Microsoft takes on the iPad yet again, in its latest tablet commercial
Microsoft isn't letting up on its release of commercials shunning the iPad and touting its own Windows RT Tablets.
The latest commercial from Redmond compares the thin form factor of the ASUS VivoTab (.32 inches) vs. the iPad’s .37 inches. Microsoft also doesn’t forget to point out the weight of the lighter ASUS tablet (1.16 lbs.) vs. the iPad’s 1.44 lbs.
After drooling over the ASUS' hardware and mentioning that you don’t need a micro SD card adapter, as the VivoTab has one built in, Microsoft begins to talk about their own operating system’s capabilities. Windows RT’s ability to multitask in snap view and ability to print to a larger array of printer’s without the need of Airplay, are all mentioned.
Sure, the company doesn't mention the lack of Windows Store apps, but it’s a Microsoft commercial, so get used to it.
Check out the latest commercial and let us know what you think!
Source: Windows Videos (opens in new tab)
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Tablets should be fun and for content consumption, not about productivity.
People also use tablets for work and not only for listening to music, watching movies or playing games to name a few. You use your tablet as you see fit. Even Samsung showcase its Note 8.0 productivity abilities by advertising about autocompleting equations in one ad and its video editing capabilities in another.
So if you ask me, the ad is spot on when it comes to productivity plus with how light the tablet is, a lot of people would prefer to bring that to the office rather than their laptop, given how some of them tend to be heavy and cubersome, even if you omit the charger.
Second, I find this whole people use iPads for fun and don't want them for productivity argument to be funny. At least in my world, where I see iPads in use is at work. When I go to coffeeshops or shopping or recreational venues I see people using their phones and notebooks. I rarely see iPads. It is in meetings or at conferences that I see people bring out their iPads. That tells me they want them for productivity. Now maybe these are BYOD and they take them home to watch Netflix or play games, but at then a large portion of the use is still work-releated.
Perhaps your experience is different, but I suspect that a large percentage of iPads (I have never NEVER see an Android tablet at work.) are used in the same way I've described.
Given that, I think it is reasonable for Microsoft to advertise the productivity use of Windows tablets. They can do ads about the recreational use as well, but there is nothing wrong with trying to sell the product based on what it can do at work.
Microsoft taking revenge. Anyway a very good ad.
Then you start showing things like adding more then one login, using a mouse and then RDP into another computer or VNC into a Mac even. Plug in a hub and then plug in 4 USB devices like keyboards and mice and thumb drives and headphones. Launch about 8+ apps and then thumb swip through them all in seconds. Do the split screen (which will be better in W8.1).
Then hope on IE10 and run Hulu, and all other flash enabled sites.
Then show the price for the higher GB iPad and then what you paid for you 128GB SD card. Go into your drive management and map that drive as a folder into your C drive and play music, videos, etc from it.
Then with the HDMI adptor (keep all your USB devices plugged in BTW) and run a extended monitor, mske it the primary, and open Excel, Word, a few IE, etc from the desktop.
IOS has the apps, great apps, no argument or debate. But apps are not the OS or the platform. Apps will come with time and with the increadble platform, all reasons to get an iPad are gone completely.
The iOS gestures are useful, I do perfer the W8 swiping in that I do not have to take my hands off the device as I am holding it two handedly and I can just use my thumb.
idk i think my next tablet will be windows-based :]
The softly marketing approach only works if you,are the market leader which windows is not so they need to explicitly tell people why not to go with the market leader. Not all members of the public are geeks like us!
Microsoft does...and it's payback time!
What about the latest iPhone advert in the UK for half truths...
"takes more photos"
Implication being that more photos are taken on an iPhone than anything else, or is it just more photos taken on an iPhone. You choose the way you want to read it. Pretty cheap but again effective so hell yeah bring on the half truths.
ipade have huge number of high quality apps and games while windows rt tablest have only office over ip
however if the windows RT tablets will have as much apps as ipade with same high quality then it will be better due to office!
Decent Office functionality beats all.
Makes the iPad look like a toy & Surface like a tool.
I have 2 networked printers, Kodak and Brother. My surface RT won't connect to either.
If I want to print I have to print to PDF then send it to a PC to print to printer.
The RT pwns the iPad3 for everything except apps and screen resolution and colors.
Hainvg said that WP8 is still one cluster fk of a fail ... killing DRM video was one stupid @ss move. I'd buy another RT with higher rez and colors. I'll never buy another iPad except and unless they come out with an active stylus.