Lumia 735 goes on sale in the UK today for as low as £199.95

As promised last week, residents in the UK can now pick up Microsoft's new Lumia 735 smartphone, with Windows Phone 8.1 pre-installed along with a local beta version of Cortana.

At the moment, it looks like Carphone Warehouse is the place to get the cheapest off-contract Lumia 735, for a price of £199.95. Other retailers like Clove and Unlocked Mobile are selling the same phone for £220 and £224.98, respectively. If you want to purchase the Lumia 735 with a two year contract, you can get it for as low as £17 a month if you shop around.

The Lumia 735's most hyped up feature is its "selfie" 5 megapixel front facing camera with a wide angle lens. It has a 4.7-inch 720p ClearBlack display, a 1.4 GHz quad-core Snapdragon 400 processor, 1 GB of RAM, and 8 GB of onboard storage, along with a microSD slot that supports up to 128 GB of additional storage.. There's also a 6.7 megapixel rear camera. It's the single SIM 4G LTE version of the Lumia 730, which has two SIM slots but only supports 3G networks.

If you live in the UK, do you plan to purchase the Lumia 735 today and if so from which retailer or wireless provider?

John Callaham was a former contributor for Windows Central, covering Windows Phone, Surface, gaming, and more.