What you need to know
- Mixer and Twitch have recently signed a lot of exclusive livestreamers.
- Google is doing the same with YouTube.
- LazarBeam, Muselk, and Valkyrae will now stream exclusively on YouTube.
- You should expect more of these announcements from all three platforms in the coming months.
It's no secret that Mixer and Twitch have been signing exclusive deals with a lot of content creators. The most famous example of this would have to be how Ninja streams exclusively on Mixer. However, YouTube is also doing the same. Today, the Google-owned company announced that YouTube will now be the exclusive livestreaming home for three well-renowned gaming creators. LazarBeam, Muselk, and Valkyrae who have over 21 million subscribers combined just signed on.
Lannan or LazarBeam, is one of the world's biggest content creators, with over 12 million subscribers. Elliott or Muselk, has loved gaming since he was a kid. Originally studying to earn a law degree, Elliott started making YouTube videos after classes at night. Rachell or Valkyrae, is a top Fortnite creator who previously streamed games such as The Witcher 3, Hearthstone, and more.
YouTube's Head of Gaming Ryan Wyatt said the following about the deals.
Gaming on YouTube just had its best year yet. We saw over 35 million people upload a gaming video in 2019, we had livestream events like Fortnite 'The End,' where over 4 million people tuned in and we added incredible creators like Lachlan and CouRage to our ever-expanding roster of exclusive live streamers. Every gaming creator, no matter where they live stream, is a YouTube gaming creator, and we're proud to be the home of the best gaming content in the world. 2020 is poised to be even better than 2019 with the exciting content we know will be coming from LazarBeam, Muselk and Valkyrae. We're so excited to have them be a part of our global live streaming family.
Valkyrae added the following about her decision to join YouTube.
I'm so excited to join YouTube as a streamer! From day one, the YouTube team has been fully aligned with all of my goals. With the support from YouTube, my family and my fans, I will not only continue to do my best as a streamer, but I will also venture into other areas of content and grow my brand even further! I am so grateful for the opportunities and for all my loyal fans who have stuck with me through all my decisions throughout my career. I can't wait for the next chapter!
It seems like exclusive streaming partnerships will just become more common in the future. Hopefully, all three livestreaming platforms — Mixer, Twitch, and YouTube — will continue to thrive in the coming years due to this. However, only time will tell who comes out on top.
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