Microsoft quietly discontinues stock of Surface Pro 2 and a new Lumia tablet on the way?
Ever since the Surface Pro 3 announcement, the future of the Surface Pro 2 was in question. Would Microsoft continue to sell both or focus on their new redesigned Surface Pro 3, and what about Surface 2? The story is coming into focus a bit as it looks like Microsoft is putting the Surface Pro 2 out to pasture.
Windows Phone Central has learned through various Microsoft Stores that all or most stock of the Surface Pro 2 and Surface Pro 2 accessories are being sent back to Microsoft. A few stores are keeping units on hand for customer issues, should any arise, but many stores now have zero stock with no plans to carry it any longer. It is not clear if other retailers are following suit or if Microsoft is mandating this only for their own stores.
On Microsoft's Surface.com (opens in new tab) website under 'Products', only the Surface 2 and Surface Pro 3 are in bold font, while the older Surface and Surface Pro 2 are pushed down with a ligther, less emphatic typeface. Customers can still buy the Surface Pro 2 direct from Microsoft. Nonetheless, it is clear that Surface 2 and Surface Pro 3 are what Microsoft are directing customers to these days.
Surface going forward and a new Lumia tablet
Recently I hazarded a guess on Twitter that the Windows RT is folding into the Lumia line, and Microsoft would retain the Surface name for their Pro series. That follows on the recent rumor from @evleaks, who made a more substantial claim of Lumia replacing Surface completely. I have no information if that is true or not, but it would be a massive shift (and step backwards, in my opinion).
On a similar note, I have overheard that there is a sequel coming to the Lumia 2520 tablet later this year. The tablet would be released around the same time as ' McLaren,' the new 3D Touch Windows Phone that Microsoft has been working on for some time. Whether or not this tablet runs RT, or full Windows 8.x unknown, likewise for the specifications. I think how they market that the device is crucial to understanding where Microsoft is taking these brands in 2015. I suspect it would be another RT tablet and called Lumia.
Personally, I like 'Lumia' for phones and tablets with 'Surface' for Microsoft's own pseudo-laptop line running full Windows. Such a distinction between devices and PCs is what Microsoft desperately needs, especially with the fumbling of the Surface RT/Surface Pro brands.
The Windows Phone and RT operating systems are expected to merge into one SKU next year with the arrival of 'Threshold', leaving just three categories: Windows Phone/RT, full Windows and Xbox One.
Best Buy Blue exclusive Type Cover ends in September
Finally, if you are looking to grab a Surface Pro 3 and want that exclusive Best Buy Blue Type Cover, you'll be able to pick them up direct from Microsoft starting mid-September as Best Buy's exclusivity in the US comes to an end.
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.
Most WP programs would run just fine, untouched on x86, and it would probably even be possible to run the native apps via emulation.
Windows: What you call Windows RT now. Would run on tablets and have NO DESKTOP.
Windows Pro: What you call 'full windows' now. Would run on enterprise laptops, desktops, gaming PCs. Has desktop. Only for power users. Unfortunately what MS and its power users fail to see is most people don't need a desktop anymore, aside from enterprise/power users. Windows Phone would be underpowered on a tablet, much like Android is. Phones and tablets are very different and used differently. Also, the name Windows Phone needs to go. Windows is Windows and should just be called Windows.
Also, remember why did MS keep Cortana name? So let's make it happen (Lumia for phones/RT, Surface for Pro line).
About the branding I don't really care if it's named Surface or Lumia or Whatever, I just care about having a nice product at a reasonable price tag.
Surface Pro Is not a bad naming lineup.
No rebranding necessary. Lumia line , Surface and Surface Pro line.
They can't brand the RT or pro as Lumia because they both have a kickstand, and they look totally different.
So Microsoft should use Lumia for their Windows tablet line-up meant for media consumption and come up with a new name for their Intel based tablets so they can properly convey about the tablet's true capabilities, like Microsoft Work Tab.
Having said that, this may be the reason why they have stopped selling them so soon. Stockpile them for up to two years -- just incase -- so they don't have to replace them with Pro 3's.
The RT though, will very likely be replaced by the Lumia tablets. In that aspect I agree and think it's the logical thing to do. Lumia for Windows Mobile tablets (they should consider bringing that name back...) and Surface for Windows tablets.
And this may as well be the reason for ditching surface mini (Although I still believe that we will see it with Windows 9 and modern office) Posted via Windows Phone Central App