Microsoft highlights games in latest Xbox One marketing push

The public relations strategy (or lack thereof) that Microsoft has been using since announcing the Xbox One has been questionable at best. The Xbox team has taken a staggered, slow rollout of news surrounding the Xbox One with details coming out slowly piece-by-piece at different events. They’ve back pedaled on a few issues and just can’t seem to catch a break. But they’ve slowly been turning around their slow start with the Xbox One. Their latest push is putting the emphasis back on games.

Check out the video above. It’s all about the exclusive games coming to the Xbox One. If the game isn’t exclusive to the Xbox One, like Battlefield 4, the video pushes the message that you’ll be getting exclusive content first on the Xbox One. Microsoft originally pushed the message that the Xbox One was going to be your all-in-one machine. But for some reason gamers weren’t buying that, even though it’s clearly a gaming console.

This could be the beginning of a push from Microsoft to highlight the gaming prowess of the Xbox One. It’s shared some pretty interesting stats about the games coming out for the Xbox One with the pretty infographic below.

If for whatever reason you can't view the image above, here is what Microsoft is promoting about the Xbox One game lineup:

  • 38% of titles are exclusive to Xbox One
  • 37% of titles are brand-new IP
  • 44% of titles will include either timed or exclusive content to Xbox One
  • Microsoft exclusive titles (think Ryse, Forza) received 272 award nominations and 111 wins at E3 2013

Which game are you folks most looking forward to at launch for the Xbox One? I’m really looking forward to Ryse and Titanfall when it comes next year. Although Forza does look pretty dang awesome too. Sound off below with your favorites! 

Source: Xbox (opens in new tab), YouTube

  • I got that email today
  • Sam stop posting all these good articles I'm trying to get some sleep here.
  • Quantum break, titian fall, and sunset overdrive look pretty awesome
  • Have we seen anything about sunset overdrive save for an introduction video?
  • Some developers interviews.
  • Yea my X1 and PC will get along real well :) I can't wait.
  • Got my day one edition and dead rising 3 pre-ordered in UK. Must admit that I'm really looking forward to quantum break. Loved Alan Wake and if the story is half as good it will be a fantastic game.
  • Yeah. Dead Rising 3 could be my first xbox game.
  • They consider Kinect Sports a "blockbuster exclusive?" That's a stretch. I'd even consider it a stretch to call any of those but Halo and Forza (which are near the top of their respective genres, in terms of quality).
  • Sold 6m between two games. It isn't blockbuster but it does sell. KS: S2 is pretty fun IMO. (darts is boring.)
  • Kinect sports 2 will be blockbuster.
  • Forza. If not for this game, I do not know what I would have done, but definitely not a launch console like I have reserved now.
    They are right with their assumption about the games. They've given little reason for an existing 360 owner to prefer a One over PS4 except for the exclusive series they might be a fan of.
  • Ryse ryse ryse!!
  • I don't think the problem was slow paced info, quite the contrary, it was too much info. Was a bit ridicule that Sony info so far was picking MS news and doing juvenile PowerPoint presentations stating the opposite. If one wants to be fair, we know very little about PS4.
  • Actually, we know much more.
  • I can't wait to try all these games! Ryse, Killer Instinct, Dead Rising 3, Fable Legends, Watch dogs, BF4, Ghosts, Titanfall, Destiny, Project Spark, and Quantum Break. So many games, so little time!
  • New HALO Cover art in first pic!
  • Titanfall only for X1? If not, I'll get for the 360. Until I have $$ for the X1. Those dang kids ruin alllll my fun...well, some.
  • It is for XBOX 360 as well:
  • Titanfall is multi platform 360/XBone/PC with more platforms coming after the 1 year exclusive.
  • Can't wait for Miracast support too :D
  • HALO.
  • I have Pre-Ordered Day One Edition XB1 with Titanfall / Ryse / Forza 5 and just found out we get a free copy of Fifa 14 Nice ! Next year I will get Tom Clancys The Division / Destiny / Halo / Fable Legends / Dragon Age Inquisition / Project Spark etc
  • I'll wait for the Steam version of Quantum Break and Ryse sounds like solid rent if they release a Kinect-less SKU in the future.
    The rest are meh, too much backlog to care about them.