Interviews

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Project Helix logo and Xbox colors in a collage
Xbox CEO says "memory costs will impact pricing" of the next-gen console

By Adam Hales Published

Xbox Xbox CEO Asha Sharma highlights how rising memory costs could impact pricing and availability for the next-generation Xbox, Project Helix, while confirming development kits are planned for next year.

Xbox
Whimsical animated characters that look like colorful pottery with faces run joyfully along a path at night. The word "Kiln" appears above them.
Inside Double Fine’s handcrafted vision for KILN

By Adam Hales Published

XBOX A new developer interview reveals how Double Fine shaped Kiln’s gameplay, detailing its origins, long development cycle, and the design decisions behind its unique collision system.

XBOX
CEO of Take-Two Interactive Software Strauss Zelnick attends Paley International Council Summit
Take-Two's CEO is backing Asha Sharma as the new Xbox boss

By Adam Hales Published

Xbox Take-Two CEO Strauss Zelnick shares his thoughts on Xbox’s new CEO Asha Sharma, offering support and explaining what drives success in the gaming industry.

Xbox
ID@Xbox hero image.
This is the real story behind Xbox's "Project Moorcroft"

By Adam Hales Published

Xbox An interview with ID@Xbox global director Guy Richards sheds light on what really happened to Project Moorcroft and why demos remain part of Xbox’s strategy.

Xbox
Montage and silhouettes of a debate between Peter Moore and Seamus Blackley on Xbox leadership
Peter Moore basically says 'being a gamer CEO' is a fake problem

By Adam Hales Published

News Former Xbox 360 leader Peter Moore weighs in on Asha Sharma’s appointment, pushes back on co-founder criticism, and urges patience as Xbox enters a new chapter.

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News
Asha Sharma achievement profile
“Xbox starts with console”: Asha Sharma lays out her vision for the platform

By Adam Hales Published

Exclusive In an exclusive interview, Xbox CEO Asha Sharma reassures fans that console remains the foundation of Xbox’s future strategy and hardware investment.

7 Comments
Exclusive
A composited image of Asha Sharma seated in front of a large illuminated Xbox logo on a clean gradient background.
Xbox’s co‑founder dropped a spicy take: Microsoft may be quietly sunsetting the brand

By Adam Hales Published

News Seamus Blackley shares concerns about Microsoft’s AI direction, suggesting Xbox could be deprioritized as the company doubles down on generative AI across its business.

6 Comments
News
Image of Blizzard logo
Blizzard at 35: A look back, a reset, and a new chapter ahead

By Jennifer Young Last updated

GAMING Blizzard President Johanna Faries on the studio's 35th anniversary, its "highly empowered" future with Xbox, and keeping Battle.net a "shining star" for all players.

GAMING
An official screenshot of various skins from Call of Duty: Black Ops 7 Season 2.
Interview: Call of Duty devs discuss process behind its ambitious live service

By Brendan Lowry Published

Call of Duty As Call of Duty: Black Ops 7 and Warzone starts Season 2, its devs joined us to talk how they're handling the challenges of live-service game development.

Call of Duty
Promotional screenshot of a race car in Forza Motorsport (2023 remake)
Phil Spencer insists Forza Motorsport is alive — unlike half of Xbox’s studios

By Adam Hales Published

News Phil Spencer says Forza Motorsport is alive. Fans swear they’ve heard this before.

6 Comments
News
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