Microsoft Updates iOS My Xbox Live App - Takes it to the next level
Microsoft continues to flesh out their Xbox live app for those of us that have iPads. The latest update brings more of the once exclusive features of the Windows Phone Companion App to iOS users. Unlike Windows Phone, which has a combination of apps to take care of Xbox live business, the iPad rolls all the functions into one. Personally, I like it all integrated into one whole and have been a little confused as to why the Windows Phone has essentially stuck with the Xbox Hub plus the two addition apps called Xbox Companion app and Xbox LIVE Extras App.
The iPad app has the following features:-
- Access to Quickplay
- Now Playing
- Menu Bar
Whilst this is not quite SmartGlass just yet, it is certainly designed to bring the core technology closer for when that moment arrives. As an iPad owner myself I certainly appreciate these updates, the Xbox 360 should be accessible to all those in a living room and that means having a good cross platform story.
The only niggling thing for me is, I cannot help but wonder why MS is able to push out updates for iOS devices that in many cases have a better UX than for their operating systems. I will point the finger at Photosynth being available on iOS a long time before Windows Phone and also the excellent Bing app for the iPad having no counterpart application for Windows.
As the Xbox Live Companion app and Xbox Live Extras app are effectively spun out of the core OS in Windows Phone it has allowed them to be updated more effectively than apps such as Maps. Not much is known about Windows Phone 8 yet, one would hope MS have a more reliable way to keep the built in features updated so hopefully Windows Phone users will always have the best experience using Microsoft technologies going forward.
Think MS is doing a good job with cross platform support for Xbox? Do you think they should be showing more love when it comes to their own home-grown app offerings on Windows Phone and Windows? Get in there and let us know!
Source: Apple itunes (opens in new tab)
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What I find increasingly frustrating, however, is Microsoft's inability to make Windows Phone a "WOW!" operating system either through impressive app exclusivity or innovative features not found on any other mobile OS.
In my opinion, iOS's killer feature is its developer (and consumer) mindshare that brings new apps to the marketplace first and foremost before any other OS gets attention. Android (again, just one man's opinion) has so many interesting features being implemented all the time that it makes tech users forget about fragmentation due to the platform's innovative nature and customizability.
I believe WP has the best OS in terms of UI and operational smoothness, but other than that WP just doesn't bring anything new to the table that would grab a potential customer's attention away from a competitor.
If Microsoft delivers a killer app, such as a video game like Halo with xbox-level graphics, on WP then this would be one example where they would shut me (and others) up.
Windows Phone is created by the world biggest software company - and the main problem with with the platform is the lack of decent software !
If Microsoft were really committed to Windows Phone - they would have been developing exclusive apps like this from the beginning. New features and software SHOULD have been rolled out on Windows Phone first and then migrated to IOS to Android afterwards - but always keeping the best for WP. How else can you entice potential buyers ?
The fact that they are releasing better software on competitor products first just shows they are not 100% committed to WP. I believe they are already planning for the failure of WP.