Surface Book 2 and Surface Laptop launch in India, and they're just as costly as you'd expect
The top-tier variant of the Surface Book 2 with 1TB SSD, 16GB of RAM, and GTX 1060 costs over $4,300 in India.
At an event in New Delhi, Microsoft has launched its latest Surface devices in the country. Unveiled at the end of last year, the Surface Book 2 offers hardware upgrades from its predecessor, including NVIDIA's GeForce GTX 1060 and eighth-gen Intel Core i7 chipsets. The Surface Laptop, meanwhile,
While it's great that the Surface devices have finally made their way to India, potential customers looking to pick up either notebook won't be as enthused when they look at the prices. The base variant of the 13.5-inch Surface Book 2 — with a 256GB SSD and 8GB of RAM — retails for the equivalent of $2,010, or $700 more (opens in new tab) than what the same model costs in the U.S.
The fully decked-out model with a 15-inch screen, Core i7, 1TB SSD, 16GB RAM, and GTX 1060 costs ₹295,999 ($4,310), roughly $1,300 more than the U.S. — you can pick up another Surface Book 2 in the U.S. for the price you'll shell out for the high-end model in India.
Things aren't any different for the Surface Laptop either, as the difference from the U.S. store is around $500 to $1,000. Here's the full breakdown of what the Surface Book 2 and Surface Laptop cost in India.
Surface Book 2 pricing in India
- 13.5-inch/Core i5/256GB SSD/8GB RAM/Intel HD Graphics 620 - ₹137,999 ($2,010)
- 13.5-inch/Core i7/256GB SSD/8GB RAM/NVIDIA GeForce GTX 1050 - ₹185,999 ($2,710)
- 13.5-inch/Core i7/512GB SSD/16GB RAM/NVIDIA GeForce GTX 1050 - ₹222,999 ($3,245)
- 13.5-inch/Core i7/1TB SSD/16GB RAM/NVIDIA GeForce GTX 1050 - ₹257,999 ($3,755)
- 15-inch/Core i7/256GB SSD/16GB RAM/NVIDIA GeForce GTX 1060 - ₹222,999 ($3,245)
- 15-inch/Core i7/512GB SSD/16GB RAM/NVIDIA GeForce GTX 1060 - ₹258,999 ($3,770)
- 15-inch/Core i7/1TB SSD/16GB RAM/NVIDIA GeForce GTX 1060 - ₹295,999 ($4,310)
Surface Laptop pricing in India
- Core i5/128GB SSD/8GB RAM/Intel HD Graphics 620 - ₹86,999 ($1,265)
- Core i5/256GB SSD/8GB RAM/Intel HD Graphics 620 - ₹114,999 ($1,675)
- Core i7/256GB SSD/8GB RAM/Intel Iris Plus Graphics 640 - ₹144,999 ($2,110)
- Core i7/512GB SSD/16GB RAM/Intel Iris Plus Graphics 640 - ₹196,999 ($2,870)
- Core i7/1TB SSD/16GB RAM/Intel Iris Plus Graphics 640 - ₹233,999 ($3,405)
Both devices will go up for sale on Amazon and Flipkart as well as chain stores like Croma, Reliance, and Vijay Sales.
I can't help but wonder if Microsoft India has a long-term strategy for Surface devices, because aside from a few enthusiast users, no one will be willing to shell out $2,000 for a base variant of the Surface Book 2. If anything, you're better off buying the laptop directly from the U.S. and paying the $300 customs duty.
What are your thoughts on the latest Surface devices? Share your thoughts in the comments below.
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Harish Jonnalagadda is a Senior Editor overseeing Asia for Android Central, Windows Central's sister site. When not reviewing phones, he's testing PC hardware, including video cards, motherboards, gaming accessories, and keyboards.
Microsoft: Good. Lets make our products wayyyyy more costly than they are in the US.
Lol. Another thing they fail to realize is if someone is gonna spend this much to buy a laptop, he/she is pretty much upper middle class or upper class. Most of those people already have connections in the US/Canada/UK lol. They'd much rather get it from their connections. Fail.
Have you been with those people who buys Macs or iphones especially iphone X?
These people are not buying that Mac or that iPhone X because they need it. They are just buying that to show off that they are using APPLE product. If people buy that Macbook Air 128GB, 8 GB variant that costs about 55-60k on amazon they think they are so superior they are using an APPLE product. Reality is quite different. Let me give you a hint choose any windows laptop brand match the same specs as they are giving on their MacBook Air you would notice you would have to pay upto 30% more price for a windows laptop that is actually in plastic body. On that contrast I think Apple devices are lot cheaper in indian market than the way Apple wants you to believe. That's why they actually jacked the price of their refresh MacBook with touch bars in India as well as in the US(because of release of surface studio. Cheapest surface studio was costlier than the highest spec'd iMac). Apple always does this, for Apple its higher price is the reason people buy its product. If iphones were available for $300 they would not have the image as a brand as they have now. MS doesn't benefit from that if they price their product on par with apple, it is considered as cons in the reviews.
But premium market in India is all screwed up. Premium consumers pay way more than what they have to pay in west. Quite a paradox. India in general is a budget friendly market. Companies do not sell their premium models as well as they sell their mid-tier models in India.
As for MS jacking up their price, its just bad strategy, they don't want to sell as simple as that. Jacking up the price will not put them in the league of apple. Apple is a fashion brand, more so in Indian context. The show-off value apple has, MS doesn't. So MS's strategy is a fail for this segment which buys product to show-off. Second, by jacking up the price, or not being cautious with price, they are losing on other segments as well which would like to buy product for what it is.