Me pondering what we look for from developers If you’re a Windows Phone developer and want a peek behind the current on Windows Phone Central and our process on app reviews, you’ll want to head to the AdDuplex blog. AdDuplex as many of you know powers the developer promotion network behind many Windows Phone apps (and now Windows 8) and the service’s creator, Alan Mendelevich, was...
For this week's Windows Phone developer interview, we're joined by Alan Mendelevich from AdDuplex. While his time isn't focused on app development per se, Mendelevich does an incredible amount of work to help developers on the platform increase their revenue potential and promoting their apps. At the recent WPUG meet up, we viewed an AdDuplex presentation that outlined details...
AdDuplex has released some interesting statistics from a couple of days activity of almost 700 apps using the network's advertising service. Over the course of two days, the apps on the network were used in 189 countries, by 166,000 users. The U.S. (as expected) is leading the group with 34%, but should we look at data from just last month (chart below) you'll notice a slight change....
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Much like our own developer interviews, AdDuplex have begun their own series but will focus mainly on monetisation and marketing. Earning revenue on Windows Phone has always been head of many debates and forms the most used excuse by developers on competing platforms. To kick-start the series of interviews, they have been joined by René Schulte of Pictures Lab and Helium Voice. Here's a...
A while ago Alan Mendelevich, Founder of AdDuplex, published an interesting article about apps in the Marketplace. Much like a previous Marketplace analysis by Justin Angel we take a look at a sample of available apps, but instead of looking at a Marketplace specific breakdown, Alan walks us through app capabilities. In the image above (click the enlarge) you can see we have nine app...
While Brandon Watson is offering an alternative to webOS developers in the form of transition support, AdDuplex is offering a little help of their own. The offer is simple, port your app to Windows Phone and AdDuplex will give you 20,000 ad impressions. As with most free offers there are rules (to prevent anyone from taking advantage of the deal) and they are as follows: Have an app...
Over at AdDuplex, Alan Mendelevich has published an insightful blog post for developers covering promotion and marketing of Windows Phone applications. Should you have a submitted app that is now available to the public, how do you go about marketing it? Alan has listed 22 (AdDuplex is listed four times) tips and tricks that he has seen other developers do. These are perfect for indie...
AdDuplex is now processing coupons and they've decided to start this off with a bang. The coupon is FFP2D and is to be used when advertising on Windows Phone using this service. WP7 has enjoyed bathing in the news that the platform experiences higher CTR (click-through rate) accumulation when compared to competitors. You must hurry however, since this coupon is only valid for two days....
The guys over at AdDuplex are running a competition where you can get your hands on a "not yet announced Windows Phone" - this will be a chosen device released later in the year around Mango. To enter, you are required to use the AdDuplex Ad Exchange service with your WP7 application, but should you already be using the service (which I recommend you do) then you're already entered....
Hey, app wizards! AdDuplex Silverlight control version 1.1.3 has been released. Though not a major release featuring functions that allows you to advertise your app in another dimension (but I'm sure they're pretty close), 1.1.3 marks another stability and bug fixing update. Most notable is the memory leak bug that can occur - no one likes memory leakages. The update is (as always)...
A new advertisement exchange service, called AdDuplex, has recently surfaced. Its purpose is to help fledgling developers get word of their applications out to Marketplace users. Here's how it works: a developer creates ads an AdDuplex control to their application and includes an ad for their own product. That control then begins to display ads from AdDuplex's network of clients,...