially) or you didn't comprehend what he wrote.
  • What's wrong in being "Black"? I hate these old racial sayings.
  • It's not racial at all...
  • @Killer Lol!  It's a figure of speech.  In the old days the pot would be black and the kettle would be black.  Usually made out of cast iron, which is black.  :) 
  • I thought it had to do with the fact that they were both covered with soot from hanging over the fire.
  • That's kinda the point...
  • Guys just need a reason to take on someone here. When did I jump on Daniel..? Get reading again.
  • Just quoting you... "Read the whole thing, the title is deceiving." Remember that? There was nothing deceiving about the title. It seemed as thought you missed the entire first word "Alleged" and it's meaning. But then again, maybe I'm reading too much into it... :)
  • Isn't 1080p vs 2K screen also a difference?
  • He said both have Quad HD displays.
  • 6 and 8 cores? On Windows for mobile?? that's waste of resources in my opinion. Not to mention it'll probably increase prices a lot...
  • I don't think so, MS stated that Continuum for phones require more power to run so its far from a waste of resource
  • well i forgot about that. Thanks for pointing it out.
  • also there has to be power required to run two diffrent screen simulatneoulsy as Joe Belfiore stated at the time of showing new features of Windows 10 Mobile.
  • Continuum?
  • Now don't tell me you don't know what's Continuum!
  • Look whom you're saying that to! It's Richard!!!
    Edit: Now don't tell me you don't know who's Richard!
  • Duly noted
  • Better to have that power than not surely? Means games and other features can be implemented. It's the only way you'll ever get an Android fanboy to try a WP too.
  • This is becoming a tired WP cliche.  On flat out tests the best hardware will win, regardless of whether it's running WP or Android.  Think you don't need faster hardware?  All those "Resuming..." screens tell you otherwise.
  • Those screens are purely a software issue. Subsequent builds have repaired those problems, and then sometimes they've returned when something is changed. We won't know the final state of WP10's efficiency on our phones until the final build (or even some time after its official release, after further tweaks). People's concept of "faster" is skewed. We always see people trading insults over numbers on paper, and they are meaningless. A higher speed CPU does not necessarily complete tasks faster than a lower speed CPU. Demonstrably faster RAM will not ensure faster data streaming. We can only compare real-world results, not specs which can only ever give us a vague idea of performance.
  • Well running the OS is not the only thing a chip is meant to do. Have you thought about complex imaging processing algorithms & software features like rich capture? Recording high bit rate,4K video? Playing demanding 3D titles? Video editing and rendering in Microsoft's (excellent) Movie Creator App? Support for more demanding tasks that will only become available in the future? These are so many things that require a powerful processor & high end phones should perform all of these things effortlessly.
  • they're probably looking at snapdragon 808 and 810, which by a fall release (at the earliest) wouldn't be crazy expensive for flagship positioned phones
  • People said the same thing about quad cores with WP. Theres more to it that people immediately think. It's not just about how well the UI scrolls. Lol. Background task management, browser/JavaScript speed, battery life, etc... Lots of things will benefit, or could benefit. Posted via the Windows Central App for Android
  • I hope it's not a timed exclusive and at least att and Verizon have it available out the gate. Doubt it though.
  • As happy as I am for Verizon to be on board for the new flagship, I actually hope it isn't exclusive
  • Would Continuum on a phone with those specs be enough for MSFT to get users to switch?
  • No idea, but it is a strong selling point and it would be crazy to sell a high-end phone in the last 5 months that could not support it.
  • Though I think that they should include the cable in the package. For this feature to be advertised well, it is better to come from people who try it and tell their friends about it! This won't come if no one bought the cable and used it, and believe me if it was sold separately, this won't happen.
  • Maybe? But this assumes we know anything about the cable or Continuum technology. We simply don't. In fact, I heard that cable is not cheap either.
  • IF the cable is not very expensive, not including it should provide carriers and retailers a nice opportunity for  "get it now and get the Continuum-cable for free!" specials.
  • It's much more expensive than I thought but I am hesitant to reveal the price (I don't want to be alarmist if final retail price is wrong).
  • Ok. Hmm. Wonder why, is the cable tech that pricy? Or is MS thinking of it a bit like the Surface keyboards (which are of course relatively pricy to produce as well, I assume)? Hope not as to me its not the same situation. Anyway, if