If you're shopping for an NVIDIA RTX 5090 this week, you're probably not having a great time. The flagship GPU, which delivers the most performance possible from any consumer card, has all but disappeared from the biggest retailers in the US.
The mighty 5090, which debuted at a $1,999 MSRP in January 2025, has, until recently, been listed somewhere between $2,000 and $3,000 depending on the make and model. While the cards were certainly selling for more than MSRP throughout 2025, those prices now seem very reasonable.
I spent the morning trying to prove the trend wrong by scraping the big GPU retailers, but it's futile. Amazon? Forget about it. Listings are sitting between $3,800 and $4,500 unless you want to take your chances with a used unit.
Best Buy? There's not a single RTX 5090 in stock. Forget Newegg — prices are lower at Amazon, and that's not saying much. What's worse, none of the RTX 5090s I could find for sale are actually being sold by the retailers themselves. It's all third-party listings being hosted on the likes of Newegg and Amazon.
The only outlier is Micro Center, which is still offering 5090 units for a slightly more reasonable price. The issue, of course, is that once you click through to select a store for pickup — there's no shipping option for any of the listed cards — you'll quickly find that there are only a handful of cards available across the entire country.
So, that begs the question: Where have all the 5090s gone?
In December, I covered rumors about NVIDIA cutting GeForce RTX production by up to 40% in early 2026. The move would be a byproduct of the global memory shortage, which itself is caused by AI firms buying up the supply of DRAM years in advance in order to fulfill the needs of datacenters.
These rumors undoubtedly sparked a bit of a rush on remaining RTX 5090 stock, further exacerbating the issue. With the RTX 5090 now disappearing from store shelves and not being restocked, the reality of the situation is perhaps worse than we imagined.
You might as well buy an entire pre-built PC with a 5090 inside
The PC market is in turmoil, and there's no better proof than the crazy pricing discrepancies between standalone NVIDIA RTX 5090 cards and pre-builts with the GPU inside.
For example, Newegg's in-house ABS brand currently has a Kaze II Aqua pre-built on sale for $4,899.99, and that's before adding an additional 5% ($245) discount. The PC has an Intel Core Ultra 9 285K CPU, MSI Ventus RTX 5090 GPU, 32GB of T-Force Delta RGB DDR5-6400MHz RAM (which alone costs $530), a 2TB M.2 PCIe 4.0 NVMe SSD, a 360mm AIO liquid cooler, and a 1050W PSU.
That's a lot more value for your money, but I'm not expecting deals like this to stick around very long if RTX 5090 production is indeed in such a rough shape.
If you're a resident of the US and have an NVIDIA account created before January 30, 2025, you can always sign up for NVIDIA's Verified Priority Access program. It's essentially a lottery for RTX 5080 and RTX 5090 Founders Edition cards sold at MSRP, but it's worth putting your name in should you not yet have your hands on the flagship card.
(via TechRadar)
Is this a temporary blip in supply lines, or is RTX 5090 stock drying up a signal that the GPU market could be in for a rough 2026? Let us know in the comments section!
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Cale Hunt brings to Windows Central more than nine years of experience writing about laptops, PCs, accessories, games, and beyond. If it runs Windows or in some way complements the hardware, there’s a good chance he knows about it, has written about it, or is already busy testing it.
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