Microsoft just found another way to cram an ad into Windows 11

Windows 11

Windows 11 feels a bit like a free-to-play game because of how many ads appear in the operating system. Between setting up a PC and using it daily, you'll run into a myriad of prompts, notifications, and suggestions to sign up for paid Microsoft services. An upcoming update will add one more prompt to Windows 11, though it's a bit different than other ads on the OS.

One of the latest Windows Insider builds adds an inline experience that allows you to manage your Microsoft 365 subscription within Windows 11's Settings app. Using the feature will save you the hassle of jumping into a web browser to manage your subscription.

Unsurprisingly, Microsoft does not position these types of prompts as ads. Instead, the company highlights them as ways to ensure the best experience across the Microsoft ecosystem. I consider anything that nudges users toward paying for a product or service to be an ad, regardless of how it's labeled.

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Here's how Microsoft describes the latest Microsoft 365 prompt:

"We're introducing a new inline experience that makes it easier for Microsoft 365 subscribers to manage their subscriptions in Windows. Subscribers who have recurring billing turned off can now turn it back on directly in Windows Settings, without leaving for a separate webpage. To get started, select Turn on recurring billing or Set up recurring billing from the Windows Settings Home page, the Accounts page, or the Start menu."

Microsoft 365 subscription management screen on Windows 11 showing plan benefits, cloud storage usage, Copilot access, Office apps, and an option to enable recurring billing.

Windows 11 will soon let Microsoft 365 subscribers manage recurring billing directly through the Settings app. (Image credit: Microsoft)

The inline experience related to Microsoft 365 is a bit different since it is a way to manage an existing subscription rather than simply a prompt to sign up for a new one. I'm curious if that distinction matters to general users.

I would prefer that Windows 11 was a clean experience free from ads or prompts to use Microsoft services. During the latest Windows Central Podcast, our Editor-in-Chief Daniel Rubino jokingly asked if Zac Bowden would want notifications to sign up for OneDrive to appear on Project Helix.

Many people I've spoken with and seen online share similar sentiments.

An oddly annoying part of many prompts within Windows 11 is that they still appear even if you already subscribe to the service in question.

If you are fully engrossed in the Microsoft ecosystem, there are benefits to the prompts in Windows 11, but I still think people would prefer the option to have a clean OS. The new experience for managing Microsoft 365 subscriptions will test how people view these types of features in Windows 11.


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Sean Endicott
News Writer

Sean Endicott is a News Writer at Windows Central, where he covers Windows 11, Surface hardware, Microsoft 365, AI, apps, and the broader PC ecosystem. Since joining the site in 2017, he has written well over a thousand articles across the Microsoft landscape, covering breaking news, analysis, and feature reporting.

He writes Windows Wrap, a weekly column covering the biggest stories in Windows and the PC industry, and what they mean for the platform going forward.

Before joining Windows Central full-time, Sean worked in journalism and media production after earning a First Class degree in Broadcast Journalism from Nottingham Trent University. Outside of tech, he is an award-winning American football coach based in Nottingham, England, and was named BAFCA Youth Coach of the Year in 2024.

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