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Cortana is far from dead as Microsoft plans to make an 'Intelligent OS' with Windows 10

With the Consumer Electronics Show (CES) wrapping recently many people have been worried about Microsoft's Cortana assistant. After all, Amazon's Alexa and Google's smart services dominated the show with plenty of new product announcements and – more importantly – large partnerships with home accessory makers (notably absent: Apple).

Despite that, however, Microsoft did have some big announcements including Synaptics and Qualcomm for reference boards and integration into home products. The Qualcomm announcement is significant because it lets manufacturers of smart home devices add Cortana without any work – it comes built into the reference board.

Additionally, Ecobee, Geeni, Honeywell Lyric, IFTTT, LIFX, TP-Link Kasa and Honeywell Total Connect Comfort are all on board too. Indeed, my Cortana already has Ecobee and IFTTT integration letting me control my thermostat through my Android phone or Harmon-Kardon Invoke speaker.

But the more significant news that was not announced is what's coming next for Windows 10 and Cortana.

Despite not having a smartphone to serve as a proper vector for Cortana Microsoft is repositioning the smart assistant for the PC. Looking towards Windows 10 Redstone 5 in fall 2018, and Redstone 6 in 2019 Microsoft is beginning to weave Cortana and artificial intelligence (A.I.) through the shell of Windows 10.

The IFTTT trigger service is coming to all Cortana users in early 2018. It's currently in beta testing.

The IFTTT trigger service is coming to all Cortana users in early 2018. It's currently in beta testing.

The goal is simple: make a "globally intelligent" OS.

The idea makes sense. Combine machine learning with A.I. and dig it deep into the operating system Cortana can be a very proactive assistant. Forget asking Cortana to play a song, but rather "Hey Cortana, can you read me the last email Zac Bowden sent me" actions and much more.

And no, this is not "Clippy 2.0". This is more about hooking Cortana deeper into the native app experiences rather than a floating icon that nags you.

And despite people requesting Microsoft to just put Amazon Alexa into Windows 10 the task of making that happen – and working through Amazon – is much more work, with likely little in return. Alexa as an app on Windows 10 will not be better than Cortana as an app on iOS for similar reasons: lack of OS integration.

Cortana's moving to the Action Center in 'Restone 5'.

Cortana's moving to the Action Center in 'Restone 5'.

Some of these changes with Cortana are now just beginning. Cortana Collections is one aspect, but also Zac Bowden's recent article detailing Cortana moving to the Action Center is another. Another case is making Cortana more conversational via text since people tend to type more on a PC versus voice on a smartphone.

The future of Cortana will become evident later in 2018, but for now, Microsoft's plans involve building Windows 10 – and Windows Core OS specifically – around Cortana, not without it.

Daniel Rubino
Executive Editor

Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

222 Comments
  • I feel like voice assistants will only become the norm when you can actually have a conversation with them, as it stands it is far too disjointed and just simply easier to search for what you want.
  • and when they speak languages other than English...
  • Or speak English in countries where English is widely spoken but not the main language (eg the Nordics)
  • I agree and I'll add that I think it would be in Mirosoft's best interest to forget everything that Amazon and Google are doing and focus on the future.  If you've seen the movie Her you get an understanding of what im talking about.  In stead of an assistant that has basic but useful skills; they should focus on one thats a true assistant.  Microsoft should be focusing on making Cortana so intelligent that we rarely have to use a mouse and keyboard to get things done.  If they can pull this off they will leap frog the competition but im sure Microsoft will find a way to screw it up.
  • For kicks the other day I cruised websites of different places working on A.I.’s that you can chat with. On one university website I tried talking with it and it was quite chatty, if a bit disconnected from the actual conversation, but I did see an intentional and adaptive attempt at gathering information and a remembering of what we had talked about when the conversation was steered back that way. When asked philosophical questions or questions based on moral principles it showed what seemed to be at first insight, but really I think it was just mirroring what it learned from interactions with others, which is both interesting and worrisome if they ever plug something like this into something where it has the means to make decision for us, lol. But the interesting thing is how it learned and adapted the conversation. A.I. is still far from a free thinking thing like we see in movies, but it’s only a matter of time until they can be programmed to seem intelligent. Think about gaming in recent years, they have gamers enthralled in story lines and chat strings that are very immersive, how much would it take to bump that up a few notches add into the mix powerful servers and adaptive language patterns and translation software? Maybe it is way more complex than that, but they have come a long way. I think we will see more and more in this area in the next few years.
  • Not to be negative but... Alexa on Windows has some advantages over Cortana on iOS/Android. Some manufacturers are packaging it with their machines. No phone manufacturer is putting Cortana on their phones. Second, the popularity of Alexa will just make people wanna use it more on their pcs than Cortana on their phones. Most people I know don't even know what Cortana is. Almost everybody I asked knows Alexa. Third, number of skills. Not even close. This being said, I would love nothing more than for Cortana to succeed. And I'm sure there are areas where Cortana would shine more than Alexa, maybe in business settings. I don't know. I even think Microsoft kind of missed a chance by not making her easier to be used on the new Xboxs. (maybe through an integrated mic on the controller or on the console, or something) Also, if Microsoft is successful with always-connected devices, then that would make Cortana more relevant. At the end of the day, the reason I'm on this website is because I want Microsoft to succeed. The company just makes it so hard to believe in them sometimes.
  • Alexa has one big problem: Google. The idea that without its own OS Alexa is going to be able to get into cars, PCs, and everything else ahead of Google is probably wishful thinking. For Windows 10, we already have Alexa (and skills) coming to Cortana making any replacmeent talks seem moot, tbh.
  • Cortana has one big problem: the new Microsoft.
  • Call it by name: Satya. 
  • Hang on Dan, IFTTT is available for Windows? How? Where? Spill the beans, I've wanted this for ages. How do we get IFTTT working on W10 as you have done?
  • I jumped on that IFTTT bandwagon as soon as I loaded up on AI devices during the holidays.  Used it one day, then uninstalled all of it and deleted my account.  IMHO, that IFTTT is completely useless.
  • IFTTT was announced at CES for Cortana. In beta testing for Invoke right now (small beta test group that I may/may not be a part of).
  • Daniel, we know you're the ever eternal Microsoft optimist and they can do no wrong.  However, Cortana will never succeed.  We can control our washing machines, lights, security systems, themostats, media centers, plus a ton of other things with Alexa.  You'll never be able to do that with Cortana.  Microsoft will toy around with Cortana for a few years then abandon it like they did with Media Center, Windows Phone, Kinect, Band, Zune, etc.  They have good vision, but implementation and developer support is horrendous.
  • Bingo
  • Wrongo
  • On-the-spot-o
  • "Daniel, we know you're the ever eternal Microsoft optimist and they can do no wrong. "
    This has literally nothing to do with what I articulate here. I don't judge whether it's right or wrong, literally just telling what they are doing. Some of you have a real issue differentiating between me reporting/explaining a strategy vs. endorsing it. I laid out the facts: no smartphone = a problem. Here is what MS plans to do about it. Whether you agree with it or not is not my concern.
    "We can control our washing machines, lights, security systems, themostats, media centers, plus a ton of other things with Alexa. "
    I have Ecobee, Nest, Hues, and IFTTT right now on Cortana. Not sure what your above statement means. You act like getting integration is some herculean feat that Microsoft cannot overcome, even though they are are adding more and more services.
  • He probably doesn't live in the US... I think a lot of the frustration comes from people outisde the US, where the other assistants are so much superior.
  • Not only do I live in the US.  I'm an IT Director, I have a Surface Pro 4, XBox 360, XBox One, was a huge fan of Windows Media Center. I had every imaginable mobile OS from Microsoft from Windows Mobile 5.x and on.  It was very enlightening when I made the switch from Windows Phone to Android and saw how much you can do with a "real" smartphone instead of the Windows Phones which could do nothing more than make phone calls by the time they abandoned it.  Same with Cortana.  Alexa is by far more useful than Cortana can ever hope to be.
  • Okay, my bad. But interersting to hear that even in the US Cortana lags behind Alexa. Outside the US (like here in Germany) it's a no-brainer. I thought the US versions would be relatively on par.
  • I feel the same way. I have a professional interest in Microsoft working with a large portion of their products on a regular basis, and of course use many of their products myself. Over the years I see a lot of the same things. Some of the product teams execute really well and create great offerings that last, o365 and Xbox to name two. However, Microsoft is its own worst enemy at times, because they are big slow, and often too later to react. Regularly they producer good products that are either late to the game, and never catch up ( e.g. windows phone), or they don't give it the proper nurturing in the beginning (e.g. Cortana). Cortana came out a full 7 months before the echo, and compare how Amazon has used that time to that of Microsoft. One was a strong evangelist for their product, and the other sat on one hand watching everyone run past. Even Google leap frogged MS even though assistant wasn't released until 2 years later. Microsoft has to find a way to operate better than they typically do when they come up with new innovative ideas. It's far more difficult to remove an entrenched player even if you have a superior product. Many times it never happens.
  • IFTT and eecobee are nowhere to be seen yet for the average consumer, however.
  • This article is labeled as a „commentary“. A commentary isn’t supposed to neutrally report/explain something, so of course there’s a lot of subjectivity included here. I have no problem with that, it’s what I expected when I clicked on it, but I don’t see why you would deny that this article mainly reflects your own opinion. And, no offense, but you absolutely judge and say that it‘s the right strategy, you just use different wording, like „The idea makes sense.“ “Alexa as an app on Windows 10 will not be better than Cortana...“ <– opinion.
  • Daniel, you say Microsoft wants to make a globally intelligent OS. What's that exactly? What are the escenarios?
    Besides, most of our information is not on the PC, but in the cloud. A digital assistant doesn't need OS integration to access the email, in your example.
  • Iam sorry I clicked the wrong button and report your comment Daniel. I wanted to reply just this: "you just got owned by mvierling" Great post by the way
  • Alexa is already in cars. Probably not in the way you are thinking, with integration to turn on the air conditioning, heated seats, etc, and maybe never will be. Unfortunately if Amazon won't, MS likely won't either for the same reason, no mobile OS with car stereo integration like Android auto or apple car play. They already have their foot in the door while MS and Amazon are still looking through the window. If you think MS could develop an auto app, well so could Amazon, and it will be the clear front runner if they do for all the same reasons it is the front runner now even if it isn't the most sophisticated ai. Well, lots of stuff in tech history failed that was better than the winning format. MS is so far behind that I just don't see them catching up considering how slow they usually are. This all feels a lot like windows phone all over again. A great product with too little progress too late.
  • Here in the UK, Cortana has zero skills. Zero.
  • Yep, and still no mention of a change in that regard. So we can assume none of this stuff is coming to most of the world, otherwise MS would be making a big thing of it since they know this is a major bug bear and the primary reason for low Cortana usage. Oh well, it's not like we expected much, the disappointment continues...
  • Because Satya´s mind and mission is not cut in that way. By now we have te picture:He is Great in clouds and online software, but not a wild innovator that launches aggressive campaings to gain support at the comsumer level. He avoids that fights. 
  • Here in Sweden, Cortana doesn't even want to talk to me unless I lie to her and tell her I'm in the US.
  • Same in South Africa -  where Google works just fine.
  • Yes. I'm not optimistic about the long term for Cortana because they are falling so far behind right now - just like they did with Windows Mobile. They arent getting the partnerships, the integrations, the developer support Google and Amazon are getting. They've even lost some they had. I bought Insteon home automation stuff back when Cortana first came out. Insteon and MS made a big announcement about integration. Now Cortana integration has been pulled. The Windows apps gets no updates. Now they support Apple Home Kit, Alexa and Google assistant. No Cortana. 
  • I tried the Invoke speaker, but it only had Spotify - no Pandora?  The sound was loud, but still mono, and no dynamics (flat EQ).  It was also too tall to put anywhere but on a low table or on the floor.  I returned it in a week.  Cortana is great for controlling windows tablets like the surface (I have the Acer Switch 3) with voice, but now they want to make people type stuff in?  What about the Intel NUC that has dual front facing mics and devices with detachable keyboards?  That's a step backwards, but at least they added voice typing option to the on-screen keyboard that Android has had for years.  (Now I have to disable my Adblocker to read and leave comments?  WTF? Windows (Ad) Central will become less 'Central' to my world if you want to feed me ads all day.)
  • Windows Central is losing so many readers secondary to MS's mismanagement of phones. Now, WC has to rely on an overabundance of ads to pay the bills. Do you remember when WC was all about Windows Phones? They had to rename themselves when the mobile OS market share began to slip away in an effort to stay relevant.
  • As long as it's still possible to hide and/or disable it.
  • Disable it is better, the problem is, it is not just an easy click and if it is going to intergrated more into the OS i expect MS will make it even more difficult.   
  • Just set your region to anywhere outside the US, that'll almost certainly reduce Cortana to insignificance. It works for us non-US types perfectly.
  • Will Windows Core have a mode where it looks and operates just like Windows 7? If they are going to call it Windows, that is what people will expect. That is the Windows that sells. Trying to make Windows a mobile OS is a mistake, that path has already failed with Windows 8 and Windows 10. They need something new for that vision. Cortana is irrelevant on Windows. Digital assistants are a mobile thing, not a desktop thing.
  • "Will Windows Core have a mode where it looks and operates just like Windows 7?".  You must be joking.
  • Most normal people I know bemoan the shift from W7 to W10. I have a colleague (in his early 40's) who's set up his W7 workstation to look like W98; I can guarantee you he's not looking forward to the W10 shift coming in the next few months at work... In maybe 5 years we'll have moved on, but right now W10 is popular only with a minority; face it, people are inherently conservative, and few places as much as with tech, perhaps specifically because of it's very evolving nature...
  • Most people bemoan change. What's your point?
  • Merely that pushing W10 on people that want W7 isn't necessarily a good idea, regardless of progress. MS simply have no understanding of how to sell the future, and actually make people want their latest product. I'm a firm believer in progress and at the forefront with upgrades, but my W7 work laptop runs rings around my W10 home laptop when it comes to stability... That sort of thing MATTERS to normal folk!
  • I know people who bemoaned moving from 7 to 10 until they actually used 10 for awhile, and now they love it. MS can't live in the past because some people are afraid of change.
  • You seriously don't get it? Wow.
  • I can see you don't quite get Windows Core OS. That's on us and we'll try to explain it better. You're referring to the shell, not the OS itself. We're talking about the OS, which will be modular. The shell aka Cshell is composable hence its name. There will be multiple "experiences" with it including gaming, mobile, productivity, collaboration and "classic". Windows Core OS is not about looking like mobile. That's just ignorance. It's about making an OS adapt its UI to the given task at hand and the hardware it is running on without having to recompile a special SKU for it. What you are making the mistake of is referencing Andromeda - the first instance of Windows Core OS that is mobile, but you ignore or forgot Polaris (desktop). Simple mistake. You're attempting to reference the classic shell, which will be Windows 10 based, not Windows 7 because as you know, no one really cares about Windows 7 anymore.
  • I understand Windows will be modular. I was asking if they will have a simple desktop mode that operates similar to Windows 7. You can try to make the argument that no cares about Windows 7, but that is rediculous. Windows 7 was replaced 6 years ago now and Windows 10 struggles to surpass it. No mobile device has ever been successful with Windows. It is tough to even find a Windows tablet these days. Cheap Chinese devices are your only option. When people hear Windows, they think desktops and laptops. If they want to sell mobile devices, it is time to drop the Windows name. It is a hindrance.
  • >No mobile device has ever been successful with Windows
    It's not like they sell millions of laptops and tablets every year...
  • They don't sell many tablets and laptops are PCs...
  • Laptops and Tablets are mobile devices.
    In terms of technology, "Mobile" just means you can bring them with you on the move. Hence "Mobile Phone". Since you can move and bring a laptop/tablet around with you, it's still a mobile device. Just not in the way people have associated "mobile" these days. Also in terms of it being hard to find Windows tablets etc anymore, majority 2in1 laptops on the market today are basically tablets with an optional keyboard.
  • Phones are usable while in any kind of transportation, therefore, they're called Mobile devices. tablets are usable while in motion, therefore, they too are categorized as Mobile devices; Mobility means 'the ability to move or be moved freely and easily' thus devices that are capable of functioning while in transportation are defined as Mobile devices, Laptops aren't big or heavy nor have to be plugged into a power cord in comparison to desktops. 
    PC means Personal Computer it is not a reference to any form factor of any kind or device and tablets can also be considered as a PC. Your incapability to know the definition of anything doesn't make other peoples common sense or facts wrong, it simply makes your arguments invalid and points out an ignorant troll in a comment section ranting on about technologies that you can't even comprehend with the minuscule intellect which you boast of. go on and deny it, this all you can do, denial is your life because you just "can't handle the truth". go play with your toys and believe in a day when your ignorance becomes the commoners choice of a tool but until then stay foolish, stay a clown. I'm sure there was plenty things to laugh at however there is only like a handful of the likes of you here, luckily in the world of sophisticated technologies and societies we'd see less ignorant people but that doesn't mean never : ). thy shall be named 'denial', the path to self-belief of being righteous and wiser than everyone as well the fastest path to self-ridicule.
  • Everything you mentioned above is true in theory and wrong in practice; enjoy life in your bubble.
  • Windows tablets are everywhere. It's called Surface Pro.
  • That is isn't a tablet. Even Microsoft calls the Surface Pro a laptop.
  • Want a lesson in denial? oh, wait you're just gonna deny that as well :^)
  • Its a hybrid that clearly can function as a tablet. It can also function as a laptop. It depends entirely on what app you are using and how you are using it. I use mine at home about 90% with the keyboard off exactly the way I used my iPad - as a tablet.
  • I am sure your use isn't the norm. Windows tablets are not big sellers, even if you count Surface.
  • (Cough) Surface (Cough)
  • Traditional PCs with removable keyboards. You can't even get one at tablet sizes. They start at 12.6" because anything smaller doesn't work well with Windows. You couldn't even buy a decent 10" Windows tablet in 2017 let alone a smaller one.
  • I own a 10.1 tablet running Windows 10 that I use as my main device whenever I'm away from home, when I'm at home I set it up for my calendar/schedule activities while using it with my wireless speakers for music. I don't what kind of $#!t you are on but I'm pretty sure I've been using this for over 2 years now : ) without any issues, so why don't you go troll somewhere else cause you preferring Win 7 doesn't make it better than Win 10, after all, Windows 7 isn't even secure cause I'm sure 98% of those ransomware attacks were on Windows 7 and its not an optimized system to run on touch devices. your inability to adapt to newer technologies isn't a problem of a technology it's simply your inability but that doesn't mean that everyone else is going to stick to the old notion; companies that intend to profit wouldn't risk it, in a world of security issues; the average user who prefers hassle-free devices with weekly security updates wouldn't prefer Windows 7 either, today's company employee who'd prefer having their documents/photos of work-related things synchronized free of hassle on native software wouldn't end up with Win7, give em a week on both systems Win7 vs Win10 and they'd prefer Win10 for its natively avaible data syncronizing features and hassle-free inbuilt security. why do I say this ? and how can I say this ? its because I've used PC's from Windows 98 to Windows 10 and I prefer organized, optimized, secure systems that can help me take my office work home when and if ever I have to as I've done so in various needs quite free of hassle. Windows 10 as a system works for the people who ditch that feeling of believing they need to stick to an old system/UI just because they are used to it and aren't being open-minded for change which is inevitable, same story when windows 7 came out and people didn't want to leave Windows XP or Vista(while having such low %) but eventually they die out cause without support it becomes obsolete and no manufacturer is going to risk it on their end.
  • You realize your use isn't the norm? Windows tablets, even if you count 2in1s, aren't big sellers at all. You can barely even buy a true tablet with Windows today. You are stuck with ~$100 Chinese devices. The numbers are terrible for Windows tablets. https://www.statista.com/statistics/271293/market-share-held-by-tablet-o...
  • Agree: Windows was a bad name for a consumer device. Microsoft doesn't realize that even today. Disagree: 1. Windows on tablets is non-existant. First tablets aren't big category. Second, both Microsft and Apple are strong in this segment, much stronger than they are on the phone in the terms of market share. Third, if you exclude tablets that people buy as toys for their kids, Android is almost non-existent on that form. 2. Windows 7 was not surpased by Windows 10 - that is expected. Most of Microsoft's clients are enterprises. They have never in the history made such a big roll out of a new OS that you could even expect something like that (not sure how Microsoft thought it can happen either).
  • Microsoft isn't strong in tablets. Surface and 2in1s aren't tablets and even if they were counted as tablets, it still doesn't add up to strong sales. They are PCs. They are used like PCs. Have you ever seen anyone using a Surface without the keyboard?
  • I use my SP4 as a tablet about 50 % of the time, just saying. I still consider it a pc with tablet functionality, though, and not the other way around...
  • Let me know when you want to type a whole document on your Android tablet, Tablet touch is usable in certain conditions which include, taking photos and editing them with simple adjustments. creating/dragging/dropping chart objects with the exception of typing the values in on the keyboard or using the onscreen keyboard which is going to reduce the screen space thats available so that is not exactly a comfortable way of doing anything productive.., using the touch to selecting between sheets/ different instances of Office documents (Excel, Word, Powerpoint), scrolling down or up on documents, explorer activities of which none are really feasible because all the tablet features are meant to be simple actions never productive input where document work or lengthy web surfing with the use of searches will always rely on keyboards since you can't really be productive on a tablet without a virtual keyboard that can exactly predict your input with features like WordFlow(Windows 10 has it and I use it on my tablet alot more due to this), in either way if you want to use a tablet wtih office work there will always be the case of screen space if the virtual keyboard is on, but using a physical keyboard makes it efficent to work with so denying that its a tablet just cause it has a removable keyboard is simply nonsense logic which only a person who doesn't know about device categories would be able to say this kind of nonsense.
  • I use mine without the keyboard more than I use it with the keyboard - especially at home for personal use. 
    They do have one major problem as tablets - apps. Its the same problem Surface RT had. They is a severe lack of good touch oriented apps for Windows in tablet mode. Still, for we surfing, email, netflix, playing music, and all that stuff, they are great tablets. 
  • you do know tablets are Dying. lol  
  • Exactly Pallentx.   I would have never sold my surface 3 if I could have the texture app.  However, they never updated it to work on windows.   Sad,  I use that app ALOT while travelling so I had to sell my surface and get an ipad.  i could use my surface for everything except texture.  Reading magazines while travelling is something I do alot to pass the time,  As does my wife.  We both had 3s,  now we both have ipads.  We have contacted texture numerous times about this since we still use our windows 2 in 1's alot.  But we get the same canned response.   re install the app.   Oh well.   Surface is a great device,  just did'nt meet our needs as far as tablet duties go.
  • Please cite your evidence that Windows is a bad name for a consumer device. If you don't think Microsoft tests and surveys and watches consumer preferences and thinking you are very much mistaken.
  • Windows tablets don't exists outside the United States. Microsoft don't sell it's Surface line outside their borders. Phones with Windows 10 were never available either. It was hard to even get a Windows 8.0 device. Microsoft should have made the thing that makes Windows and PCs so popular: Sell just the OS and allow people to install it in whichever device they hace -if it meets the minimum requirements obviously- 
  • Where have you been all these times 🤵?
  • First off, no offense meant to anyone or any place/nation. He's been in a place where there's no internet or decent/branded electronic stores that have been making sales of PC's for at least 15-20 years, I think he might be living on an island alone and since I recall the boom of "when in India" that went on about on these tech sites related to Windows 10 mobile updates sometime back in the day, I do recall reading that India has Microsoft stores so i guess India is out of the question ? I could do a lot more explanations and come to an endpoint with the help of a long post but with all the logical and economical stances I'm going to make a rough guess of either this person is from the SEA regions or somewhere in a sandcastle along the lines of Egypt? not saying that Microsoft has stores all over the world but that doesn't mean they don't cover most countries as possible, heck Nokia stores feature Windows Mobile 10 devices and even I got mine from a Nokia store back in the day, so how is it possible that this person lives in a country that doesn't even have a Nokia store ? since if there was a Nokia store they'd obviously sell Microsoft products there as well, as they've been doing that forever even before Microsoft acquired Nokia. which means this person is in a place close to Kunlun (of course it would be from Marvels iron fist, I mean)
  • I agree. Google did it right and are now reaping the benefits. Microsoft's strategy for the last decade has been terrible. Not sure how they come back now.
  • reaping the what? reaping the oreo benefits I bet...yes i've bought into android to see what this new fad is about oreo with a device that runs stock Android 7.1 and to my expectation as obvious since I've used these droid systems before, the company promises to provide 8 updates and I'm going to be waiting what another 1-4 months ? for a system update..wow every android user must be reaping that benefits right about now ? .. welp fantasy land here we go. over 70% of Android users are still in the dark while using their outdated android systems that aren't even on android 6. Luckily I still use my WM10 as my daily driver and I still get updates, I hope android 8 is levels better than Android 7.1 cause this is quite a bad system in comparison to WM10 when it comes to ram usage and optimization and here I was expecting Android to be better with all the folks screaming out how amazing it is than WM10.. I fail to see how Android is better when its stock apps are so useless that i have to go to the play store and get other apps that which I have to pay for all over and I can't even disable most default apps which are useless ..wow android so good 10/10 : ) , it's so good that my next device is going to be "This is not the phone-dromeda you are looking for" from Microsoft. :^) better than superficial fandroid systems.
  • Android versions don't matter and haven't for years. You are speaking in Windows terms. It doesn't matter if you are using a 5 year old version of Android, apps still work and your device is still supported by Google Play. You are comparing a singular, locked down OS with an open OS that can be and is heavily modified by the OEMs. Each version is basically a separate entity and Android version really doesn't make much of a difference. It certainly hasn't hurt sales. Android outsells Windows nearly 5 to 1.
  • That's just complete nonsense
  • In the UK I can buy any of the surface line by simply going onto their store. As a student I can even find it on their UK student store. So you're not correct at all there. Also Microsoft aren't the company to do 2in1's. Plenty of companies have followed suit with their own branded devices, some even better and cheaper than the Surface.
  • I am in Canada and I owned surface'es,  as well as many different Windows phones.  So,  I have no idea where you are getting your data from,  but it's far from the truth ahumeniy.  
  • It makes no sense. Where are you going to buy a cell phone without OS?
  • @bleached You really really really need to open your browser and go to docs.microsoft.com and read about everything that Windows 10 is before you make any further comment about Windows 10 on this site. You are woefully uneducated in what Windows 10 is and how it works. After you do some real homework and studying on what Windows 10 is as an operating system you will realize that you are wrong in 90% of your trolling comments on this site and that it is the future and a proper OS for this time. Windows 7 was a milestone to getting to Windows 10 though it was a great OS for its time it was only a stepping stone to something better. It is already changing the way the industry as a whole (not your dumb consumer crap that doesn't make a difference or pay the bills). It is a solid, secure, and easy to use OS. Just from a normal end user. I have found that more regular users are able to fix their own problems with the way the OS is now than they ever could on Windows 7. So for you to say that people need a crappy windows 7 type experience is straight ignorance on your part so like I said go read and educate yourself.
  • Been around Windows for decades now. Windows PCs are what sells. Desktop interface and legacy desktop experiences are where Windows excels. Everything else has been a flop. I don't see how you can argue anything different. The numbers are readily available.