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PlayerUnknown's Battlegrounds (PUBG) abandons 'Fix PUBG' campaign, changes focus

PlayerUnknown's Battlegrounds (PUBG) is a battle royale game focused on scavenging weapons and using stealth or other tactics to be the last person alive. While the title has see unprecedented popularity on Steam and other platforms like the Xbox One, it still suffers from a lack of optimization. For example, even with one of the best NVIDIA cards out there, you frequently see drops down to 30 FPS at moderate settings. The base Xbox One version drops down even further, and the Xbox One X port doesn't take advantage of the added power in a meaningful way.

A few months ago, developer Bluehole launched a campaign called "Fix PUBG". According to the company, "This is a phrase that we've been hearing a lot lately. Bugs, performance problems, and quality-of-life issues have been limiting PUBG's true potential, and you want it fixed. So we think it's time to do something about it." The team revealed a roadmap with specific goals like "Client Performance," "Server Performance," "Anti-Cheat," "Matchmaking," and "Quality of Life."

Since the start of the Fix PUBG campaign, the development team at PUBG has prioritized tasks around improving core performance of the game while fixing longstanding bugs. To accomplish these tasks within our allotted time frame, all available development resources were assigned to the campaign. However, due to several new stability issues that arose apart from Fix PUBG, we wanted to hold off on completing the campaign these last few weeks while we worked on resolving those issues... While this is the end of the Fix PUBG campaign, we will go forward in our development, improve our processes, and redouble our efforts with the lessons learned.

When you hear the phrase "Fix PUBG," you naturally assume that Bluehole would tackle the performance issues above all else. Well, that didn't seem to be what the campaign was about. Instead of fixing the frame rate on consoles in particular, the developer released bizarre Joker and Harley Quinn-themed content that may have cost more to license than the development of the base game.

Today, Bluehole announced that it was abandoning Fix PUBG and instead focusing on build stability and quality. According to a report by Eurogamer, the team said that "While this is the end of the Fix PUBG campaign, we will go forward in our development, improve our processes, and redouble our efforts with the lessons learned." It's unclear if build stability and quality refers to performance on consoles or other issues. Hopefully the frame rate and visual quality will be the focus here. At this rate it doesn't seem like PUBG will be truly "fixed" anytime soon, especially on Xbox One.

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Asher Madan handles gaming news for Windows Central. Before joining Windows Central in 2017, Asher worked for a number of different gaming outlets. He has a background in medical science and is passionate about all forms of entertainment, cooking, and antiquing.

25 Comments
  • Played it for the first time in a couple of months last weekend, had friends over playing on original xbox one, an S and 2 Xs all in the same room. Game was smooth on all consoles, no issue with loading times either. Last few patches seem to have improved the game immensely.
    To the point where my friend who prefers fortnite actually messaged to arrange another pubg session the day after. Not played after the patch this week but might try it again tonight if I get chance.
  • Some big time you tubers have said the pc version's desync issue was finally fixed. That was the main issue everyone complained about.
  • RIP PUBG
    Too late to gain lost ground.
  • There are still 10 million players in console alone. The games far from dead. Even Halo 5 survives and it player base is much lower.
  • Halo 5 isn't broken though on Xbox One.
  • Those 10 million players must really be suckers for self inflicting pain. The game is a trash fire.
  • Active posted?
    Doubt it.
  • Yes and having it in Gamepass will infuse more players soon and Sony is getting it too.
  • Still better than Fortnite.
  • The CPU in Xbox is too weak for 60fps PUBG, the game was built for recent Core i5/i7 CPU's. GPU power is not the problem with PUBG CPU power is. PS4 PUBG is likely to suffer the same fate as Xbox. Fortnite and it's 60fps are not comparable even if they both use the same game engine, CoD Blackout for example uses a smaller map than PUBG and it's performance hovers in 40-50fps range. Lastly I don't think Xbox performance was even on the list for the fix PUBG campaign.
  • Blackout looks better and runs at a smooth 60fps on XB1X
  • Look, I love PUBG, but you're full of shyte.
  • No PUBG is just horribly optimised.
  • Performance issues should have been fixed before its actual release.
    I hope it dies. I'm tired of devs half-assing their games like this. The only reason I forgive State of Decay 2 for it is because its technically an "Indie" dev published by MS.
    But man I can only imagine the horrors of terrible optimization combined with Xbox Live'slatency issues.
    It still boggles my mind how they can charge people to play online using their own internet connection and STILL have the sorry ass latency issues that riddle the "service".
    Any game I play on PC has minimal issues. But god forbid I play Forza or SoD2. Its a world of difference
  • Don't say State of Decay 2 is a smaller "indie" game to Asher Madan.
    For him it's a AAA game.
  • And yet at half the price of Sony exclusives it has way more replay value.
  • No it doesn't because value is subjective.
  • One and done exclusives with no multiplayer is not value for your money. Especially when you pay full price. There is no replay value in these games.
  • Like I said value is subjective. I would rather pay 60 bucks for a spider-man game with a good story, good action and so many things to do than pay 60 bucks for SoT and it's lifeless open world, doing an infinite number of repetitive fetch quests just to get some cosmetic items. I got bored of SoT after less than 10 hours. I had so much fun with Spider-man for 30 hours. Like I said it's all subjective.
  • But the problem is you play spiderman once and pass it(assuming people make it that far still)and what do you do then? Not to mention it's already boring repetitive action. So you just payed $60 for a one and done exclusive with no multiplayer or replay value. I got bored of playing spiderman after 10 minutes. You swing from building to building(all of which look mostly generic) you fight bad guys and you are done. Not sure how you played it for 30 hours but i could barely play it for 30 minutes. To each his own I guess.
  • Like I said from the start it's all subjective. If you think Spider-man is boring, if you don't care about stories it's all your choice. I'll just say that seeing reviews of gaming journalists and other players most of them don't think like you. If you think single player game is just "kill the bad guys and you're done" then I would say that's actually what multiplayer is. Play a same map, kill some random dudes all that just for some random cosmetic stuff. Do that over and over till you get bored...
  • Having used Unreal myself... Unreal has it's personality (meaning, less freedom), and if you try to do something outside-the-box? Good luck. I've never create a 100 ppl pvp game using Unreal, so I can't say this for sure, but, I'm a lead game programmer capable of writing my own engine (and I can start fumbling around Unity and Unreal on day 1 without books or teachings), so I'm saying this from my experiences. 1st, UE has it's own client-server-sync network code built in.
    2nd, I don't think UE was deigned for 100 ppl pvp, esp older engine versions prior to Fortnite. How do you make it support 100 ppl pvp? By modding it. And when you do that, you lose the ability to upgrade. So I think, Bluehole is prob in some deep hot sxxt right now... There are pros and cons, and this is one of the cons.
  • I remember how some fanboys used to claim that PUBG was a XB exclusive and was never coming to PS4 just because MS probably tried to mislead people by putting the "Console exclusive" sign on the box of the game.
    Fanboys used to go on and on about how this was a "true console exclusive", and just treated it like one. I guess these people will just forget this game now that it's coming on another console...
  • No. We will forget it because it's Shyte. Lol
  • Right, so when it was shyte 1 year back and had so many issues for months, we used to have fanboys defending it and damage controlling it.