New Surface Laptop ads aim to show off its beauty and power

Surface Laptop
Surface Laptop

Microsoft has released three new Surface Laptop ads destined for your TV screen. The trio of 30-second ads place a heavy emphasis on the design of the Surface Laptop, including its Alcantara-covered keyboard. Power isn't left out of the equation, however, with one ad combining the two, calling the Surface Laptop "powerfully beautiful." Check all three new ads out in the gallery below:

Notable in the second two ads is Microsoft's choice of two designers to talk about the Surface Laptop's perks. Though we're entering back-to-school season, Microsoft is making clear it is targeting professionals with the Surface Laptop — not just students. Whether the Surface Laptop is the best Surface for professional users is up for debate, but Microsoft is making the case nonetheless.

Surface Laptop is up for grabs now through Microsoft starting at $999 for its base configuration. The various color options are still limited to the Core i5 model, but we're expecting them to become available on the Core i7 model at some point soon.

See at Microsoft

Dan Thorp-Lancaster

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl