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Xbox is refocusing on console spending that makes up 80% of its business
By Adam Hales Published
XBOX Xbox CEO Asha Sharma has revealed the company's renewed focus on its console business.

"Gaming is unaffordable": Xbox CEO raises concerns
By Adam Hales Published
XBOX Xbox CEO Asha Sharma argues gaming is becoming less accessible as hardware, subscriptions, and attention demands continue to grow.

It sounds like Halo's future in TV and movies might not be over after all
By Adam Hales Published
HALO Matt Booty suggests Xbox still sees Halo as a major franchise, leaving the door open for future TV or movie projects.

Sea of Thieves is getting a movie adaptation by a Marvel filmmaker
By Adam Hales Published
Gaming Xbox is turning one of its most surprising franchises into a live-action movie, and as a pirate fan, I'm curious to see where it sails.

Halo veteran warns AI will make devs finish fewer games
By Adam Hales Published
HALO Original Halo artist Eddie Smith believes studios relying too heavily on AI could create more development problems than they solve.

Xbox CEO says exclusives can help revive the business
By Adam Hales Published
XBOX Xbox CEO Asha Sharma explains why Gears of War: E-Day and Clockwork Revolution are exclusive as the company looks to improve business health.

Xbox is teasing new Game Pass options and business models
By Adam Hales Published
XBOX Xbox CEO Asha Sharma says more flexible Game Pass offerings are coming and hints at different business models for consoles.

Amazon’s 007 sequel comments spark confusion over IOI’s involvement
By Adam Hales Published
James Bond Amazon's latest comments have sparked questions about whether IO Interactive will remain involved with future James Bond games.

Xbox CEO says "memory costs will impact pricing" of the next-gen console
By Adam Hales Published
Xbox Xbox CEO Asha Sharma highlights how rising memory costs could impact pricing and availability for the next-generation Xbox, Project Helix, while confirming development kits are planned for next year.
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