Best answer: Amazon is the best place to go for many things, but if you're buying an XPS 13 Dell is the place to purchase it.
Dell: XPS 13 9370 ($999)
The most configuration options for a Dell XPS 13
Of anywhere you're going to find the Dell XPS 13, you're only likely to find every available configuration in both currently available colors on the Dell store. Amazon may well have some of them and may well be able to offer a slight discount, but you get whatever comes in the box.
On the Dell store, you'll be able to customize a little, adding things like more RAM, or upgrading to Windows 10 Pro for less than it would cost you to upgrade through the Microsoft Store.
Dell XPS 13 financing
Financing options are the preferred payment method for some people, especially on items as expensive as the XPS 13.
Dell offers a financing plan right from the store listing for the laptop, which, if approved, can help you spread the cost.
Dell does deals too
It's easy to assume that the best deals are found on Amazon and often that is the case. But Dell is pretty handy about offering first-party deals from its own store.
There's almost always some kind of deal or voucher code on the company's deals pages that can help you save a few more bucks on your XPS 13.
There's also the Dell Outlet to keep an eye on, where overstocked, discontinued and refurbished devices are often available with healthy discounts over the RRP.
The most configurations with deals aplenty.
Dell is a great example of how to sell laptops as a first-party store. Not only does it offer the most in the way of configurations and optional upgrades, but it's pretty handy at offering attractive deals, too.
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