Interviews
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Xbox CEO says "memory costs will impact pricing" of the next-gen console
By Adam Hales published
Xbox Xbox CEO Asha Sharma highlights how rising memory costs could impact pricing and availability for the next-generation Xbox, Project Helix, while confirming development kits are planned for next year.

Inside Double Fine’s handcrafted vision for KILN
By Adam Hales published
XBOX A new developer interview reveals how Double Fine shaped Kiln’s gameplay, detailing its origins, long development cycle, and the design decisions behind its unique collision system.

Take-Two's CEO is backing Asha Sharma as the new Xbox boss
By Adam Hales published
Xbox Take-Two CEO Strauss Zelnick shares his thoughts on Xbox’s new CEO Asha Sharma, offering support and explaining what drives success in the gaming industry.

This is the real story behind Xbox's "Project Moorcroft"
By Adam Hales published
Xbox An interview with ID@Xbox global director Guy Richards sheds light on what really happened to Project Moorcroft and why demos remain part of Xbox’s strategy.

Peter Moore basically says 'being a gamer CEO' is a fake problem
By Adam Hales published
News Former Xbox 360 leader Peter Moore weighs in on Asha Sharma’s appointment, pushes back on co-founder criticism, and urges patience as Xbox enters a new chapter.

“Xbox starts with console”: Asha Sharma lays out her vision for the platform
By Adam Hales published
Exclusive In an exclusive interview, Xbox CEO Asha Sharma reassures fans that console remains the foundation of Xbox’s future strategy and hardware investment.

Xbox’s co‑founder dropped a spicy take: Microsoft may be quietly sunsetting the brand
By Adam Hales published
News Seamus Blackley shares concerns about Microsoft’s AI direction, suggesting Xbox could be deprioritized as the company doubles down on generative AI across its business.

Blizzard at 35: A look back, a reset, and a new chapter ahead
By Jennifer Young last updated
GAMING Blizzard President Johanna Faries on the studio's 35th anniversary, its "highly empowered" future with Xbox, and keeping Battle.net a "shining star" for all players.
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