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Microsoft phases out 'Xbox 20/20' phrasing for its Xbox news

Xbox One S
Xbox One S (Image credit: Matt Brown | Windows Central)

What you need to know

  • Microsoft is moving away from its "Xbox 20/20" phrasing .
  • The company believes the phrasing implies that news will only appear as part of monthly showcases.
  • Microsoft will share information at showcases as well as through several other outlets and mediums.

Microsoft will no longer use the phrasing "Xbox 20/20" as part of its announcements and programming (via Eurogamer). The phrasing was announced back in May but only used once. Initially set to be used as part of a monthly marketing "moment," the phrasing has been officially phased out. ResetEra first noticed the change in Microsoft's old May blog post (opens in new tab).

Microsoft's full update on the change points out that the phrasing implies that Microsoft would only release information as part of monthly showcases. Here's the complete update from Microsoft:

Xbox has a massive year ahead of us, as outlined below. After reassessing our programming for the rest of the year, we've decided to stop using the 'Xbox 20/20' phrasing as it implied that we would be releasing information in one way only, through a dedicated monthly show. We've got so much more to share with news about Xbox Series X, new games like Halo: Infinite, and cloud gaming via Xbox Game Pass. We're going to share that news in a variety of ways. It may sometimes be a dedicated show, YouTube videos, partnering with others, or sharing the latest via Xbox Wire. We want to stay flexible with how we connect with you.

Microsoft already stopped using the phrasing but has now officially commented on the change. Instead of using the phrase which implies news only at monthly showcases, Microsoft will instead roll out news in a "variety of ways." Some of these pieces of news will be during a dedicated show, but they will also appear in YouTube videos, through partnerships, and through Xbox Wire.

Xbox (opens in new tab)

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Sean Endicott
News Writer and apps editor

Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. If you have a news tip or an app to review, hit him up at sean.endicott@futurenet.com (opens in new tab).

6 Comments
  • Microsoft rebranding something? Get outta here
  • Xbox 20/20 has absolutely zero meaning to me. How could that imply anything beyond the year 2020?
    Please stop with the meaningless news. Or at least add some explanation. It feels like you've got no more clue about it than myself.
  • Well, all this is blabla. Still waiting for content showing games running on Xbox Series X hardware. Until they do that all their communication is useless.
  • Well price wouldn't exactly be useless.
  • Price will be useless if Microsoft is unable to show that there is True next gen game for the Xbox Series X. Up to now they have shown close to nothing.
  • Slow, confusing news day...