Call it what you will, but Microsoft and NBC have paired to wrap up the current season of four-time Emmy Award-winning series "The Voice." Due to the ongoing pandemic, the show had to go remote, just like many other jobs, in order to continue.
While the news broke last week about the show's bold, last-minute reinvention, it was not known that Microsoft would play an essential part.
In tonight's episode, the current superstar coaches, including Kelly Clarkson, Blake Shelton, Nick Jonas, and John Legend, will remote in from their home locations to provide artist feedback using Microsoft Teams. On the other end, the 17 participating artists vying for the top prize will also be using Microsoft Teams.
Microsoft's Teams software, which is primarily used for remote collaboration for businesses, schools, and government, has seen a massive surge in usage due to the current stay-at-home orders.
Interestingly, Microsoft is also providing the hardware with the coaches and artists using Surface Pro 7 laptops to facilitate the coaching sessions and remote performances.
From the media briefing:
Tonight's showcase isn't the first high-profile marketing win for Microsoft and its Teams app. The recent 2020 NFL draft also used the collaboration app along with various Surface hardware to facilitate the process.
Catch the stars and contestants Monday and Tuesday on the "The Voice" starting May 4th (8:00-10:00 p.m. ET/PT) on NBC.
Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.
I never wanted to watch this show when its in a studio, I can't imagine wanting to watch it with people doing it remotely. 😝
A better Teams commercial would be nice. The current one is hideous even for a business-centric ad.
Microsoft Teams Remote technology does not cut it! The Voice, as much as I hate to say it could take a lesson from American Idol’s remote technology.
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