What you need to know
- Mixer and top Twitch personality "Ninja" have signed a deal to broadcast exclusively via the Microsoft-owned live streaming platform.
- Ninja has already surpassed half a million subscribers following his first stream.
A recent deal between Tyler "Ninja" Blevins and Microsoft saw the hit Fortnite streamer break away from Twitch, adopting its Mixer live-streaming platform. From hosting Drake and Travis Scott on his broadcasts to being crowned among TIME's most influential people of 2019, he's rapidly become a top personality in gaming.
Blevins hosted his first Mixer live stream on August 2 live from Chicago-based music festival Lollapalooza, just one day after the Microsoft partnership. The move has already drawn fans from the Amazon-owned rival, celebrating over half a million followers on Mixer in just over 24 hours. Although his prior 14.7 million Twitch following dwarfs the figure, it already puts Ninja as Mixer's second-biggest creator, only surpassed by "TheGrefg" at 800,000.
Ninja took to Twitter to highlight the milestone from the festival.
We have hit over 500k subscribers on mixer. What better way to celebrate than with some cake?!
📸 @RYANHADJI pic.twitter.com/q0O0Ys54StWe have hit over 500k subscribers on mixer. What better way to celebrate than with some cake?!
📸 @RYANHADJI pic.twitter.com/q0O0Ys54St— Ninja (@Ninja) August 2, 2019August 2, 2019
The shift has already shown signs of success for Microsoft, with Mixer recently topping Apple's free apps chart via the App Store. Ninja has now surpassed 600,000 followers as of publication, nearing four million viewers over his weekend stream. Mixer is also granting free premium Subscriptions to Ninja until September 30 for exclusive benefits, although the percentage of followers leveraging this offer is unclear.
Microsoft's heightened investments signal a significant push against Amazon's live-streaming efforts, pulling its biggest creator and fanbase. As outlined by our Xbox Senior Editor, Jez Corden, it helps further elevate Mixer's leverage as a platform, with several streamers already following suit.
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That's a lot of free month subs Microsoft has given away for ninja's followers.
I think most of them exercise the free subscription.
In Twitch & Mixer language:
Follower = free
Subscribed = monthly pay Ninja has said himself that he has reached 500k subscribers. That is not 'follower'. He is an experienced streamer and would not do that noob mistake.
Ninja mentioned 370K subs on his first Mixer stream early on in the stream, made the 500K subs announcement after that. On his 3rd and last Lolla stream he ended up around 630K FOLLOWERS and almost 4 million views.. No mention of how many subs in the end. The Article is just mixing things up wrong. Ninja knows well how Mixer works so..
Yes, my point is with the article, not Ninja.
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