Help bring BLACK to Windows 10 through AppStretch right now

Back in 2014 we wrote about a new photography app for Windows Phone called BLACK. The app aims to emulate classic black and white film styles like AGFA apx 400, Shanghai GP3 100 and one of my favorites FUJI Neopan 400.

A few weeks ago the small company (run by two people) sought to raise funds to bring the app to Windows 10 and Mobile as UWP. The company used the popular AppStretch but fell woefully short of their goal due to lack of visibility (AppStretch is a tool where devs can raise funds for new features for apps and projects). Today, we are fixing that as we managed to convince them to try it again, but this time, we're bringing the full might of the Windows community with us!

For the next 30 days, BLACK is seeking to raise $9,999 to develop their app for Windows 10. In the campaign notes, the companies detail their history, usage data, and plans:

Two years ago during the Microsoft's //Publish/ event in London, we submitted the first version of the app to the Windows Phone Store. Since then BLACK has been downloaded more than 650k times across platforms and 300,000 times alone on Windows Phone, receiving a 4.4 star rating. It has been featured in the store in many countries, and we received an incredible amount of great feedback. People absolutely loved it. If you haven't tried it yet, we invite you to do so and enjoy it for free.Updating the app from Windows Phone 8.0 Silverlight to Windows 10 it's not an easy job. Many of the APIs, coding standards, and tools have changed dramatically. In fact, only about 10% of the existing code can be reused in new version. This means that we need to almost completely rewrite it, which takes time. Unfortunately, we will not be able to do it in our spare time anymore.This is where you come in!If you help us raise our goal, we will dedicate ourselves to this task. We are not looking for profit, just enough to cover development and living costs to make this happen.

The company also lists new features they want to bring including:

  1. Completely redesigned collection page
  2. Three new filters:
    • P400 TURA EXPIRED 2002
    • N15 ORWO
  3. Social sharing options

The project should take around two months of development.

Folks, I take this stuff personally, which is why I asked BLACK to give AppStretch another go with our support.

Windows 10 for PC and Mobile (this app will support both) is always in need of talented developers and apps that are unique to the platform. BLACK fills that role and for Lumia users who pride themselves on photography, you should already have BLACK in your collection. I've donated $20 to the cause, but if you could just spare that cup of coffee ($2) or whatever you want it would help out.

Remember, this isn't even about just Mobile as Surface and PC users will also be able to have a great black and white photo app at their fingertips as well. At the very least, please share the AppStretch campaign and spread the word!

Donate to BLACK for Windows 10 on AppStretch

Let's show the developers - Alvaro Arregui and Peter Stojanowski – that we want #BLACKapp for Windows 10!

Download BLACK for Windows Phone (opens in new tab)

QR: black

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been here covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics and ran the projectors at movie theaters, which has done absolutely nothing for his career.

  • M$FT shake your pockets a lil bit
  • That's been tried and it did not net anything other than slipshod and abandoned apps that never updated. BLACK is a proven App, if you use it you know. Kindly shake your pockets a lil bit. This is the second effort. The first time I pledged $20 and the funding went nowhere. Playing off the responsibility to MSFT will not get us there. Apathy and inaction will kill this... Ask not what your platform can do for you - ask what you can do for your platform.
  • "M$FT"? Thought I was reading a comment from 1997 there for a second.
  • Nice :D
  • I like the app and willing to support...but there is no option for Paypal on AppStretch
  • Please don't let that stop you. You won't get charged to your card if the funding goal is not met.
  • Paypal is my preferred method for payments where I don't know how trustable is the receiving end.
  • I can't find any bad press about AppStretch. It was developed by Ad Duplex which works closely with the developer community.
  • Ok, then if by day 20 they haven't made the quote I'll take the bullet and donate some money.
  • your app is very usefull to me and i wish i could help you, but dollar is really expensive here in Brazil... it isn't possible to use microsoft tools that allow you to port you app for other platforms so you could have more people supporting you guys? because i really wish for you guys to suceed
  • heh.. useless i take a pic, upload it to my pc, edit it - finish. No need for an app free or paid
  • Way to help out and think beyond yourself.
  • It would be good to make another article as a reminder to the community in a couple of weeks.
  • Yup, on the plan.
  • I like doing post-edit on my laptop... And would love to add this as a UWP into my toolkit. The B&W filters are very nicely done and help set a mood in the pic that give it a nice impact. If you ever loved B&W film in an SLR camera back in the day BLACK brings back a lot of memories.
  • Used this app on Win Phone 8.1, great app!
  • Pledged $20. One of my favourite photo editing apps -- does a small number of things but does them very well.
  • Same here. I never heard of the app but feel I should pitch in as it could be useful to have with the excellent photos my 950 XL produces. I've also come to terms with Windows Mobile users needing to show support to potential developers before they get on-board the platform. It's probably the wrong way around but that's how it is.
  • Sorry but I dont think they will get that much for an app with filters. I loved their old app, even use it now and would like to see W10 version but 9999 $ seems unreal.
  • That is the cost to develop the app. Have a heart and help out the small devs. They are our link to the past and hope for the future. The large publishers look right past us. They have been doing for some time.
  • You are so right. Yes I will support the dev. like I've been doing with WC/teespring T - Shirt?
  • $9999 is not bad considering how expensive app development can get. Don't forget that they are doing almost a full re-write to bring it up to par.
  • I did the same. I NEVER tried it. I only just downloaded it for 950XL. I'm impressed I was even allowed that ^_^ It doesn't work without errors, but I like the idea of giving back, now that I get such a high quality WindowsCentral app for free :D
  • The interface is what I love more from this app.
  • Great point. I figure since I used it freely in 8.1 and it still works on W10M, I should help out and get it UWP. I feel like I owe them my support since they supported me when I used it free.
  • This is an excellent photography app. High quality ones like this should get support and the amount they are asking for is very reasonable considering how time-consuming and expensive app development can get.
  • I pledged $50 because, why not. I'm not ALL THAT in to photography but I love trying new things out. If everybody here pledged a couple of bucks (which will not bankrupt them) this app will be funded in no time.
  • Nice... I just donated a little, hope it goes well. xD
  • We all give what we can personally spare. It's the thought that counts :)
  • Donated a few bucks, then tried to add a bit more and now get 500 error if I change the pledge amount...
  • Good luck to them, but this isn't something for me. I've never been a big fan of these types of pre-paid software deals, where the majority of the risk is placed on the consumers' shoulders.
  • That is how it works in gaming. It works a lot more fair with non-game money supporting sites :)
    If the project does not meet their goal, you get all your money back.
  • Count me in, ill buy that for a $
  • Wish windows central would bring that full might to pokiemin go for those who want it, but petitions don't work, so those people are doa.
  • No thanks.
  • I'll never used it but I donated. Surely there are at least 10,000 WinFans in the world, possibly on this site. That's a dollar each. Not much to ask. Think where this might get the developers in terms of profile and what that might lead to. Being a fan of this platform and its position in the world is unlike any other. It needs a passionate community unlike any other. Look at the Insider programme, that's unlike any other...
  • Agree fully with that, I'm well into my photography, but unlikely to use the app, but will still pledge a couple of dollars when I get home, and wish them all the best, hope they get the funds they need !!
  • I'm sad that many people who comment like crazy - "Windows Mobile is dead and they dont make apps" are not to be seen in this particular comment thread !!!
    Where are all these people now huh !! Only 22 comments as of my commenting time. :( This is a BRILLIANT app.. I wish it really got more support. Those who HAVEN'T used it yet, you just try it once - The 'filters' that are available are actually perfectly real copies of the actual FILMS used back in the Black and White days. There are EXPIRED films too. I mean, THAT is how authentic this app is !! To know from the devs that HALF the downloads were on Windows is great news. :)
  • 9999$? Fuuuuuuu ... that is going to be hard
  • With crowd funding you could be surprised, these guys could go on to make the next big app after this one, from small acorns do big oaks grow :)
  • Still. Getting 10.000$ in funds is everything but easy and I am not sure whether there are enough of us left to carry such a hefty sum
  • And every person who feels that way and holds off makes it a self-fullfilling prophecy. If it does not meet the funding goal your card does not get charged. If it meets the funding goal the App gets rewritten as a UWP and we all win.
  • Well, I would've pledged if AppStretch would support PayPal. But still then I highly doubt that they will meet their goal, sadly. Even for an iOS or Android Developer raising 10.000 is everything but an easy task
  • Not really, $10K is small potatoes for a good concept. My son-in-law raised $40K on another platform (Kickstarter) for a new business venture. It is thriving, three years on!
  • Why does it has to be from donation? Cant they atleaat provide us services and apps like android and ios? Dafuq windows
  • It doesn't have to, but not much in this world is free, there is a cost somewhere, free app with in app purchases, totally free app with spamming or down right poor quality/dross, and having spent the time reading the article it sounds like the 8.1app was developed in their own spare time, I feel it's good to give people a break where we can... In my opinion :)
  • I used it a couple times when you promoted it and thought it was beautiful, both the app ui itself and the photography results. I recommended it to a friend who we mock as "darks" and basically every Instagram post of her was filtered first on this app.
  • Never heard about it but ok, I could probably make use of this.  $30 pledged.
  • Same here. $10 pledged.
  • Pledged my support for this app as I've used it quite often!  Many of the photos edited via BLACK were commented by my friends as professional looking and I actually framed several of them.  I always smile when they get stunned at the fact that it was produced on my Lumia phones (640/920/950XL).  I may pledge again if they need the extra boost! In all honesty, this is a great opportunity for the community to show their support for a great app.  I've been many groaning and moaning about apps leaving and this is OUR chance to prove that we want quality apps to stay in the Windows 10 store.
  • Just the same phones I have with me :-) Except, I own a 640XL instead of 640
  • ​  You had to one-up me, huh? :)  Cool that we have similar gadgets in the Windows Phone family.
  • Yes, if you like photography. BLACK is a GREAT app !
  • While MS is advertising how easy to use bridges to bring apps to UWP, I'm surprised to know even upgrading from 8.1 to 10 would be so much of a task.
  • Well, I guess this app being a silverlight app surely does not help any. But I am not a developer, so I could be wrong
  • Daniel, how come there was never a post like this for the official imgur app?
  • Maybe because he never cared to use it personally
  • Maybe they were not on AppStretch and noticed by the right person at the right time... it's all luck of the timing maybe
  • It's nothing personal. In fact, BLACK tried this last month and failed miserably. We didn't promote it for one reason: I had no idea. We can only cover things that we are aware of and sometimes we miss things. It helps to flag me or others on twitter, email tips, etc. Frankly, I didn't know about Imgur pushing or an app just that they say the same thing as everyone: if we see demand, we'll think about it. BLACK is ready to make it they just need the money.
  • Thanks for the response. I understand
  • Excellent app.
  • Is it me or is there no native way to share the new filtered image? Either way donated 20$ and a feature request
  • Social Sharing is a planned feature for the UWP.
  • Very good app . I would gladly make a small donation if it was possible with my Microsoft account .
  • I once had an Australian A-League Football (soccer) app which I developed in my own spare time (working dad with 2 kids) and was paying $700/year out of my own pocket for subscription to the live data. I had thousands of downloads and close to 5 star rating and I too reached out a few times to WPC to try and get some more support but never got a single reply. I ran it for over 3 years but after losing close to $2k (got some money from ad's and IAPs) plus my dev time, I had to pull the pin. If only Daniel was into soccer as well as photography.
  • I wanted to support the dev, but went click on the Pledge Support button I was taken to sign in to my "Whatever account" and that appstretch could see my profile or whatever in it. Why?
  • Lots of places have social log-ins. AppStretch has a Social Media support component as well. You can pledge not only money, but mentions on your social media page(s). Pretty much like any App that asks the same permissions if you link. I just signed up straight for AppStretch, you don't have to link a social media account if you don't want to.
  • Thanks.
  • I downloaded, and contributed. Works slickly, and I like it already.
  • Pledged! Hopefully they stick around! Thanks for the support Daniel!
  • I can sleep well now, knowing that I have contributed to the dev and the Windows platform. Zzz.....zzzz
  •   BLACK is a fantastic photography app, a real gem on Windows Mobile!   If there ever was an app I think deserved to live and be supported it is BLACK
  • The Kickstarter continues to be stalled out... I'm amazed that this is so. Have you used BLACK? Then you know it is that good. Have you not used BLACK? Give it a try. Surely this is just a case of the word not getting out. 300,000 downloads of the 8/8.1 App and not even 1/10th can give a dollar? But really all they are looking for is not 10% giving a dollar, but only 3.3% giving a dollar. I pledged $10 this round. I've done my part. I weep for this platform where the users want every App only if it is free. Where are our developers? On platforms where they get support. That's where. If you want nice things they often come at a cost. Unlimber your wallet, reach in there and give something. Don't be a whiner AND a cheapskate. That's just ugly. SMH.