Microsoft doubles down on its Android + Windows efforts in latest reorg
A new 'Microsoft Android' division houses Duo, SwiftKey, Launcher, and more.
What you need to know
- Microsoft is moving several key Android teams and products into a new org under Panos Panay.
- The news was announced in a memo to employees earlier this week.
- No layoffs are expected as a result of the reorg.
Microsoft is reorganizing several key teams and departments once again. Announced by Chief Product Officer (CPO) Panos Panay in a memo earlier this week, the company is moving its Surface Duo OS, SwiftKey, Phone Link, Microsoft Launcher, and a handful of other Android teams under a new dedicated Android org called "Android Microsoft Platform and Experiences" (AMPX.)
Previously, much of Microsoft's Android efforts such as SwiftKey and Microsoft Launcher were developed under the Microsoft Mobile Experiences (MMX) division, which also focuses on iOS and iPadOS products. This new dedicated Android division is designed to help the company double down on its Android offerings and really focus on the platform as a first party endeavour alongside Windows.
The short version of this story is that Microsoft is moving the bulk of its Android efforts into a new dedicated org under Panos Panay, similar to what the company did with Windows back in February 2020. A Microsoft spokesperson confirmed the reorg in a statement to Windows Central:
Sources tell me that Microsoft has big ideas in mind for Android and Windows over the next handful of years, including more advanced integrations between Android smartphones and Windows PCs beyond what's already available via the Phone Link app today. Microsoft wants to position Android smartphones as an extension to Windows PCs, with the goal of creating interoperable experiences similar to what can be had with an iPhone and Mac.
Along with the reorg comes new roles for several key players at the company. Shilpa Ranganathan is moving to a lead role in the Windows PM org, taking over from Linda Averett who is moving to a new team focusing on privacy, compliance, and security. Ali Akgun, previous CVP of Surface at Microsoft, is said to be leading the new AMPX group.
Finally, I hear CVP Michael Fortin is retiring, with his role being split up between several different leads in the Windows + Devices org. I also hear that there will be no layoffs as a result of the reorg. Overall, this reorg looks to be positioning Microsoft to better serve its products and experiences on Android in addition to enhancing the integration between Android smartphones and Windows PCs.
Just recently, Microsoft announced that it was rebranding the Your Phone app as "Phone Link" and expanded support for the "Apps" feature to Honor smartphones, which was previously exclusive to Samsung and Surface Duo devices. I'll be interested to see just how closely Microsoft can tie Android and Windows devices together in the future.
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Zac Bowden is a Senior Editor at Windows Central. Bringing you exclusive coverage into the world of Windows on PCs, tablets, phones, and more. Also an avid collector of rare Microsoft prototype devices! Keep in touch on Twitter: @zacbowden.
* Windows Store
* Flow Keyboard from WP8.1
* Bing Maps app
* MS Photos app
* Deeping linking in apps
* Infinite vertical scroll on home screen
* Less expensive single screen surface phone
Sorry to say in this regard it's decades. As ultimately Microsoft would have to rebuild android apps that scale for desktop use. Android apps do not scale beyond a tablet form factor. That literally throws the entire market and windows ecosystem that Microsoft has built up. As I said below, Microsoft will run in the wall of Google's tendrils and Microsoft's stupidity.
And MS can sell Android apps on PC and on Android. Great idea.
that ain't happening unless Microsoft wants to throw everything out the window (that includes Xbox too as xbox is heavily tied into the windowe o/s and rightly so) and start from the bottom rung.
Microsoft are going to run to the immovable wall of Google's tendrils and Microsoft's stupidity.
Bleach, you have never sked a straight forward question that I am aware of EVER. You troll, your questions are mostly loaded and with your usual perverse opinion pandering.
You don't have to see any good in MSFT product, a right that you have, but, stop pandering and pestering others with your doctrine. Before I forget, it is ok to disagree as well.
Do you remember an app called "Evernote" It died because on MS office on Android and iOS. MSFT is selling a boatload of Office 365 and OneDrive subscription and accessible on all kind devices and platforms.
I am dumbfounded that you don't know this or understand it at all.
It's like asking how is MSFT making money on with Cloud gaming on Android?