We've changed @WindowsCentral and introduced @WC_Headlines — Here's why!

By Daniel Rubino
published

Starting later today, we are making changes to how Windows Central uses Twitter. The @WindowsCentral account is no longer going to tweet automatically every article we post. Instead, our editorial team is going to carefully, manually tweet only the stories we think are the most interesting and relevant to you, our readers and community. If you really want everything, just like RSS, you can follow the new @WC_Headlines account. Otherwise, your timeline is about to get less full. So, why the change?

In short, on some days, Windows Central can post over thirty articles in a 24-hour period. That is a lot of "stuff", but not all of it is necessarily appealing to the casual reader or those who want a more meta-view of the Microsoft and Windows ecosystem. The old saying is "Less is more", and that adage applies to social feeds as well. Too much "stuff" or low-level news could come across as spamming. Your time and attention are valuable, so maybe you don't need to know about that small app update or banal Microsoft announcements.

As a result, our updated Twitter feed will be more personal and reflect our increasing focus on original, in-depth content that you cannot find anywhere rather than a flood of small 'blog posts.'

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Additionally, we're going to start to add author's Twitter handles to each Tweet too to make it more personal. After all, maybe you want to read something I wrote, Jez's views on the latest Xbox happenings, or Zac's Windows 10 build breakdowns. Now you will know that info in advanced without ever clicking a link.

In fact, you will always want to follow our top writers on Twitter like myself (@daniel_rubino), Zac Bowden (@ZacB_), Richard Devine (@ricker666), Jez Corden (@JezCorden) for the latest news and bits in specific Microsoft categories.

Remember, if you want to use Twitter like RSS, we're happy to provide @WC_Headlines for you. If you'd rather be alerted to what we think is the best of the best stuff, and then go and browse through the rest at your leisure, then that's what @WindowsCentral will give you.

Finally, if you use our free Windows 10 and Mobile app, you will, of course, continue to get all our news and notifications as always!

Daniel Rubino
Daniel Rubino
Editor-in-chief

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.