Microsoft expands Bing's AI-powered intelligent search features

In December, Microsoft introduced a slate of intelligent search features for Bing, using AI to surface more, and better, information in search results. Now, Microsoft is following up with several more features and incremental updates that should further round out Bing's intelligent search prowess.

If you're tracking down basic facts about a topic, Bing will now aggregate facts related to your search from several websites so you don't have to manually scour for them. If you want to dive in further, each fact includes a link to its source. In addition to aggregating facts from several sources, Microsoft says Bing will also now provide multiple answers for how-to questions so you can pick whichever is best for your particular situation.

Bing Facts

If you're searching for information on a particularly difficult or technical topic, Bing will also now provide definitions for uncommon words. If you're searching for a medical topic, for example, Bing will allow you to hover over unfamiliar words to see their definitions without leaving the page.

Lastly, Bing's new intelligent image search, which allows you to search within an image to find similar images and products, has been expanded to work with more categories. When it shipped in December, intelligent image search's object detection only focused on a few fashion items. Now, Microsoft says it covers "all common top fashion categories."

Bing Intelligent Image Search

These features are rolling out now, and should all be available over the coming days and weeks. And if you want to get a peek at some of the tech powering Bing's intelligent search features, Microsoft also provided a look (opens in new tab) at how it uses Intel's Field Programmable Gate Arrays (FPGA) to analyze billions of documents across the web and serve up answers in "less than a fraction of a second."

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl

  • This is really cool. I already love using Bing. But the way it provides counter points to basic questions is really great.
  • Now let's beat Google with that. Bing is so underrated.
  • I agree but I don't ever see it being used more than Google esp with Google mobiles and now home selling very well Microsoft are way behind in 2 of the bits that are big for there services
  • If their aim is to capture market share from Google, I'd advise them to 1) let us search within a specific time frame, 2) let us search by a specific file type and 3) actually give us news when we choose the News tab, instead of just telling us there are no news on the subject, when a quick 24-hour Google shows us there are plenty...
  • The Bing is better search engine of you need important data first as in case of market research. It gives more relevant data than google but in my new company its blocked. Just imagine nobody is using the bing how will one use it. MS needs advertisement of the product too.
  • And of course, almost no one will ever see this because it will be an US only feature... 😔
  • USA only?
  • wow, just like Cortana this stuff only works in US & UK... Hoorah for living in Belgium again. Come on Microsoft; roll this stuff out to all your markets :-(
  • Still no match for Google.
  • Microsoft Store each cant even find TrueCaller if search with space between true and caller, They should give up on search.. it sucks
  • I love bing but when location is set to USA, otherwise it's featureless piece of ****!