Nokia is marketing the recently launched magenta Lumia 900 Windows Phone by launching nail polish to match the unique smartphone colour. Designed by Duality Cosmetics, the "Nokia Lumia Pink" is an exclusive nail polish that's only available at one-day salons Nokia is hosting in Dallas, Denver, and Los Angeles. Nicki Minaj nail stylist Kandi Banks will be on-hand to offer pink manicures and pedicures for those who pop on down when the salons are hosted nearby.
Much like the previous Nicki Minaj concert, as well as the London 4D light show with Deadmau5, this isn't going to boost sales of the Lumia 900, but is more to do with pushing the device and Windows Phone brand beyond those who follow tech news and know enough about mobile phones. There's a fairly sizeable world out there, which Nokia has intended to tackle. With these one-day events, instead of targeting solely women, Nokia invited everyone to come play with the Lumia handsets (as can be witnessed by the hairy faces in the Dallas Lumia Lounge photo gallery).
Unfortunately it appears that the cyan and white variants of the Windows Phone are missing out on the nail polish and boost in attention. Nokia launched the magenta Lumia 900 on AT&T for what we can only presume to be the female audience (real men wear pink anyone?), but the colour can of course be purchased by any gender. It's an attractive option for those who desire 'something different' and unique from a standard black / white smartphone, which is the norm with the likes of the iPhone.
It's good to see the manufacturer continuing to push the brand further in the US, even after the announcement was made that Windows Phone 8 ("Apollo") wont be available for current or previous generation devices. It shows the company values each and every purchase and wont simply leave current adopters in the dark. We can expect to see future updates and firmware releases to further improve the Lumia experience. We're definitely looking forward to see what Nokia, Microsoft and other OEMs have up their sleeves for both Windows Phone and Windows 8.
Did you manage to visit the Nokia Lumia Lounge and receive a makeover?
via: The Verge
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.